MOSHI MOSHI NIPPON (MMN) is set to hold the biggest event for promoting Japanese pop culture to the world, MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA, across the areas of Shibuya and Harajuku on March 24^th and 25^th.

Today, we are announcing the main performers as well as some of what you can expect to see at the festival. This year's MMN FESTIVAL is free entry! But you'll need to register in advance to attend, so don't forget!

Advance Registration: https://mmnf2018.peatix.com

There are 4 main areas where the MMN Festival will take place that you need to know about!

A multitude of popular models including Natsume Mito and Yutaro will grace the stage, as well as young artists MAGiC BOYZ. A host of talented personalities will also take to performing including the fortune teller Chamereon Takeda, who has appeared on TV and in magazines, comedian Rei Maruyama, Youtuber Megane and more. Music media company Spincoaster, music website Natalie and hip-hop musician & activist Zeebra will come together to curate a special live performance made up exclusively of must-see acts. Ukon Takafuji, who choreographed the internet-famous “Tokyo Bon 2020” video that blew up online across the globe, will perform a traditional Japanese dance show and ‘Bon Odori’ performance. There will also be a selection of must-try original foods and popular sweets that you can only get at this festival.

Area 1: Laforet Museum Harajuku

＜Harajuku Kawaii Market presented by Mynavi Baito＞

Laforet Harajuku will take on the theme of “Find Japan’s Kawaii♡” for the Harajuku Kawaii Market.

You will turn into a kawaii girl in this area simply by turning up. Get involved with fashion, beauty, fortune-telling, DIY and more.

Japanese model Natsume Mito will hold her very own fashion show for the first time. The show's theme is based on a picture book chosen by Natsume Mito herself, Bulldog Tantei to Kieta Hoshi (Tomonori Taniguchi, BUNKEIDO). She will read the book aloud while models dress up to bring the world of the book to life!

Be electrified by a performance from hip-hop group MAGiC BOYZ too. Having collaborated with recognized Japanese rappers as well as up-and-coming artists, they have truly made a name for themselves. Their show is a must-see, so don't miss out.

Popular fortune-teller Chamereon Takeda will take to the stage. Japanese model Hikari Shibata will have her fortune told by the expert through horoscopes. Turn up and find out your horoscope for April too. Those wanting to experience fortune telling with the real life Chamereon Takeda should head over to Laforet!

Mynavi Baito will hold their “Big Challenge of the Youth” project for which young people must create their own kawaii part-time work outfits which will be worn by a line-up of models on stage! See Yuri Suganuma, Mei Nagasawa and Anna Yano dress up in clothes made by actual school students.

Look out for 2 jam-packed days of girly events with popular models, Youtubers and artists!

Area 2: Tower Records Shibuya B1F CUTUP STUDIO / Tower Records Shibuya Rooftop Stage

＜Featuring Japanese new music: “MOSHI MOSHI MUSIC FESTIVAL”＞

Down in Tower Records Shibuya’s CUTUP STUDIO on B1F, influential artists in the music scene and music media companies that have hooked up with many promising artists and new talent will become official curators for a special stage event together with MMN.

MMN will also take to the roof to hold our own stage event. If you love kawaii and you love idols, then you won't want to miss out on our very special idol stage where you can see performances from a huge list of idol groups!

Music media company “Spincoaster” will also host a stage of 3 artists making the headlines right now as recommended by the company themselves – The Wisely Brothers, Mizuki Ohira, and SIRUP.

Zeebra, a hip-hop artist and activist representing the city of Tokyo, is bringing the heated MC battle segment from his hip-hop radio channel “WREP” to the festival. See Zeebra and audience representatives battle it out in a 3-on-3 MC battle before your very eyes.

Natalie, Japan’s number one source of information for music news, has selected a line-up that best represents our “MOSHI MOSHI NIPPON Project” – those who best deliver the charm of Japanese pop culture. The line-up includes Atarashii Gakkou no Leaders, MISMOPE, Luby Sparks, SHE IS SUMMER and more.

