Sebastian Masuda to open SUSHIDELIC, a new sushi restaurant in Soho, New York City. The location will open on June 28, 2023.

“King of Kawaii” Sebastian Masuda, creator of Harajuku’s “KAWAII MONSTER CAFE,” loved by celebrities around the world, has created a new restaurant concept  in New York City

Enjoy an Immersive Kawaii Experience

Featuring a Menu Developed by Japanese Chefs and Supported by AUTEC, Inc.

Opening in SoHo, the Trendiest Neighborhood in New York City

SUSHIDELIC is scheduled to open at 177 Lafayette St. in the heart of the SoHo area, where the latest fashions and trends are born and where many fashion brands have opened their flagship stores.

We will keep you updated with the latest information as it becomes available. Please look forward to the chemistry between “Sushi” and “Kawaii,” two of Japan’s proudest exports.

Sebastian Masuda

The online sake shop KURAND is now selling TIGER & BARNABY SPARKLING, a special sparkling sake made in collaboration with the TIGER & BUNNY 2 anime series. 

TIGER & BARNABY SPARKLING is a sparkling sake that will surprise customers with its delicate bubbles and light flavor. The label features an outline of the city of Sternbild, the setting of TIGER & BUNNY, and each bottle will be delivered in a decorated box. This is perfect for Christmas and New Year’s celebrations!

Those who purchase TIGER & BARNABY SPARKLING will receive a TIGER & BARNABY Champagne Stopper as a gift. The bubbliness of this sake is sure to impress, so kick back and relax with friends and family this holiday season with a few glasses of this limited-edition goodness.

From November 11 until December 25, 2022, Roppongi Hills Christmas will cover Tokyo in glittering lights once again. The Keyakizaka Lights, one of Tokyo’s most popular winter attractions, will also take place in 2022, with the 400-meter-long Keyakizaka street covered in over 800,000 blue and white LED lights.

For the first time in three years, the Mohri Garden will be covered in lights as well. The annual Christmas market will invite guests to experience an authentic German Christmas, and Christmas cakes and gourmet food unique to Roppongi Hills will be for sale. 

The Roppongi Hills Christmas event utilizes LED lights and has done so since the first event was held in 2003. Clean power will be used again this year, and the lights will be switched on from 5 PM until 11 PM each night. 

In Saiki City, located in the southernmost part of Oita Prefecture, visitors will find a unique project. For a limited time, guests can enjoy a sushi-netarium, where sushi–not stars–will be featured in the sky. Saiki City, where the event takes place, is a treasure trove of seafood thanks to the Bungo Channel and boasts the largest catch in Oita Prefecture. It’s also known as Oita’s premier sushi destination, with more than 350 varieties of ocean delicacies to enjoy each year. Saiki Sushi, made from fresh local fish, is known for its firm texture and for having just the right amount of fat. To promote this tasty dish throughout Japan, the interactive sushi-netarium promotion was created!

A Planetarium Experience Featuring Soothing Music and a Sky Filled with Sushi

The sushi-netarium is said to have a relaxing effect comparable to that of Beppu Onsen, the most famous tourist attraction in Oita. Those taking part will be able to see not only a sky filled with sushi, but a sushi meteor shower and the Gari Borealis. As you watch, it might become impossible not to crave sushi! Visitors will be able to take part in this special viewing at certain locations in Beppu City and at Oita Airport from September 22 until November 30. In a public announcement, the city invited guests to eat plenty of tasty local food and soak in the Beppu Onsen before enjoying the sushi-netarium to wrap up a wonderful day. 

The Beautiful ‘Sushi Projector’

Check out these impressive projectors made exclusively for the sushi-netarium! These original sushi projectors in the shape of Saiki sushi are the only five such projectors in the world and come in the shapes of tuna, yellowtail, octopus, egg, and shrimp. 

Come enjoy this strange sushi-centric activity in the south of Japan! Participating facilities are listed on the website below.

Shiragiku Sake Brewery will release a special sake made exclusively to mix with soda water on October 1, 2022. The beverage will be available in Okayama Prefecture.

The company’s interest in creating a new sake culture led them to develop &Soda, a delicious sake made to be mixed with soda. This may be helpful for those who don’t know much about sake, or who may feel intimidated by the many different types. Being able to mix it with soda will make sake drinking feel more casual. 

Sake Made Exclusively for Mixing with Soda Water, ‘&Soda’

“Many people may like to mix sake with soda water or drink it on the rocks. By doing this, however, a nice sake may lose its flavor, and the drinker might be wasting a nice sake for the sake of a more easy-drinking beverage. &Soda was made exclusively to be mixed. Using Asahi Rice, a specialty in Okayama Prefecture, and water from the brewery, we’ve created a sake that has the proper aroma and sweetness. These characteristics will come through even after being mixed! The alcohol content has been increased to 18 percent, and the package will make the product easy to find and understand,” a statement from the brewery reads.

For more information on how to enjoy &Soda, please see the special website below!

Japan’s largest sake event, TOKYO SAKE FESTIVAL 2022, will run from October 4 until October 6 at the Shinjuku Sumitomo Building’s Triangle Square.

