If you find yourself walking around any city in Japan during early January, you might come across a gaggle of young men and women wearing traditional Japanese clothes.
Unless you’ve somehow crossed paths with an Edo-era reenactment group, what you are seeing are a collection of newly minted 20 year-olds celebrating Japan’s annual Coming Of Age Day held on the second Monday of every January. Whether the sun is out or the ground is coated in several inches of snow, young adults across the country put on their finest duds and mark their arrival at being a grown up.
This national holiday – regardless of one’s age, most people across the island get the day off – has been observed for thousands of years. Historians peg the origins of Coming Of Age Day to the 700’s, when a burgeoning prince marked the end of his childhood by putting on fancy robes and getting a sweet new haircut. For a while, only royals indulged in these practices, but eventually common folks picked up the tradition as well.
For centuries, boys observed Coming Of Age Day at 15, while girls did it at 13. In 1876, though, the age of adulthood was declared to be 20. That number marks the point where young adults can legally do all sorts of things associated with grown-up-dom – they can vote, drink alcohol and smoke tobacco among other things. Of course, being fully-grown entails far more than casting ballots and getting hammered – Coming Of Age Day is ultimately more about recognizing that you are now a self-functioning individual, and the responsibilities that come with it.
Maybe that’s part of the reason why local government offices across the country hold the actual ceremony portion of the day. Anyone with a birthday between Apr. 2 of the previous year and the forthcoming Apr. 1 can attend – so you don’t have to be 20, per se, just close enough – can attend the morning event, which features officials giving speeches. On top of that, they hand out small presents to all of the newly crowned adults.
Yet that’s just a molecule of what Coming Of Age Day is all about. It really revs up in the days before the second Monday, when young folks start renting out clothes and getting professional photos taken of them in their fancy attire. Women wear furisode, a type of kimono boasting wide sleeves, along with zori sandals. Men traditionally have put on darker kimono, but in modern times many now choose to wear nice suits for the day. This is big business for the kimono industry and shops that rent them out, with some going for the equivalent of $1000 – to rent for the day.
After all the photo taking and government ceremonies, what do fresh-faced adults go and do? They meet up with friends to celebrate Coming Of Age Day on their own, usually walking through the city while still in their nice clothes (hey, did you see the prices above, best make the most of it) and, later in the evening having a party with friends or family.
Chances are if you are walking around any populated area in Japan on the second Monday of January, you’ll come across some snazzy looking youth. But if you want to see them all congregated in one place, you are going to have to head down to a local government office.
As a general rule, the bigger the neighborhood, the bigger the celebration – some tiny town out in Chiba will have something going on, but you’ll see a lot more excitement hitting up the Shibuya neighborhood of Tokyo. Another good choice would be to go to a big temple, as many celebrating the day will head to one to pray for good fortune. In Tokyo, the famous Meiji-Jingu shrine near Harajuku is the top spot to take it all in.
You don’t even really have to be near any government outposts or temples to check it out – head to Shibuya, Shinjuku, Nakano or the downtown part of any big city and you will see dozens of people clad in colorful furisode from morning until the late afternoon. This, after all, is the start of thousands of young Japanese people’s adult lives – they are going to savor it.
RELATED ENTRIES
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Illustrator BEY’s solo exhibition ‘NEW WAMERICAN’ will be held at TRUNK (HOTEL) in Shibuya starting November 1.
BEY is known for his illustrations inspired by the ‘Wamerican’ theme, a blend of Japanese culture, including ukiyo-e, and American pop culture. Currently, he is attracting attention as an up-and-coming creator who also works on CD jackets for artists and window art for apparel brands.
Canvas works newly painted for the exhibition will be exhibited and sold, and new merchandise such as teacups and Palo Santo with limited edition packaging will be available.
[Comment from BEY]
“I hope to approach this exhibition as the first of its kind to showcase the new expressions of ‘WAMERICAN,’ a style which has continued to evolve over the past seven years, with a focus on original paintings on canvas. I hope tons of people will come to visit!”
Information
BEY SOLO EXHIBITION ‘NEW WAMERICAN’
Dates: November 1 ~ November 4, 2024
Hours: 10:00~20:00
Venue: TRUNK (HOTEL) CATSTREET
5-31 Jingumae, Shibuya-ku, Tokyo[Reception Party]
Date: November 1, 2024
Hours: 19:00~24:00
Admission: Free
DJs: Yuuna Yabe / 50minimals[GOODS]
・L/S TEE
・Hat
・Hand Towel
・Hanafuda Playing Cards
・Teacup Mug
・Original Palo Santo
・StickersBEY’s Instagram：@beytaro_0912
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CUTIE STREET to Release 1st Single CD ‘Can’t We Just Be Cute? ~Kawaii Dakejya Damedesuka?~’ on November 13
After making its debut this August, the new idol group CUTIE STREET will release its first single CD, Can’t We Just Be Cute? ~Kawaii Dakejya Damedesuka?~, on November 13. The music video for the song is already available along with the jacket and artist photo.
The digital single Can’t We Just Be Cute? ~Kawaii Dakejya Damedesuka?~ was released on September 8 and was ranked #1 on the TikTok Weekly Top 20 (from September 20 – October 6, 2024) and has become a hot topic, also reaching the top spot on Spotify’s ‘Viral Top 50 – Japan’ playlist, which ranks the hottest songs on social media.
The art for the upcoming single CD’s jacket was designed by Keiichiro Oshima and photographed by Takeshi Hanzawa. Following the theme of “our own sparkling jewels,” the jewelry portion of the pictured ring is made up of each sparkling member, all bringing their unique sparkle that fans hope will continue to shine.
The costumes were designed by Kumiko Iijima, who has created costumes for countless artists and follows the theme of “I am different than everyone else, and I can be anything I want to be.” Each member’s costume design is different, including frills, ribbons, lace, tulle, and other ‘kawaii’ elements that appear often in girl’s dreams. The member’s individuality shines through, expressed through the creation of original accessories.
