Taisho Pharmaceuticals has announced a new flavor of Vicks Medicated Drops available only in Japan! The Matcha flavor will be available starting October 1, 2022.

VICKS Medicated Drops are lozenges perfect to relieve sore throats, and in an attempt to make a product for everyone’s taste, 14 flavors have been developed so far–five fruit types, three refreshing types, and six sugarless types.

Matcha has become a more popular flavor among both young and old people in recent years, and this Japan-only flavor is sure to be a hit. The active ingredient, CPC, disinfects and sterilizes the mouth, so the next time you feel a cold coming on, try one of these lozenges out.

Located in Uji, Kyoto, matcha shop Itohkyuemon was founded in the late Edo period. Three cozy locations have just launched a Hydrangea Parfait, perfect for spring.

Hydrangea Parfait

Hydrangea Coaster

The shop’s main location is headquartered in Uji, which is also home to Mimuroto Temple, known for its hydrangeas. The flowery location attracts thousands of tourists during the rainy season. 

The Hydrangea Parfait has been offered since 2013, now celebrating its 10th year. The popular seasonal treat features matcha hydrangea mashed sweet potatoes, hydrangea-colored jelly, leaf-shaped matcha cookies, and blueberries. Those ordering a parfait will also receive a hydrangea coaster as a gift, so why not enjoy the rainy season with something sweet to lift your spirits?

Hibiya Hayashiya Shinbei in Tokyo Midtown Hibiya is now offering a scrumptious Strawberry Matcha Parfait until April 24, 2022! If that’s not up your alley, four Kyo Hayashiya locations in Shinjuku, Omiya, Yokohama, and Ikebukuro will begin offering a Matcha and Berry Mascarpone Parfait from April 1 until May 8, 2022. 

Strawberry Matcha Parfait

The Strawberry Matcha Parfait is an eye-catching mix of green and pink, reminiscent of cherry blossoms and bright green grass. Green tea blends with rose jelly and lychee sorbet, offering a refreshing taste with a hint of bitterness. The sweet accent of crunchy chocolate feuillantine gives each bite a little kick.

Matcha and Berry Mascarpone Parfait

The Matcha and Berry Mascarpone Parfait mixes the deep, bitter taste of Uji matcha, the sweet and sour taste of berries, and the gentle sweetness of mascarpone cream. The berry sauce is blended with crunchy chocolate feuillantine, a layer of whipped cream, green tea jelly, green tea ice cream, and milk panna cotta. To finish, it’s garnished with refreshing raspberry sorbet, bittersweet matcha ice cream, and fresh strawberries.

McDonald’s Japan locations with ‘McCafe by Barista’ areas will begin selling special spring treats for a limited time starting April 6, 2022. Customers will be able to grab the ‘Strawberry Uji Matcha Frappe’ and the ‘Uji Matcha Mont Blanc Tart.’

McCafe by Barista invites guests to enjoy high-quality frappes and smoothies. The Uji Matcha Frappe was added to the regular product lineup in June 2021, and features a mellow matcha flavor. The Strawberry variant is coming back for the first time in three years. The Mont Blanc Tart is a new addition, and is a perfect treat to enjoy with this popular frappe! 

Strawberry Uji Matcha Frappe: ¥490

The Strawberry Matcha Frappe mixes together the full-bodied flavor of matcha together with sweet and sour strawberries. It includes both a strawberry paste made from whole strawberries and a strawberry whipped cream at the bottom. The drink is topped with more strawberry whipped cream and a sprinkling of matcha powder. The refreshing taste of the strawberry sauce coupled with the whipped cream serves to elevate the great flavor of the Uji Matcha even more.

Uji Matcha Mont Blanc Tart: ¥390

The Uji Matcha Mont Blanc Tart is made with Uji Matcha batter, Uji Matcha whipped cream, white bean paste, and green tea cream. The refined sweetness is complemented by the mellow aroma and slight bitterness of Uji Matcha.

How would you like to enjoy these treats beneath the cherry trees?

On November 18 and November 25, national free broadcasting service BS12 will air ‘NEXT TRIP: A Luxury Resort Trip to Ise and Shima.’ The host for the excursion will be popular model Shibata Saki (nicknamed Shibasaki), who is a well-known figure to women of all ages.

