The MOSHI MOSHI NIPPON Executive Committee will hold the country’s biggest inbound event for promoting Japanese pop culture to the world, “MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA,” across the areas of Shibuya and Harajuku on Saturday March 24 and Sunday March 25. New artists have been added to the event line-up as well as their performing dates. Registration for the event is also now open. Those who register for the festival will receive an original bag as thanks.

Register Here: https://mmnf2018.peatix.com

This year’s MOSHI MOSHI NIPPON FESTIVAL will take place in four main locations. Here are the artists set to the perform as well as the content and activities to be held at each location.

＜Harajuku Kawaii Market presented by Mynavi Baito＞

Location: Laforet Museum Harajuku (Laforet Harajuku 6F)

Themed on the concept of “Find Japan’s Kawaii♡,” you will turn into a kawaii girl in this area simply by turning up with a selection of fashion, beauty, fortune-telling, DIY and more.

Three additional performers have been added to the festival’s line-up. They include Noah Sato, Yoshiaki and Michi.

Noah Satou will join model Ren Koseki on stage to introduce their recommended spring cosmetics. The two of them use a lot of cosmetics as seen in their online videos where they test them out, so they are set to showcase their recommended products.

Yoshiaki and Michi will feature on stage with Youtuber Megane, whose appearance has already been announced. The three of them will host a talk show discussing their private lives as popular models and Youtuber respectively.

It has also been announced that Megane , Yoshiaki and Michi will join the flea market where personal items of the on-stage performers will be sold, including Natsume Mito, whose appearance has become the talk of the town. Expect to see an array of items from the performers you can’t buy anywhere else.

＜Featuring Japanese new music「MOSHI MOSHI MUSIC FESTIVAL」＞

Location: Tower Records Shibuya B1F CUTUP STUDIO / Tower Records Shibuya Rooftop

Down on B1F in the CUTUP STUDIO, influential artists and music media companies that have hooked up with many promising artists and new talent will become official curators of this special stage event together with MOSHI MOSHI NIPPON (MMN) to host an exclusive showcase of must-see up-and- coming artists. Also, up on the rooftop, MMN will oversee an idol stage event with a line-up consisting entirely of idol groups that MMN want to recommend to international audiences. It will be jam-packed full of Japanese ‘kawaii.’

Performing artists added to the line-up include Nemuri Haru and Monari Wakita. They will appear on the “Live Natalie meets MOSHI MOSHI NIPPON” stage which features a list of artists chosen by Natalie Music, Japan’s number one music news site, that best represents the concept behind the MOSHI MOSHI NIPPON Project.

In addition, music artist MANON has been announced as the opening act of the event, who has garnered much attention from mindful music listeners.

Four new idol acts have also been added to MMN’s “MOSHI MOSHI IDOL SPECIAL” stage: QUEENS, Nankini!, C-Style, and Kus Kus. They are ready to bring even more excitement together with the already announced 8 other idol groups.

＜Enjoy Hanami Early in Shibuya: “MOSHI MOSHI NIPPON Market”＞

Location: Shibuya Cast

The theme of this market is to experience Japan’s flower-viewing season early in Shibuya. Gaze at cherry blossoms while indulging in traditional Japanese food, sweets and sake, and enjoy the stalls selling fresh Japanese produce and more. The market will offer a food experience only possible in Japan.

The “Moshi Moshi Kimono Salon” has been added to the festival. This rental kimono salon located in the Harajuku Tourist Information Center will have its own booth at SHIBUYA CAST where you can have a kimono fitted to enjoy hanami.

At the Don Quijote booth, they will sell must-have items for hanami, such as sake, as well as typical Shibuya souvenirs. “Shibu Fes” – the fashion event that takes over the streets of Shibuya – will also have its own booth where they will be handing out “fashion bonuses” that can be used when shopping (March 24^th only).

＜Tie Links With the Gods of Harajuku: “MOSHI MOSHI ENNICHI”＞

Location: Onden Shrine

Traditional Japanese performance art, character DJs and more will take to the stage at Onden Shrine, a site steeped in tradition. Experience an array of food, drinks and workshops at this Ennichi event.

On stage, Satsumasendai Odoridaiko will put on a performance using Japanese instruments like the taiko drums and shinobue, as will TAKARABUNE, Japan’s only professional Awa Dori group, a traditional type of Japanese dance that boasts a history spanning 400 years.

