Eyeglass brand Zoff is collaborating with the popular character Usamaru for the second time! The adorable pup is celebrating his seventh anniversary this year, and to celebrate, this new collection of glasses is now available for purchase on the Zoff Online Store. On February 25, they will also be available at the new Zoff Mozo Wonder City location!

Usamaru & Usako / Zoff Original Illustrations

Oval

Metal Boston

Husky Usamaru

Wellington

Metal Wellington

Detail

Accessories

Cleaning Cloth

Usamaru is a popular character on the messaging app LINE with plenty of fun sticker sets for purchase. This new collection was based on the concept of having a “relaxing and fun life with Usamaru, Usako, and your eyeglasses!” Zoff Maru, a Zoff-exclusive illustration, welcomes Usako to the collaboration for the first time as well. Don’t miss out on these limited-edition designs, like Usamaru and Usako in matching glasses and Usamaru dressed up as Zoff’s iconic Siberian Husky. These glasses are unisex, so men and women can enjoy matching sets!

During the collaboration, customers can also choose from six unique cleaning cloths, eyeglass cases, and other Usamaru-inspired items.

On November 18 and November 25, national free broadcasting service BS12 will air ‘NEXT TRIP: A Luxury Resort Trip to Ise and Shima.’ The host for the excursion will be popular model Shibata Saki (nicknamed Shibasaki), who is a well-known figure to women of all ages.

NEXT TRIP is a new travel program that helps travelers figure out where to go next. The theme of the series is “Where should I go once the world settles down?” From visiting popular city spots to faraway resorts in Japan and abroad, the show aims to introduce people to locations they haven’t discovered yet, showcasing what the world has to offer. Those watching should keep a lookout for spectacular scenery, gourmet local food, outdoor activities, and so much more. 

[Part 1] November 18, 2021, 9:00 – ‘NEXT TRIP: A Journey to Ise’

In this episode, Saki Shibata travels to Ise, Mie Prefecture, first visiting Ise Shrine to pay her respects. The shrine is one of the holiest and important sites in the Shinto faith and was said to be established in the year 4 BCE. After visiting the Inner Shrine on a bright and sunny morning, Shibata travels to the ancient Okage Yokocho street to find some souvenirs and enjoy a local cafe to enjoy Ise’s famous rice cakes and traditional Japanese sweets. For lunch, she visits a very retro western-style building. At the nearby Ise Ninja Kingdom, guests can wear ninja costumes, and Shibata does just that! As the day comes to an end, Shibata opts to stay at a luxurious ryokan, Ikyuu, and highlights the incredible dinner and other services the lodging offers.

Air Date: November 18, 2021 / 9:00-10:00

[Part 2] November 25, 2021, 9:00 – ‘NEXT TRIP: A Luxury Resort Trip to Ise and Shima’ 

The second part of the trip begins with cycling. Visiting the famous Married Couple Rocks on the coast of Futami, Shibata sets out for Shima. After enjoying the breathtaking view from the ‘Mailbox in the Sky’ on the Ise-Shima Skyline, she stays at a resort overlooking the Shima coast. Guests are welcome to take a leisurely stroll around the grounds and enjoy a luxury cruise or dinner. The sunset is something Saki Shibata will surely never forget.

Air Date: November 25, 2021 / 9:00-10:00

Where do you want to travel in Japan once the world settles down?

ASOBISYSTEM has teamed up with cosmetics company Bijinaru to launch a new fragrance brand ainou. Offering a variety of products, the first collection was produced by models Yuri Suganuma, Saki Shibata, Rinko Murata, and Goto Yutaro. The four were asked to come up with fragrances inspired by their own personal thoughts and feelings. Products will be on sale starting October 20 at PLAZA/MINiPLA locations nationwide and at the ainou online store. 

ainou = i know

Scents can evoke memories. 

If we could share our precious memories through scents…

The Scent of Memories

ainou

1st Collection Producers

Yuri Suganuma

‘A clear, sweet, and fresh aroma,’ produced by Yuri Suganuma

ainou 0 Fragrance Mist Eau de Toilette

With the nickname ‘Yuripa,’ Suganuma has gained a massive following among young women. She has become a social media influencer and often shares her beauty knowledge online, having obtained certification in cosmetics and skincare. Suganuma has acted as an MC for numerous events, has produced apparel and accessories in the past, and has collaborated with popular brands from Zoff to CA4LA. She recently started her own brand, LOBJECT. 