Limited First Edition
CUTIE STREET Edition
Standard Edition
Information
<Release Information>
Can’t We Just Be Cute? ~Kawaii Dakejya Damedesuka?~ – CUTIE STREET
(1st Single CD)
Release Date: November 13, 2024
Preorder URL: https://lnk.to/Just_kawaii_CD
Details: https://cutiestreet.asobisystem.com/news/detail/32526Limited First Edition [CD+Booklet] (KLC-90001 / ¥3,000 Including Tax)
Luxury Booklet / Fave Member Jacket A (All member version)
M1. Can’t We Just Be Cute? ~Kawaii Dakejya Dame Desu ka?
M2. Hello Hello Future
M3. Devoted Cinderella!
M4. Unlock My HeartCUTIE STREET Edition [CD only] (KLC-90002 / ¥1,800 Including Tax)
Fave Member Jacket B (All member version)
M1. Can’t We Just Be Cute? ~Kawaii Dakejya Damedesuka?~
M2. Hello Hello Future
M3. daylightStandard Edition [CD only] (KLC-90003 / ¥1,200 Including Tax)
M1. Can’t We Just Be Cute? ~Kawaii Dakejya Damedesuka?~
M2. Hello Hello Future
M3. Devoted Cinderella![Store Bonuses]
■Amazon.co.jp
Limited First Edition / CUTIE STREET Edition / Standard Edition: Mega Jacket
(JK Image for each format)■TOWER RECORDS (Including online store / Participating locations only)
・Limited First Edition: Haruka Sakuraba Digitally Signed A4 Poster
・CUTIE STREET Edition / Standard Edition: Haruka Sakuraba Snapshot (1
random photo chosen from 5 varieties)■HMV (Including online store / Participating locations only)
・Limited First Edition: Risa Furusawa Digitally Signed A4 Poster
・CUTIE STREET Edition / Standard Edition: Risa Furusawa Snapshot (1
random photo chosen from 5 varieties)■TSUTAYA RECORDS (Including online store / Participating locations only)
・Limited First Edition: Aika Sano Digitally Signed A4 Poster
・CUTIE STREET Edition / Standard Edition: Aika Sano Snapshot (1 random
photo chosen from 5 varieties)■Rakuten Books
・Limited First Edition: Ayano Masuda Digitally Signed A4 Poster
・CUTIE STREET Edition / Standard Edition: Ayano Masuda Snapshot (1
random photo chosen from 5 varieties)■Neowing
・Limited First Edition: Miyu Umeda Digitally Signed A4 Poster
・CUTIE STREET Edition / Standard Edition: Miyu Umeda Snapshot (1 random
photo chosen from 5 varieties)■Seven Net Shopping
・Limited First Edition: Emiru Kawamoto Digitally Signed A4 Poster
・CUTIE STREET Edition / Standard Edition: Emiru Kawamoto Snapshot (1
random photo chosen from 5 varieties)■Joshin (Including Joshin web shop)
・Limited First Edition: Kana Itakura Digitally Signed A4 Poster
・CUTIE STREET Edition / Standard Edition: Kana Itakura Snapshot (1 random
photo chosen from 5 varieties)■Sony Music Shop
・Limited First Edition: Nagisa Manabe Digitally Signed A4 Poster
・CUTIE STREET Edition / Standard Edition: Nagisa Manabe Snapshot (1
random photo chosen from 5 varieties)■Bonuses available at all shops
・Limited First Edition: Digitally Signed A4 Poster featuring All Members
・CUTIE STREET Edition / Standard Edition: Group Snapshot (1 random photo
chosen from 5 varieties)
*Participating stores will be announced soon.
*All bonuses are only available while supplies last.<Release Event Details>
September 21, 2024 (Saitama) AEON LAKE TOWN MORI
September 22, 2024 (Tokyo) LaLaport Tachikawa Tachihi 2F Event SpaceSeptember 28, 2024 (Aichi) LaLaport Nagoya Minato AQULS Outdoor Event
Space
September 29, 2024 (Osaka) Morinomiya Q’s MALL BASE 1F BASE Park
October 11, 2024 (Online) Details to be announced.
October 12, 2024 (Tokyo) Shiodome City Center Underground Walkway,
Special Stage
October 15, 2024 (Hokkaido) RaSORa Sapporo A Town 1F Event Court
October 19, 2024 (Osaka) Yodobashi Camera Multimedia Umeda
October 22, 2024 (Online) Details to be announced.
October 26, 2024 (Tokyo) Akishima Mori Town MOVIX Garden Stage
October 27, 2024 (Fukuoka) CANAL CITY HAKATA B1F Sun Plaza Stage
November 2, 2024 (Tokyo) Tower Records Shibuya B1F CUTUP STUDIO
November 4, 2024 (Chiba) AEON MALL Makuhari New City Grand Mall 1F
Grand Square
November 9, 2024 (Tokyo) Kameido Clock 1F Stage (Outdoor South Side
Plaza)
November 10, 2024 (Tokyo) Tower Records -LaLaport Tokyo Bay- Center
Stage
November 13, 2024 (Tokyo) Hulic Hall Tokyo
November 15, 2024 (Online) Details to be announced.
November 16, 2024 (Chiba) Seven Park Ario Kashiwa Outdoor Smile Park
*Please refrain from contacting the listed stores.<Event Information>
■ CUTIE STREET 1st Single Can’t We Just Be Cute? ~Kawaii Dakejya Damedesuka?~ Release Event Concert
Venue: Hulic Hall Tokyo
Date: November 13, 2024 / Doors open 17:00, Show starts 18:00
Performer: CUTIE STREETCUTIE STREET Official Fan Club – 2nd Round of Presale Tickets
October 19, 11:00 ~ October 23, 23:59
https://cutiestreet.asobisystem.com/General Ticket Sales
November 6, 20:00~[Tickets]
Reserved Front Seats: ¥6,000 (Tax Included, Drinks not included)
*Exclusively for CUTIE STREET FC
*Limit 2 per person
General Reserved Seats: ¥3,000 (Tax included, Drinks not included)
*Limit 4 per person
*No admission for preschool-aged children.
*No resale for commercial purposes
*No recording/photography in the venue.
*There is a possibility of baggage inspection upon entry.*Identification will be required at the entrance on the day of the event. No one
will be allowed to enter the venue other than the person himself/herself for any
reason. Accompanying persons must come with the person who purchased the
ticket. Please have identification documents ready for the accompanying
person.■CUTIE STREET Solo LIVE -02 STREET-
Venue: Hulic Hall Tokyo
Date: December 5, 2024 / Doors open 17:00, Show starts 18:00■CUTIE STREET 1st Solo Concert
Venue: Toyosu PIT (Tokyo) Date: February 2, 2025 -
Idol group CUTIE STREET, which debuted this August, held its first solo concert CUTIE STREET Solo Live – 01 STREET – at Tokyo Hulic Hall on October 7, 2024.