A character DJ festival will also take place, with DJs dressed up as Shimockey and coroton.

In the Ennichi area, you’ll have the opportunity to learn the manners and etiquette of Japanese shrines, get involved in a workshop to sculpt amezaiku animal candy, and learn how to make a kawaii mizuhiki cord which is used to tie envelopes. MOSHI MOSHI ENNICHI is overflowing with fun and exciting content that can be enjoyed by locals and overseas visitors alike.

＜Entry to the Festival is Free!＞

All four main areas of the festival are free to enter. However, there are some places that require you to register beforehand, so we recommend signing up in advance. Those that register for the event in advance will receive an original bag as thanks. There are 1,500 bags available on a first-come, first-served basis. You will find in them one of either popular products from KitKat Chocolatory: the “KitKat Chocolatory Moleson” (￥500) or the “KitKat Chocolatory Moleson Matcha” (￥500). Bear in mind that stocks are limited, so don’t forget to sign up early!

It’s finally March, which means “MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA” (MMN Festival) is almost here.

This year’s MMN Festival will move away from the Tokyo Metropolitan Gymnasium and take place around the Shibuya and Harajuku area! We will deliver Japanese culture to the world to the fullest in the form of music, fashion, food, tourist experiences and more from Shibuya.

This year’s MMN Festival is free for all to enter! But don’t forget: you must register in advance to attend.

Sign up here:https://mmnf2018.peatix.com/

This year’s main locations are Laforet Museum Harajuku, Tower Records Shibuya, SHIBUYA CAST., and Onden Shrine. All locations are free to enter upon registering in advance.

In this article, we’ll take a detailed look at who you can expect to see performing on stage at Tower Records Shibuya.

At our location of Tower Records Shibuya, we will hold a music event to shine the spotlight on young and budding artists in Japan’s music scene.

Artists and music media companies that have hooked up with many promising artists and new talent will become official curators of a special stage event to host an exclusive showcase of must-see up-and-coming artists. Also, up on the rooftop, MOSHI MOSHI NIPPON (MMN) will oversee an idol stage event with a line-up consisting entirely of idol groups that MMN want to recommend to international audiences. It will be jam-packed full of Japanese ‘kawaii.’

・B1F CUTUP STUDIO

Down on B1F in the CUTUP STUDIO, influential artists in the music scene, as well as music media who have teamed up with new talent, will showcase a list of carefully selected artists. MMN, who deliver Japanese pop culture to the world, will join hands in overseeing this stage event with each curator.

Curator 1: Spincoaster Stage

“Spincoaster” will bring three artists to perform recommended by the company themselves – The Wisely Brothers, Mizuki Ohira and SIRUP.

Spincoaster

“Encountering music that will shake your heart” is at the core of Spincoaster, a music media company that carefully picks and showcases up-and-coming artists from around the world. In addition to managing their music news media company, they also manage a music bar and have selected songs for SONY, Reebok and Suntory.

Website: https://spincoaster.com

The Wisely Brothers

Despite being girls, this three-piece band have a unique band name with “brothers” in it. Last year, they performed at numerous events including the Ringo Music Festival. They have also traveled all the way to South Korea for a show and have even held a solo concert at Shibuya WWW. They’re a band receiving rapidly growing attention. Their style screams freedom and you can feel that they are enjoying music written from the heart, with lyrics uniquely depicting themes such as girls’ buoyant romance, listlessly passing one another without meeting, and ambivalent emotions. You’ll become addicted to their music as you listen to it. The songs are rooted in indie pop but somewhere in the sound there’s a feeling that you can’t let go which leaves you feeling comfortable somewhere inside.

The Wisely Brothers / Maple Canada

Mizuki Ohira

An artist who brings to life sophisticated music, from a luxury urban and mellow sound to sentimental folk. Her song Real Love was picked up in the Spotify playlist “Woman’s Voice” and was listened to over 100,000 times in January and February. Her number of overseas fans is also on the rise. She also works as a model. Her music video Everything gives me chance what I love it, in which actress Culumi Nakada also appears, has received praise for its level of quality in looking just like a short film.

Everything gives me chance what I love it / Mizuki Ohira

SIRUP

He flew into the scene like a comet last year with his digital single Synapse. The name “SIRUP” is a combination of “Sing & Rap.” His characteristically deep vocals were influenced by African-American music from soul to R&B. His combination of soul, hip-hop and R&B has particularly been a hit with young music lovers. He is popular for his sophisticated sound that fuse singing and rapping in Japanese and English.