MMN are set to showcase idol groups we want to introduce to international audiences. Our line-up includes Lovely Doll, Yamakatsu, Sakadori Hasshinkyoku, sora tob sakana, APPARE! Harajuku, Jewel☆Neige, NEO JAPONISM, CY8ER, and more. Don't miss out on this chance to see performances from real idols!

Area 3: Shibuya Cast

＜Enjoy Hanami Early in Shibuya: “MOSHI MOSHI NIPPON Market”＞

The MMN Market will let people experience Japan’s flower-viewing season early in Shibuya. Gaze at cherry blossoms while indulging in traditional Japanese food, matcha sweets, sake and plenty of other goodies. It will be a cuisine and culture experience only possible in Japan, with stalls selling fresh vegetables and more.

Japanese male idol group Amato Danshi will open their own café offering a selection of sweets recommended by the guys themselves. The No.1 maid café group Maidreamin will also be there to serve you. Get your hands on original merchandise, cast a spell on your drink to make it even more delicious, dress up and have your photo taken chekki-style with a maid, and more!

A lottery draw will also be held to win unique souvenirs and items from Kyoto. This will be your chance to taste the hugely popular “Tabe Aruki Kyo Baum” from Kyoto’s famous sweet shop “Kyo Baum Shop.”

Area 4: Onden Shrine

＜Tie Links With the Gods of Harajuku: “MOSHI MOSHI ENNICHI”＞

This “Ennichi” event will use cutting-edge technology at the traditional Onden Shrine. There will be traditional Japanese performances as well as DJs dressed up as characters who will put on a fantastic DJ show. There’s plenty to get directly involved with including a big karaoke party and ‘Bon Odori’ session.

A must-see in this area will be the traditional Japanese dance show put on by Ukon Takafuji, the producer and chairman of "JAPAN CULTURE ENTERTAINMENT -YUMENOYA-" and the second generation of the company “Takafuji Dance Company,” a pioneer of traditional Japanese dance that boasts a history of 100 years. Not only will there be classic Bon Odori hits playing, but also a performance of Tokyo Bon 2020 choreographed by Ukon Takafuji himself, a song co-produced with “COOL JAPAN TV” that has taken the world by storm. Whether you’re young, old or from overseas, everybody is invited to join in the dance!

＜Experience-Based Tours For Foreign Attendees＞

An official event tour will be held for the very first time in collaboration with Airbnb. Not only will you be taken around the event venues but introduced to recommended spots around them too. There will also be tours with popular models who will take you little-known good places in Harajuku. A tour for foreigners will also be held in co-operation with “Jnnovations,” a unique and high-quality tour service aimed at foreign travelers.

*Airbnb, エアビーアンドビー（エアビー） and their logos are registered trademarks of Airbnb Inc.

＜Original Bag Present＞

Those that register for the event in advance will receive an original bag as thanks. There are 1,500 bags available on a first-come, first-served basis. You will find in them one of either popular products from KitKat Chocolatory: the “KitKat Chocolatory Moleson” (￥500) or the “KitKat Chocolatory Moleson Matcha” (￥500).

MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA will be held in March, just two months from now.

This year, the MOSHI MOSHI NIPPON FESTIVAL will move away from the routine location of Tokyo Metropolitan Gymnasium and head to the Shibuya and Harajuku area! We will deliver Japanese culture to the world to the fullest in the form of music, fashion, food, tourist information, and much more from numerous locations around town. The venues for the MOSHI MOSHI NIPPON FESTIVAL  are Laforet Museum Harajuku, Tower Records Shibuya, SHIBUYA CAST, and Onden Shrine.

Let us introduce to you the contents of the booths at Laforet Harajuku.

