The Harajuku-based brand KAWAII MONSTER CAFE has announced a traveling store, KAWAII MONSTER SHOP. As the project’s first event, a Halloween pop-up shop named ‘KAWAII MONSTER SHOP – Colorful Halloween’ will open for 10 days starting October 19 in the birthplace of the brand, Harajuku.

KAWAII MONSTER CAFE is an entertainment restaurant that embodies the vibe of Harajuku in Tokyo, a town that swallows fashion and culture from places around the world and reimagines them into unrestrained originality. Originally opened in 2015 and produced by artist Sebastian Masuda, the colorful and crazy space offered photogenic food and drinks, and guests were served by the iconic Monster Girls clad in future Harajuku fashion. It became a ‘new Tokyo landmark,’ attracting over 700,000 visitors from both Japan and abroad. Even after the restaurant closed in January 2021, its one-of-a-kind concept has lived on in pop-up shops, events, and collaborations with various brands and creators.

The pop-up shop, open in Harajuku for a limited time starting October 19, offers food and drinks, merchandise, special experiences, and photo spots themed around the spooky Halloween season. Additionally, a collaboration with the popular Harajuku accessory store 6%DOKIDOKI will be held from October 19-22. Colorful hair accessories will be on sale, and shop girls with Monster Girls makeup experience will be giving seasonal makeovers to visitors.

■FOOD & DRINK

During the first half of the event, the pop-up shop will be serving food made in collaboration with the hot dog specialty restaurant HOTDOG CAFE STAND STATION TOKYO. The limited-edition menu includes the crazy Monster Dog, consisting of a monster holding a sausage in its mouth, and the monstrous Philly Cheesesteak, made with juicy tenderloin and tons of cheese.

The second half of the event will feature the Colorful Pop Burger Blue Monster (Teriyaki Chicken) from KAWAII MONSTER CAFE’s popular menu, along with French Fries with Monster Dip served with five different colorful sauces. Visitors are welcome to get into the Halloween spirit by enjoying the Monster Float during the pop-up event.

<10/19~10/22 Exclusive Menu>
Monster Dog: ¥880 (Tax Included) *In collaboration with HOTDOG CAFE STAND STATION TOKYO
Philly Cheesesteak: ¥1,350 (Tax Included) *In collaboration with HOTDOG CAFE STAND STATION TOKYO

<10/26~10/31 Exclusive Menu>
Colorful Pop Burger Blue Monster (Teriyaki Chicken): ¥1,200 (Tax Included)
French Fries with Monster Dip: ¥700 (Tax Included)

Monster Float: ¥800 [Rose/Passionfruit/Kyoho Grape]

■GOODS

New KAWAII MONSTER CAFE goods will make their first appearance at this pop-up shop! Guests can visit the Sweets Factory to create their own candy assortment by filling their favorite containers with chocolates, gummies, and other goodies. Harajuku Icing Cookies will also be available in collaboration with SHONPY, a popular cake shop. Be sure to grab some incredible souvenirs!

In addition, popular KAWAII MONSTER CAFE collaboration items from years past will be available, along with adorable plushies from the globally beloved brand Ty. Visitors can also snag some unique zipit pouches and flexible PLUS PLUS blocks starting October 26.

■EXPERIENCE

During the event, KAWAII MONSTER CAFE’s iconic Monster Girls and the character Choppy will greet guests and take photos, as well as shoot cute Halloween-inspired videos together. Visitors wishing to be transformed into Monster Girls themselves can speak to the store girls, clad in Decora fashion and rocking accessories from 6%DOKIDOKI. These ladies will provide POP Harajuku Monster makeovers featuring original tattoo stickers and unique hair accessories to get you ready for Halloween.

■PHOTO SPOT

At the event, guests will find the 3-meter tall Sweets Cake Balloon inspired by the Sweets-Go-Round Cake, the symbol of KAWAII MONSTER CAFE. Surrounded by colorful decorations and captivating monsters, visitors are sure to leave with plenty of special memories.

Guests of all ages are invited to spend the Halloween season surrounded by the unique wonders of Harajuku!