SIRUP - Synapse

Curator 2: WREP BATTLEFIELD presents Batotsuku

Witness an MC battle right before your eyes hosted by Zeebra, a hip-hop artist representing the city of Tokyo, who is bringing the heated MC battle segment from the hip-hop radio channel “WREP” produced by Zeebra himself.

4 people will be chosen on the day of the event to become team captains and create their own team from 12 appointment battle MCs for a 3-on-3 MC battle.

Zeebra

A hip-hop MC and member of legendary hip-hop group KGDR. He is also active as a DJ under the name DJ DIRTYKRATES. In 2016, he was appointed the first Shibuya Tourism Night Ambassador. He is not only leads Shibuya’s night scene, but also maintains a responsibility for the places where people can enjoy nightlife as well as cleaning up rubbish after events.

He also held the Night Mayor Summit discussions took place regarding ways to develop night culture. He is recognised worldwide for being out of the box when it comes to hip-hop.

Curator 3: Live Natalie meets MOSHI MOSHI NIPPON

Natalie Music have selected a line-up of artists that best represents the “MOSHI MOSHI NIPPON Project” of delivering Japanese pop culture to the world. The line-up includes Atarashii Gakkou no Leaders, MISMOPE, Luby Sparks, SHE IS SUMMER, and more.

Natalie Music

Natalie Music is a news website that covers the latest topics regarding music from both major and indie artists in Japan. They hold many interviews and write reports on events. The website receives much support for the level of detail that goes into in their articles which are written from the point of view of fans. They have over 120,000 followers on Twitter (as of March 2018) and are read by music fans and beyond.

URL：http://natalie.mu/music

Atarashii Gakkou no Leaders

A four-member dance performance unit who stick out from the crowd and demonstrate originality to strengthen today’s boring society and make living fun. They became popular after a collaboration with a commercial for Lotte “Fit’s” which was remixed by tofubeats. They have also performed at Nico Nico Chokaigi 2016 and ULTRA TEEN FES, and middle schoolers have even covered their dances on the video streaming site “MixChannel.” The photos they post on their social media are also a must-see, filled with girl-like freedom and plenty of humour.

Atarashii Gakkou no Leaders / Music Video Clip

MISMOPE

A two-piece band who deliver happy pop tunes that will brighten the day of those who hear them. Even in their songs with sad lyrics you can hear a positivity in there somewhere when the girls sing. Their music is affixed with energy. The vocals are characteristic in the way that they are both innocent and piercing. This is their weapon of choice during live performances in the city. MISMOPE are popular with girls of the same generation, with much interest having been gained in their music videos and outfits. They are also recognised as fashion icons!

MISMOPE / “Ano ne, Ano sa”

Luby Sparks

A five-member band made up of university students with an average age of 21. They have created a buzz amongst indie music fans for co-performing with overseas bands and performing at a UK festival. Their list of collaborations with overseas artists is long – they have performed together with artists coming to Japan including The Bilinda Butchers and Manic Sheep, as well as creating a split cassette with YUCK. In 2017, they appeared as the first and only Japanese band to perform at UK music festival “Indietracks Festival.” The band have a growing fan base around the world for their emotional sound.

Luby Sparks "Thursday"

SHE IS SUMMER

SHE IS SUMMER is noted for her discotheque and groovy sound. The gap between the cute voice of MICO and her lyrics that pierce deep into the heart of girls is out of this world. In 2017, she released her second EP Swimming in the Love E.P. which was chosen as a “Tower Records Recommendation” in June. With the release peaking at number one on the iTunes Electro Charts and 6^th on Oricon’s Indie Weekly Charts, she’s an artist gaining rapid popularity right now. Her dramatic music videos are also a sight to behold as they make you feel the story.

SHE IS SUMMER / “Are Kara no Hanashi Dakedo”

Curator 4: MOSHI MOSHI NIPPON

“MOSHI MOSHI NIPPON” have a list of Japanese idols to recommend to the world. Idol groups set to perform at MMN Festival include Lovely Doll, Yamakatsu, Sakadori Hasshinkyoku, sora tob sakana, APPARE! Harajuku, Jewel☆Neige, NEO JAPONISM, CY8ER, and more.

