The Harajuku-based brand KAWAII MONSTER CAFE has announced a traveling store, KAWAII MONSTER SHOP. As the project’s first event, a Halloween pop-up shop named ‘KAWAII MONSTER SHOP – Colorful Halloween’ will open for 10 days starting October 19 in the birthplace of the brand, Harajuku.

KAWAII MONSTER CAFE is an entertainment restaurant that embodies the vibe of Harajuku in Tokyo, a town that swallows fashion and culture from places around the world and reimagines them into unrestrained originality. Originally opened in 2015 and produced by artist Sebastian Masuda, the colorful and crazy space offered photogenic food and drinks, and guests were served by the iconic Monster Girls clad in future Harajuku fashion. It became a ‘new Tokyo landmark,’ attracting over 700,000 visitors from both Japan and abroad. Even after the restaurant closed in January 2021, its one-of-a-kind concept has lived on in pop-up shops, events, and collaborations with various brands and creators.

The pop-up shop, open in Harajuku for a limited time starting October 19, offers food and drinks, merchandise, special experiences, and photo spots themed around the spooky Halloween season. Additionally, a collaboration with the popular Harajuku accessory store 6%DOKIDOKI will be held from October 19-22. Colorful hair accessories will be on sale, and shop girls with Monster Girls makeup experience will be giving seasonal makeovers to visitors.

■FOOD & DRINK

During the first half of the event, the pop-up shop will be serving food made in collaboration with the hot dog specialty restaurant HOTDOG CAFE STAND STATION TOKYO. The limited-edition menu includes the crazy Monster Dog, consisting of a monster holding a sausage in its mouth, and the monstrous Philly Cheesesteak, made with juicy tenderloin and tons of cheese.

The second half of the event will feature the Colorful Pop Burger Blue Monster (Teriyaki Chicken) from KAWAII MONSTER CAFE’s popular menu, along with French Fries with Monster Dip served with five different colorful sauces. Visitors are welcome to get into the Halloween spirit by enjoying the Monster Float during the pop-up event.

<10/19~10/22 Exclusive Menu>
Monster Dog: ¥880 (Tax Included) *In collaboration with HOTDOG CAFE STAND STATION TOKYO
Philly Cheesesteak: ¥1,350 (Tax Included) *In collaboration with HOTDOG CAFE STAND STATION TOKYO

<10/26~10/31 Exclusive Menu>
Colorful Pop Burger Blue Monster (Teriyaki Chicken): ¥1,200 (Tax Included)
French Fries with Monster Dip: ¥700 (Tax Included)

Monster Float: ¥800 [Rose/Passionfruit/Kyoho Grape]

■GOODS

New KAWAII MONSTER CAFE goods will make their first appearance at this pop-up shop! Guests can visit the Sweets Factory to create their own candy assortment by filling their favorite containers with chocolates, gummies, and other goodies. Harajuku Icing Cookies will also be available in collaboration with SHONPY, a popular cake shop. Be sure to grab some incredible souvenirs!

In addition, popular KAWAII MONSTER CAFE collaboration items from years past will be available, along with adorable plushies from the globally beloved brand Ty. Visitors can also snag some unique zipit pouches and flexible PLUS PLUS blocks starting October 26.

■EXPERIENCE

During the event, KAWAII MONSTER CAFE’s iconic Monster Girls and the character Choppy will greet guests and take photos, as well as shoot cute Halloween-inspired videos together. Visitors wishing to be transformed into Monster Girls themselves can speak to the store girls, clad in Decora fashion and rocking accessories from 6%DOKIDOKI. These ladies will provide POP Harajuku Monster makeovers featuring original tattoo stickers and unique hair accessories to get you ready for Halloween.

■PHOTO SPOT

At the event, guests will find the 3-meter tall Sweets Cake Balloon inspired by the Sweets-Go-Round Cake, the symbol of KAWAII MONSTER CAFE. Surrounded by colorful decorations and captivating monsters, visitors are sure to leave with plenty of special memories.

Guests of all ages are invited to spend the Halloween season surrounded by the unique wonders of Harajuku!

Last year, the HARAJUKU COLLECTIVE collaboration appeared at AF Gallery in Harajuku from August 10 until August 28, garnering massive acclaim from fans. The collection is now being sold at Shinsaibashi PARCO until March 12, 2023.