Last year, the HARAJUKU COLLECTIVE collaboration appeared at AF Gallery in Harajuku from August 10 until August 28, garnering massive acclaim from fans. The collection is now being sold at Shinsaibashi PARCO until March 12, 2023.

HARAJUKU COLLECTIVE is a Studio Ghibli-inspired apparel collection by the popular American counterculture chain Hot Topic. Bringing more Japanese culture to the ongoing Studio Ghibli collaboration launched in 2014, Hot Topic stores began selling original items produced by nine Japanese creators and brands, as well as some original American items produced by Hot Topic’s executive designers.

The lineup of Japan-original items includes T-shirts, tote bags, and other items featuring exclusive artwork by up-and-coming creators. These items depict beloved characters from Studio Ghibli’s works, as well as logos created for the collaboration. Fans won’t want to miss grabbing these unique items!

Details on the Previous HARAJUKU COLLECTIVE Pop-Up Store: https://www.moshimoshi-nippon.jp/ja/625747

Laforet Harajuku will host a pop-up shop inspired by the up-and-coming idol group FRUITS ZIPPER from February 1 until February 14! The FRUITS ZIPPER Valentine Pop-Up Shop will be found on the 5th floor MAKE THE STAGE area.

FRUITS ZIPPER debuted in April 2022 and embodies a simple concept: “From Harajuku to the World.” The group’s second single Watashino Ichiban Kawaiitokoro exploded in popularity on TikTok, pulling in over 600 million views. In February, the girls will embark on their first solo concert tour in Tokyo, Nagoya, and Osaka. This is the first FRUITS ZIPPER-inspired limited-time shop, and during the event, visuals of the group’s members will be displayed in the show windows found on the first floor of Laforet Harajuku.

◆About the FRUITS ZIPPER Valentine Pop-Up Shop

When entering the venue, fans will be greeted by a 5-meter-wide board where visitors can write and attach their messages to the FRUITS ZIPPER members on heart-shaped cards. Costumes that the members have worn on stage will also be on display, allowing fans to see each stitch up close.

Exclusive items featuring new photos of the members will be on sale at the pop-up shop. Fans can enjoy seeing the girls in their own personal style, and these items will only be available during the event! Starting February 4, tour merch for the group’s upcoming solo concert series will also be available for purchase.

◆Collaboration with Fruit Sandwich Specialty Store ‘Fruits Box Daikanyama’

Last year’s popular collaboration with Fruit Box Daikanyama, a well-known fruit sandwich shop, is happening again in 2023! Fans can find the Collaboration Gift Box for sale, including seven baked meringue goods each featuring one of the member’s colors. The box also comes with snapshots of the members, and for a few lucky fans, these snaps might be signed! The idol group and sandwich shop have also teamed up to create the Collaborative Lucky Grab Bag Lottery, including popular FRUITS ZIPPER goods and original items from Fruits Box Daikanyama. The lucky first-prize winner will receive a special set of all available February tour merchandise in all sizes.

◆Member Appearance Planned on Valentine’s Day

On February 14, the final day of the pop-up shop, the members of FRUITS ZIPPER will make an appearance! Guests will be able to participate in the first-ever hands-on event with the members, so keep an eye out for more details!

Stay up to date with the latest FRUITS ZIPPER news at the official Twitter page (@FRUITS_ZIPPER).

FRUITS ZIPPER Pop-Up Shop Exclusive Goods

Random Photo – Valentine pop-up ver. (21 varieties): ¥330 (Tax Included)

Random Pin – Valentine pop-up ver. (7 varieties): ¥500 (Tax Included)

Random Purikura Stickers – Valentine pop-up ver. (14 varieties): ¥600 (Tax Included)

The film Doraemon: Nobita’s Sky Utopia will be released on March 3, 2023. The 42nd Doraemon movie follows Doraemon, Nobita, and his friends as they venture off to find Utopia, a perfect land in the sky where everyone lines in joy and happiness. They do so using an airship with a time warp function on their adventure, and to commemorate the film’s release, the Flying Doraemon Project began on January 14. A real-life 17-meter-long Doraemon blimp will soon appear in the sky, and fans are being asked to decide on a name for the craft.