The event’s aim is to make sake more mainstream around the world, with the first festival taking place in 2020. Tokyo Sake Festival blends sake with entertainment, showing off the very best of Japanese culture to those who may be new to craft sake. For the third year, former NMB48 member Yui Takano will serve as ambassador. Takano is known for leaving her idol career to manage the sake specialty store Yui Sake Shop. 

Tokyo Sake Festival 2022 is bringing together forty carefully selected sake breweries from around Japan, including Inoue Seikichi, winner of the Champion Sake award at IWC 2022. Tonoike Sake Brewery, winner of Kura Master 2022’s President’s Award, will also be in attendance. The full lineup can be found on the official website.

Popular influencers and artists from Raphael to BOYS AND MEN and Ukon Takafuji will take the stage during the event, so be sure to swing by if you’re a fan of Japanese spirits!

To celebrate the debut of Dev-c, the new VTuber unit from VEE, a giant ad has appeared in Shinjuku Station! Fans should head to the Promenade connecting Shinjuku Station to Shinjuku 3-come from September 5 until September 11 to catch a glimpse of these new talents!

The ad shows Uriyone, Anew Uparu, Cotonoha, Luminous Sweet, and Aomiya Yozuri strolling down a Tokyo street.

Spread out behind them are images of the members of Dev-a and Dev-b, who previously debuted.

VEE has managed to bring together some incredible talents so far. On the right side, fans will see Dev-c’s key visual and a message from VEE to fans, so if you’re near Shinjuku, be sure to check it out!

From September 1 until October 31, the District Brasserie, Bar, and Lounge at the Kimpton Shinjuku Tokyo will be offering a spooky Halloween-themed afternoon tea set. The tasty treats won’t be the only scary thing on the plate–the event will incorporate AR technology! By holding up your phone, you’ll be able to see monsters moving around on your plate.

The goodies will also be available for take-out, making them perfect for souvenirs or at-home Halloween parties! Nine types of Halloween sweets, six small dishes, and two tea sachets will be included. Why not spend Halloween in a more elegant way in 2022?

On July 18, the upscale teppanyaki and yakiniku restaurant Honten Yamashina opened a new location in Ginza! The hybrid restaurant has taken over the entire top floor of GINZA PLACE, which is directly connected to Ginza Station. Overlooking the Ginza 4-chome intersection, it’s a gorgeous place to enjoy some authentic Japanese cuisine. 

Honten Yamashina mainly uses fully-matured Omi beef, the highest grade available among Shiga Prefecture’s top-tier beef, from Okazaki Farm. The cows are allowed to fatten for a considerable amount of time and live stress-free lives for over 40 months. Less than 1% of all Wagyu cattle are shipped after 24 months of age, and this delectable meat is characterized by its sharp taste and fattiness. 

Luxurious Wagyu and Sea Urchin Sushi

Early Summer Plate to Enjoy with Seasonal Flowers

Selected Extra-thick Beef Tongue Steak Made with Refined Attention to Detail

Grilled Spiny Lobster Made on a Charcoal Grill

The Playful Yamashina Wagyu Slider

Melt-in-your-mouth Sweet Amala Tomato (Vegetable of the Day)

Hand-selected Omi Beef Steak

Truffle Omurice

Japanese-style Teppanyaki

Guests can enjoy authentic Japanese teppanyaki cuisine with a modern twist. While sitting at the contour, visitors will enjoy a live performance by Taku Osada, a teppanyaki chef with over 20 years of experience.  

The wide variety of meat can be enjoyed in a number of different ways, whether it be raw, grilled, stewed, or properly cooked. From tongue and rump to filet and sirloin, you won’t leave hungry. Visitors can also enjoy seafood and seasonal Japanese vegetables along with their meat, and the flowers and leaves that adorn each plate will change depending on the time of year.

In addition to rare teppanyaki dishes like skirt steak and 3cm-thick beef tongue, Honten Yamashina also offers some playful dishes such as sliders. As the temperature differs on different parts of the steel cooking plate, each item can be cooked to a temperature that maximizes its specific flavor. Honten Yamashina also has a massive cellar housin over 1,000 bottles of wine and hard-to-find spirits. 

Japanese-style Yakiniku

For those looking for a more private experience, guests can enjoy yakiniku in a completely separate room. Each private room has a grill that will cook meat to the perfect temperature, and only at Honten Yamashina can you enjoy fully-matured Omi beef. The signature cutlet sandwich is made with chateaubriand cooked at a low temperature and deep-fried in a thin batter, then served on crispy bread with a soft, fluffy interior.

Teppanyaki and yakiniku are typically thought of as meat-based dishes, but the restaurant can accommodate vegetarian guests if contacted in advance. 

When Japan opens up to tourism, will you be visiting this incredible restaurant in the heart of Tokyo?

Aiming to create a new kind of drinking culture, Aika in Gunma Prefecture has started preorders for SAKE COLA, a new cola liquor, on the crowdfunding site Makuake. 

People love cola for its strong carbonation, sweetness, and distinctive spicy flavor. SAKE COLA has a complex, multi-layered aroma and refreshing sweetness offering a unique taste that no one has tasted before.