CUTIE STREET is composed of eight members: Risa Furusawa, Aika Sano, Kana Itakura, Ayano Masuda, Emiru Kawamoto, Miyu Umeda, Nagisa Manabe, and Haruka Sakuraba. The girls made their debut as part of ASOBISYSTEM’s KAWAII LAB. idol project in Summer 2024, with the group’s concept being “KAWAII MAKER.” The eight members are all different ages and come from different backgrounds, and they aim to transmit KAWAII from Harajuku to the world.
This solo performance was held about two months after the girls made their stage debut. Tickets were sold out and many fans came to the venue way before the show, eager to see the girls perform on their big day.
As the Overture played, the members appeared on stage one after another, with the audience erupting with shouts of joy. Their first song performed solo was Devoted Cinderella! Despite clearly being nervous, the girls continued to smile, performing earnestly like princesses in a fairy tale.
After the song, the eight members greeted the fans gathered at the venue. Adorably, each girl introduced herself and announced what they had eaten for breakfast that day. “I’m so happy to see so many people here,” Manabe said. “I hope that even more people will come to love CUTIE STREET!”
The second song performed was Can’t We Just Be Cute? ~Kawaii Dakejya Damedesuka? The track is getting rave reviews and recently ranked first in the ‘TikTok Popular Songs Ranking 50.’ The song is scheduled to be released via CD on November 13 and features a catchy pop melody and fun dialogue and phrases from the members. The performance was open to video recording, and the eight too-cute performers can be seen on TikTok and other social networking sites.
Following this, the group covered the song Nantene! by SWEET STEADY, another idol group belonging to the same label. They performed to the best of their ability, utilizing a different kind of charm than their seniors. The girls also showed off their diverse talents filled with unlimited potential, with Unlock My Heart, a cool song with a rock-style melody, and daylight, an emotional song with a fast pace. CUTIE STREET also performed the new song Happy World! for the first time, showing off choreography filled with fist-pumping and energy. The audience couldn’t help but smile, and the entire venue was filled to the brim with happiness.
The final part of the concert began with Hello Hello Mirai as Furusawa called out to the audience. “Are you ready to wave your penlights?” Penlights displaying the girl’s member colors twinkled like a starry sky throughout the venue. The light shone as if it was congratulating the girls on their future lives as idols. Lastly, the group performed their popular song Can’t We Just Be Cute? ~Kawaii Dakejya Damedesuka? one more time, with the girls charming the audience with their extreme cuteness.
CUTIE STREET announced a solo performance to commemorate the CD release of their first single, Can’t We Just Be Cute? ~Kawaii Dakejya Damedesuka?, would be held at Hulic Hall Tokyo on November 13, with a second solo performance scheduled for December 5. The surprises did not end there, as the group also told fans that on October 16, they would release the music video for the song, getting the audience more excited. A teaser for the music video has already been revealed.
The eight idols have continued to grow at a rapid pace since their debut, and no one knows what the future holds. After seeing such an engaging solo performance, fans are excited to see what’s in store, as CUTIE STREET’s journey has only just begun.
Information
<Event Information>
■ CUTIE STREET 1st Single Can’t We Just Be Cute? ~Kawaii Dakejya Damedesuka? Release Event Concert
Venue: Hulic Hall Tokyo
Date: November 13, 2024 / Doors open 17:00, Show starts 18:00
Performer: CUTIE STREET
Details: https://cutiestreet.asobisystem.com/news/detail/33870FC Pre-sale tickets available: October 7, 2024 at 19:30 ~ October 14 at 23:59
Buy FC Pre-sale tickets here: https://cutiestreet.asobisystem.com/feature/18ae997ce3951467e7cb992a982a23fa[Tickets]
Reserved Front Seats: ¥6,000 (Tax Included, Drinks not included)
*Exclusively for CUTIE STREET FC
*Limit 2 per person
General Reserved Seats: ¥3,000 (Tax included, Drinks not included)
*Limit 4 per person*No admission for preschool-aged children.
*No resale for commercial purposes
*No recording/photography in the venue.
There is a possibility of baggage inspection upon entry.
*Identification will be required at the entrance on the day of the event. No one will be allowed to enter the venue other than the person himself/herself for any reason. Accompanying persons must come with the person who purchased the ticket. Please have identification documents ready for the accompanying person.■CUTIE STREET Solo LIVE -02 STREET-
Venue: Hulic Hall Tokyo
Date: December 5, 2024 / Doors open 17:00, Show starts 18:00<Release Information>
Can’t We Just Be Cute? ~Kawaii Dakejya Damedesuka? – CUTIE STREET (1st Single CD)
Release Date: November 13, 2024
Preorder URL: https://lnk.to/Just_kawaii_CD
Details: https://cutiestreet.asobisystem.com/news/detail/32526Limited First Edition [CD+Booklet] (KLC-90001 / ¥3,000 Including Tax)
Luxury Booklet / Fave Member Jacket A (All member version)
M1. Can’t We Just Be Cute? ~Kawaii Dakejya Damedesuka?
M2. Hello Hello Future
M3. Devoted Cinderella!
M4. Unlock My HeartCUTIE STREET Edition [CD only] (KLC-90002 / ¥1,800 Including Tax)
Fave Member Jacket B (All member version)
M1. Can’t We Just Be Cute? ~Kawaii Dakejya Damedesuka?
M2. Hello Hello Future
M3. daylightStandard Edition [CD only] (KLC-90003 / ¥1,200 Including Tax)
M1. Can’t We Just Be Cute? ~Kawaii Dakejya Damedesuka?