Saki Shibata

‘The happy scent of flowers and grass after the rain,’ produced by Saki Shibata

ainou 8 Fragrance Mist Eau de Toilette

Nicknamed ‘Shibasaki,’ she is a model from Aichi Prefecture who is loved by women of all ages. During her time as a fashion model, she has appeared on the cover of popular women’s magazine mer for 12 consecutive months and has also appeared in numerous commercials and other mediums. She has also begun selling her clothing and vintage items overseas as part of a broadcast she produces and has collaborated with many other designers and brands. Shibata has traveled all over Japan to help revitalize small towns and has served as a PR ambassador for several outlying islands. 

Rinko Murata

‘The unforgettably sweet scent of a bouquet,’ produced by Rinko Murata

ainou 23 Fragrance Mist Eau de Toilette

Murata has appeared across a wide range of mediums, including in fashion magazines, on the radio, in web and TV advertising, and strutting the catwalk in fashion shows. She writes a popular online column titled ‘Curry Tokidoki Rinko Murata,’ where she catalogs her hobby of visiting curry shops, as well as ‘Pub Patrol,’ a series in Tabelog Magazine. Murata is active in product collaborations and has produced a number of popular products using her heightened sense of style. She also is the director of her own brand, idem. 

Goto Yutaro

‘A scent that causes you to turn your head,’ produced by Goto Yutaro

ainou 66 Fragrance Mist Eau de Toilette

Goto Yutaro was born on June 3, 1998, in Hiroshima prefecture. In 2016, he began his career as a vintage clothing store clerk before becoming a model known to the industry as being ‘too cute.’ He began his acting career in 2017 and has appeared in the popular drama series Trouble of the Blue Vampire and Cherry Magic! Thirty Years of Virginity Can Make You a Wizard?! With a number of films currently in the pipeline, the actor is expected to continue his upward trajectory as a unique talent on screen. The star is currently appearing in the NHK drama series Komi Can’t Communicate, as well as in theaters in both It’s a Summer Film and Kaguya-Sama: Love is War Final. 

Glasses brand Zoff has released a new collection titled the “Disney Collection Zoff 20th Anniversary Line,” featuring Mickey Mouse and Minnie Mouse motifs. The collection will be released on September 17 2021 in Zoff stores nationwide and online.

Mickey Mouse Model

Minnie Mouse Model

Case, Glasses Cloth

The very first Zoff store opened 20 years ago. To mark the occasion, a selection of commemorative glasses will be available in their Disney collection, featuring Mickey and Minnie Mouse. The pair are dressed up more than usual, seemingly invited to a fun party. The design is special and full of details, as are all of the models in the Disney Collection.

Be sure to check out these special frames, with their charming Disney features!

Since their creation in 1988, the 996-model sneaker has been one of New Balance’s most popular models. This month, the 996 will be reborn as the New Balance Standard, with the same comfortable feel and some minor changes to the logo.

In the new campaign, Natsume Mito, Saki Shibata, Fumiko Aoyagi, and Shiho Takechi will be modeling the new shoes, each in a sleek new color. The photos are meant to depict women living their daily lives with positivity, as they did in 1988 and as they do today.

The 996 model sneakers are the third model in the 99X series. Released in 1988 as a running shoe meant to be used on paved surfaces, its comfort and design has made it a best-seller among both men and women.

Will you be grabbing a pair of these updated kicks?

New Generation rock band yonawo is celebrating the release of their new album with a live online event, yonawo 2nd full album ‘Haruka Ima’ Online Live Supported by Zoff. The event will take place on August 14, 2021, and will start at 20:00, so don’t be late!

The band garnered plenty of attention this April after appearing as models for the Zoff CLASSIC Summer Collection. yonawo is scheduled to appear at a number of music festivals this summer, and their unique style is turning heads in the fashion industry. 

The upcoming live stream will be free to watch, so fans from around the world should be sure to tune in! 