HARAJUKU COLLECTIVE is a Studio Ghibli-inspired apparel collection by the popular American counterculture chain Hot Topic. Bringing more Japanese culture to the ongoing Studio Ghibli collaboration launched in 2014, Hot Topic stores began selling original items produced by nine Japanese creators and brands, as well as some original American items produced by Hot Topic’s executive designers.

The lineup of Japan-original items includes T-shirts, tote bags, and other items featuring exclusive artwork by up-and-coming creators. These items depict beloved characters from Studio Ghibli’s works, as well as logos created for the collaboration. Fans won’t want to miss grabbing these unique items!

Details on the Previous HARAJUKU COLLECTIVE Pop-Up Store: https://www.moshimoshi-nippon.jp/ja/625747

To commemorate the 20th anniversary of Rilakkuma and his adorable friends, the Rilakkuma 20th Anniversary Cafe will open in Omotesando, Tokyo from March 9 until April 16, 2023. You’ll want to come and spend a peaceful time looking back at two decades of everyone’s favorite lazy bear!

The menu features colorful and festive dishes inspired by Rilakkuma, Korilakkuma, Kiiroitori, and Chairoikoguma. The characters express their thanks for 20 successful years, and fans can enjoy floats topped with Rilakkuma and friends wearing ribbons and topped with ice cream, a jelly soda inspired by Chairoikoguma and his friends in the honey forest, and a hot drink inspired by Rilakkuma’s favorite pudding.

Menu

Rilakkuma’s Honey Mustard Hamburger

コリラックマのクリームパスタ

Korilakkuma’s Cream Pasta

Kiiroitori’s Egg Burger

Chairoikoguma’s Cheese Curry　

Rilakkuma and Friend’s Celebratory Cake

Congratulatory Flower Parfait

You Can Choose♪ Rilakkuma and Friends Mini Ice Cream

You Can Choose♪ Rilakkuma and Friends Floats　

Honey Forest Jelly Soda

Relaxing Pudding Drink

Take-Out Drink Bottle

Original Merch

Acrylic Clip (7 varieties, random)

Acrylic Keychain (5 varieties, random)

Mini-Bottle / Muddler with Charm (4 varieties)

Lunch Tote / Drawstring Bag

Acrylic Stand with Clip / Cork Coaster

Stuffed Animal

In addition, the cafe will offer original goods, special offers, and a Twitter campaign to celebrate Rilakkuma’s 20th anniversary.

Come enjoy the elaborate original menu and goods while sharing memories at this limited time themed cafe!

©2023 San-X Co., Ltd. All Rights Reserved.

Laforet Harajuku will host a pop-up shop inspired by the up-and-coming idol group FRUITS ZIPPER from February 1 until February 14! The FRUITS ZIPPER Valentine Pop-Up Shop will be found on the 5th floor MAKE THE STAGE area.

FRUITS ZIPPER debuted in April 2022 and embodies a simple concept: “From Harajuku to the World.” The group’s second single Watashino Ichiban Kawaiitokoro exploded in popularity on TikTok, pulling in over 600 million views. In February, the girls will embark on their first solo concert tour in Tokyo, Nagoya, and Osaka. This is the first FRUITS ZIPPER-inspired limited-time shop, and during the event, visuals of the group’s members will be displayed in the show windows found on the first floor of Laforet Harajuku.

◆About the FRUITS ZIPPER Valentine Pop-Up Shop

When entering the venue, fans will be greeted by a 5-meter-wide board where visitors can write and attach their messages to the FRUITS ZIPPER members on heart-shaped cards. Costumes that the members have worn on stage will also be on display, allowing fans to see each stitch up close.

Exclusive items featuring new photos of the members will be on sale at the pop-up shop. Fans can enjoy seeing the girls in their own personal style, and these items will only be available during the event! Starting February 4, tour merch for the group’s upcoming solo concert series will also be available for purchase.

◆Collaboration with Fruit Sandwich Specialty Store ‘Fruits Box Daikanyama’

Last year’s popular collaboration with Fruit Box Daikanyama, a well-known fruit sandwich shop, is happening again in 2023! Fans can find the Collaboration Gift Box for sale, including seven baked meringue goods each featuring one of the member’s colors. The box also comes with snapshots of the members, and for a few lucky fans, these snaps might be signed! The idol group and sandwich shop have also teamed up to create the Collaborative Lucky Grab Bag Lottery, including popular FRUITS ZIPPER goods and original items from Fruits Box Daikanyama. The lucky first-prize winner will receive a special set of all available February tour merchandise in all sizes.