Lovely Doll

A group with a cuteness you will want to keep close to you. Their incredibly impressive live performances flood the stage with entertainment. In 2017 they released Yoake Mae, Niji ga Sasu and Hikari no Symphony which ranked 7^th and 8^th place in Oricon’s Weekly Charts. The group have also performed at South-East Asia’s biggest Japanese culture event “JAPAN EXPO THAILAND 2017.” Their overseas activity is spreading far and wide.

Lovely Doll / “Yoakemae Nijigasasu”

Yamakatsu

An idol group who formed in 2011 as part of Entertainment Yamaguchikasseikai, a project that was initiated to revitalize Yamaguchi Prefecture by discovering new idols. As well as working as “Furusato Ambassadors” and “Sekai Jamboree Official Supports” to promote the charm of Yamaguchi Prefecture to the rest of Japan, the group also appear as regular members of information programs on TV. They are set to perform at “Idol Koushien SPRING FESTIVAL 2018.”

Idol koushien day02 Yamakatsu

Sakadori Hasshinkyoku

A group centred around the concept of jumping on current trends before anyone else and spreading the excitement of inexperience. They are completely backed by car website MOBY. They have held a solo concert at TSUTAYA O-EAST in Shibuya and will perform at Idol Koushien and IDOL CONTENT EXPO.

Sakadori Hasshinkyoku / “Karimen Distiny”

sora tob sakana

A four-member girl group with an average age of 15. Known by the nickname “Osakana,” they dream to one day perform live on the moon. They will make their major debut in May this year and hold a solo show at Tokyo International Forum. Their overseas activity is on the spread – last year, they appeared at “Taiwan Comic Exhibition,” their first Taiwanese event. Be sure to check out the interview we did with them(https://www.moshimoshi-nippon.jp/61765)

sora tob sakana / ribbon

Immerse yourself in the latest music from Japan at Tower Records Shibuya from bands and hip-hop to idols!

Register for Free Entry into MMN Festival!

Those that register for the event in advance will receive an original bag as thanks. There are 1,500 bags available on a first-come, first-served basis. You will find in them one of either popular products from KitKat Chocolatory: the “KitKat Chocolatory Moleson” (￥500) or the “KitKat Chocolatory Moleson Matcha” (￥500). Bear in mind that stocks are limited, so don’t forget to sign up early!

How to Register

To access MMN Festival, you must register in advance. (Admission is free of charge. Select festival contents however will charge a fee.)

To register, place visit the Peatix website below and follow the instructions. Upon completing your registration, you will receive a QR Code from Peatix that you must take with you on the day of the event.

Click here to register.

Please display your QR Code at each location on the day of the event.

*Upon registering, you will be signed up as a MOSHI MOSHI NIPPON Member where you will receive newsletters and other information. You will also be signed up to Omotenashi Platform.

It’s finally March, which means MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA (MMN Festival) is almost here.

This year’s MMN Festival will move away from the Tokyo Metropolitan Gymnasium and take place around the Shibuya and Harajuku area! We will deliver Japanese culture to the world to the fullest in the form of music, fashion, food, tourist experiences and more from Shibuya.

This year’s MMN Festival is free for all to enter! But don’t forget: you must register in advance to attend. Click here to sign up.

This year’s main locations at the MMN Festival are Laforet Museum Harajuku, Tower Records Shibuya, SHIBUYA CAST., and Onden Shrine. All locations are free to enter upon registering in advance.

In this article, we'll take a look at what content you can expect to see at SHIBUYA CAST.

Going to SHIBUYA CAST at the MMN Festival means you can enjoy Hanami early in Shibuya. Gaze at cherry blossoms while indulging in some traditional Japanese food, matcha sweets, sake and more. There will be stalls selling vegetables, booths where you can get up close and personal with traditional Japanese culture, and more. The market will offer a cuisine and culture experience only possible in Japan.

---

FOOD: kyo Baum

A lottery draw will be held to win souvenirs and items from Kyoto! You will receive the hugely popular matcha flavoured sweets "Kyo Baum" from Kyoto’s famous “Kyo Baum” shop. Make sure to get involved with the lottery draw!