In creating SAKE COLA, the company attempted to keep the authentic sweetness of sake. To this end, they decided to work with Rokkasen, a long-established sake brewery in Yamagata. 

Rokkasen’s authentic rice-based shochu Goujoppari is brewed in the cold like sake and distilled like a ginjo sake. It has a beautiful citrus aroma and tastes similar in sweetness despite having zero sugar.

Using Goujoppari as a base, malted rice is used to produce a mild, natural sweetness, and the spices added to the drink meld with the citrus scent to create a flavor defying imagination.

The flavor and aroma of SAKE COLA spread in the mouth, with the spices and herbs lingering on the tongue. The spices were mixed by Hayashi Oki, who studied in Alsace, France before working as a pastry chef at one of Tokyo’s top patisseries. 

Mace, the key spice, is characterized by its sweet and somewhat pungent aroma. It’s used to recreate the caramelized taste that is found in most cola.

Along with that, tonka beans, containing the natural sweeteners Vanillin and Coumarin, were blended into the mix to create a soft, lingering flavor. Customers are sure to enjoy it from the first sip to the last.

SAKE COLA can be enjoyed at any time. It’s perfect for enjoying as an aperitif, and it can also be enjoyed with a meal, like beer or wine. 

Like whiskey, it can also be enjoyed while relaxing after a meal. At Christmas time, it can be added to warm red wine or served as an affogato with ice cream and a splash of liqueur. How would you like to try this unique creation?

The Sailor Moon franchise’s 30th-anniversary museum will run from July 1 to December 30 at Tokyo’s Roppongi Museum. The series became a global phenomenon in the 1990s and remains incredibly popular with audiences around the world to this day.

Visitors to the museum can also enjoy the Sailor Moon Museum Cafe, which will offer delectable dishes inspired by the series!

Cosmic Heart Compact Dessert Plate: ¥1,730 (Tax Included)

This dessert plate features a colorful and fluffy recreation of Sailor Moon’s Cosmic Heart Compact. With raspberry mousse as a base, a crispy icing cookie sits on top.

Sailor Moon Museum Sliders: ¥1,850 (Tax Included)

The signature menu features sliders decorated with the museum’s logo along with a salad and soup inspired by one of the main character’s colors. Guests can enjoy two different sliders: steamed chicken basil sauce and shrimp and egg.

In the Name of the Moon, I’ll Punish You! Omurice: ¥1,650 (Tax Included)

This omurice features Sailor Moon’s classic silhouette and is finished with a rich and creamy white sauce. Served with a salad, this meal is well-balanced and very filling!

Sailor Soldier Rainbow Parfait: ¥1,480 (Tax Included)

This colorful parfait was inspired by Sailor Mercury, Sailor Mars, Sailor Jupiter, Sailor Venus, and Sailor Moon. Filled with fruits and jellies, this treat is filled with unique textures and tastes.

Sailor Chibi Moon’s Pudding a la Mode: ¥1,630 (Tax Included)

This adorable arrangement of sweets inspired by Sailor Chibi Moon has a retro feel. Filled with strawberries, white peaches, and ice cream, this dessert will look great on social media!

New menu items will be included during the second volume of the museum starting September 10, so stay tuned!

Come surround yourself with all things Sailor Moon! Which of these adorable treats do you want to try? 

©Naoko Takeuchi

The Sailor Moon franchise’s 30th-anniversary museum will run from July 1 to December 30 at Tokyo’s Roppongi Museum. The series became a global phenomenon in the 1990s and remains massively popular to this day.

　
The exhibition will feature the largest-ever exhibition of original illustrations by Sailor Moon’s creator Naoko Takeuchi, at over 600 pieces. The museum will have three phases, each swapping out different pieces, so fans can have a different experience depending on when they visit!

The event will include an ‘immersive experience theater,’ which will display colored images on a massive 4.5 x 8-meter screen with special effects. Fans can also enjoy a ‘hologram manuscript exhibit,’ which will display the Sailor Scouts’ famous dialogue. Plenty of merchandise will also be available for purchase, with the second round of available goods just announced!

Original Merchandise (Second Lineup)

Clear Folder (’90s Anime Logo)

Clear Folder (Random, 5 varieties)

Masking Tape Holder

Masking Tape (Luna, Artemis & Diana)

Hat (’90s Anime Logo)

Cloth Shirt (’90s Anime Logo)

Aurora Sticker (Random, 10 varieties)

Reversible Cushion (Luna & Artemis)

Pochette (Luna)

Face Powder Collection (5 varieties)

The second round of original merchandise features many items utilizing the ‘90s anime logo, including a shirt, hat, and clear folders. A themed masking tape holder was made to resemble Sailor Moon’s Moon Stick, and the tape itself features the cats Luna, Artemis, and Diana.

The interior of the special store created for the exhibition was designed by Wataru LINDA Igarashi, an art director known for his cute pieces based on the concept of ‘window shopping.’ 

Come experience some serious nostalgia at the Sailor Moon museum later this year!

© Naoko Takeuchi