Laforet Harajuku has its own museum where we will hold a ‘Harajuku Kawaii Market’ with the theme of ‘Find Japan’s Kawaii♡’. Head on over to get involved with the many experience-based contents available, offering fashion, beauty, fortune telling, DIY and more. You’ll be served up everything you need to transform into a kawaii girl simply by visiting. We will deliver Japan’s kawaii culture from the hub of Laforet Harajuku!

DIY：Herbarium & Swag Workshop

The Herbarium & Swag Workshop will combine the art of "herbarium" by collecting colourful dried flowers in bottles and "swags" which are wall decorations similar to wreaths made up of your favourite flowers. Each workshop will take place in the afternoon on the 25th. Get your hands on a stylish item perfect for interior decoration or as a gift to a friend.
Check out the works by teacher Asami "Char" Tnabe here: http://she-mag.jp/diary/87798?wid=54525

DIY: Mug Workshop presented by Aymmy in the batty girls

Apparel brand "Aymmy in the batty girls" are holding a workshop in the DIY area to make your very own original mug. You can design a kawaii mug with Aymmy's logo, spring & summer items and more. There's also a limited number of places to participate in a workshop together with Aymmy designer Ayumi Seto. Full details will become available on the event homepage!

FASHION：Tokyo Flea Market

A flea market will be held selling personal items owned by the stage performers. You might even be able to get your hands on items featured in magazines and items worn by the performers on their social media! The list of participating performers in the flea market will be updated regularly so make sure to check it out!

Flea Market Participants:Natsume Mito,Ayumi Seto,Yuri Suganuma,Hikari Shibata,Ren Koseki,Chie Tsuji,Ema Tanioku,Eri Tanioku,Anna Yano,Yuna Yabe...and more

EXPERIENCE：Fortune-Telling Booth

The fortune-telling area features booths for four different fortune tellers active in magazines and on TV! For ￥500 you can receive a 10-minute telling from an expert. Take advantage of this opportunity to find out for fate for April!

BEAUTY: MEGA Don Quijote Shibuya Honten

You can try out the latest products at the Don Quijote cosmetic booth, and if there's any particular items you like then you can buy them. Get your hands on this year's spring trend make-up before anyone else!

EXPERIENCE：My Navi Baito Booth

Questionnaires related to part-time work as well as interviews will be held at the booth. Models performing on-stage will also drop by the booth! Full details will become available on the event page so be sure to check it out.

Register & Receive an Original Bag!

Those that register for the event in advance will receive an original bag as thanks. There are 1,500 bags available on a first-come, first-served basis. You will find in them one of either popular products from KitKat Chocolatory: the “KitKat Chocolatory Moleson” (￥500) or the “KitKat Chocolatory Moleson Matcha” (￥500).

How to Register

You must sign up in advance to go to the festival. Registering is completely free. To register, please visit the Peatix link below and follow the instructions. Once you have completed your registration, you will receive a QR code from Peatix that you must bring with you on the day of the event.

Register here!

*Upon registering, you will be signed up as a MOSHI MOSHI NIPPON Member where you can receive mail magazines, and to Omotenashi Platform.

This year, the MOSHI MOSHI NIPPON FESTIVAL will move away from the routine location of Tokyo Metropolitan Gymnasium and head to the Shibuya and Harajuku area! We will deliver Japanese culture to the world to the fullest in the form of music, fashion, food, tourist information, and much more from numerous locations around town.

＜Find Japan’s Kawaii♡ “Harajuku Kawaii Market”＞

Location: Laforet Museum Harajuku

Time/Date: March 24^th-25^th at 11:00-19:00 (subject to change)

<This picture shows a past event>

Laforet Harajuku has its own museum where we will hold a ‘Harajuku Kawaii Market’ with the theme of ‘Find Japan’s Kawaii♡’. Head on over to get involved with the many experience-based booths available, offering fashion, beauty, fortune telling, DIY and more. You’ll be served up everything you need to transform into a kawaii girl simply by visiting. On stage, we will have models who are active in magazines catered to the Harajuku Style, influential figures popular across social media, and more! We will deliver Japan’s kawaii culture from the hub of Laforet Harajuku!