This event is being held as a part of the new Zoff Rock project, blending music and fashion with Zoff’s stylish eyewear designs. Viewers will have a chance to win a pair of glasses worn by the yonawo members by taking a screenshot of the event and posting it on Twitter with the hashtag #yonawozoff! Be sure to follow the official Zoff Twitter Account (@Zoff_INFO) and say which glasses you’d like in your entry! The glasses will also come in a case signed by the members. 

With the release of their new album, yonawo will also be holding their biggest one-man live tour to date, playing shows in seven locations across Japan. Tickets for the show are on sale now!

Keep your eyes on this up-and-coming group!

Japanese glasses brand Zoff has announced the release of a Summer Collection in its popular Zoff CLASSIC series which will hit Zoff stores across Japan on April 30, 2021.

The Line-Up

ZA191010_13A1 | ¥5,500 (Tax Included/Includes Lens Set)

ZA191019_50A1 Light Yellow/ZA191019_21A1 Pink | ¥8,800 Each (Tax Included/Includes Lens Set)

ZA201011_21A2 Pink | ¥5,500 (Tax Included/Includes Lens Set)

ZA201012_60A1 Light Green | ¥5,500 (Tax Included/Includes Lens Set)

ZC191009_64A1 Olive/ZC191009_11A1 Light Grey | ¥8,800 Each (Tax Included/Includes Lens Set)

ZC191010_40A1 Ivory/ZC191010_00A1 Clear | ¥8,800 Each (Tax Included/Includes Lens Set)

ZH211001_50A1 Light Yellow/ZH211001_49B1 Tortoiseshell/ZH211001_42A1 Light Brown/ZH211001_14E1 Black | ¥8,800 Each (Tax Included/Includes Lens Set)

ZH211002_72A1 Navy/ZH211002_49A1 Tortoiseshell/ZH211002_23A1 Dark Pink/ZH211002_00A1 Clear | ¥8,800 Each (Tax Included/Includes Lens Set)

ZH211003_72A1 Navy/ZH211003_64E1 Olive/ZH211003_50A1 Light Yellow/ZH211003_18E1 White & Black/ZH211003_12A1 Grey | ¥5,500 (Tax Included/Includes Lens Set)

ZN211006_50A1 Light Yellow/ZN211006_48A1 Brown Gradation/ZN211006_20A1 Light Pink/ZN211006_12A1 Grey/ZN211006_00A1 Clear | ¥8,800 (Tax Included/Includes Lens Set)

ZY212001_57F1 Antique Gold/ZY212001_14F1 Black | ¥8,800 (Tax Included/Includes Lens Set)

ZY212002_43E1 Brown/ZY212002_21E1 Pink | ¥8,800 (Tax Included/Includes Lens Set)

ZY212010_57F1 Antique Gold/ZY212010_56E1 Gold/ZY212010_21E1 Pink/ZY212010_14E1 Black | ¥8,800 (Tax Included/Includes Lens Set)

ZF213005_14E1 Black/ZF213005_48E1 Brown Gradation/ZF213005_68F1 Green Gradation | ¥13,300 (Tax Included/Includes Lens Set)

ZF213006_14E1 Black/ZF213006_21E1 Pink/ZF213006_43E1 Brown | ¥13,300 (Tax Included/Includes Lens Set)

ZF213007_14F1 Black/ZF213007_24E1 Dark Red/ZF213007_41F1 Beige | ¥13,300 (Tax Included/Includes Lens Set)

Zoff CLASSIC is a popular series with a line-up of around 150 different glasses options at any given time, with designs ranging from detailed and authentic vintage looks to more seasonal and trendy modern takes. Also as part of the bigger series is the Zoff SMART CLASSIC range. This one has 44 models made from a fusion of high-functioning titanium and ultem which make each pair a comfortable wear. With glasses and face masks being a common combination today, Zoff’s Summer Collection this year is a fresh line-up that doesn’t weigh heavily on the eye area, allowing them to stand out above face masks.

Donning the looks for Zoff’s summer promo shoot is all four members of the Fukuoka-based Japanese band yonawo as well as model and camerawoman Hikari Shibata. This marks the first time the yonawo members have come together to feature in a promotion like this and is a chance for fans to see them all in glasses.

Zoff is hosting a campaign for 10 lucky people to win a wear of glasses from the Zoff CLASSIC Summer Collection. Check the link below.

Japanese eyewear brand Zoff is collaboration with the mobile game Disney: Twisted-Wonderland to release a collection of seven glasses this April on their official website.

