To celebrate one year since launching, Pokémon Shirts has announced its plans to add 100 new designs based on the Pokémon that appear in Pokémon Gold and Pokémon Silver. It is also introducing shirts to children, which can be enjoyed as gifts or for dressing up together with parents.

100 New Shirt Designs: Pokémon Gold and Silver

100 new original prints of Pokémon from the Gold and Silver games are being added to the stock, which customers have full customisation over including the collar, under collar, sleeve lining, main body, and pocket. These made-to-order shirts can also be combined with the 151 Pokémon from Pokémon Red and Pokémon Blue for even more customisation.

Custom Example (Smoochum)

Custom Example (Totodile & Dratini)

Custom Example (Skiploom & Jumpluff)

Online Pre-sales

Pokémon Shirts is also holding online pre-sales for 20 of the 100 new shirts being introduced. This pre-sale period is running from February 29 to March 2, where it will end at 11:00 (JST) on the final day. Those who purchase one of the shirts during this pre-sale period will receive a buttonhole handkerchief and a code for free shipping on their next order.

Kid’s Shirts Arrive

To further spread the love of their customisable shirts, Pokémon Shirts is introducing kid’s sizes.

Kid’s shirts arrive in a Pichu box

Kid-size shirts also feature a Pichu tag

The same online pre-sale campaign is running for children’s sizes too.

Adults who grew up playing Pokémon, and kids who are now growing up playing the games can coordinate their own Pokémon outfits together!

©2020 Pokémon. ©1995-2020 Nintendo / Creatures Inc. / GAME FREAK inc.

Pokémon, ポケットモンスター, and ポケモン are registered trademarks of Creatures Inc. and GAME FREAK inc.

The 44th issue of self-described “sweet girly artbook” fashion magazine LARME was released today (January 17).

Nagisa Saitō makes her second appearance in the =LOVE section

Japanese music artist Nagisa Saitō made her debut appearance in LARME 043 and received a huge reaction from readers in the =LOVE section of the magazine. In the latest issue, she showcases trending spring makeup for the start of the new year, explains how to make your lips look juicy and tempting, and more.

Maika Yamamoto becomes a mystery foreign exchange student

Maika Yamamoto is serving various hair and fashion styles in the new issue inspired by foreign exchange students from various countries, including a lycéenne from France, a beautiful blonde-haired girl from Russia, a hot girl from Mexico, a girl from a samgyeopsal shop in South Korea, and a traditional-looking girl from England.

Stylish collaboration with Pokémon

©Nintendo/Pokémon

©Nintendo/Pokémon

LARME has collaborated with Pokémon to bring Pokémon-inspired outfits. See Marina, Chisato Yoshiki, Cocona Umeyama, and Natsue Tokomoto dress like Pikachu, Scorbunny, Bulbasaur, Eevee, Ho-Oh, Gengar, Mew, and Vulpix (Alola version).

And plenty more kawaii content

There’s lots of other cute content to took forward to in the first issue of 2020 too, including a lolita maid Valentine’s co-ord, the LARME models’ various interpretations of “girly” shown in a chronology of how their styles have matured, and more.

Learn all about the latest in Japanese fashion trends in the new spring-themed issue of LARME.

The 40th issue of “sweet girly artbook” fashion magazine LARME was released on July 17.

The new issue is a special beauty edition celebrating 7 years of the magazine. Making her debut on the front cover and featuring in the opening pages is Japanese actress and model Maika Yamamoto who is known for playing Touka in the recently-released Tokyo Ghoul S movie as well as her role in the serialised television drama Scum.

In her feature she expands on the concept of ‘kawaii’ by showcasing her relationship with makeup and clothing. Glitter, organdy, tulle and other white adornments make up her looks.

Yui Ogura also makes her LARME debut in the new issue. She is known for her voice acting work in recent popular TV anime series and movies and has also garnered huge popularity as a singer. In the magazine she appears alongside NMB48 member Akari Yoshida and fashion model Yui Kanno to show how anybody can cover up their complexes with makeup. Ogura will use herself as an example by showing how she covers hides the “dango-like look” of her nose by using makeup.

The LARME models also show their adorable pets in the latest issue.

Pick up the newest edition of LARME and find out what’s hot in Japan’s fashion world right now.

The 40th issue of “sweet girly artbook” fashion magazine LARME was released today.

The newest issue is centred around things that girls are crazy about with 11 topics included. Japanese model, singer and member of idol group Nogizaka46 Mai Shiraishi features on the magazine’s front cover, her first time in almost a year.