M2. Hello Hello Future
M3. Devoted Cinderella![Store Bonuses]
■Amazon.co.jp
Limited First Edition / CUTIE STREET Edition / Standard Edition: Mega Jacket (JK Image for each format)■TOWER RECORDS (Including online store / Participating locations only)
・Limited First Edition: Haruka Sakuraba Digitally Signed A4 Poster
・CUTIE STREET Edition / Standard Edition: Haruka Sakuraba Snapshot (1 random photo chosen from 5 varieties)■HMV (Including online store / Participating locations only)
・Limited First Edition: Risa Furusawa Digitally Signed A4 Poster
・CUTIE STREET Edition / Standard Edition: Risa Furusawa Snapshot (1 random photo chosen from 5 varieties)■TSUTAYA RECORDS (Including online store / Participating locations only)
・Limited First Edition: Aika Sano Digitally Signed A4 Poster
・CUTIE STREET Edition / Standard Edition: Aika Sano Snapshot (1 random photo chosen from 5 varieties)■Rakuten Books
・Limited First Edition: Ayano Masuda Digitally Signed A4 Poster
・CUTIE STREET Edition / Standard Edition: Ayano Masuda Snapshot (1 random photo chosen from 5 varieties)■Neowing
・Limited First Edition: Miyu Umeda Digitally Signed A4 Poster
・CUTIE STREET Edition / Standard Edition: Miyu Umeda Snapshot (1 random photo chosen from 5 varieties)■Seven Net Shopping
・Limited First Edition: Emiru Kawamoto Digitally Signed A4 Poster
・CUTIE STREET Edition / Standard Edition: Emiru Kawamoto Snapshot (1 random photo chosen from 5 varieties)■Joshin (Including Joshin web shop)
・Limited First Edition: Kana Itakura Digitally Signed A4 Poster
・CUTIE STREET Edition / Standard Edition: Kana Itakura Snapshot (1 random photo chosen from 5 varieties)■Sony Music Shop
・Limited First Edition: Nagisa Manabe Digitally Signed A4 Poster
・CUTIE STREET Edition / Standard Edition: Nagisa Manabe Snapshot (1 random photo chosen from 5 varieties)■Bonuses available at all shops
・Limited First Edition: Digitally Signed A4 Poster featuring All Members
・CUTIE STREET Edition / Standard Edition: Group Snapshot (1 random photo chosen from 5 varieties)
*Participating stores will be announced soon.
*All bonuses are only available while supplies last.<Release Event Details>
September 21, 2024 (Saitama) AEON LAKE TOWN MORI
September 22, 2024 (Tokyo) LaLaport Tachikawa Tachihi 2F Event Space
September 28, 2024 (Aichi) LaLaport Nagoya Minato AQULS Outdoor Event Space
September 29, 2024 (Osaka) Morinomiya Q’s MALL BASE 1F BASE Park
October 11, 2024 (Online) Details to be announced.
October 12, 2024 (Tokyo) Shiodome City Center Underground Walkway, Special Stage
October 15, 2024 (Hokkaido) RaSORa Sapporo A Town 1F Event Court
October 19, 2024 (Osaka) Yodobashi Camera Multimedia Umeda
October 22, 2024 (Online) Details to be announced.
October 26, 2024 (Tokyo) Location to be decided.
October 27, 2024 (Fukuoka) CANAL CITY HAKATA B1F Sun Plaza Stage *Only certain members participating.
November 2, 2024 (Tokyo) Tower Records Shibuya B1F CUTUP STUDIO
November 4, 2024 (Chiba) AEON MALL Makuhari New City Grand Mall 1F Grand Square
November 9, 2024 (Tokyo) Kameido Clock 1F Stage (Outdoor South Side Plaza)
November 10, 2024 (Tokyo) Tower Records -LaLaport Tokyo Bay- Center Stage
November 13, 2024 (Tokyo) Hulic Hall Tokyo
November 15, 2024 (Online) Details to be announced.
November 16, 2024 (Chiba) Seven Park Ario Kashiwa Outdoor Smile Park
*Please refrain from contacting the listed stores. -
On October 18, CANDY TUNE will release the new track Are You Zombie? Ahead of the song’s release, it is already available to stream on TikTok.
This song is CANDY TUNE’s first Halloween song and features a cute arrangement and catchy chorus that embodies the spirit of mischief. The lyrics, music, and arrangement were all handled by songwriter Satsuki ga Tenkomori.
Additionally, Halloween events will be held on October 27 and October 30 to celebrate the song’s release.
@candy_tune 本日よりTikTok先行配信スタート😈❣️ CANDY TUNE『君もゾンビですか ゾンビですね』 みんなでハロウィンを盛り上げよー🧟❤️🩹 是非#君ゾン でたくさん投稿してね🍬 #きゃんちゅー#CANDYTUNE #君ゾン#君もゾンビですかゾンビですね #ハロウィン#Halloween ♬ 君もゾンビですか ゾンビですね – 1サビ ver. – CANDY TUNE Information
Are You Zombie? – CANDY TUNE (11th Digital Single)
Release Date: October 18, 2024
Streaming Link: https://kawaiilab.lnk.to/AreYouZombie (Pre-add / Pre-save)Available to stream on all major music download and streaming sites
<Event Information>
Date: October 27, 2024
Venue: Tokyo (to be decided)Date: October 30, 2024
Title: CANDY HALLOWEEN
Venue: Veats ShibuyaMore information will be posted on CANDY TUNE’s official site
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FRUITS ZIPPER Member Yui Sakurai Concludes Project Celebrating 10th Anniversary as an Idol, Will Release Solo Track Recently Performed Live
Last October, FRUITS ZIPPER member Yui Sakurai began a one-year project titled ‘Yui Sakurai 10th Anniversary -IDOL OF IDOLS-’ to celebrate the 10th year since her idol debut. On October 2, the idol held ‘Yui Sakurai 10th ANNIVERSARY LIVE 2024’ at Zepp Divercity (Tokyo).
Sakurai debuted in the entertainment industry in 2013 and currently boasts the mint green member color in the idol group FRUITS ZIPPER. With their adorable looks and unique personalities, the members have become popular with both men and women alike, and are currently seen as representatives of idol culture going into 2025. ‘Yui Sakurai 10th Anniversary -IDOL OF IDOLS-’ included a solo tour held in Tokyo, Nagoya, and Osaka, along with the release of her first photo book.
The recent solo concert represented the culmination of the project, and understandably, many fans came to the venue to congratulate the idol.