Specially-crafted frames based on the Dorms

The collection features seven different glasses each inspired by a different Dormitory of Night Raven College as seen in Disney: Twisted-Wonderland. The temple, for example, features inlet parts based on the seven Dorms, so fans can represent their favourite while looking stylish at the same time. The coupling glasses cases, too, are branded with a simple yet sophisticated design of the Dorm emblems, and each case even comes with a glasses cloth bearing the names of the students.

The frames and cloth designs up close

Heartslabyul Design | ¥11,100 (Tax Included)

Looking head on at the glasses, you can see crowns on either side, while looking from the sides are playing card marks.

Savanaclaw Design | ¥11,100 (Tax Included)

Thick frames with gold combination colouring and claw marks featured on the sides. This glasses are made using laser technology.

Octavinelle Design | ¥11,100 (Tax Included)

The front and temple have an octopus leg design and the inner side part has a shell. The black and purple make for a striking colour fusion.

Scarabia Design | ¥11,100 (Tax Included)

These glasses look basic at first glance, but gleaming on either side are cobra heads wrapping around the front. The golden temple section features delicate metal engraving.

Pomefiore Design | ¥11,100 (Tax Included)

The metal engravings and crowns on the front sides elevate your countenance without going over the top. The curvy temple also serves to make the wearer look even more beautiful.

Ignihyde Design | ¥11,100 (Tax Included)

An iconic mix of black and blue. The blue temple has a transparency to it, and if you’re a fan of Ignihyde, you’ll be able to spot the motif on the front sides.

Diasomnia Design | ¥11,100 (Tax Included)

The spinning wheel motif gives the temple a three-dimensional feel. A basic but stylish colour choice perfect for work.

Glasses Case

The glasses case bears the Dorm symbols on the front while the inside has the game title logo.

Each glasses cloth is different for each Dorm as pictured throughout

Japanese eyewear giant Zoff released a new collection of Disney glasses on Friday (March 5) featuring designs inspired by Mickey Mouse, Minnie Mouse, Donald Duck, and Daisy Duck. Official titled the “Disney Collection created by Zoff Happiness Series,” the line-up hit all Zoff stores, excluding outlets, and their online store in Japan.

The Line-Up

Mickey Mouse

Casual Line Boston(ZA211001_43A1 | ¥5,500 (Tax Included)

Casual Line Wellington ZA211002_14E1 | ¥5,500 (Tax Included)

Classic Line Wellington ZC211001_14E1 | ¥8,800 (Tax Included)

Classic Line Boston ZC212001_21E1 | ¥8,800 (Tax Included)

Minnie Mouse

Casual Line Boston ZA211001_68A1 | ¥5,500 (Tax Included)

Casual Line Oval ZA211003_43A1 | ¥5,500 (Tax Included)

Classic Line Square ZC212002_43E1 | ¥8,800 (Tax Included)

Classic Line Square ZC212002_21E1 | ¥8,800 (Tax Included)

Donald Duck & Daisy Duck

Casual Line Wellington ZA211002_72A1 | ¥5,500 (Tax Included)

Casual Line Oval ZA211003_44A1 | ¥5,500 (Tax Included)

Casual Line Boston ZA211001_21A1 | ¥5,500 (Tax Included)

Casual Line Oval ZA211003_81A1 | ¥5,500 (Tax Included)

Glasses Case & Glasses Wipe

Mickey Mouse Anti-Fog Spray – ¥800 (Tax Included) / Minnie Mouse Lens Cleaner – ¥800 (Tax Included)

Next Wednesday (February 24) will mark the 20th anniversary that Japanese glasses brand Zoff opened its first store in 2001. Since launching, the leading eyewear brand has sought to create a generation when glasses play the leading part in the lives of wearers.

At the core of Zoff has been a desire to create a society where anyone and everyone can enjoy glasses freely and easily. In the wake of their 20th anniversary, Zoff is now set to cement itself as an indispensable brand in society and people’s lives by exhibiting new value in glasses as a tool that expands the possibilities of humans, and that doesn’t stop at vision correction apparatus. “Eye Performance” is the mantra of Zoff going into their 20-year milestone.

