If you visit Japan, you’ll likely find yourself in a Village Vanguard shop eventually. The popular chain sells just about everything under the sun for low prices, from apparel and toys to books and DVDs. Until January 6, 2022, visitors to Village Vanguard Online can peruse a special Rilakkuma pop-up shop named ‘My Imaginary Rilakkuma.’ Most importantly, a super long Rilakkuma stuffed animal will only be available from this shop!

Big Long Huggable Plush (Rilakkuma/Kiiroitori)

Plushie Keychain (5 varieties)

Plushie (Korilakkuma/Kiiroitori)

Acrylic Stand (2 varieties)

Shopping Bag​

Rilakkuma is known for always being lazy, but can you imagine if he decided to actually work hard for a day? You might fall in love with him a little more. The acrylic stands read “You look beautiful today,” and “Let’s make today a wonderful day.” Will you be snagging any of these items? 

Popular Japanese illustrator Yuki Tokuda, who is known for their adorable artwork, released a collection of items exclusively on Village Vanguard on Friday.

The Line-Up

Girl & Animals Mug | ¥1,430 (Tax Included)

Densetsuno Usagi Tote Bag | ¥2,310 (Tax Included)

Ebiten iPhone Case  (12/12 Pro/12mini) | ¥2,530 (Tax Included)

Densetsuno Usagi Acrylic Key Ring | ¥715 (Tax Included)

Sankakukin Acrylic Key Ring | ¥715 (Tax Included)

Densetsuno Usagi Pin | ¥385 (Tax Included)

Sankakukin Pin | ¥385 (Tax Included)

Hitogata-kun Pin | ¥385 (Tax Included)

Sticket Sheet | ¥605 (Tax Included)

Yuki Tokuda is a Japanese illustrator whose line-up of original characters have proven extremely popular with people on Japanese social media, including Hitogata-kun, his unnamed girl character, and line-up of mysterious animals and creatures. His work spans books, illustrations, 3D sculptures, and more.

©ＹＵＫＩ　ＴＯＫＵＤＡ

Japanese cosmetic brand Lovisia has released its New Styley collection in mid-April this year. The collection is based on the popular anime series Detective Conan, also known as Case Closed outside Japan, in promotion of the upcoming film Detective Conan: The Scarlet Bullet.

Detective Conan Eyeshadow – Conan & Kid Gold and Brown | ¥2,200 (Tax Included)

Detective Conan Eyeshadow – Conan & Kid Gold and Brown | ¥2,200 (Tax Included)

Detective Conan Lipsticks – Clear, Coral Pink, Beige Pink, Scarlet Red, Nude Beige | ¥1,320 Each (Tax Included)

The popular Japanese LINE sticker character series USGMEN is now taking orders for a new collection of merchandise on Village Vanguard for a limited time. The collection dropped on March 13.

The Line-Up

USGMEN White T-Shirt | Medium, Large | ¥4,180 (Tax Included)

USGMEN Yellow T-Shirt | Medium, Large | ¥4,180 (Tax Included)

USGMEN Black Suuetto T-Shirt | Medium, Large | ¥5,830 (Tax Included)

USGMEN Hoodie | Medium, Large | ¥6,380 (Tax Included)

USGMEN Cap | ¥3,630 (Tax Included)

USGMEN Face Mask | ¥1,430 (Tax Included)

USGMEN Clear Pencil Case | ¥2,200 (Tax Included)

USGMEN – Usagi & Same Acrylic Key Rings | ¥770 Each (Tax Included)

USGMEN Tote Bag | ¥2,530 (Tax Included)

USGMEN Sacoche | ¥2,420 (Tax Included)

©︎うさぎメン

Village Vanguard has released a new collection of eco bags featuring designs of long-time classic and nostalgic Japanese candy brands.

Marukawa Fusen Bubble Gum (Orange) | ¥968 (Tax Included)

Marukawa Fusen Bubble Gum (Strawberry) | ¥968 (Tax Included)

Marukawa Fusen Bubble Gum (Grape) | ¥968 (Tax Included)

Kuppy Ramune | ¥968 (Tax Included)

Cocoa Cigarette | ¥968 (Tax Included)

The popular Japanese illustrator UZNo, who is known for their cute original character art, has teamed up with Village Vanguard to release a collection of merchandise. The items are available to order until March 14.

UZNo T-Shirts (Medium/Large) | ¥3,850 Each (Tax Included)

UZNo Mug Set | ¥3,300 (Tax Included)

UZNo Acrylic Coasters | ¥935 Each (Tax Included)

UZNo Acrylic Key Rings | ¥770 Each (Tax Included)

UZNo Tote Bags | ¥2,420 Each (Tax Included)

The adorable made-to-order line-up captures the warm and fuzzy world of UZNo’s characters – a must have for the collection!