As the lights dimmed and green penlights filled the venue, Sakurai appeared in a dress resembling a bouquet of flowers, accompanied by the lively sounds of the band. The idol first performed her solo song Spotlight from FRUITS ZIPPER’s latest single NEW KAWAII / Fruits Basket. The track expresses the singer’s desire to grow up after 10 years as an idol, and dares to feature a tune that Sakurai doesn’t excel at. The audience agreed that Sakurai performed Spotlight with a perfect score of 100 points, proving her growth before her fans. Continuing on, the idol won the hearts of the fans yet again with Zurui Kawayui, a pop tune with a distinctive sound. The live performance immediately invited fans into the ever-changing world of Yui Sakurai without holding back.
After thanking the fans who had gathered at the venue, Sakurai continued with a cover of Seiko Matsuda’s classic Akai Sweet Pea. Her performance mesmerized fans, her voice soft, but she quickly raised the venue’s voltage with a cover of Hatsukoi Cider by Buono! After changing into an angelic costume complete with wings, she went on to perform Tokaikko Junjou (°C-ute) and More Kiss (Fairies). Her confidence amazed the crowd.
In addition to these covers, Sakurai also performed You, You, You, a new song prepared for the concert. The dance number embodied a more mature Yui Sakurai, blending cuteness and sexiness and showing an entirely new side to the performer. As the atmosphere seemed to switch, Sakurai also performed covers of Tenshi wa doko e (≠ME) and Idol (YOASOBI.) The stage was a stunning sight, and loud cheers rang out from the entire audience.
The second half of the concert began with Caste Summer Session as silver tape fell from the ceiling. Even though fall had already begun, the venue was filled with summer-like enthusiasm. With the electricity in the venue at its highest level of the night, Sakurai sand FRUITS ZIPPER’s signature song Watashi no Ichiban Kawaiitokoro solo. The biggest KAWAII of the day had certainly appeared at Zepp Divercity (Tokyo), and for the last song of the show, the idol performed BABY I LOVED. Her crystal clear voice captivated every fan in the audience.
As soon as the idol left the stage, the fans immediately asked for an encore. These loud voices summoned the artist back, and she performed her new song You, You, You for a second time. An MC portion followed, in which Sakurai read a letter reflecting on the past decade, including the excitement she felt starting out as an idol, the heartbreak of leaving the stage at one point, and how it felt meeting the other members of FRUITS ZIPPER. “I’m only here because of those who support me and protect me. Even in my private life, I’m supported by so many people,” she said. “I continue to love and cherish each and every one of you!” Continuing, Sakurai concluded her letter hoping for future growth. “For my next anniversary, I’d like to truly embody what it is to be an eternal idol for everyone, inspired by the phrase “idol of idol” given to me by (producer) Misa Kimura.”
The final encore was a second performance of Watashi no Ichiban Kawaiitokoro, and fans were allowed to record video. Yui Sakurai’s growth and cuteness are sure to spread around the world thanks to this footage taken by the audience.
Sakurai’s 10 years as an idol have not been smooth. Nevertheless, she continued to work as hard as she could and has grown into an idol who can now fill Zepp Divercity (Tokyo), not only as a group but also as a solo artist. “If you don’t give up, your dreams will come true.” This Cinderella story was something the artist realized together with her fans. The story of Yui Sakurai will continue, into her 11th year, 15th year, 20th year, and beyond. “Someday, I’d like to hold a solo concert at the Nippon Budokan,” Sakurai said when the concert concluded. Fans are excited to see what other dreams she’ll make come true in the future.
In addition, the new digital single Zurui Kawayui will be available on all music streaming services on October 20, the 10th anniversary of Sakurai’s debut. The solo song You, You, You and Caste Summer Session will also be available.
Information
<Streaming Information>
Zurui KawaYui – Yui Sakurai (New Digital Single)
Release Date: October 20, 2024
Tracklist:
M1 Zurui KawaYui
M2 Caste Summer Session
M3 You, You, You -
On December 25, Klang Ruler will release the Unbelievable EP, including the new song Unbelievable, used as the ending theme for the TBS anime series Trillion Game. The series began on October 3.
The EP will be inspired by Trillion Game and include new songs like Honey Money, Gimme Gimme, Placeless Boy, and Tired.
A teaser video for Unbelievable with narration from Trillion Game has also been released.
October 2, 2024
The music video for Unbelievable has been released.
The video, directed by the alternative collective GROUPN, retains the vibes of the anime series, with the members of Klang Ruler dressed as salarymen as they attempt to overcome their colleagues to become the best.Information
Unbelievable EP (Trillion Game-Inspired EP)
Release Date: December 25, 2024Unbelievable (Pre-distribution)
Streaming Date: October 2, 2024
Streaming URL: https://klang-ruler.lnk.to/Unbelievable_EP -
FRUITS ZIPPER Begins First Nationwide Hall Tour, Announces 3rd Anniversary Concert at Saitama Super Arena
FRUITS ZIPPER kicked off its nationwide tour, FRUITS ZIPPER JAPAN TOUR 2024 – AUTUMN – THE STORY OF SEVEN COLORS, on September 28 at Toda City Culture Hall in Saitama.
The tour will feature 15 shows in 12 cities around Japan and is the largest hall tour in the group’s history. Tickets for all performances, except additional dates, are sold out.
The members transformed into ‘NEW KAWAII Princesses’ for their 1st album released in April, with the 2nd single album’s artwork based on the theme of “the beginning of a fairy tale.” The tour’s theme is “Story,” and audiences will be treated to the tale of how these girls became princesses in the first place. Wearing dresses corresponding to their member colors, the group performed popular tracks like Watashino Ichiban Kawaiitokoro and NEW KAWAII, as well as the new songs Fruits Basket and Starlight Valkyrie from their 2nd single CD released on September 18. FRUITS BASKET performed a total of 20 songs, including solo and unit songs, sharing each member’s individuality along with the meaning of the title “THE STORY OF SEVEN COLORS.”
For the encore, the group performed Fruits Basket for a second time, and during their performance, the members ran through the aisles of the venue, interacting with the fans. In the middle of the song, the music stopped and a screen suddenly appeared on stage. As the members looked at each other in confusion, an image appeared on the screen, announcing that FRUITS ZIPPER would hold a concert on June 3, 2025 at Saitama Super Arena to celebrate the group’s third anniversary. The venue was immediately filled with applause as fans screamed “congratulations,” with some in tears following the exciting announcement.