New Logo

To brand that concept, Zoff has create a new logo that features a Siberian husky, something that has become a much-loved symbol of the brand. Their original husky logo was a photo taken by a child. This has been replaced with a new illustration that matches the brand’s iconic blue colour.

We look forward to seeing where Japan’s leading eyewear brand looks to next as they approach their 20th anniversary.

Glasses brand Zoff launched its Dragon Quest X themed eyewear collection last Friday (December 18). To promote the collection, the Harajuku branch of Zoff will decorate the shop window with Dragon Quest X Online advertising starting on January 2, 2021. On the same date and at the same store, they will also hold a special Twitter campaign for people to win some free Zoff x Dragon Quest X glasses inspired by the Slimes from the game.

Zoff+DRAGON QUEST X

Dragon Quest‘s Slime Family are known to both players and non-players of the game. The characters come in many different forms like the classic Slime as well as the Bubble Slime, Metal Slime, Slime Knight, and more. The armourers of Dragon Quest have come together to use these slimes to meld legendary new glasses for adventurers.

Slimes, slimes everywhere at Zoff Harajuku!

To promote the Zoff+DRAGON QUEST X collection, the Zoff Harajuku store will be decorated in all things Dragon Quest X Online starting on January 2, 2021. Adventurers are invited to take part in an omikuji lottery draw. Those who draw the highest rank will receive some exclusive Slime merchandise. There are but 10 of these draws to find for just 10 lucky adventurers.

Running: January 2, 2021 from 11:00am (JST) *Until all run out
Location: Zoff Harajuku (Co-Op Olympica Floor 1F, 6-35-3 Jingumae, Shibuya, Tokyo)

Adventurer X & Hero Princess Anlucia life-size panels

In 11 Zoff stores, visitors will find life-size panels of Adventurer X and Hero Princess Anlucia wearing Slime glasses which they can take a photo next to.

Participating Stores
Zoff Ario Sapporo / Zoff Sendai LOFT / Zoff Harajuku / Zoff Seibu Shinjuku PePe / Zoff Nikke Colton Plaza / Zoff AEON MALL Zama / Zoff Marché Grand Tree Musashikosugi / Zoff Nagoya PARCO / Zoff Grand Front Osaka / Zoff AEON MALL Dainichi / Zoff Shinsaibashi PARCO / Zoff AEON MALL Fukutsu

Slime Glasses added in-game to Dragon Quest X Online

Those who buy eyewear from the Zoff+DRAGON QUEST X collection will be able to receive an in-game item code for Slime Glasses which their character can wear. If players buy multiple pairs, they will receive multiple codes which they can use on different characters.

Twitter campaign

To participate in the Twitter campaign to win Slime merch, all you need to do is retweet the tweet that will be sent out on Zoff’s official Twitter page @Zoff_INFO on January 2, 2021.

Slime Eyewear Lottery Twitter Campaign
Running: January 2, 2021 – January 11, 2021

Ⓒ 2012-2020 ARMOR PROJECT/ BIRD STUDIO/SQUARE ENIX All Rights Reserved.

To promote the upcoming release of the Fate/Grand Order THE MOVIE Divine Realm of the Round Table: Camelot, Japanese glasses brand Zoff is releasing six models inspired by characters from the anime film on their official website on December 4 at 11:00am (JST).

Gawain Model

The frame design comes in blue and black which is reminiscent of Gawain’s long, draping cloak. The glasses cloth is blue and white.

Lancelot Model

The frame design is a striking purple colour. It features metal parts in the corners just like the shoulders of Lancelot’s armour. The glasses cloth is a military black with purple to capture Lancelot’s hair.

Tristan Model

The frame design, including the front bridge and temple, are shaped in such a way to capture Tristan’s armour, and coloured just like his colour palette.

Ozymandias Model

The frame design features a gold temple to capture the majestic vibe of Ozymandias.

Bedivere Model

The frame design has a delicate design to make the wearer look gentle.

Mash Kyrielight Model

The frame design has crosses on the side like Mash’s enormous shield and is coloured purple.

Bonus Item

Front: Single Character / Back: All Characters

Those who purchase a pair of these glasses will receive a free character card.

All the glasses can be tried on at Zoff Ikebukuro Sunshine City Alpa for a limited time. The glasses are limited-edition and so are available while supplies last.