A lifestyle brand which is introducing the lifestyles based on “UMAMI,” “ON THE UMAMI” has started offering their winter-limited menu item, “Toridashi ‘Tori no UMAMI’” as a second stage of the campaign to promote Japan’s first hand-dripped dashi (broth) from the 27th of January in Shinjuku Marui Honten.
ON THE UMAMI is gathering much attention as the first broth shop that offers Japan’s first hand-dripped dashi. They offer hand-dripped dashis after they received orders which include 0.08mm thick national chicken and the chicken powder. The full-fledged scent of chicken soup can be enjoyed since they add chicken powder to their broth created by their “hand-dripped” procedure.
The ingredients of the broth which is chicken breast (produced in Japan) seasoned with onion, carrots, bay leaves and black pepper. Also, the umami of the broth is boosted with the synergetic effect of chicken’s inosine and glutamine created with a kelp dashi.
Of course, this broth does not include any chemical additives, aroma chemicals, coloring and caffeine.
The chicken dashi has an effect of healing exhaustion since it includes a substance called carnosine. Moreover, the chicken dashi includes glycin which supports sound sleep and tryptophan which relaxes one’s body.
The product is recommended for those of you who want warm their body or take a rest for a short period of time. The product will surely heal your body and relieve your stress.
Let’s enjoy this “hand-dripped” dashi at the up-and-coming store, “ON THE UMAMI Shinjuku Marui Honkanten.”
■Information
Hand Drip Dashi Tori no UMAMI
Price: 200 yen per cup (tax not included)
ON THE UMAMI Shinjuku Marui Hotenkan
Address: Shinjuku Marui Honkan 5F, 3-30-13, Shinjuku, Shinjuku-ku, Tokyo
Business hours: 11:00 to 21:00 (Sunday, holidays ～20:30)
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