“MINIONS” will hijack “31 Ice Cream” in the campaign titled, “MINIONS 31 JACK”

02.November.2017 | FOOD

31 Icecream will begin the campaign title, “MINIONS 31 JACK” starting on November 1st (Wed.).

The very popular and mysterious characters who love bananas, the MINIONS, who featured in the film series, “Dispicable Me” will hijack all 31 Ice Cream stores for the month of November. It will be a month of MINIONS everywhere! Fun limited items will also be sold.

 

MINIONS are even in the ice creams! Campaign limited flavors will be debutedBoo Ya! MINIONS

The very cute MINIONS will appear in ice creams as various fun flavors. There are ice creams which express the representative colors of the MINIONS yellow and blue. The “Yellow color ice cream”comes from bananas and pineapples. And the ice cream,  “Blue soda sobel”ice cream is from the MINIONS overalls. There are three more flavors where the cute MINIONS are hiding and say,“Boo Ya!”

 

Because of the MINIONS’ tricks the ice cream changes

Happy Doll MINIONS

Big eyes made of chocolate, a Santa hat made of chocolate and a banana-shaped chocolate are some toppings you will find in the campaign items. The MINIONS’ face expressions can be seen in a big eyed “smile” a heart eyed “lovely” and a “ill tempered” face.

 

You will want them all! Three types of MINIONS-designed cups.

Triple pop MINIONS

The “triple top ice cream” where you can choose the 3 flavors you want is also “MINIONS covered.”There are 3 original designs for the cups. The designs are all so cute you will want them all. There is a limit to the number of cups so get yours early on.

 

Variety pack MINIONS

For the “variety pack” where you can choose the 6 flavors of your choice, the take-out box has a MINIONS design. Furthermore, for those who purchase some items a campaign-special MINIONS zipper bag (4 sets) will be handed out.

 

The happy-go-lucky MINIONS will help to liven up Christmas

Bello! Christmas MINIONS

A Christmas cake where a MINIONS face is the surface of the cake will be debuted. The flavor of this cake will be the most popular, “popping shower” and “chocolate chip.”In addition, for those who order some items in advance, a MINIONS calendar will be handed out as a present. The number of calendars are limited so make you order right away.

 

This November, why not go to your nearest 31 Ice Cream shop and experience the world of MINIONS!

 

 

◼︎Information

Boo Ya! MINONS single and regular size

Price 360 yen (tax included) Also the price may vary according to the store.

Sales period: starting November 1st (Wed.) sold only during this campaign period. * Sales will end when the items are sold out

 

Happy Doll MINIONS

Smile  Lovely   Ill-tempered

Price: 450 yen  (tax included) Also the price may vary according to the store.

*You can choose your favorite flavors

Sales period: November 1st (Wed.) ~ November 30th (Thurs.) *planned period

 

Triple Pop MINIONS

Everyone gather! Party! Cool!

Price: 520 yen (tax included) Also the price may vary according to the store.

Sales period: November 1st (Wed.) ~ November 30th (Thurs.) *planned period

MINIONS designed zipper bags

L size 2 bags ＋ M size 2 bags  total 4 bags

L size  M size 205mm×220mm 135mm×170mm

 

Variety Pack MINIONS

Small 6

Price: 1,450 yen

Regular 6

Price: 2,000 yen

*(tax included) Also the price may vary according to the store.

Sales period: November 1st (Wed.) ~ November 30th (Thurs.) *planned period

Bello! Christmas MINIONS

Price: 3,400 yen (tax included) Also the price may vary according to the store.

Sales period: November 1st (Wed.) * Sales will end when the items are sold out

TM & © Universal

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