NEXT TRIP is a new travel program that helps travelers figure out where to go next. The theme of the series is “Where should I go once the world settles down?” From visiting popular city spots to faraway resorts in Japan and abroad, the show aims to introduce people to locations they haven’t discovered yet, showcasing what the world has to offer. Those watching should keep a lookout for spectacular scenery, gourmet local food, outdoor activities, and so much more. 

[Part 1] November 18, 2021, 9:00 – ‘NEXT TRIP: A Journey to Ise’

In this episode, Saki Shibata travels to Ise, Mie Prefecture, first visiting Ise Shrine to pay her respects. The shrine is one of the holiest and important sites in the Shinto faith and was said to be established in the year 4 BCE. After visiting the Inner Shrine on a bright and sunny morning, Shibata travels to the ancient Okage Yokocho street to find some souvenirs and enjoy a local cafe to enjoy Ise’s famous rice cakes and traditional Japanese sweets. For lunch, she visits a very retro western-style building. At the nearby Ise Ninja Kingdom, guests can wear ninja costumes, and Shibata does just that! As the day comes to an end, Shibata opts to stay at a luxurious ryokan, Ikyuu, and highlights the incredible dinner and other services the lodging offers.

Air Date: November 18, 2021 / 9:00-10:00

[Part 2] November 25, 2021, 9:00 – ‘NEXT TRIP: A Luxury Resort Trip to Ise and Shima’ 

The second part of the trip begins with cycling. Visiting the famous Married Couple Rocks on the coast of Futami, Shibata sets out for Shima. After enjoying the breathtaking view from the ‘Mailbox in the Sky’ on the Ise-Shima Skyline, she stays at a resort overlooking the Shima coast. Guests are welcome to take a leisurely stroll around the grounds and enjoy a luxury cruise or dinner. The sunset is something Saki Shibata will surely never forget.

Air Date: November 25, 2021 / 9:00-10:00

Where do you want to travel in Japan once the world settles down?

ASOBISYSTEM has teamed up with cosmetics company Bijinaru to launch a new fragrance brand ainou. Offering a variety of products, the first collection was produced by models Yuri Suganuma, Saki Shibata, Rinko Murata, and Goto Yutaro. The four were asked to come up with fragrances inspired by their own personal thoughts and feelings. Products will be on sale starting October 20 at PLAZA/MINiPLA locations nationwide and at the ainou online store. 

ainou = i know

Scents can evoke memories. 

If we could share our precious memories through scents…

The Scent of Memories

ainou

1st Collection Producers

Yuri Suganuma

‘A clear, sweet, and fresh aroma,’ produced by Yuri Suganuma

ainou 0 Fragrance Mist Eau de Toilette

With the nickname ‘Yuripa,’ Suganuma has gained a massive following among young women. She has become a social media influencer and often shares her beauty knowledge online, having obtained certification in cosmetics and skincare. Suganuma has acted as an MC for numerous events, has produced apparel and accessories in the past, and has collaborated with popular brands from Zoff to CA4LA. She recently started her own brand, LOBJECT. 

Saki Shibata

‘The happy scent of flowers and grass after the rain,’ produced by Saki Shibata

ainou 8 Fragrance Mist Eau de Toilette

Nicknamed ‘Shibasaki,’ she is a model from Aichi Prefecture who is loved by women of all ages. During her time as a fashion model, she has appeared on the cover of popular women’s magazine mer for 12 consecutive months and has also appeared in numerous commercials and other mediums. She has also begun selling her clothing and vintage items overseas as part of a broadcast she produces and has collaborated with many other designers and brands. Shibata has traveled all over Japan to help revitalize small towns and has served as a PR ambassador for several outlying islands. 

Rinko Murata

‘The unforgettably sweet scent of a bouquet,’ produced by Rinko Murata

ainou 23 Fragrance Mist Eau de Toilette

Murata has appeared across a wide range of mediums, including in fashion magazines, on the radio, in web and TV advertising, and strutting the catwalk in fashion shows. She writes a popular online column titled ‘Curry Tokidoki Rinko Murata,’ where she catalogs her hobby of visiting curry shops, as well as ‘Pub Patrol,’ a series in Tabelog Magazine. Murata is active in product collaborations and has produced a number of popular products using her heightened sense of style. She also is the director of her own brand, idem. 