FASHION: MOSHI MOSHI Kimono Salon Produced by -YUMENOYA-

The "MOSHI MOSHI Kimono Salon" is run by the MOSHI MOSHI BOX Harajuku Tourist Information Center, and it's set to head to Shibuya Cast! You can rent your very own kimono and have it fitted for you. And of course, you can head on out wearing your rented kimono. You'll be able to take some great photos if you go to the event area at Onden Shrine wearing your kimono!

TOUR: Airbnb Experience Tour 

An official tour has been prepared for the event. Not only will you be taken around the event venues, but introduced to recommended spots around them too. There's even a tour available with a popular model as your guide! Full details will be made available on the website, so don't miss out.

MOE KAWAII EXPERIENCE: No.1 Maid Café group "maidreamin"

The number one maid café group "Maidreamin" will make its way to Shibuya Cast's multi-purpose hall! This is your chance to relax freely and at ease at a maid café, whether you've visited one before or never had the courage to enter. Get your hands on original Maidreamin merchandise, enjoy a drink, join in with an omajinai and cast a spell to make your drink even more delicious, dress up and have your photo taken chekki-style with a maid, and more! There's also something special planned that you can't get anywhere else.

Comment From the Maids: We made our animal parfait even better at the end of February and it's already become popular for being so cute. At maidreamin, our maids will serve an original limited-edition menu for all the goshujin-sama and ojou-sama coming to MOSHI MOSHI NIPPON so they can experience 'moe kawaii'♪ Look forward to our limited menu that you can't taste anywhere else♪

FOOD & EXPERIENCE: Amato Café

The "Amato Café" will open in Shibuya Cast offering a selection of sweets recommended by Japanese male idol group Amato Danshi!

Look forward to trying "Kabedon Chocolate," "Amato Danshi Collaborative Okashi," and more.

FOOD & DRINK: MEGA Don Quijote Shibuya Honten

Stocked to the max with a multitude of Japanese drinks, great souvenirs and more!

If you're looking to buy the latest craze in Japan then look no further!

Register for Free Entry into MMN Festival!

To register, place visit the Peatix website below and follow the instructions. Upon completing your registration, you will receive a QR Code from Peatix that you must take with you and present on the day of the event.

Click here to register.

*Upon registering, you will be signed up as a MOSHI MOSHI NIPPON Member where you will receive newsletters and other information. You will also be signed up to Omotenashi Platform.

Those that register for the event in advance will receive an original bag as thanks. There are 1,500 bags available on a first-come, first-served basis. You will find in them one of either popular products from KitKat Chocolatory: the “KitKat Chocolatory Moleson” (￥500) or the “KitKat Chocolatory Moleson Matcha” (￥500). Bear in mind that stocks are limited, so don’t forget to sign up early!

It’s finally March, which means “MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA” (MMN Festival) is almost here. This year’s MMN Festival will move away from the Tokyo Metropolitan Gymnasium and take place around the Shibuya and Harajuku area! We will deliver Japanese culture to the world to the fullest in the form of music, fashion, food, tourist experiences and more from Shibuya.

What’s more is that this year’s festival is free for all to enter! But you need to register in advance, so don’t forget. Click here to register.

The MMN Festival will take place in four main locations: Laforet Museum Harajuku, Tower Records Shibuya, SHIBUYA CAST., and Onden Shrine.

Let us introduce to you the contents of the talk show & fortune at Laforet Harajuku.

Laforet Harajuku has its own museum where we will hold a ‘Harajuku Kawaii Market’ with the theme of ‘Find Japan’s Kawaii♡’. Head on over to get involved with the many experience-based contents available, offering fashion, beauty, fortune telling, DIY and more. You’ll be served up everything you need to transform into a kawaii girl simply by visiting. We will deliver Japan’s kawaii culture from the hub of Laforet Harajuku!

TALK：Fusedy × Ren Koseki

Illustrator Fusedy, who released the manga Kimi no Ude no Naka wa Sekaiichi Atatakai Basho in February to popular success, will hold a talk on "Love" with Japanese model Ren Koseki. Fusedy will also talk about Ren'ai Gaku ("Love Studies") from the manga, and there will be a Q&A session with both of them where they will offer love consultation to people that send in their questions prior to the talk. If you're having doubts or difficulties with love, then be sure to sign up at the link below.

