The Isetan Shinjuku department store will hold a new event in collaboration with popular Sanrio characters from August 24 to August 29 2022 on the 6th-floor event space. The theme is Sweer Summer Festival, and those who want to grab some unique Sanrio swag shouldn’t miss it!  

Goods at a Glance

isayamax  OWCS -Cinnamoroll- [Art]　

TiTi Cinnamoroll Ice Cream Bag Charm

Sauna Boy Sauna Pompompurin T-Shirt

 

Ikumimama's Animal Donuts

Kuromi Donut Set / Cinnamoroll Donut Set / Pompompurin Donut Set (All 2 pieces) 

Etoile et Griotte Reuseable Bag

mikko illustrations Collaboration Imabari Hand Towel

Moon Prim Cinnamoroll PVC Frilly Pouch

WANPAKU HOUSE Pouch

  FANCY SANRIO CHARACTERS, a collaboration that began in October 2017, has been held six times so far. This seventh edition will be the largest to date, with more than 40 brands making an appearance. From fashion and sundries to sweets and art, guests will be able to find some adorable merchandise both in-store and at the Isetan Mitsukoshi online store. Why not come shop for your family and friends during this cute event?  Ⓒ 2022 SANRIO CO., LTD. APPROVAL NO.L632357

Tomo Koizumi is one of Japan’s most popular up-and-coming young designers. At a young age, he began creating custom outfits for his female friends, and eventually, the editor of Vogue Italia Sara Maino posted an image of his incredible work on Instagram, netting him instant fame. Now, the creator is collaborating with Marc Jacobs on a Japan-only collection scheduled to be released on November 17, 2021.      At the 2019 New York Fashion Week, Koizumi was invited by Marc Jacobs to show his designs at the Marc Jacobs Madison Avenue store. The designer is known for his experimental and unique approach to clothing, always managing to shock audiences. This new collaboration will feature a number of colorful pieces featuring the signature stylings of Marc Jacob with Tomo Koizumi’s incredible ruffles. To celebrate this new limited-edition collab, Koizumi himself appears in many of the campaign images. Actress Yumi Adachi will also appear as a model.    Marc Jacobs’ iconic bag ‘The Snapshot’ serves as the centerpiece of the collection, along with plenty of ruffles and hairbands. A special series of one-of-a-kind garments handcrafted from scrap stock fabrics laying around in Jacobs’ atelier will be sold in limited quantities.    Tomo Koizumi x Marc Jacobs pop-up stores will appear at Isetan Shinjuku and HANKYU Umeda for a limited time from November 17 until November 23, 2021.   

Naomi Osaka is one of the fiercest young athletes in sports today. Now a four-time Grand Slam singles champion, she’s caught the attention of aspiring athletes all over the world with her authenticity and skill. Now, she’s teaming up with Levi's® to release a new collection, available at select stores in Japan beginning August 24. The pieces will also be sold at the official online store.   

Crystal Fringe Short : ¥33,000 (Tax Included)

Lace-Up Short : ¥19,800 (Tax Included)

Trucker Jacket Bustier: ¥24,200 (Tax Included)

Denim Kimono : ¥40,500 (Tax Included)

   The collection utilizes vintage or upcycled denim to capture Osaka’s preferred silhouette, with each piece utilizing her unique designs based in femininity and sportiness.    The Denim Kimono is a respectful homage to traditional Japanese culture. “I loved wearing kimono as a child,” Osaka commented. “I thought if I included one made of denim in the collection, it would be super unexpected and surprising.”    This collection also includes two denim shorts: the Lace-Up Short is sportier, and is a clever reimagining of the classic Levi’s® denim shorts. They feature cutouts above the knees, a feminine lace-up back, and were made from upcycled men’s Levi’s® jeans. For those wanting something more girly, the Crystal Fringe Short features a collection of shimmering fringe gracefully dropping down the sides of the cut-off pants.    Rounding out the collection is the Trucker Jacket Bustier, a denim bustier with a lace-up back. This is a remake of the Levi's® trucker jacket, cut in the traditional corset style with classic lines, flap pockets, and recognizable buttons. “When I was sketching, the idea of the bustier came to me and I absolutely loved it. Now that it’s been made and is actually real, it’s so much cuter than I imagined. I love it even more!” Osaka commented.    This blend of sporty and feminine makes the collection a perfect shoutout to Naomi Osaka’s rich heritage. Most importantly, the collection is made from vintage and upcycled denim, breathing new life into already existing Levi's® items and reducing impact on the environment. “Sustainability initiatives are important to me. What I love most about the collection is how responsibly the pieces were made,” the tennis star said.    Which of these four pieces would you like to rock this summer? 