The opening page features an interview with Shiraishi about things that she’s always liked and has newly come to like. In the photos, she delivers sophisticated and elegant vintage-like fashion, signalling her transition to adulthood; something much different from her cuter, sweeter looks from when she was younger.

In the Cosmetics section Shiraishi features alongside fellow Nogizaka46 member Renka Iwamoto in which they both introduce 4 of their favourite latest cosmetic brands. In one part they showcase items which are high in quality but especially cute in appearance.

Yui Kanno and Risa Nakamura feature in the Girl Is Crazy About 2: RIBBON section and actress Nana Mori in Girl Is Crazy About 8: PRETTY GIRL.

There is also a special interview with popular visual kei band A9―who will celebrate their 15th anniversary this August―who are asked a series of questions centred around “If LARME readers were your girlfriends…”

Pick up the newest issue of LARME and find out what girls are crazy about today!

H&M has announced a new collaboration with Pokémon. The collection features appearances from popular characters as well as designs based off the upcoming Detective Pikachu movie.

Hoodie: ¥2,499 / Pants: ¥1,799

Shirt: ¥2,499 / Pants: ¥2,499

Pokémon has made its way onto the runway recently, such as at the London Fashion Week Men’s show, and is becoming something of a style in the fashion world. H&M’s Pokémon collection maintains that high level of fashion with its street-style men and women line and the cute kid’s line.

T-Shirt: ¥1,299

T-Shirt & Pants Set: ¥1,799

The collection is being sold at H&M Mens, Divided, and the H&M online store in Japan.

One Piece: ¥999

Socks (5 Designs): ¥999

The kid’s collection includes a t-shirt, one piece, socks and underwear, meaning both kids and adults alike can get in on the fun.

© 2019 Legendary and Warner Bros. Entertainment, Inc. All Rights Reserved.
© 2019 Pokémon.

The latest edition of girl magazine LARME, issue 039, was released on March 15, 2019.

LARME 039 sees the hugely popular Akari Yoshida of Japanese idol group NMB48 appear on the magazine’s front cover for the first time as well as on the magazine’s first page. The issue includes a big feature entitled “CAT HOUNTED AKARI YOSHIDA” which debuts her new brand.

The following is an excerpt from the magazine by Yoshida: “My goal this year was to appear on lots of front covers so I am over the moon! I never imagined I would make it onto a magazine that I buy and read regularly. I don’t think my fans predicted it either, so I think they will be very surprised♡ It’s all thanks to everybody having worked hard to answer the questionnaire. Thank you so much as always! There’s also a thing attached to the magazine I made in collaboration with EATME, so this is a really wonderful issue.”

Yuna Shibata/Sakura Endou/Saya Kanagawa (Nogizaka46)

Many of the members of idol group Nogizaka46 work as regular models for girl magazines. Yuna Shibata, Sakura Endou and Saya Kanagawa are making their appearance in LARME for the very first time in a feature titled “AMBIGUOUS HAIR ARRANGE” which combines a sweet look with an adult maturity, creating an ambiguous appearance. There are 8 Q&A topics which cover their strong and weak points, personal outfits, makeup, messages to the reader and more.

Other features include one focusing on the colour pink, another on one-piece co-ords, the history of “girly” looks, a spring fashion feature and more.

Discover the latest fashion trends in Japan by picking up a copy of LARME 039 May.

The days are still cold as February draws to a close, but I want to get out of this rut of wearing winter clothes every day! If you feel the same as I do, why not pick out a new pair of glasses in preparation for spring and discover a new you?

clear frames and their natural appearance

I want to feel refreshed so I head to a record store to search for a new record. I might try out a genre I don’t normally listen to.

I’ve gone for a casual look today with a sweater, jeans and sneakers. I add a scarf for style so I don’t look too rough.

For those who like unique things but aren’t confident with challenging themselves to something new, then I recommend getting glasses with clear frames. At a glance they look difficult to co-ordinate with, but they’re in fact a fantastic choice that go with anything. It’s good to try out things you normally wouldn’t go for to make you feel refreshed.

Model’s Glasses: Zoff – ¥7,000 (Before Tax)

Left: Zoff – ¥7,000 (Before Tax) / Right: Zoff – ¥7,000 (Before Tax)

rough brought to life with glasses

On my days off I usually hole up at home but today I went to chill at a local cafe.

I go for a rough look with a hoodie, checkered pants and sneakers. The colours are my silhouette are rough but this is balanced by my brow-framed glasses.

This type of frame of course goes well with tight, well-balanced looks, but why not try something different by combining with a rough outfit?