Goto Yutaro

‘A scent that causes you to turn your head,’ produced by Goto Yutaro

ainou 66 Fragrance Mist Eau de Toilette

Goto Yutaro was born on June 3, 1998, in Hiroshima prefecture. In 2016, he began his career as a vintage clothing store clerk before becoming a model known to the industry as being ‘too cute.’ He began his acting career in 2017 and has appeared in the popular drama series Trouble of the Blue Vampire and Cherry Magic! Thirty Years of Virginity Can Make You a Wizard?! With a number of films currently in the pipeline, the actor is expected to continue his upward trajectory as a unique talent on screen. The star is currently appearing in the NHK drama series Komi Can’t Communicate, as well as in theaters in both It’s a Summer Film and Kaguya-Sama: Love is War Final. 

The Yojiya Café, opened by the Yojiya brand famous for its Aburatorigami, or facial oil blotting paper, will be renewing its menu from September 13. The popular face parfait, which features the logo alongside a Kyoto woman with a mole, comes in three flavors available – Kinako, Matcha, and Milk Tea. Each parfait comes with a sauce, so you can adjust the taste as you eat.

Kinako Parfait: ¥1,200 (Tax Incl.)

Matcha Parfait: ¥1,200 (Tax Incl.)

Milk Tea Parfait: ¥1,200 (Tax Incl.)

The Yojiya Café is currently open in two locations, Gion and Sagano Arashiyama, offering a relaxing space to rest between shopping and sightseeing.

The café has renewed their iconic Kinako Parfait, which combines Japanese Kinako and Western Maple Syrup, along with the Matcha Parfait, which is packed full of matcha ice cream, jelly, and cookies. The Milk Tea Parfait is made with a rich Japanese Tea and Earl Gray ice cream.

Take a trip to Yojiya and find out which parfait is your favorite!

Since their creation in 1988, the 996-model sneaker has been one of New Balance’s most popular models. This month, the 996 will be reborn as the New Balance Standard, with the same comfortable feel and some minor changes to the logo.

In the new campaign, Natsume Mito, Saki Shibata, Fumiko Aoyagi, and Shiho Takechi will be modeling the new shoes, each in a sleek new color. The photos are meant to depict women living their daily lives with positivity, as they did in 1988 and as they do today.

The 996 model sneakers are the third model in the 99X series. Released in 1988 as a running shoe meant to be used on paved surfaces, its comfort and design has made it a best-seller among both men and women.

Will you be grabbing a pair of these updated kicks?

In Japan, McDonalds McCafe by Barista will be releasing the new Kuromitsu Uji Matcha Frappe beginning September 1. The sweet autumn drink will only be available for a limited time.

McCafe by Barista has been popular with customers looking for sweet beverages, such as Frappes and smoothies. The Uji Matcha Frappe was added to the regular product lineup in June 2021, and features a mellow matcha flavor. With this release, kuromitsu, or Japanese black sugar syrup, has been added to enhance the drink’s flavor.

Kuromitsu Uji Matcha Frappe: ¥490 (M), ¥560 (L)

The Kuromitsu Uji Matcha Frappe is made with powdered Uji Matcha tea from Kyoto, mixed with milk and topped with Kuromitsu jelly, known for its gentle sweetness and rich flavor. Brown sugar from Okinawa Prefecture along with whipped cream is added on top.

Uji Matcha Frappe: ¥440 (M), ¥490 (L)

The regularly available Uji Matcha Frappe is made with Uji Matcha powder from Kyoto, milk, and fluffy whipped cream. Dark green matcha powder and pure white whipped cream gives the beverage a gorgeous appearance, along with a truly Japanese flavor.

These are two drinks not to miss if you’re in Japan!

TZEN, a company dedicated to promoting traditional Japanese culture around the world, has teamed up with Yamamasa Koyamaen, a tea wholesaler in business since the Edo period, to open a new matcha cafe in Tokyo!

ATELIER MATCHA, a quick walk from Ningyocho station, is harnessing the concept of ‘the third wave of matcha,’ serving up premium matcha in a cozy atmosphere. 

MATCHA Cookies & Cream Shake: ¥748 (Tax Included) 

MATCHA with Warabimochi and Red Bean Topping: ¥748 (Tax Included)

MATCHA Jelly Cider: ¥660 (Tax Included)

MATCHA Granola and Yogurt Latte: ¥715 (Tax Included)

MATCHA Cotton Candy Milkshake: ¥748 (Tax Included)

MATCHA Affogato: ¥660 (Tax Included)

MATCHA Shot (Espresso Style): ¥220 (Tax Included) / MATCHA Water: ¥275 (Tax Included) / MATCHA Green Tea: ¥330 (Tax Included)

Supreme MATCHA Terrine: ¥660 (Tax Included)

(This is a partial menu, all prices are for those dining in.)

