To celebrate one year since launching, Pokémon Shirts has announced its plans to add 100 new designs based on the Pokémon that appear in Pokémon Gold and Pokémon Silver. It is also introducing shirts to children, which can be enjoyed as gifts or for dressing up together with parents.  

100 New Shirt Designs: Pokémon Gold and Silver

100 new original prints of Pokémon from the Gold and Silver games are being added to the stock, which customers have full customisation over including the collar, under collar, sleeve lining, main body, and pocket. These made-to-order shirts can also be combined with the 151 Pokémon from Pokémon Red and Pokémon Blue for even more customisation.

Custom Example (Smoochum)

Custom Example (Totodile & Dratini)

Custom Example (Skiploom & Jumpluff)

 

Online Pre-sales

Pokémon Shirts is also holding online pre-sales for 20 of the 100 new shirts being introduced. This pre-sale period is running from February 29 to March 2, where it will end at 11:00 (JST) on the final day. Those who purchase one of the shirts during this pre-sale period will receive a buttonhole handkerchief and a code for free shipping on their next order.  

Kid's Shirts Arrive

To further spread the love of their customisable shirts, Pokémon Shirts is introducing kid's sizes.

Kid's shirts arrive in a Pichu box

Kid-size shirts also feature a Pichu tag

The same online pre-sale campaign is running for children's sizes too. Adults who grew up playing Pokémon, and kids who are now growing up playing the games can coordinate their own Pokémon outfits together!   ©2020 Pokémon. ©1995-2020 Nintendo / Creatures Inc. / GAME FREAK inc.Pokémon, ポケットモンスター, and ポケモン are registered trademarks of Creatures Inc. and GAME FREAK inc.

The 44th issue of self-described “sweet girly artbook” fashion magazine LARME was released today (January 17).  

Nagisa Saitō makes her second appearance in the =LOVE section

Japanese music artist Nagisa Saitō made her debut appearance in LARME 043 and received a huge reaction from readers in the =LOVE section of the magazine. In the latest issue, she showcases trending spring makeup for the start of the new year, explains how to make your lips look juicy and tempting, and more.  

Maika Yamamoto becomes a mystery foreign exchange student

Maika Yamamoto is serving various hair and fashion styles in the new issue inspired by foreign exchange students from various countries, including a lycéenne from France, a beautiful blonde-haired girl from Russia, a hot girl from Mexico, a girl from a samgyeopsal shop in South Korea, and a traditional-looking girl from England.  

Stylish collaboration with Pokémon

©Nintendo/Pokémon

©Nintendo/Pokémon

LARME has collaborated with Pokémon to bring Pokémon-inspired outfits. See Marina, Chisato Yoshiki, Cocona Umeyama, and Natsue Tokomoto dress like Pikachu, Scorbunny, Bulbasaur, Eevee, Ho-Oh, Gengar, Mew, and Vulpix (Alola version).  

And plenty more kawaii content

There's lots of other cute content to took forward to in the first issue of 2020 too, including a lolita maid Valentine's co-ord, the LARME models' various interpretations of "girly" shown in a chronology of how their styles have matured, and more. Learn all about the latest in Japanese fashion trends in the new spring-themed issue of LARME.

The 40th issue of "sweet girly artbook" fashion magazine LARME was released on July 17. The new issue is a special beauty edition celebrating 7 years of the magazine. Making her debut on the front cover and featuring in the opening pages is Japanese actress and model Maika Yamamoto who is known for playing Touka in the recently-released Tokyo Ghoul S movie as well as her role in the serialised television drama Scum. In her feature she expands on the concept of 'kawaii' by showcasing her relationship with makeup and clothing. Glitter, organdy, tulle and other white adornments make up her looks. Yui Ogura also makes her LARME debut in the new issue. She is known for her voice acting work in recent popular TV anime series and movies and has also garnered huge popularity as a singer. In the magazine she appears alongside NMB48 member Akari Yoshida and fashion model Yui Kanno to show how anybody can cover up their complexes with makeup. Ogura will use herself as an example by showing how she covers hides the "dango-like look" of her nose by using makeup. The LARME models also show their adorable pets in the latest issue.   Pick up the newest edition of LARME and find out what's hot in Japan's fashion world right now.