Model’s Glasses: JINS – ¥12,000 (Before Tax)

Left: OWNDAYS – ¥10,980 (Before Tax) / Right: Zoff – ¥9,000 (Before Tax)

playing around with unique glasses

Wearing a jacket set-up like this makes you feel sophisticated. Grab a coffee during your work break, straighten your back and get through the last day of the week.

While an outfit like this will make you feel proper, paying attention to the size and material while taking into account the overall balance will have you looking even more dapper.

Since the outfit is so neat and trimmed you’ve gotta go with a quirky pair of glasses. This gives a playfulness.

Model’s Glasses: OWNDAYS – ¥9,980 (Before Tax)

Left: Zoff – ¥9,000 (Before Tax) / Right: JINS – ¥12,000 (Before Tax)

my new standard

Everyone has their ‘go-to’ outfits. By adding just some little changes to your go-to you can experience a whole new you.

My long-sleeved trench coat coupled with the loose pants makes for a tight balance. Combining this with glasses that have a defined colour and shape brings the whole mood of the look together.

When I look in the mirror, I see an unfamiliar me. A new me.

Model’s Glasses: JINS – ¥12,000 (Before Tax)

Left: Zoff – ¥9,000 (Before Tax) / Right: JINS – ¥5,000 (Before Tax)

Find the glasses that you look the look of and discover a you that you never knew existed too.

Source: https://asbs.jp/archives/37286

#OOTD is fashion-lover Rikako “Ricopin” Ōya’s featured series on MOSHI MOSHI NIPPON where she exhibits the latest fashion from Japan. This will be the final entry to the long-standing and popular series which has taken place over a year already!

Ricopin’s crowning glory theme is a favourite colour (or colours) of hers: rainbow. In the final outfit of the article in which she makes up a look with her favourite items on the month she incorporates red as the main colour, her absolute favourite colour.

90’s mix littered with juicy colours

Ricopin stylishly layers yellow, orange and blue in this look which elicits a feeling of freshness and energy. Compact sizing of each item brings the entire outfit together instead of it looking too loud. The half zip sweatshirt and coach jacket gives us that 90’s mood.

Aymmy in the batty girls: Boa Coach Jacket ¥24,000, Shaggy Neck Knitwear ¥13,000, Checkered Skirt ¥14,000 / Everything else is a personal item of the stylist

playing daring with colours and a men’s-like balance

Combining the street styles of an oversized denim jacket and striped pants gives fresh expression when the jacket is striped and the pants are a bright colour. The white accessories and details also help to bring the entire outfit together.

VOLCAN&APHRODITE Shibuya 109: Denim Jacket ¥25,000, Sunglasses ¥2,000 / Aymmy in the batty girls: Striped Knitwear ¥13,000, Striped Pants ¥17,000, Boa Waist Pouch ¥9,000 / T&P Shibuya 109: Sneakers ¥2,900 / Everything else is a personal item of the stylist

open a lead with accented colours in a sporty look

Ricopin went on a colourful adventure with the high neck cut and sewn, belt and hood which complement the black down jacket base. The purple pants are surprisingly not overly flashy so even if you add colours it never looks too much. Her shoes are thick-soled to give a nice balance in terms of volume.

VOLCAN&APHRODITE Shibuya 109: Down Jacket ¥9,800, Corduroy Pants ¥6,980, Belt ¥980 / Candy Stripper: High Neck Cut & Sewn ¥6,800 / T&P Shibuya 109: Sneakers ¥2,900 / Everything else is a personal item of the stylist

＜Ricopin’s Thoughts＞

“I’ve always liked colour coordination and colourful clothes. Even in my recent outfits I’ve just worn red. My hair is blonde so I wear red clothing I get told I look like [Japanese comedian] Kazlaser [laughs]. But in brightening up I’ve come to enjoy more standout colours than before. I also want to try out blue and green items this year! In winter I’m inclined to wear the same kind of outdoor wear and I tend to go with safe colours in my looks, but when I saw the clothes this time around I saw the light in how much you can play around with colours like this! Whether I’ll be popular in them is another thing entirely [laughs] but I love girls who wear colourful fashion. I feel wearing colours makes you feel more alive. The outfit I personally find to be the easiest to wear is the one with the black down jacket and yellow belt. Accessories add colour so you can change your impression easily, can’t you. My colour recommendation is without question red! Be sure to try colour coordinating yourselves this winter too♡”

Cooperating Stores

VOLCAN&APHRODITE Shibuya 109 (03-3477-5072) / Aymmy in the batty girls (03-3470-0140) / Candy Stripper (03-5770-2201) / T&P Shibuya 109 (03-3477-5175)

Check out Ricopin’s own personal outfit!