＜Featuring Japanese new music “MOSHI MOSHI MUSIC FESTIVAL”＞

Location: Tower Records Shibuya B1F CUTUP STUDIO / Tower Records Shibuya Rooftop Stage

Time/Date: March 24^th-25^th at 14:00-21:00 (subject to change)

Over at Tower Records Shibuya, we will host a music event for young up-and-coming artists in the Japanese music scene. A range of artists and people from the music media who have hooked up with talented new musicians will become official curators at the event and recommend promising artists. MOSHI MOSHI NIPPON, who promote Japan’s pop culture to the world, will join forces with each curator and create an exciting stage.

＜Enjoy Hanami Early in Shibuya at “MOSHI MOSHI NIPPON Market”＞

Location: Shibuya CAST.

Time/Date: March 24^th-25^th at 12:00-18:00 (subject to change)

We will set up a fun market at SHIBUYA CAST. where you can enjoy Japan’s symbolic cherry blossoms while eating traditional Japanese food and matcha sweets and drinking sake. There will be stalls selling vegetables, booths where you can get up close and personal with traditional Japanese culture, and more. The market will offer a cuisine and culture experience only possible in Japan.

＜Tie Links With the Gods of Harajuku at “MOSHI MOSHI ENNICHI”＞

Location: Onden Shrine

Date/Time: March 24^th-25^th at 12:00-18:00 (subject to change)

A traditional day held at Onden Shrine is ‘Ennichi’. Look forward to strolling along the festival walk and tucking into some festive food at the indispensable food carts, trying your luck at the classic yo-yo fishing, and more. We will also set up a stage at the shrine where you can listen to traditional Japanese gagaku, or ancient imperial court music, as well as a character DJ festival where many different well-known characters will perform. You’ll be spoiled for choice on where to begin at the festival, and there’s plenty for both kids and adults to enjoy.

Register & Receive an Original Bag!

People that register in advance for the event will receive an original bag as thanks. But be careful, as we only have a limited stock, so don’t forget to register early.

How to Register

You must sign up in advance to go to the festival. Registering is completely free. To register, please visit the Peatix link below and follow the instructions. Once you have completed your registration, you will receive a QR code from Peatix that you must bring with you on the day of the event.

Register here!

*Upon registering, you will be signed up as a MOSHI MOSHI NIPPON Member where you can receive mail magazines, and to Omotenashi Platform.

MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA will be held in March, just two months from now. But what kind of event is MOSHI MOSHI NIPPON FESTIVAL? Let’s take a look at past events and see the kind of exciting things you can expect to experience there.

<Click here for Part One – Music & Experience >

What is the MOSHI MOSHI NIPPON FESTIVAL?

The MOSHI MOSHI NIPPON FESTIVAL is an event centered around Japanese fashion, music, anime, food and lifestyle. It’s part of the “MOSHI MOSHI NIPPON” project which aims to promote and deliver Japanese pop culture to the world from fashion to music, food, anime and more.

The first festival was held in 2014 and saw more than 15,000 people attend, and since then the attendance rate has increased every year. The festival has also been taken out of Tokyo and overseas on a world tour.

■Popular food from across the whole of Japan!
In 2016, Japan’s biggest food event, Niku Fes, was held outdoors at the MOSHI MOSHI NIPPON FESTIVAL. A total of nine restaurants rolled up to the festival, including “Kanzaki Jukuseiniku Kakunoshin,” a winner of 3 awards. Every restaurant stall was constantly packed with long lines of people hungry for a taste of Japanese food. Sweets were also available, such as crepes themed around popular anime characters.

What kind of food can you expect to try this year? Look forward to finding out!

■Flea market & fashion show

The flea market is held every year and is a place where you can buy personal items of real models managed by ASOBISYSTEM. It’s an irresistible event for fans and an always hugely popular area with products in short supply. In 2015, the World Cosplay Summit was featured on stage at MOSHI MOSHI NIPPON FESTIVAL. The spectacular runway saw avid cosplayers dressed up as characters from a wide selection of series.

