Japan’s largest sake event, TOKYO SAKE FESTIVAL 2022, will run from October 4 until October 6 at the Shinjuku Sumitomo Building’s Triangle Square.

The event’s aim is to make sake more mainstream around the world, with the first festival taking place in 2020. Tokyo Sake Festival blends sake with entertainment, showing off the very best of Japanese culture to those who may be new to craft sake. For the third year, former NMB48 member Yui Takano will serve as ambassador. Takano is known for leaving her idol career to manage the sake specialty store Yui Sake Shop. 

Tokyo Sake Festival 2022 is bringing together forty carefully selected sake breweries from around Japan, including Inoue Seikichi, winner of the Champion Sake award at IWC 2022. Tonoike Sake Brewery, winner of Kura Master 2022’s President’s Award, will also be in attendance. The full lineup can be found on the official website.

Popular influencers and artists from Raphael to BOYS AND MEN and Ukon Takafuji will take the stage during the event, so be sure to swing by if you’re a fan of Japanese spirits!

To celebrate the debut of Dev-c, the new VTuber unit from VEE, a giant ad has appeared in Shinjuku Station! Fans should head to the Promenade connecting Shinjuku Station to Shinjuku 3-come from September 5 until September 11 to catch a glimpse of these new talents!

The ad shows Uriyone, Anew Uparu, Cotonoha, Luminous Sweet, and Aomiya Yozuri strolling down a Tokyo street.

Spread out behind them are images of the members of Dev-a and Dev-b, who previously debuted.

VEE has managed to bring together some incredible talents so far. On the right side, fans will see Dev-c’s key visual and a message from VEE to fans, so if you’re near Shinjuku, be sure to check it out!

From September 1 until October 31, the District Brasserie, Bar, and Lounge at the Kimpton Shinjuku Tokyo will be offering a spooky Halloween-themed afternoon tea set. The tasty treats won’t be the only scary thing on the plate–the event will incorporate AR technology! By holding up your phone, you’ll be able to see monsters moving around on your plate.

The goodies will also be available for take-out, making them perfect for souvenirs or at-home Halloween parties! Nine types of Halloween sweets, six small dishes, and two tea sachets will be included. Why not spend Halloween in a more elegant way in 2022?

Have you ever heard of Pickles the Frog? The adorable plush has become popular enough to inspire his own collaboration cafe in Shinjuku from May 25 until June 6! A special menu will be available at Brilliant Cafe located on the 11th floor of the Odakyu Department Store.

Green Curry Plate

Birthday Cake Plate

Fruit Tea Soda Float

As part of Pickle the Frog’s birthday celebration, the cafe will feature a limited menu of three delectable items. Why not come celebrate Pickle’s special day on June 1? 

A pop-up shop will also be opened soon, so keep an eye out!

Popular on LINE and other texting apps and illustrated by Jyuuno, mofusand is a curious collection of cute and slightly surreal cats. As with most things that go viral in Japan, these adorable characters will be featured in a themed cafe for a limited time! The Tokyo location will open on May 19 and the Osaka location will welcome visitors starting May 26, 2022.

Cafe Visitor Bonus: Sticker (6 varieties)

Drink Order Bonus: Coaster (6 varieties)

Menu

Fried Shrimp Sandwich Plate

Grilled Vegetable Curry

Nyanko Burger

Salmon Mentaiko Cream Pasta

Taiyaki

Nyanko Parfait

Black Cat Pancake

Nyan Lime Nata de Coco

Green Nyanko Float / Yello Nyanko Float / Blue Nyanko Float

Nyanko Cafe Latte / Nyanko Milk Tea

Merchandise

Sticker

Clear Folder

All menu items draw inspiration from the many mofusand characters and are perfect for posting on social media! Special bonuses will be given to those visiting the cafe and making select purchases, and a merchandise corner will be selling limited-edition goods featuring new artwork!

©mofusand

From April 13 until April 25, fans of Disney Pixar will want to visit the first floor of the Odakyu Department store in Shinjuku! The Pixar Fest Pop-Up Store by Small Planet will be selling a large collection of items featuring popular characters from Toy Story, Monsters, Inc., Cars, and more!

A wide variety of PIXAR goods such as bags, towels, mugs, stationery, and apparel will be available, and the Disney Friend of Nature Pop-Up Store by Small Planet will be held simultaneously, featuring sustainable and eco-friendly Disney items.