◆Member Appearance Planned on Valentine’s Day

On February 14, the final day of the pop-up shop, the members of FRUITS ZIPPER will make an appearance! Guests will be able to participate in the first-ever hands-on event with the members, so keep an eye out for more details!

Stay up to date with the latest FRUITS ZIPPER news at the official Twitter page (@FRUITS_ZIPPER).

FRUITS ZIPPER Pop-Up Shop Exclusive Goods

Random Photo – Valentine pop-up ver. (21 varieties): ¥330 (Tax Included)

Random Pin – Valentine pop-up ver. (7 varieties): ¥500 (Tax Included)

Random Purikura Stickers – Valentine pop-up ver. (14 varieties): ¥600 (Tax Included)

Atarashii Gakko! will hold solo concerts at Zepp venues in Tokyo and Osaka in April and May of 2023.

These performances will be held almost a year after the girls held their solo concert at Zepp DiverCity in Tokyo last May. This year’s events will be held at Zepp Osaka Bayside on April 30 and Zepp Shinjuku in Tokyo on May 2.

ATARASHII GAKKO! – HANAKO (Official Music Video)

ATARASHII GAKKO! – Pineapple Kryptonite (Official Music Video)

The Winter 2022-2023 issue of the revived fashion creator magazine Zipper went on sale on December 23.

This issue focuses on this winter’s must-know trends and is packed with coordination tips, outfit plans through spring, snapshots, hair and makeup tips, and much more.

Zipper ended its 24-year history in December 2017. In March 2022, ASOBISYSTEM teamed up with DONUTS Inc. to revive the magazine as a quarterly release. The fashion magazine, popular with Gen Z, is known for sharing details aspects of Harajuku culture and will continue to share more from the creative center of Tokyo for years to come.

Standard Edition (Cover: Nagisa Saito)

Another Edition (Cover: FRUITS ZIPPER）

To celebrate the return of Urusei Yatsura after 36 long years, a themed cafe will be coming to four cities in Japan for a limited time! The first cafe will open on December 1, 2022. 

Urusei Yatsura is a manga series by Rumiko Takahashi that ran in Weekly Shonen Sunday from 1978 until 1987. An anime series aired in 1981 and became a massive hit with audiences, and understandably, it is still loved by anime and manga fans today.

The cafe features newly-drawn illustrations of six main characters including Ataru Moroboshi, Lum, and Ten.

Menu

[Ataru Moroboshi] Don’t Look This Way, Don’t Look That Way Set

[Lum] Lum’s Onion Gratin Toast Packed with Love

[Ten] Ten’s Fire Curry

[Ataru Moroboshi x Lum] Shocking Pancakes

[Shinobu Miyake] A Girl’s Monsterous Parfait

[Mendo Shutaro] Jiggly Octopus Pudding

Lum’s Tiger-Striped Soda

Colorful Floats (Purple/Yellow/Green)

Ten-chan’s Cotton Candy Soda

Coffee / Viennese Coffee

Drink in a Bottle with Charm (4 varieties)

Goods

Acrylic Keychain (6 varieties, Random)

Acrylic Magnet (6 varieties, Random) / Pin (6 varieties, Random)

Coaster (Lum, Ten-chan) / Sticker Set (7 pieces)

Long Sleeve T-Shirt (M, L) / Clear Pouch

Mug / Tote Bag

Hand Towel (2 varieties)

The cafe’s menu features a variety of items inspired by characters from the series, including a hilarious pancake that recreates the scene in which Lum throws electricity at Ataru. Be sure to take a photo before you dig in!

Lum & Ten-chan Life-size Figure

Cafe Bonus for Guests with Advance Tickets: Original A4-size Clear File (7 varieties, Random)

Drink Purchase Bonus: Original Coaster (6 varieties, Random)

Life-size figures of Lum and Ten-chan will also be on display and guests are invited to take photos with them.

Come enjoy the world of Urusei Yatsura while you can!

©高橋留美子・小学館／アニメ「うる星やつら」製作委員会

The Kirby Cafe has announced a warm and tasty new winter menu! New items will be available from November 17, 2022 until February 28, 2023, and are sure to warm up fans of the beloved video game series.