In this section, Style Leader Ricopin shows us what clothes she’s into right now. For her finale, she clads a winter colour look that is very her style. Her thing right now is an everyday style that combines casualness and cuteness.

Owning the sizing with red as the main player

＜Interview＞

“This time I used my favourite colour, red, as the main colour! The down jacket is from Little Sunny Bite. This size which is like it’s hugging you is cute and warm and surprisingly goes with anything you combine it with so I’m all about it this year. Generally you’d wear the jacket zipped up with jeans and sneakers but this time I wanted to open the jacket up so I tried balance the volume with white socks and ballet shoes. I see these shoes so much in fashion on the streets and think it’s cute♡ The sweater is striped and is my kind of colourful. I want to carry on challenging myself to more colourful fashion this winter!”

＜Staff Comment＞

Thank you to all of you who have read this series over the past year. Ricopin’s style has refined with every article and she has shown growth. Her possibilities are endless! The series is coming to an end, but we want to have Ricopin appear in another project sometime in the future. We’ll be sure to keep you updated, so we ask for your continued support until then.

Issue 038 Mar of the cute girls fashion magazine LARME was released today on January 17.

Making her cover photo return to 2019’s first issue after a year and a half is Asuka Saitō of Japanese idol group Nogizaka46.

The issue includes a section by Saitō talking about her everyday life including her recent routine, three big pieces of news from 2018, her plans for Valentine’s Day this year, her comments on her LARME photoshoot and more. There is also a fashion feature of her dressed as a flower fairy.

This issue’s special feature section focuses on “Red,” LARME’s recommended colour for this spring, a Valentine’s piece and more. LARME’s iconic models Yui Kanno, Maria Kurotaki, Risa Nakamura and Chisato Yoshiki also talk about their aspirations for 2019 while donning colourful furisode.

Don’t miss out on this year’s LARME trends in the newest issue.

Whether it’s adding a white shirt to denim or something else as simple, basic styles are my weapon of choice. And certain impacting accessories can sometimes perk up a lonely-looking co-ord. Common items are fine with the clothes you choose. So which accessories will give that change of vibe?

Wear piercings and earrings big

Mild colours evoke that girly essence

Larger accessories are the trend right now. I recommend those with an antique feel to them too. Piercings that sway make their colours stand out more and are perfect for that after-five date. Classic pearls are surefire so be sure to check some out.

Left: Earring ¥3,600 (YURI SUGANUMA×Liquem) / Bottom Left: Earring ¥2,300 (Liquem) / Top Middle: Piercing ¥1,600 (SMELLY) / Middle: Piercing ¥1,600 (SMELLY) / Lower Middle: Piercing ¥3,500 (Santa Monica Harajuku) / Right: Earring ¥3,000 (Liquem)

Flashy & edgy coloured scarves? Absolutely!

Vivid coloured scarves go well with an outfit. Popular choices are geometric, oriental and checkered designs. If you’re looking in the used clothing section you’re sure to find some unique options – and for a good price.

Top: ¥3,900 (Santa Monica Harajuku) / Bottom: ¥700 (Santa Monica Harajuku) / Left & Right: Stylist’s own belonging

If you’re not good at hairstyling, don’t worry!

Make them look twice with a barrette

Barrettes will add a little sweetness to your hair. One barrette can make a big difference in those busy mornings so you look gorgeous. Even if you have a simple one, gold leaves a deep impression, and things like primary colours and retro, girly items fit grown-up women perfectly.

Top Left: Barrette ¥2,900 (Santa Monica Harajuku / Rest: Stylist’s own belongings

Source：https://asbs.jp/archives/33712（Japanese）

#OOTD is a featured series here on MMN by fashion-lover Rikako “Ricopin” Ōya in which she showcases the latest fashion from Japan. This time she has picked out the perfect party style for this season and winter break where there are lots of events taking place. This dress-up style has that Ricopin taste to it, one that makes you stand tall while maintaining a uniqueness. Her final outfit in the list is made up of her favourite items of the month and is another dress-up style.

feeling like a lady with fur

Ricopin creates a special ladies style simply by wrapping a a long-furred coat around a fitted one piece. Points of note are the belt tied up high and heels which give variation to the overall look.

MARTE: Fur Coat ¥21000, Used One Piece ¥8,800, Pumps ¥9,000, Bag ¥8,300
Aymmy in the batty girls: Beret ¥9,000 / Everything else is a personal item of the stylist

a touch of playfulness using individual motifs

The balance between the classic party style look of a dress and fur coat which has a cat design on the dress and Furby design on the back of the coat creates even more of a playfulness. An air of sophistication is also made with the long fur coat and bag.