Shoe, boots, and sneaker brand Camper opened a pop-up shop at Isetan Shinjuku on Wednesday which is set to run until April 27. The shop is a collaboration with Japanese textile designer Masaru Suzuki who has provided his iconic designs to a collection of bags and sneakers that you can get your hands on. The shop also has a display designed by Suzuki.  

Pop-Up Store Line-Up

HOP STEP LIFE | ¥19,800 (Tax Included)

ANIMAL BISCUIT | ¥22,000 (Tax Included)

CHARM POINT | ¥5,500 (Tax Included)

TWINS by MASARU SUZUKI (Women's) | ¥25,300 (Tax Included)

TWINS by MASARU SUZUKI (Men's) | ¥25,300 (Tax Included)

TWINS by MASARU SUZUKI (Kid's) | From ¥12,100 (Tax Included)

 

Men's Building - "CAMALEON 1975" Pop-Up Store

Men's Building Pop-Up Store Original Novelty

This marks Camper's third long-awaited collaboration with Masaru Suzuki and the first in four years, and this time the series adds shoes to the mix in addition to the popular bags. Suzuki visited Camper's main office in Majorca, Spain, for detailed discussions on the designs.   Suzuki is set to attend the pop-up event on April 17. Customers who spend over ¥5,500 (tax included) on this day will receive a fabric swatch signed by Suzuki. Additionally, the men's building of Isetan Shinjuku is also opening its CAMALEON 1975 pop-up shop once again selling shoes made from recycled materials from Camper. Those who spend over ¥14,300 (tax included) at this shop will receive a free eco-friendly bag made from 100% recycled nylon.

Isetan Shinjuku has announced a special one-week event titled "7 Days of Loving Strawberries" which is centred around cute and delicious strawberry desserts and will run this month from January 13-19. Ten cafes and restaurants are participating with a sweet and succulent line-up including strawberry daifuku, strawberry shortcake, special parfaits and crepes, and more.

Strawberry Candle Pavlova @ mihopan popcake | Two for ¥972 (Tax Included) *Limited quantities

MIGAKI-ICHIGO Strawberry Parfait @ Ichibiko | ¥1,980 (Tax Included)

Strawberry Shake @ Ichigo-ya Sunsunen | ¥721 (Tax Included)

Crispy Strawberry Mille-Feuille Crepe @ Sorairo Crepe | ¥935 (Tax Included) *Limited quantities

Strawberry Shortcake Parfait @ Shiseido Parlour | ¥1,045 (Tax Included)

Strawberry Daifuku @ Berry UP! | ¥432 (Tax Included)

Ripe Strawberry Milk Pudding @ Kanjyuku Ichigo Kashi Kekyusho | ¥486

Whole Strawberry Sandwich @ Sajisakon | From ¥864 (Tax Included)

MIGAKI-ICHIGO Strawberry Daifuku @ Seigetsudo Hoten | ¥432 (Tax Included)

discord Yohji Yamamoto, a luxury accessory brand spearheaded by Yohji Yamamoto, has launched a collaboration with German pet brand HUNTER to release a collection of dog collars, leads, and other accessories like bags and wallets.   HUNTER was established in 1980 and has gone on to mark its territory across the world as a provider of high quality pet goods, praised for for the design, functionality, and safety of its products.

Black Dog Collar & Lead

The dog collars are fitted with studs as part of the collaboration. Both the collar and lead feature the same colouring as discord Yohji Yamamoto's products, arriving in the brand's signature black as well as beige, the latter of which is often used for its bags and small leather products. They are also clipped with a signature charm which has a design symbolising the collaboration.

Beige Dog Collar & Lead

The accessories are made from elk leather which is soft and made extra durable with double layering. Having the collar and lead the same colours also adds a sophistication to the design when fitted on a dog.   The collection will be released at discord Yohji Yamamoto stores in GINZA SIX, Shibuya PARCO, and Isetain Shinjuku, as well online. More details can be found on the official website here.  

discord Yohji Yamamoto Black / Beige Selection

Y BACKPACK Nylon Studs | ¥148,000

ORIGAMI Tote | ¥98,000

Triple Clutch | ¥58,000

Diagonal Bag | ¥45,000

 

Y SERIES Studs

Y BODYBAG Studs | ¥138,000

Y BACKPACK Studs | ¥158,000

Small Leather Goods

Card Mini Wallet | ¥17,000

Key Wallet | ¥20,000