Member Suzuka Chinzei quickly responded to the crowd. “I didn’t expect this big of a surprise, but I’m so happy to be able to share this moment with all of you–the moment that my dream of performing at Saitama Super Arena came true,” she said. The first day of the tour ended with cheers as the group performed Watashino Ichiban Kawaiitokoro to conclude the night.
More details about the group’s 3rd-anniversary concert will be released on FRUITS ZIPPER’s official website soon.
Photo: Yuna Yoshimori
Information
<Anniversary Live Information>
FRUITS ZIPPER 3rd Anniversary LIVE
Date: June 3, 2025
Venue: Saitama Super Arena<Nationwide Tour Information>
FRUITS ZIPPER JAPAN TOUR 2024 – AUTUMN – THE STORY OF SEVEN COLORS
9/28 Culture Hall (Saitama)
10/6 Fukuoka Civic Hall (Fukuoka)
10/14 Orix Theater (Osaka)
10/15 Orix Theater (Osaka)
10/30 Kanamoto Hall (Hokkaido)
11/16 Sendai Sun Plaza Hall (Miyagi)
11/17 Utsunomiya City Cultural Center (Tochigi)
11/24 Sunport Hall Takamatsu (Kagawa)
11/26 JMS Aster Plaza (Hiroshima)
11/28 Century Hall (Aichi) *Additional Show
11/30 Forest Hall (Aichi)
12/2 Culttz Kawasaki (Kanagawa)
12/8 Kobe INternational Hall (Hyogo)
12/12 Tokyo Garden Theater (Tokyo) *Additional Show
12/16 Tokyo Garden Theater (Tokyo)[Tickets]
VIP Reserved Seats (Front area with bonus goods): ¥12,500 (Tax Included) *Limit 1 person per purchase
General Reserved Seats: ¥6,600 (Tax Included) *Limit 2 people per purchase*All tickets will be digital.
*Children 6 years old and older must have a paid ticket. One ticket per person is required to have a seat, even if the child is 5 years old or younger.
For children under 5 years old who do not require a seat, only one child per parent/guardian may view the show on his/her lap.
*Resale and transfer of tickets is not permitted.
*No recording or photography is permitted in the venue.
*Baggage may be inspected upon entry.[Ticket Inquiries]
Please check the “Frequently Asked Questions” page on the PIA Help page or search for your specific question using the “Help Search” function.
*We will be unable to respond to inquiries regarding performance details, seat locations, etc. Thank you for your understanding.
https://t.pia.jp/help/<New Single CD Information>
NEW KAWAII / Fruits Basket – FRUITS ZIPPER (2nd Single CD)
Release Date: September 18, 2024
Purchase: https://lnk.to/NK_FB_CD
Stream: https://kawaiilab.lnk.to/NEWKAWAII_FRUITSBASKET -
On September 27, the vocal dance unit ATARASHII GAKKO! began ‘AG! CALLING WORLD TOUR Pt.2’ at PNE Forum in Vancouver, Canada. The second leg of the tour will see a total attendance of about 40,000 fans.
The group performed two songs from their June album AG! Calling live for the first time: Essa Hoisa and Maji Yoroshiku. During the second half of the performance, the remixed versions of fan-favorite tracks Saisyu Jinrui and Koi Geba were played for the first time to massive applause, ending the first day of the group’s North American tour with a bang.
The group will perform in 13 North American cities, including Seattle, San Francisco, and Mexico City, making this ATARASHII GAKKO!’s largest overseas tour to date.
<Member Comment>
“Finally! AG! CALLING WORLD TOUR Pt. 2 has begun!
How far will our power spread?! I can’t comprehend it but I’m so excited.
Every time we perform overseas and outside of Japan, we’re so moved by how enthusiastic the audiences are and how they’ve been waiting to see us. I’m looking forward to seeing what kind of fans we’ll meet on this North American tour.
Our youthful journey is a never-ending story!
After returning to Japan, we’ll be fully devoting ourselves to our Japan tour starting in November, so get ready to see how much we can power up! Thanks for supporting us!”
Information
<World Tour Details>
AG! CALLING WORLD TOUR Pt.2
September 26 / Vancouver, PNE Forum
September 27 / Seattle, Showbox SoDo
September 29 / San Francisco, The Warfield
October 1 / Mexico City, Pepsi Center
October 3 / Chicago, Byline Bank Aragon Ballroom
October 6 / Toronto, HISTORY
October 8 / New York, Terminal 5
October 9 / Boston, Roadrunner
October 11 / Washington, D.C., The Anthem
October 13 / Atlanta, The Eastern
October 15 / Austin, ACL Live
October 17 / Dallas, The Factory in Deep Ellum
October 20 / Los Angeles, Hollywood PalladiumSpecial Tour Website
https://atarashiigakko.com/<Japan Tour Details>
NIPPON Calling Tour 2024
November 3 & 4, 2024 – World Memorial Hall (Hyogo)
November 15 & 16, 2024 – Aichi Sky Expo (Aichi)
November 23 & 24, 2024 – Sendai Sunplaza (Miyagi)
November 27 & 28, 2024 – Fukuoka Sunpalace (Fukuoka)
December 5 & 6, 2024 – Hiroshima Bunka Gakuen HBG Hall (Hiroshima)
December 9, 2024 – Kanamoto Hall (Hokkaido)
December 21 & 22, 2024 – Yoyogi 1st Gymnasium (Tokyo)Buy Tickets Here
https://l-tike.com/st1/leaderstour2024_official/ -
CUTIE STREET Releases 1st Single ‘Can’t We Just Be Cute? ~Kawaii Dakejya Damedesuka?~,’ Single CD Release and Solo Concert Planned
CUTIE STREET, a new idol group that debuted in August, released its first digital single, Can’t We Just Be Cute? ~Kawaii Dakejya Damedesuka?~, on September 9. The group’s first single CD will also be released on November 13.
The group will perform at Hulic Hall Tokyo on October 7 and hold its first solo concert at Toyosu PIT on February 2, 2025.