URL：https://goo.gl/forms/05ofoTaKi94bkBy43

TALK ：Megane

Popular Youtuber "Megane" has been invited as a guest to a talk show that will hosted by Rei Maruyama and Yuri Suganuma who will pry Megane to discuss things people usually would not know about. You can also propose your own questions for Megane to

answer on stage! Send your questions here: https://goo.gl/forms/uDAJAry9rUUM40au1

TALK: Saki Shibata × Ayaka Segawa × Rei Maruyama

Saki Shibata, Ayaka Segawa and Rei Maruyama are all close friends in their personal lives. Each of them is active in a certain field: one is a performer, another is an artist and nurse, and the other is a model. In this talk, the three of them will mutually discuss their lines of work. Performer Rei Maruyama will tell some jokes, and we she might even tell us about something the three of them have talked about in private! Don't miss thir upfront and honest unfolding in a talk where you can get to know them in a way you can't on social media!

TALK: Rikako Ōya × Ellie × Yuri Suganuma × Ema Tanioku × Yuna Yabe

A host of models will offer tips & tricks on taking Instagram-worthy photos as well as a range of how-to's! The line-up includes Rikako Ōya (Babyraids Japan) who has an article series on MOSHI MOSHI NIPPON, Ellie, Yuri Suganuma, Ema Tanioku and Yuna Yabe will look at cuts from each of their posts will checking their Instagrammable points. And don't miss out on the tour that will be held by Yuri Suganama and Ema Tanioku after the event that is related to their featured articles.

FORTUNE-TELLING: Chamereon Takeda × Mei Nagasawa

Mei Nagasawa, who is a lover of all things spiritual, will have her fortune told for romance and work by Chamereon Takeda. The constellations will also be ranked on stage in relation to one's fate for love! This is an opportunity to experience a fortune-telling from Chamereon Takeda herself in the flesh.

FORTUNE-TELLING: Chamereon Takeda × Hikari Shibata

Hikari Shibata will have her fortune told by Chamereon Takeda through horoscopes. There will also be a horoscope ranking for April for everybody that attends the session! This is an opportunity to experience a fortune-telling from Chamereon Takeda herself in the flesh!

Registration for the event is free of charge!

To register, place visit the Peatix website below and follow the instructions. Upon completing your registration, you will receive a QR Code from Peatix that you must take with you on the day of the event.

Click here to register.

*Upon registering, you will be signed up as a MOSHI MOSHI NIPPON Member where you will receive newsletters and other information. You will also be signed up to Omotenashi Platform.

Those that register for the event in advance will receive an original bag as thanks. There are 1,500 bags available on a first-come, first-served basis. You will find in them one of either popular products from KitKat Chocolatory: the “KitKat Chocolatory Moleson” (￥500) or the “KitKat Chocolatory Moleson Matcha” (￥500).

MOSHI MOSHI NIPPON (MMN) is set to hold the biggest event for promoting Japanese pop culture to the world, MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA, across the areas of Shibuya and Harajuku on March 24^th and 25^th.

Today, we are announcing the main performers as well as some of what you can expect to see at the festival. This year's MMN FESTIVAL is free entry! But you'll need to register in advance to attend, so don't forget!

Advance Registration: https://mmnf2018.peatix.com

There are 4 main areas where the MMN Festival will take place that you need to know about!

A multitude of popular models including Natsume Mito and Yutaro will grace the stage, as well as young artists MAGiC BOYZ. A host of talented personalities will also take to performing including the fortune teller Chamereon Takeda, who has appeared on TV and in magazines, comedian Rei Maruyama, Youtuber Megane and more. Music media company Spincoaster, music website Natalie and hip-hop musician & activist Zeebra will come together to curate a special live performance made up exclusively of must-see acts. Ukon Takafuji, who choreographed the internet-famous “Tokyo Bon 2020” video that blew up online across the globe, will perform a traditional Japanese dance show and ‘Bon Odori’ performance. There will also be a selection of must-try original foods and popular sweets that you can only get at this festival.

Area 1: Laforet Museum Harajuku

＜Harajuku Kawaii Market presented by Mynavi Baito＞

Laforet Harajuku will take on the theme of “Find Japan’s Kawaii♡” for the Harajuku Kawaii Market.

You will turn into a kawaii girl in this area simply by turning up. Get involved with fashion, beauty, fortune-telling, DIY and more.

Japanese model Natsume Mito will hold her very own fashion show for the first time. The show's theme is based on a picture book chosen by Natsume Mito herself, Bulldog Tantei to Kieta Hoshi (Tomonori Taniguchi, BUNKEIDO). She will read the book aloud while models dress up to bring the world of the book to life!