The 40th issue of "sweet girly artbook" fashion magazine LARME was released today. The newest issue is centred around things that girls are crazy about with 11 topics included. Japanese model, singer and member of idol group Nogizaka46 Mai Shiraishi features on the magazine's front cover, her first time in almost a year. The opening page features an interview with Shiraishi about things that she's always liked and has newly come to like. In the photos, she delivers sophisticated and elegant vintage-like fashion, signalling her transition to adulthood; something much different from her cuter, sweeter looks from when she was younger. In the Cosmetics section Shiraishi features alongside fellow Nogizaka46 member Renka Iwamoto in which they both introduce 4 of their favourite latest cosmetic brands. In one part they showcase items which are high in quality but especially cute in appearance. Yui Kanno and Risa Nakamura feature in the Girl Is Crazy About 2: RIBBON section and actress Nana Mori in Girl Is Crazy About 8: PRETTY GIRL. There is also a special interview with popular visual kei band A9―who will celebrate their 15th anniversary this August―who are asked a series of questions centred around "If LARME readers were your girlfriends..."   Pick up the newest issue of LARME and find out what girls are crazy about today!

H&M has announced a new collaboration with Pokémon. The collection features appearances from popular characters as well as designs based off the upcoming Detective Pikachu movie.

Hoodie: ¥2,499 / Pants: ¥1,799

Shirt: ¥2,499 / Pants: ¥2,499

Pokémon has made its way onto the runway recently, such as at the London Fashion Week Men's show, and is becoming something of a style in the fashion world. H&M's Pokémon collection maintains that high level of fashion with its street-style men and women line and the cute kid's line.

T-Shirt: ¥1,299

T-Shirt & Pants Set: ¥1,799

The collection is being sold at H&M Mens, Divided, and the H&M online store in Japan.

One Piece: ¥999

Socks (5 Designs): ¥999

The kid's collection includes a t-shirt, one piece, socks and underwear, meaning both kids and adults alike can get in on the fun.     © 2019 Legendary and Warner Bros. Entertainment, Inc. All Rights Reserved.© 2019 Pokémon.

The latest edition of girl magazine LARME, issue 039, was released on March 15, 2019. LARME 039 sees the hugely popular Akari Yoshida of Japanese idol group NMB48 appear on the magazine's front cover for the first time as well as on the magazine's first page. The issue includes a big feature entitled "CAT HOUNTED AKARI YOSHIDA" which debuts her new brand. The following is an excerpt from the magazine by Yoshida: "My goal this year was to appear on lots of front covers so I am over the moon! I never imagined I would make it onto a magazine that I buy and read regularly. I don't think my fans predicted it either, so I think they will be very surprised♡ It's all thanks to everybody having worked hard to answer the questionnaire. Thank you so much as always! There's also a thing attached to the magazine I made in collaboration with EATME, so this is a really wonderful issue."

Yuna Shibata/Sakura Endou/Saya Kanagawa (Nogizaka46)

Many of the members of idol group Nogizaka46 work as regular models for girl magazines. Yuna Shibata, Sakura Endou and Saya Kanagawa are making their appearance in LARME for the very first time in a feature titled "AMBIGUOUS HAIR ARRANGE" which combines a sweet look with an adult maturity, creating an ambiguous appearance. There are 8 Q&A topics which cover their strong and weak points, personal outfits, makeup, messages to the reader and more. Other features include one focusing on the colour pink, another on one-piece co-ords, the history of "girly" looks, a spring fashion feature and more.   Discover the latest fashion trends in Japan by picking up a copy of LARME 039 May.