Information
<Song Release Information>
Can’t We Just Be Cute? ~Kawaii Dakejya Damedesuka?~ – CUTIE STREET (1st Digital Single)
Release Date: September 9, 2024
Streaming URL: https://kawaiilab.lnk.to/KawaiiDakejyaDamedesuka<CD Release Details>
Can’t We Just Be Cute? ~Kawaii Dakejya Damedesuka?~ – CUTIE STREET (1st Single CD)
Release Date: November 13, 2024Limited First Edition [CD+Booklet] (KLC-90001) – ¥3,000 (Tax Included)
CUTIE STREET Edition [CD only] (KLC-90002) – ¥1,800 (Tax Included)
Standard Edition [CD only] (KLC-90003) – ¥1,200 (Tax Included)
CD Preorders: https://lnk.to/Just_kawaii_CD
CD Details [Special Features/Track Lists]:
https://cutiestreet.asobisystem.com/news/detail/32526Release Event Details: https://cutiestreet.asobisystem.com/news/detail/32526
-
On September 18, FRUITS ZIPPER will release their second-anniversary concert at Nippon Budokan on DVD and Blu-ray. On the same day, the idol group will release its second single CD titled NEW KAWAII / Fruits Basket.
The release will be a double A-side single, including the popular song NEW KAWAII from the group’s album released on April 10, as well as the new song Fruits Basket.
The CD will be available in nine formats, including a Limited First Edition, Regular Edition, and seven unique Member Editions. The Limited First Edition will include the song Rainbow, which was performed for the first time during the group’s Budokan performance. In contrast, each Member Edition will include solo songs that the girls have performed at birthday events and unit songs performed at FRUITS ZIPPER’s first arena concert at the Tokyo Metropolitan Gymnasium. Additionally, the Limited First Edition will come with a unique jacket and high-quality booklet.
The theme of the album’s artwork is ‘the beginning of a fairy tale.’ For the group’s previous album, each member wore a dress of their own unique design to become a ‘NEW KAWAII Princess,’ but this album tells the story of these girls before they became royalty. The way the girls approach this classic fairytale-like concept will show their ‘NEW KAWAII’ side.
In addition, a release event will be held to commemorate the release of the second single CD. At Asobi Mall, which handles official FRUITS ZIPPER goods, a Blu-ray of the Budokan concert and the CD can be purchased simultaneously and will be paired with a group acrylic stand as a W-purchase privilege. Quantities of the bundle will be limited.
Standard Edition
Limited First Edition
Mana Manaka Edition
Yui Sakurai Edition
Karen Matsumoto Edition
Amane Tsukiashi Edition
Suzuka Chinzei Edition
Noel Hayase Edition
Information
<Single CD Information>
FRUITS ZIPPER 2nd Single CD
NEW KAWAII / Fruits Basket
Release Date: September 18, 2024Limited First Edition – KLF_10009
Price: ¥3,000 (Tax Included)Member Edition – KLF_10010~10016
Price: ¥1,800 (Tax Included)Standard Edition – KLF_10017
Price: ¥1,200 (Tax Included)[Specifications / Tracklists]
Limited First Edition
M1. NEW KAWAII
M2. Fruits Basket
M3. Starlight Valkyrie
M4. RainbowMember Editions
M1. NEW KAWAII
M2. Fruits Basket
M3. Member-specific song*
M4. Unit song*
*Suzuka Chinzei Edition: Paasu to Meimi / Tenshinranman, Luna Nakagawa Edition: Chill out / Bye-Bye, Amane Tsukiashi Version: Tsuki no Ne / Pinky Red!, Karen Matsumoto Edition: Super Karen Time / Pinky Red!, Noel Hayase Edition: Suekko Paradox / Bye-Bye, Yui Sakurai Edition: Spotlight / Tenshinranman, Mana Manaka Edition: Manakama Nakamana / TenshinranmanStandard Edition
M1. NEW KAWAII
M2. Fruits Basket
M3. Starlight ValkyriePreorder: https://lnk.to/NK_FB_CD
CD & Blu-Ray with Bonus (Limited quantities): https://asobisystem.shop/ -
ATARASHII GAKKO! Performs Solo for 45 Minutes During the GOBI STAGE Grand Finale at Coachella, One of the World’s Largest Music Festivals
On April 14, ATARASHII GAKKO! performed solo at the Coachella Valley Music and Arts Festival, one of the world’s largest music festivals held in Indio, California.
This year’s headliners at Coachella included Lana Del Rey, Tyler the Creator, and Doja Cat. ATARASHII GAKKO! performed during the grand finale of the GOBI STAGE for the April 14 set headlined by Doja Cat.
The opening sound effects and Taiko project set the mood as the girls appeared on stage in their original padded kimonos, starting with a performance of Toryanse, released in January. Without a pause, they transitioned seamlessly into OMAKASE, performing the song for the first time as the audience cheered loudly in tune with the fusion of Showa-era and modern sounds.
“Everybody jump,” SUZUKA screamed during Pineapple Kryptonite Remix. Not needing to be told twice, the crowd was instantly united, the voltage almost unbearable. “Let me hear you,” the group called out after the song ended, to which the audience instantly responded “ATARASHII GAKKO!” This was the perfect intro to the group’s beloved song OTONABLUE.
The group continued by performing two never-before-heard songs: Arigato and Forever sisters. During Arigato, each of the four members held a broomstick and used it as a guitar, and despite these songs never being heard before, the audience jumped in perfect unison.
With dynamic dance moves typical of ATARASHII GAKKO! , the girls performed their popular 2018 number Saishu Jinrui. To wrap up the set, the group performed Tokyo Calling with the USC marching band, bringing America and Japan closer together and stirring the audience’s hearts. The energy in the air was palpable, and without prompting, fans raised their fists in the air as the members chanted “We are marching!”
The last song performed was NAINAINAI, the first song to be released on the global record label 88rising, bringing ATARASHII GAKKO! to the world. The girls ran around the stage, keeping the fans on their toes until the very end, and closing their set with a smile. Yet again, they have left their mark as “representatives of Japan’s youth” at Coachella, one of the biggest music festivals on Earth.
ATARASHII GAKKO! has announced that a new album is on the way. Details will be released soon.
The group continues to expand, performing in countries around the world and taking on new challenges at every turn. This year, ATARASHII GAKKO! World Tour Part I will take the girls across Europe and Asia.
Starting with the Primavera Sound Festival, one of the largest music festivals in Europe held in Barcelona, Spain, the band will perform a total of 13 concerts across Europe and Asia.