Be electrified by a performance from hip-hop group MAGiC BOYZ too. Having collaborated with recognized Japanese rappers as well as up-and-coming artists, they have truly made a name for themselves. Their show is a must-see, so don't miss out.

Popular fortune-teller Chamereon Takeda will take to the stage. Japanese model Hikari Shibata will have her fortune told by the expert through horoscopes. Turn up and find out your horoscope for April too. Those wanting to experience fortune telling with the real life Chamereon Takeda should head over to Laforet!

Mynavi Baito will hold their “Big Challenge of the Youth” project for which young people must create their own kawaii part-time work outfits which will be worn by a line-up of models on stage! See Yuri Suganuma, Mei Nagasawa and Anna Yano dress up in clothes made by actual school students.

Look out for 2 jam-packed days of girly events with popular models, Youtubers and artists!

Area 2: Tower Records Shibuya B1F CUTUP STUDIO / Tower Records Shibuya Rooftop Stage

＜Featuring Japanese new music: “MOSHI MOSHI MUSIC FESTIVAL”＞

Down in Tower Records Shibuya’s CUTUP STUDIO on B1F, influential artists in the music scene and music media companies that have hooked up with many promising artists and new talent will become official curators for a special stage event together with MMN.

MMN will also take to the roof to hold our own stage event. If you love kawaii and you love idols, then you won't want to miss out on our very special idol stage where you can see performances from a huge list of idol groups!

Music media company “Spincoaster” will also host a stage of 3 artists making the headlines right now as recommended by the company themselves – The Wisely Brothers, Mizuki Ohira, and SIRUP.

Zeebra, a hip-hop artist and activist representing the city of Tokyo, is bringing the heated MC battle segment from his hip-hop radio channel “WREP” to the festival. See Zeebra and audience representatives battle it out in a 3-on-3 MC battle before your very eyes.

Natalie, Japan’s number one source of information for music news, has selected a line-up that best represents our “MOSHI MOSHI NIPPON Project” – those who best deliver the charm of Japanese pop culture. The line-up includes Atarashii Gakkou no Leaders, MISMOPE, Luby Sparks, SHE IS SUMMER and more.

MMN are set to showcase idol groups we want to introduce to international audiences. Our line-up includes Lovely Doll, Yamakatsu, Sakadori Hasshinkyoku, sora tob sakana, APPARE! Harajuku, Jewel☆Neige, NEO JAPONISM, CY8ER, and more. Don't miss out on this chance to see performances from real idols!

Area 3: Shibuya Cast

＜Enjoy Hanami Early in Shibuya: “MOSHI MOSHI NIPPON Market”＞

The MMN Market will let people experience Japan’s flower-viewing season early in Shibuya. Gaze at cherry blossoms while indulging in traditional Japanese food, matcha sweets, sake and plenty of other goodies. It will be a cuisine and culture experience only possible in Japan, with stalls selling fresh vegetables and more.

Japanese male idol group Amato Danshi will open their own café offering a selection of sweets recommended by the guys themselves. The No.1 maid café group Maidreamin will also be there to serve you. Get your hands on original merchandise, cast a spell on your drink to make it even more delicious, dress up and have your photo taken chekki-style with a maid, and more!

A lottery draw will also be held to win unique souvenirs and items from Kyoto. This will be your chance to taste the hugely popular “Tabe Aruki Kyo Baum” from Kyoto’s famous sweet shop “Kyo Baum Shop.”

Area 4: Onden Shrine

＜Tie Links With the Gods of Harajuku: “MOSHI MOSHI ENNICHI”＞

This “Ennichi” event will use cutting-edge technology at the traditional Onden Shrine. There will be traditional Japanese performances as well as DJs dressed up as characters who will put on a fantastic DJ show. There’s plenty to get directly involved with including a big karaoke party and ‘Bon Odori’ session.

A must-see in this area will be the traditional Japanese dance show put on by Ukon Takafuji, the producer and chairman of "JAPAN CULTURE ENTERTAINMENT -YUMENOYA-" and the second generation of the company “Takafuji Dance Company,” a pioneer of traditional Japanese dance that boasts a history of 100 years. Not only will there be classic Bon Odori hits playing, but also a performance of Tokyo Bon 2020 choreographed by Ukon Takafuji himself, a song co-produced with “COOL JAPAN TV” that has taken the world by storm. Whether you’re young, old or from overseas, everybody is invited to join in the dance!