Aymmy in the batty girls: Fur Coat ¥35,000, Pochette (Specimen) / Candy Stripper: One Piece ¥22,800
MARTE: Barrette ¥5,800 / T&P Shibuya 109: Long Fur Coat ¥1,900 /  Everything else is a personal item of the stylist

a girly co-ord that brings out pop-ness using colour variations

This outfit co-ord is fashionable without feeling overdressed and is perfect for getting together with the girls, going out to the theme park and so on. Points to highlight are the down jacket and the boa skirt. The yellow tights give an accent to the look♡

Aymmy in the batty girls: Down Jacket ¥24,000, Boa Skirt ¥17,000
MARTE: Used Turtle Knit ¥5,300 / T&P Shibuya 109: Shoes ¥2,900 / Everything else is a personal item of the stylist

<Ricopin’s Thoughts>

“I actually haven’t been to many parties in my private time, so it felt really fresh dressing up like this and doing this shoot! The location was a hotel which was just too wonderful that I thought ‘This needs to be on Instagram!’ (laughs) I played with motifs and colours this time, but it was something different from what you’d wear on a regular date. It was party fashion, something to enjoy going all out and dressing up for getting together with stylist girls, so it was great. The mint fur coat feels grown up, and the cat one piece co-ord brings out a style that separates you from others. The down jacket is perfect for outdoor events. I wore colours and items that require courage too, things that would be born precisely because it’s a party, so I definitely want people to try challenging themselves! This is the New Year season and winter vacation with lots of events, so be sure to enjoy wearing something different from what you’re used to♡”

Cooperating Stores

Aymmy in the batty girls (03-3470-0140) / Candy Stripper (03-5770-2201) / MARTE (03-3797-3123) T&P Shibuya 109 (03-3477-5175)

Check out Ricopin’s own personal outfit!

In this section, Style Leader Ricopin shows us what clothes she’s into right now. This time she has created a special winter style that is girly but spicy.

feeling yourself combining rock and girly styles

“I like the leather skirt so much that I wanted to buy it the moment I saw it. It’s from NADIA in Harajuku. It’s leather but has ribbons and mini flairs. It has a sweet and spicy vibe that’s irresistible♡ I tried making a co-ord that you can head out with as is by combining the red frill skirt and leopard fur coat. It’s winter so I want to look girly from time to time, but there’s a rock [gal] in me I can’t shake off easily that’s left in (laughs). I dressed up in heels, but it will be cute in sneakers too, so I recommend this look!”

These co-ords are for the everyday working girl who can also dress up nice and easily into a post-work, after-five outfit. Complete a look from your casual office-wear by adding some small accessories and head out to enjoy your date or girls get-together.

ONTIME

A mannish look with a clean white one piece and pants

A clean casual office outfit is life.

Opening the front button of the white one piece creates style like a long shirt.

When combined with coloured pants, everything comes together, and you look handsome.

1. Hair back, manful

Looking natural from all angles

2. Pin heels, a girl’s icon

3. A leather bag brings to bring it all together

Always have yourself braced during ON TIME. Back straight, face dignified. Roll up the sleeves of your one piece just a little. Have your hair simple through and through with just one knot so it maintains the freshness of your white one piece look.

OFFTIME

Readying the concealed accessories in your bag for one’s best outfit

Preparing those after-five accessories,

those that don’t make even your work bag bulky.

Clock out of work and head to the powder room!

Transform entirely with these 3 stylish accessories while still in your ON TIME clothes

1: Hypnotize with swaying hooped earrings

2：Add class with a checkered scarf

Scarves are an upcoming fashion accessory gaining more and more attention. The milk tea-coloured checkered design is elegant and refined and reflects well with the ON TIME one piece. Choosing larger earrings naturally makes your face look smaller too.

Earring ¥4,500 (LATIA) / Scarf (stylist’s own belonging)

Other Styling: Tying a scarf around one knot is good!

Scarves have many different uses. Highlight your face by tying one in your hair and around a single hair knot. Show just a little of the design, like a floral pattern, and make a point to combine with a simple outfit for perfect results.
Scarf ¥3,200 (Santa Monica Harajuku)

3：A barrette perfect for the bustling streets

A large barrette is after-five’s best friend. Using a marble type plastic barrette will make your hairstyle look mature. If you braid your hair almost to the end and add the barrette and decorative pins your hair will look on-point and stylish all the way around.

Barrette (stylist’s own belonging)

Source：https://asbs.jp/archives/33685