■Lots of kawaii & girly booths!

A lot of girls in with the trends of today make their way to MOSHI MOSHI NIPPON FESTIVAL. In the past, there’s been a nail art service where you didn’t need to book, and there’s even been a hair removal salon – something which you normally can’t experience as carefree as this. There’s plenty of content at the festival that’s immensely popular with girls every year. This year, we will be holding the “Harajuku Kawaii Market” at the Laforet Museum in Harajuku! Prepare yourself to become cute just by attending!

Until last year, the MOSHI MOSHI NIPPON FESTIVAL has been annually held at the Tokyo Metropolitan Gymnasium. But that’s about to change this year as we up our game and take the event around Harajuku and Shibuya. This year’s festival is fittingly titled MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA, so expect to see us delivering Japanese culture to the world from Harajuku & Shibuya.

The festival is free for foreigners, but you’ll need to register in advance. Registration is now open.


We’ll be rolling out more details about the event via the MOSHI MOSHI NIPPON website and across our social media, so follow us and keep up to date so you don’t miss anything!

MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA will be held in March, just two months from now. But what kind of event is MOSHI MOSHI NIPPON FESTIVAL? Let’s take a look at past events and see the kind of exciting things you can expect to experience there.

What is the MOSHI MOSHI NIPPON FESTIVAL?
The MOSHI MOSHI NIPPON FESTIVAL is an event centered around Japanese fashion, music, anime, food and lifestyle. It’s part of the “MOSHI MOSHI NIPPON” project which aims to promote and deliver Japanese pop culture to the world from fashion to music, food, anime and more.

The first festival was held in 2014 and saw more than 15,000 people attend, and since then the attendance rate has increased every year. The festival has also been taken out of Tokyo and overseas on a world tour.

■Live performances from Japan’s biggest artists

The MOSHI MOSHI NIPPON FESTIVAL has seen performances from some of the most popular artists in Japan, including CAPSULE, an electronica duo that includes Yasutaka Nakata, who are a prominent existence in the club scene around world; and Kyary Pamyu Pamyu, a pop icon and international sensation. In 2016, iconic Japanese idol group Dempagumi.inc, as well as RAM RIDER – an artist active in many fields including as a DJ, producer and music provider – took to the stage, along with a host of other artists also popular inside and outside Japan.

■Traditional Japanese performances & culture experience workshops
The festival showcases the charm of Japanese culture with performances from a diverse range of groups, such as ouen-za, who use original choreography in the form of traditional Japanese dancing to create a unique kind of performance; TAKARABUNE, who perform Awa Dori to give life to a new Japanese artform; and KIRIE, who put on art performances based on Japanese myths and fairy tales. Experience traditional Japanese culture hands-on by getting dressed in traditional Japanese clothing or trying out the Awa Odori dance. Try your hand at a calligraphy lesson or traditional Japanese wagakki instruments, get painted in yuzen komon body art, or see ink wash paintings. There’s plenty of workshops for everyone to enjoy, whether you’re a foreign tourist or Japanese local, all of which embrace the old days of Japanese culture.

■MOSHI MOSHI NIPPON SYMPOSIUM
The Symposium gathers brings a diverse selection of prominent figures from managers and cultural figures to creators and musicians for talk sessions. Hear from the top dogs of various industries – including managers who are successful around the world and prominent in the inbound and outbound marketplace – and their thoughts on the Tokyo of today, Japan in the future, and how Japan should promote the charm of its culture overseas.

Until last year, the MOSHI MOSHI NIPPON FESTIVAL has been annually held at the Tokyo Metropolitan Gymnasium. But that’s about to change this year as we up our game and take the event around Harajuku and Shibuya. This year’s festival is fittingly titled MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA, so expect to see us delivering Japanese culture to the world from Harajuku & Shibuya.