© UZNo

Village Vanguard is well known for their collaborations with characters and their animal-themed designs. This time, they’ve made a Kabuki-themed soy sauce dish that you can order online.

Young, old, male or female, Japanese people love their traditional theatre shows called “Kabuki”. One fascinating feature of Kabuki is the impressive makeup of the actors and actresses called “Kumadori

They made animal-themed soy sauce dishes, then character-themed ones, and now finally, we’ve got Kabuki-themed ones! There are many different designs in this new series ー you can enjoy all their different expressions! This is bound to make your dinner table a thousand times more exciting!

There are a total of six designs. Please come and choose from this wonderful selection!

Village Vanguard are now selling cute new merchandise for Neko no Buu-chan, an adorable cat character created by Japanese illustrator Kino Takahashi.

This cute die cut smartphone ring functions as a stand to keep your phone propped up.

The cookie tin is filled with Buu-chan cookies! The designs are just too cute to eat.

There’s even Buu-chan’s first ever line of t-shirts. There’s 3 colours to choose from. A must-have for this summer.

There’s a range of other new Buu-chan items to get your hands on too, like stickers and badges. Litter your room with this cute kitty!

Village Vanguard is now taking pre-orders for their shogi backpacks.

Shogi is often referred to as ‘Japanese chess.’ Japan is currently undergoing a shogi boom. The anime series March Comes in Like a Lion, which finished airing in March this year, follows the story of Rei Kiriyama, a 17-year-old professional shogi player. The two-season series became a hit in Japan and overseas, even getting a live action adaptation.

Sota Fujii is a 15-year-old high school student in Japan who made headlines for becoming the youngest person to achieve professional status as ranked by the Japan Shogi Association. He is currently ranked 7-dan.

Thanks to anime fans and budding young shogi players, the scene is gaining much attention with males and females of all ages. Now they can express their love for the game by wearing this backpack.

The bag comes with a pouch reading Oushou (王将), or ‘King,’ one of the shogi pieces. You can stow away all of your shogi pieces inside for easy access if a new opponent appears.

The bag is also perfect for mirushou, a rapidly growing population of shogi fans who like to watch shogi games but don’t play and don’t necessarily know the rules.

The bag can be used for carrying bigger items too, whether they’re related to shogi or not. They’re great for day-trips, overnight stays or as a souvenir from Japan!

If you’re a fan of shogi or know someone who is, then look no further for a present than this!

If you’re in Japan this summer and can’t bear the heat, then we’ve got a recommendation to cool you off. A fun and innovative ice cube tray made by Kyoto Ohata of Mousou Kousaku―who won the 2^nd Zakka Awards―has been released at Village Vanguard.

The ice cube tray make your ice cubes look like human legs. Stick them into your drink and it’ll look like someone’s thighs, legs and feet are poking out. It costs ¥1,296.

The ice cubes are simple to make!

1. Prepare the silicon ice cube tray.

2. Pour lots of water into the holes at the top.

3. Place in the freezer for 5-6 hours.

4. Take off the seal and detach.

5. Open up the silicon tray to reveal your ice legs.

6. Put into your favourite drink!

You can combine the ice cubes with a bunch of different things for summer, not just drinks.

You can watch a funny example video showing how the ice cubes can be used. A male bartender makes a female customer a specially made ‘cursed’ cocktail. Be sure to check it out yourself!

Nothing’s better in summer than a nice cold beverage chilled with some ice. How about shaking things up a bit this summer with this ice cube tray?

geodesign are a design team known for their amusing creations. They have just put out their new Super Norimaki Towel which is a rolled towel that looks just like norimaki. It’s available online at Village Vanguard.

They’re made to look just like the norimaki you’d find at the supermarket from the gold and black colours to the packaging.

There are five types to choose from.

Super Norimaki Towel (Thick Roll)

Super Tamago Maki Towel (Thick Roll)

Super Norimaki Towel (Tuna Sushi Roll)

Super Norimaki Towel (Cucumber Roll)

Super Norimaki Towel (Natto Roll)

Beat the summer heat with one of these fun towels!

A new line of cute kitty lingerie is now available for pre-order at Village Vanguard, including lace cat ears, a collar with a bell and lingerie with a heart in the top piece. The set is available in both black and white, with orders shipping in early to mid June.

The black set transforms its wearer into a sexy black cat, with a cute golden bell on the collar.

The white set is more cute and pure with plenty of frills to make you into a fluffy white cat.

The characteristic silhouette is the selling point of this lingerie – whether you look from the front, side or back it’s cute.

This cute and sexy nekomimi (‘cat ear’) lingerie sets are sure to blow up online once they are released.

There’s a lingerie feature over on Village Vanguard right now so be sure to check that out along with this new release.