The blimp, inspired by the Doraemon movie, will feature popular characters including Nobita, Shizuka, Suneo, and Gian. The blimp is the largest unmanned airship in Japan.

The message of the Flying Doraemon Project is to convey the feeling that in this day and age, children and adults alike can once again look upward and move forward toward their hopes and dreams.

Fans are asked to contribute ideas for the blimps name during the application period. Check the website for more details!

The Winter 2022-2023 issue of the revived fashion creator magazine Zipper went on sale on December 23.

This issue focuses on this winter’s must-know trends and is packed with coordination tips, outfit plans through spring, snapshots, hair and makeup tips, and much more.

Zipper ended its 24-year history in December 2017. In March 2022, ASOBISYSTEM teamed up with DONUTS Inc. to revive the magazine as a quarterly release. The fashion magazine, popular with Gen Z, is known for sharing details aspects of Harajuku culture and will continue to share more from the creative center of Tokyo for years to come.

Standard Edition (Cover: Nagisa Saito)

Another Edition (Cover: FRUITS ZIPPER）

Shogakukan’s online store has released a long-sleeve shirt inspired by Nobita’s room from the long-running Doraemon series. Released on December 15, the fashionable and fun item is sure to be a fan favorite.

Shirts Inspired by Nobita’s Room!

The shirt was developed in collaboration with Kawatani Shirt, a Tokyo-based brand dating back to 2011 specializing in casual shirts for adults. 

The green stripes were inspired by the tatami mats found in Nobita’s room, and the simple back is white with a slight checker pattern at the top.

Part of the inner lining is even decorated with Doraemon’s Take-copter!

The button at the neck is bright yellow, inspired by Doraemon’s signature bell.

The lining of the left breast pocket features an embroidered Doraemon as well. 

As expected, Nobita can also be seen lounging on the bottom right of the shirt. 

The shirt is available in four sizes from S to XL. Made from 100% cotton, this is a comfortable piece of clothing perfect for wearing all year round. Why not add this playful shirt to your rotation?

 ©Fujiko-Pro

Doraemon fans who also love the great outdoors will be able to grab some new goods for their winter outings. A Doraemon-inspired sleeping bag created by down maker NANGA and neckwear made by Spanish brand BUFF are now available at the Shogakukan online department store!

NANGA is one of Japan’s leading down manufacturers, beginning as Yokota Sewing in 1941 in Maibara, Shiga Prefecture, a famous production center for cotton futons. The down used in this new sleeping bag has been cleaned and refined using the newest technology, promising that this bedding will last for years to come.

Sleeping Bag

In addition to the blue, white, and red Doraemon-inspired coloring, the character’s famous collar also makes an appearance. Covered head to toe in motifs from the series, this bedding is also highly functional and warm.

Neckwear

The included storage bag is compact and able to fit in a backpack, measuring approximately 20cm x 40cm. Will you be adding these items to your camping pack this winter?

©Fujiko-Pro

Doraemon’s Mirai Department Store, Doraemon’s official shop, has announced a limited edition black tea flavored with the character’s favorite food: dorayaki! The tea and four special themed plates will be available starting November 11, 2022. The tea itself is provided by the tea specialty shop LUPICIA. 

Doraemon’s Mirai Department Store Black Tea (Dorayaki Flavor)

Doraemon’s Mirai Department Store is now offering this special tea in an adorable themed tin.

The flavor of the tea is inspired by Doraemon’s favorite food, dorayaki, a sweet Japanese pastry filled with red bean paste. The gorgeous blue and red toppings blended into the tea leaves were inspired by Doraemon himself, and fans will want to enjoy a cup as they lose themselves in the classic manga or anime series.

Doraemon’s Mirai Department Store Tasty Plate (4 varieties)

These 14cm square plates are perfect for snacks with tea. Dishwasher-safe, fans can pick from four designs, each showing Doraemon enjoying some tasty treats. 