PIXAR FEST POP UP STORE by Small Planet Goods at a Glance

[Exclusive Event Item] IC Card Case: ¥2,310 

[Event Exclusive Item] Drawstring Bag: ¥660 *On sale April 16

[Event Exclusive Item] Random Pin Collection (12 varieties): ¥440 each

Purchase Bonus: Tote Bag

Purchase Bonus: Acrylic Coaster

Starting April 13, guests spending ¥6,600 (including tax) or more at the venue will receive one special tote bag while supplies last! Starting April 23, guests spending ¥2,750 (including tax) will receive a Toy Story acrylic coaster.

Disney FRIEND OF NATURE POP UP STORE by Small Planet Goods at a Glance

[Event Exclusive Item] Mug Made from Recycled Goods “Green Vibes Only!”: ¥2,310

[Event Exclusive Item] Eco Bag “Green Vibes Only!”: ¥3,190 *On sale April 15

Be sure to visit the pop-up shop to grab some exclusive merch while you can!

©Disney/Pixar
©Disney

From March 30 until April 12, fans of Moomin will want to visit the Odakyu Department Store in Shinjuku for a special pop-up store!

Lineup

Odakyu Preorder Items　

Toto Bag

Synthetic Leather Coaster

Masking Tape

Event Exclusives

T-Shirt

Acrylic Keychain

Stainless Steel Tumbler

Purchase Bonuses

(March 30 ~) Bonus for purchases of ¥6,600 or more

Pocket Thermos Bottle, Joxter Cloud Design (Not for Sale)

(April 2 ~) Bonus for purchases of ¥3,300 or more

Sea Orchestra Acrylic Keychain (Not for Sale)

(April 9 ~) Bonus for purchases of ¥5,500 or more

Snufkin & Joxter Acrylic Stand Set (Not for Sale)

The pop-up store, which was very well-received last year, focuses on Snufkin, one of the most popular Moomin characters. This year, Snufkin’s father, Joxter, will also be making an appearance. The venue will be decorated with original artwork, and a wide variety of Moomin merch will be available, including plush toys, sundries, apparel, and much more.

BEAMS Japan will hold an event highlighting the wonders of Okayama Prefecture in both Shinjuku, Tokyo, and Taipei, Taiwan! The event will feature specialty products from 11 businesses in Okayama, and is now open in Shinjuku, with the Taipei event beginning in February 2022. Certain items are also available at the official BEAMS online shop.

Selected Products

Okayama prefecture is known for its mild climate and nature. BEAMS Japan has developed 81 unique products, with some highlighting the denim creation in the region and others showcasing local crafts.

As Okayama is closely associated with Momotaro, a figure out of Japanese folklore, peaches are very prominent in the region and can be seen in a number of these special products. 

Selected products from the collection will be available at the Taipei location from February 24 until March 13, 2022. Although travel has been made incredibly difficult during the pandemic, this pop-up shop was made possible by Okayama prefecture and BEAMS Japan. 

Anime series Code Geass is celebrating its 15th anniversary in 2021. To celebrate, a winter-themed Code Geass Cafe will open in Shinjuku for a limited time, from December 2, 2021, until January 23, 2022. The cafe will feature a lineup of luxurious and stylish food and drink items to celebrate Lelouch’s birthday. 

Bonuses

Menu

Food

[Lelouch] Chicken Steak

[Suzaku] Demi-glace Steak

Cream Pasta with Shrimp and Mushrooms

Dessert

Happy Birthday Plate

Student Council’s Afternoon Tea Set

[Nunnally] Black Tea Whipped Cream Millefeuille

Christmas Glass Parfait

New Year Glass Parfait

Drink

Lelouch, Suzaku, Nunnally

Student Council’s Tea Party (Black Tea, Coffee)

Original Goods

Pin (9 varieties, random)

Acrylic Keychain (9 varieties, random) 

Acrylic Stand (9 varieties, random) 

Clear Folder Set (2 included) 

Acrylic Stand (Lelouch, Suzaku, Nunnally) 

Acrylic Board

Muddler Spoon Set

Satin Pouch

Code Geass debuted in October 2006, and the series was recently re-aired in Japan with a new opening and ending theme. A new series, Code Geass: Z of the Recapture, is coming in the future. 