The festival is free for foreigners, but you’ll need to register in advance. Registration is now open.

We’ll be rolling out more details about the event via the MOSHI MOSHI NIPPON website and across our social media, so follow us and keep up to date so you don’t miss anything!

The first day of MOSHI MOSHI NIPPON FESTIVAL 2016 (Saturday November 26^th) is focused on the fashion show and events. The second day, Sunday 27^th November, is centred around live music performances! And boy do we have a line-up for you – a gathering of some of the most internationally recognised Japanese music acts. Let’s take a look!

・26日の見どころはこちら

・モデルのブースミニイベントはこちら

・タイムテーブルはこちら

【Kyary Pamyu Pamyu】

Kyary Pamyu Pamyu has had a jam-packed year in 2016, having celebrated her 5^th anniversary since she made her debut, as well as releasing her best-of album. It doesn’t stop there as Kyary will be collaborating with a certain overseas artist for an upcoming release. It’s time to get excited to see just what kind of performance Japan’s number one pop princess will give having recently completed her third world tour to overwhelming success!

【CAPSULE】

CAPSULE is an electronica group consisting of members Nakata Yasutaka and Toshiko Koshijima. Nakata Yasutaka is responsible for everything within the group: the lyrics, production, editing, performance, engineering and more. You are sure to fall victim to their freewheeling and explosively energetic music.

【Dempagumi.inc】

Dempagumi.inc are a 6-member idol group consisting of Mirin Furukawa, Risa Aizawa, Nemu Yumemi, Eimi Naruse, Moga Mogami, and Fujisaki Ayane. Each member are otaku whose hobbies include anime, manga, gaming and more, and they aim to deliver this kind of Japanese pop culture to the world through their cute songs. Dempagumi.inc are no strangers to MOSHI MOSHI NIPPON FESTIVAL having performed there previously. Look forward to seeing them this year too!

【RAM RIDER】

RAM RIDER is a Japanese music producer, remixer and DJ who has worked for a plethora of famous Japanese artists. His remixing style takes the form of mashing up anthems from all kinds of different genres, receiving support from a wide range of listeners. He is most anticipated at MOSHI MOSHI NIPPON FESIVAL!

【DAISHI DANCE】

DJ DAISHI DANCE will take to the stage at MOSHI MOSHI NIPPON FESTIVAL 2016! He performed at TAKENOKO in September at the Heian Shrine in Kyoto which lots of overseas visitors attended, amazing all who watched his performance. Now he will perform at the MOSHI MOSHI NIPPON FESTIVAL, where he not only plans to show us his usual DJ skills, but also give us a special performance featuring “wagakki” (traditional Japanese instruments). Shamisen player Akira Yoshida will feature in the performance.

Saturday 26^th will also be performing on Sunday 27^th. It is looking to be an very special day where you have the opportunity to see internationally famous Japanese artists all in one place!

ーーー

■MOSHI MOSHI NIPPON FESTIVAL CONTENTS

・Outdoor area MATSURI STAGE

・Outdoor area FOOD AREA（NIPPON UMAI YOKOCHO）

・Outdoor area PHOTO SPOT

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■Information

MOSHI MOSHI NIPPON FESTIVAL 2016 in TOKYO

会期：11月24日(木)～27日(日)

・24日(木)・25日(金)・・・もしもしにっぽんシンポジウム2016

・26日(土)・27日(日)・・・MOSHI MOSHI NIPPON FESTIVAL 2016

場所：東京体育館（東京都渋谷区千駄ヶ谷1-17-1）

チケット：全席自由　2,990円（税込）/1日券

主催：「MOSHI MOSHI NNIPPON FESTIVAL 2016 in TOKYO」実行委員会

企画・制作・運営：アソビシステム / ホットスタッフ / PIF / フロンティアインターナショナル

演出：David J. Production Co. Ltd.

イベントオフィシャル：http://fes16.moshimoshi-nippon.jp/