©Fujiko-Pro

From December 1, 2022 until May 28, 2023, Doraemon’s official shop will appear at Daimaru Umeda! Doraemon’s Mirai Department Store will offer a variety of limited-edition products for this brief period. 

Doraemon’s Mirai Department Store Exclusive Goods (Selection)

Chenille Embroidered Tote Bag (Doraemon and Mini Doraemon): ¥3,520 (Tax Included)

This tote bag is decorated with lasting embroidery and is sure to brighten any Doraemon fan’s day. The shoulder-length handles are practical and each bag has excellent storage capacity!

Doraemon Striped Socks (Red/Green): ¥2,420 each (Tax Included)

These thick socks are sure to keep your feet warm during the cold winter months. The simple lines and chic colors make these a great gift for any age.

Come check out these exclusive items that you can only find here!

©Fujiko-Pro

The global online fashion brand SHEIN has become wildly popular, shipping goods to over 150 countries. The world’s first permanent brick-and-mortar SHEIN store will open in Harajuku, Tokyo on November 13, 2022, displaying popular styles and items perfect for the Japanese market. All items on display will be available for purchase on the official SHEIN app simply by scanning the QR code on the tag. While items won’t be available to purchase in-store, the location will be a place where curious customers can try things on and explore new trends. The store has two floors and carries women’s and men’s wear, as well as kids’ wear, pet goods, and accessories. In addition to standard fitting rooms, there will also be a photo booth and SHEIN gacha machine!

This summer, the brand held its first pop-up event in Japan, traveling to five cities over two days. In October 2022, the three-month-long SHEIN POPUP OSAKA event invited customers could try on clothes and discover new styles.

 “SHEIN TOKYO is planning to hold a number of events to make the SHEIN brand more familiar to new customers. Please visit us and enjoy perusing our reasonably priced but high-quality items,” an official comment reads. 

A Doraemon version of Hiroshige’s 1833 ukiyo-e painting Fifty-Three Stations of the Tokaido Hoeido Edition (Rainstorm) will be available to order on October 29!

This work is said to be one of the most famous paintings by the artist, who was considered the last great master of ukiyo-e.

The painter was best known for his depiction of rainscapes, and many of his paintings pushed the envelope of traditional art.

This painting shows Ise Province, what is now present-day Mie Prefecture. 

Doraemon and his friends have been expertly placed into the famous piece of art, desperately climbing a steep hill during a sudden evening shower.

For Doraemon and Nobita, the rain is a chance to have fun. Looking at the piece, viewers can see an image of hope in tough times and can remember that with friends, anything is possible and any difficulties can be overcome. 

The piece is made from high-quality materials, and you won’t want to miss ordering one of these rare works of art!

Momoko Sakura’s popular series Chibi Maruko-chan is filled with beloved characters, and Coji-Coji has remained a fan favorite for decades. Starting in October 2022, fans will be able to grab goods from the new COJI-COJI BABY brand. 

The made-for-babies merchandise line will feature new artwork. The first theme is ‘outer space,’ and little ones will love the pastel colors and playful illustrations. A promo video has also been posted to the official Coji-Coji YouTube channel.

About COJI-COJI BABY

“A snooze on the moon…

From childhood to the faraway future, 

Coji-Coji is always cozy-cozy.

Such a valuable life.

Grow together with your baby.

Snuggle up with your family. 

Be there to relax with those you love. 

Spend irreplaceable time together.

After all of these desires and thoughts came together,

COJI-COJI BABY was born.”

Product Release Information

Sales of COJI-COJI BABY products began on October 12, 2022 on the official Eightex Japan online store.

Coji-Coji Costume Romper: ¥9,900

COJI-COJI BABY Fair Now Open!

Starting on October 15, the COJI-COJI BABY Fair is being held at Kiddy Land Harajuku and Kiddy Land Osaka Umeda.

During the event period, those who purchase over ¥4,000 (including tax) on COJI-COJI BABY products will receive an original mini shikishi. This is a perfect frame for your baby’s handprint or footprint!