Information
ATARASHII GAKKO! World Tour Part I
6月1日 Barcelona, Primavera Sound Festival ※
6月3日 Brussels, La Madeleine
6月5日 Paris, Bataclan
6月7日 Cologne, Live Music Hall
6月8日 Berlin, Metropol
6月10日 London, Indigo at The O2
6月12日 Amsterdam, Melkweg Max
6月19日 Seoul, Yes24 Live Hall
6月21日 Kuala Lumpur, Zepp
6月23日 Bangkok, Samyan Hall
6月25日 Hong Kong, MacPherson Stadium
6月27日 Taipei, Zepp New Taipei
6月29日 Singapore, The Theatre at Mediacorp
※は音楽フェス -
SWEET STEADY Performs Two Unreleased Songs at First Solo Event, Attracts Legion of Fans with Cute and Colorful Style
Idol group SWEET STEADY held an event on April 13 at Shirokane Takanawa SELENE b2 to celebrate their one-month anniversary.
SWEET STEADY is a new idol group created by KAWAII LAB., an ongoing initiative to promote Japanese idol culture to the world and the project behind FRUITS ZIPPER and other popular groups. The eight-member group consists of Ayu Okuda, Yui Otoi, Natsuka Kurita, Rise Shiokawa, Mayumi Shiraishi, Nagisa Shoji, Mia Yanagawa, and Sakina Yamauchi, and this bouquet of SWEET girls hope to keep STEADY growth as they experience new things in the entertainment industry.
The one-month anniversary event was the group’s solo event and tickets sold out immediately within one minute of going on sale to the public, even before their debut. The audience cheered loudly as the girls performed their debut song Hajimari no Aizu, released on April 5, followed by the second song Nantene!, which was just released.
“I was really looking forward to this day,” said Otoi cheerfully during the MC portion. Okuda also introduced the group’s new costumes, unveiled for the first time during the show. “It has so many frills and it’s so cute,” she said.
The new costumes weren’t the only surprise. After the MC, the group announced that they would perform a new song for the first time. The song, Sweet Cafe, is an adorable pop tune typical of SWEET STEADY, and fans were transported to a date at a cafe during these precious moments.
With the momentum going strong, the members ran around the stage in all directions as they performed Magic of the Heart, released last month. In addition, the group’s new song Michishirube, released on April 14, had the group putting their cute personas aside in favor of sharp dance moves that wowed the crowd. As expected, the girls showed their passion and will to grow on stage.
The excitement was at a fever pitch when it was announced that the group would perform yet another new song for the first time. Call me, tell me featured an easy-to-remember phrase and easy-to-imitate choreography, making it simple for the audience to join in on the fun. They were so quick to mimic the group that it was hard to believe they had never heard the song.
“Let’s all stay together from now on,” said Yamauchi before the girls performed Hajimari no Aizu one more time. This was the first time that SWEET STEADY was permitted to be filmed by the crowd, and fans were glued to the members through their smartphone screens. Footage from the concert is being shared on social media using the hashtag #SuiSute, so be sure to check it out.
“I’m so happy that these eight members have come together, and that we’ve been able to meet so many people,” said Yanagawa through her tears after the show. Shoji also shared her enthusiasm and excitement about the group’s first solo concert to be held on June 9. “I want to make everyone at the venue happy,” she said, and the audience responded with a massive round of applause.
Despite their debut coming only one month ago, SWEET STEADY is already impressing fans with their rich individuality, each member a part of a colorful bouquet. Expectations are high for their first solo concert at EX THEATER ROPPONGI on June 9. What kind of idols will they blossom into in the future?
Ayu Okuda
Yui Otoi
Natsuka Kurita
Rise Shiokawa
Mayumi Shiraishi
Nagisa Shoji
Mia Yanagawa
Sakina YamauchiPhoto by Ryuji Kainuma
Information
<Release Information>
Michishirube – SWEET STEADY (4th Single)
Release Date: April 14, 2024
Streaming URL: https://KAWAIILAB.lnk.to/MichishirubeNantene! – SWEET STEADY (3rd Single)
Release Date: April 5, 2024
Streaming URL: https://KAWAIILAB.lnk.to/NanteneMagic of the Heart – SWEET STEADY (2nd Single)
Release Date: March 29, 2024
Streaming URL: https://kawaiilab.lnk.to/heartmagicAvailable on all major music download and streaming sites
<Event Information>
SWEET STEADY 1st Solo Concert -Hajimari no Aizu-
Date: June 9, 2024
Venue: EX THEATER ROPPONGI
Time: Doors open 16:00 / Show starts 17:00[Tickets]
General Sales
On sale starting April 13, 2024 at 10:00
Ticket: https://w.pia.jp/t/sweet-steady/
Details: https://kawaiilab.asobisystem.com/news/detail/23481VIP Standing: ¥12,000 (Drinks separate) *KAWAII LAB. OFFICIAL FANCLUB members only
General Standing: ¥3,500 (Drinks separate)
Reserved Seat: ¥3,500 (Drinks separate)
A special bonus event will be held after the performance.
Details regarding special events and bonus tickets will be announced separately.
VIP Ticket Bonuses: 1 bonus ticket included, guidance to the VIP area at the front of the audience, commemorative goods, original e-ticket*Preschool-aged children and under are not permitted.
*Use of recording equipment, including mobile phones, is not permitted.
*No cancellations, changes, or refunds can be made after tickets are purchased, regardless of the reason.
*Videos and photos of the venue, including the audience, may be made public. Please keep this in mind.
*Resale or transfer of tickets is strictly prohibited. You may be asked to show your ID on the day of the event.
*Baggage may be inspected upon entry to the venue.
*This performance will be resold.
More details, including a schedule, will be announced in the future.
To prevent trouble between attendees, please refrain from buying or selling on social media. Please use the official resale service conducted by the official website.Contact
HOT STUFF PROMOTION 050-5211-6077
https://www.red-hot.ne.jp/<Song Campaign Information>
Hajimari no Aizu Song Sharing Campaign
Running: April 4, 2024 at 17:00 ~ April 26, 2024 at 23:59
Song Title: Hajimari no Aizu (The Signal to Start)
Streaming URL: https://kawaiilab.lnk.to/hajimarinoaizu
Details: https://music.spaceshower.jp/news/259415/