＜Experience-Based Tours For Foreign Attendees＞

An official event tour will be held for the very first time in collaboration with Airbnb. Not only will you be taken around the event venues but introduced to recommended spots around them too. There will also be tours with popular models who will take you little-known good places in Harajuku. A tour for foreigners will also be held in co-operation with “Jnnovations,” a unique and high-quality tour service aimed at foreign travelers.

*Airbnb, エアビーアンドビー（エアビー） and their logos are registered trademarks of Airbnb Inc.

＜Original Bag Present＞

Those that register for the event in advance will receive an original bag as thanks. There are 1,500 bags available on a first-come, first-served basis. You will find in them one of either popular products from KitKat Chocolatory: the “KitKat Chocolatory Moleson” (￥500) or the “KitKat Chocolatory Moleson Matcha” (￥500).

This year, the MOSHI MOSHI NIPPON FESTIVAL will move away from the routine location of Tokyo Metropolitan Gymnasium and head to the Shibuya and Harajuku area! We will deliver Japanese culture to the world to the fullest in the form of music, fashion, food, tourist information, and much more from numerous locations around town.

＜Find Japan’s Kawaii♡ “Harajuku Kawaii Market”＞

Location: Laforet Museum Harajuku

Time/Date: March 24^th-25^th at 11:00-19:00 (subject to change)

<This picture shows a past event>

Laforet Harajuku has its own museum where we will hold a ‘Harajuku Kawaii Market’ with the theme of ‘Find Japan’s Kawaii♡’. Head on over to get involved with the many experience-based booths available, offering fashion, beauty, fortune telling, DIY and more. You’ll be served up everything you need to transform into a kawaii girl simply by visiting. On stage, we will have models who are active in magazines catered to the Harajuku Style, influential figures popular across social media, and more! We will deliver Japan’s kawaii culture from the hub of Laforet Harajuku!

＜Featuring Japanese new music “MOSHI MOSHI MUSIC FESTIVAL”＞

Location: Tower Records Shibuya B1F CUTUP STUDIO / Tower Records Shibuya Rooftop Stage

Time/Date: March 24^th-25^th at 14:00-21:00 (subject to change)

Over at Tower Records Shibuya, we will host a music event for young up-and-coming artists in the Japanese music scene. A range of artists and people from the music media who have hooked up with talented new musicians will become official curators at the event and recommend promising artists. MOSHI MOSHI NIPPON, who promote Japan’s pop culture to the world, will join forces with each curator and create an exciting stage.

＜Enjoy Hanami Early in Shibuya at “MOSHI MOSHI NIPPON Market”＞

Location: Shibuya CAST.

Time/Date: March 24^th-25^th at 12:00-18:00 (subject to change)

We will set up a fun market at SHIBUYA CAST. where you can enjoy Japan’s symbolic cherry blossoms while eating traditional Japanese food and matcha sweets and drinking sake. There will be stalls selling vegetables, booths where you can get up close and personal with traditional Japanese culture, and more. The market will offer a cuisine and culture experience only possible in Japan.

＜Tie Links With the Gods of Harajuku at “MOSHI MOSHI ENNICHI”＞

Location: Onden Shrine

Date/Time: March 24^th-25^th at 12:00-18:00 (subject to change)

A traditional day held at Onden Shrine is ‘Ennichi’. Look forward to strolling along the festival walk and tucking into some festive food at the indispensable food carts, trying your luck at the classic yo-yo fishing, and more. We will also set up a stage at the shrine where you can listen to traditional Japanese gagaku, or ancient imperial court music, as well as a character DJ festival where many different well-known characters will perform. You’ll be spoiled for choice on where to begin at the festival, and there’s plenty for both kids and adults to enjoy.

Register & Receive an Original Bag!

People that register in advance for the event will receive an original bag as thanks. But be careful, as we only have a limited stock, so don’t forget to register early.

How to Register

You must sign up in advance to go to the festival. Registering is completely free. To register, please visit the Peatix link below and follow the instructions. Once you have completed your registration, you will receive a QR code from Peatix that you must bring with you on the day of the event.

Register here!

*Upon registering, you will be signed up as a MOSHI MOSHI NIPPON Member where you can receive mail magazines, and to Omotenashi Platform.