Matcha is becoming popular around the world. ATELIER MATCHA was created to offer customers a unique experience which showcases the true taste and culture of this beloved tea grown in Japan. 

Yamamasa Koyamaen is a Kyoto institution, cultivating and grinding matcha tea leaves for 160 years. Over 1,000 tea retailers, department stores, domestic and international trading companies and hotels stock their high-grade matcha, gyokuro, sencha, and other specialty teas, making them one of the most recognized and respected names in this traditional Japanese art. The company even prefers to call themselves a ‘studio’ rather than a ‘factory’, using the 800-year history of tea cultivation in Uji, Kyoto as a starting point to create their masterpieces. 

ATELIER MATCHA is Yamamasa Koyamaen’s first cafe, and also the company’s first experience selling directly to consumers. 

Blending the highest-grade matcha with locally made sweets, the cafe hopes customers will enjoy these original creations while surrounded by the relaxing aroma of tea. 

The matcha used in the cafe includes signature Yamamasa Koyamaen blends, including Ogurayama and Tennozan, both varieties often used in tea ceremonies. For a limited time, the cafe is offering a single-origin blend with one rare variety of matcha, as well as a beverage made with tencha, which are the leaves used to make matcha before being ground down in a stone mortar. Visitors can also enjoy gyokuro and hojicha teas, made from carefully selected leaves. 

Pulling recipes from Yamamasa Koyamaen’s book ‘Kyoto Uji-Koyamaen: Simple Matcha Drinks to Enjoy at Home,’ the menu features refreshing drinks blending the traditional with the modern, with unexpected combinations of soda, fruit and yogurt. Seasonal drinks will also be making an appearance, including shaved ice in summer and chocolate drinks in winter. 

The name MATCHA SHOT packs a punch, using matcha instead of espresso for a needed pick-me-up. MATCHA WATER, a refreshing cup of watered-down tea, offers a way to fully enjoy the fullness and more hidden flavors of this popular Japanese tea. 

As expected, ATELIER MATCHA also has a sweets menu set to impress: these sweet treats feature only the best, created with the top 0.03% of total national matcha production. This insanely high-quality matcha is a part of Yamamasa Koyamaen’s ultimate matcha experience project, titled “ALL FOR ONE,” which provides these rare leaves to some of the country’s top professionals in various fields. 

At opening, only limited qualities of the Supreme MATCHA Terrine, made by well-known pâtissier Toshi Yoroizuka, will be available. 

These authentic matcha creations are perfect for a hot summer’s day, or as a gift for a friend. When in Tokyo, don’t miss it!

Uji-based matcha tea shop Matcha Republic is taking their menu to Tokyo for the first time with a pop-up shop inside Shibuya Hikarie which will run from July 15-28.

Matcha Ink Hikarie Exclusive Version Premium Matcha Latte | ¥681 (Tax Included)

Original Clear Shopping Bag

Matcha Republic’s ink bottle matcha lattes are super popular on Japanese social media. For their Tokyo pop-up shop, their premium matcha latte arrives in an exclusive design. The dirnk is made from only the best picked matcha leaves to make a smooth, milky beverage. The bottle is also sold in an original shopping bag.

Matcha Panna Cotta Hikarie Exclusive Version | ¥681 (Tax Included)

The brand’s popular panna cotta set also arrives in a Hikarie exclusive design. The delicious dessert is made with fragrant Uji matcha.

PREMIUM GOLDEN UJI MATCHA CASTELLA | ¥2,381 (Tax Included)

Matcha Republic’s moist matcha castella is sprinkled delicately with gold leaf, creating a luxurious dessert.

Eitaro Sohonpo Co. Ltd. has released two new seasonal shaved ice desserts at Nihonbashi E-Chaya in Tokyo for summertime.

Uji Matcha Yamamotoyama x Eitaro | ¥660

Made with Uji matcha from Yamamotoyama and honey from Eirato, this shaved ice is topped with adzuki beans from Hokkaido. A refreshing delight for the hot Japanese summer that’s not overly sweet.

Peach & Cream Cheese | ¥660

This flavour is made with lots of white peach puree from Yamanashi along with fresh peach pieces and Eitaro’s honey. It’s finished with cream cheese from Hokkaido and peach fluffy cream. Another perfect pick for cooling down this summer.