Lelouch’s birthday is on December 5, so there will be plenty of treats to celebrate. Be sure to come give your well wishes!

©SUNRISE／PROJECT L-GEASS　Character Design ©2006-2017 CLAMP・ST

High-casual brand MOUSSY launched a new art and fashion venture in March 2021 titled PROJECT U. The third installment of the project is launching on September 10, and has been made in collaboration with artist JUN INAGAWA.

PROJECT U was created to bring MOUSSY together with a variety of talented creators and artists, and to see what possibilities could open up from different collaborations. MOUSSY has fused fashion and culture together countless times in the past along with popular characters from Disney and other brands. PROJECT U focuses exclusively on art!

The third installment of PROJECT U will feature plenty of apparel, from T-shirts and hoodies to tote bags and skateboards. JUN INAGAWA helped design these limited-edition items, with some featuring imagery from his ‘Otaku x Street’ collection, as well as a theme he works with often: destruction and rebirth. Apparel will be available in two unisex sizes.

The SHEL’TTER TOKYO and MOUSSY FLAGSHIP SHOP will also be holding JUN INAGAWA’s solo exhibition and accompanying workshop. For more info on the apparel or exhibition, head to the PROJECT U special site!

Romantic comedy anime series My Teen Romantic Comedy SNAFU (shortened to OreGairu in Japanese), is getting a Pop-up shop at the AMNIBUS STORE inside Shinjuku Marui Annex from September 3 until September 19. 

All merchandise sold at the Pop-up shop will feature newly-drawn original illustrations of Yukino Yukinoshita, Yui Yuigahama, and Iroha Isshiki in maid attire. 

Event Pre-sale Merchandise

Pins (Random, 9 designs): ¥440 each (Tax Included) / Box of Pins: ¥3,960 (Tax Included)
*Box contains randomly selected pins.

Acrylic Keychain (Random, 9 designs): ¥715 each (Tax Included) / Box of Keychains: ¥6,435 (Tax Included) *Box contains randomly selected keychains.

1/7 scale BIG Acrylic Stand (3 designs): ¥3,300 each (Tax Included)

Mug (3 designs): ¥1,650 each (Tax Included)

Clear Folder (4 designs): ¥440 each (Tax Included)

Life-size Tapestry (3 designs): ¥10,780 each (Tax Included)

Yui Yuigahama Mug: ¥1,650 (Tax Included)

Event Box Purchase Bonus

Those who buy 1 box of Pins will receive a holographic pin as a special gift!

Those who buy 1 box of Acrylic Keychains will receive a holographic Acrylic Keychain as a special gift!

Limited-edition Event Photos (7 varieties)

For every ¥2,200 spent on event-related merchandise (including tax), customers will receive a random Limited-edition Event Photo.

©Wataru Watari、Shogakukan／My Teen Romantic Comedy SNAFU Production Committee

©渡 航、小学館／やはりこの製作委員会はまちがっている。完

From July 29 to August 11, over 320,000 people from around Japan voted for their favorite lesser-known local souvenir. Sponsored by Japanese e-commerce site Mercari, the contest highlighted 47 unique goods from around the country, one for each prefecture. The winners have been announced, and the White Rabbit of Inaba from Tottori Prefecture has won first place, receiving more than 60,000 votes.

A music video-style web commercial featuring the winning product is now being produced to support the shop and particular region of Tottori. The music will be performed by electro-pop group Frasco.

In Japan, the rabbit is known for bringing good fortune, and has been a beloved symbol since ancient times.  The white rabbit in particular, featured in the local Izumo myth ‘The White Rabbit of Inaba,’ plays a major role in connecting the characters Onamuchi-no-kami and Princess Yakami. In 1968, the famous confectionery ‘White Rabbit of Inaba’ was created in the hopes of bringing good luck to those visiting the area.

Much like how an indie music group has a small group of hardcore fans but may not be well-known outside of small circles, these indie souvenirs are popular with locals, but may not be known to those outside the community. On the official website, fans can see their favorite treats displayed on what looks like album covers as an homage to this fitting comparison.

On social media, there was incredible support for the project from all kinds of people: those who made the souvenirs in the first place, those who love their local area, and those who were seeing these treats for the first time and dying to try them.

Which of the 47 souvenirs would you be most happy to receive?