Menu

Winter Kirby Burger & Pasta with Powdered Snow Cheese (30th Anniversary Version)

Winter Waddle Dee Burger & Pasta with Powdered Snow Cheese

Waddle Dee’s Dreamy White Stew

Chef Kawasaki’s Winter Hors d’oeuvres with Roast Beef

Transform! Carby Cake

Kirby’s Dream Ricotta Pancake

Whispy Woods Blessed Tart

Elfilin’s Twinkle☆Frozen Drink

The Winter 2022 menu offers a variety of adorable and tasty menu items featuring Kirby and his friends all dressed up for the colder months. From a burger and pasta set to piping hot stew and fluffy ricotta pancakes, there’s sure to be something for every taste. 

The Carby cake, inspired by Kirby’s special transformation in the recent game Kirby and the Forgotten Land, has been reimagined in a winter version. Fans won’t want to miss out!

This winter, come enjoy plenty of Kirby-inspired treats while you can!

©Nintendo / HAL Laboratory, Inc.

The second Tabekko Doubutsu Cafe Stand event opened in Omotesando on November 1, 2022. Paying homage to the classic snack first released in 1978, the cafe features a number of tasty snacks inspired by the thin animal-shaped cookies popular around the world.

This second event will run through January 9, 2023. Reservations are required, and many dates were completely sold out prior to the event’s start date, particularly on weekends. We decided to visit, anxious to see what the fuss is all about.

We were first shocked to see the popular animals enjoying oden! Original goods featuring the characters enjoying the quintessential Japanese winter dish are only available at the cafe. From acrylic keychains to figures, visitors can snag some adorable merchandise to commemorate their trip to the exclusive event. Why not snag some items that would be useful on a daily basis, like a notebook or an apron?

For food, visitors can snag a special Oden Set and Chinese Dumplings, both perfect for the winter. The oden features popular ingredients like egg, daikon, fish cake, and mochikinchaku, each branded with the popular animal characters. Drinks include soy milk, green tea milk, and milk tea. 

In addition to the exclusive Lion Cake which is limited to 25 servings a day, guests can find chocolate bananas and other sweets on the menu, including a Sweets Set limited to those reserving special seats at the venue. For every ¥1,000 spent on food and drink items, customers will receive one Tabekko Doubutsu trading card!

The exhibition space is a must-see for fans of this legendary snack, filled with rare works including an adorable and very colorful print of every animal holding a bowl of oden. Of course, a photo spot has been set up for visitors to take some prime shots for social media!

Don’t miss the animal meet and greet, which is making its triumphant return from the last event! Visitors can interact with different animals on different days, so check the official Twitter page (@tabekko_cafe) for the schedule and more information! The number of visitors per day is limited, so make a reservation as early as you can.

Come enjoy these heartwarming treats while you have the opportunity!

The global online fashion brand SHEIN has become wildly popular, shipping goods to over 150 countries. The world’s first permanent brick-and-mortar SHEIN store will open in Harajuku, Tokyo on November 13, 2022, displaying popular styles and items perfect for the Japanese market. All items on display will be available for purchase on the official SHEIN app simply by scanning the QR code on the tag. While items won’t be available to purchase in-store, the location will be a place where curious customers can try things on and explore new trends. The store has two floors and carries women’s and men’s wear, as well as kids’ wear, pet goods, and accessories. In addition to standard fitting rooms, there will also be a photo booth and SHEIN gacha machine!

This summer, the brand held its first pop-up event in Japan, traveling to five cities over two days. In October 2022, the three-month-long SHEIN POPUP OSAKA event invited customers could try on clothes and discover new styles.

 “SHEIN TOKYO is planning to hold a number of events to make the SHEIN brand more familiar to new customers. Please visit us and enjoy perusing our reasonably priced but high-quality items,” an official comment reads. 

DISH UP, a collaboration restaurant located on the 8th floor of Shinjuku Marui Annex, started its second collab with the popular anime series King of Prism All Stars -Prism Show ☆ Best Ten- on November 1, 2022.

Menu

Welcome Plate

Main Dishes

Taiga Kougami: Steamed Apples and Japanese Yellow Sauce
Kakeru Juuouin: Nice-style Salad with Mango Dressing
Alexander Yamato: Homemade Vegetable Curry
Kazuki Nishina: Gratin with Genovese

Dessert Plate

Strawberry Shortcake / Muscat Mousse / Sachertorte / Basque Cheesecake / Fruit Tart

Menu Order Bonus: 1 Waterproof Placemat (4 varieties)

Drinks

• Shin Ichijo: Rising Sunshine (Cranberry Juice)
• Yukinojo Tachibana: Yumemikokochi Koijigoku (Cassis Soda *Non-alcoholic)
• Minato Takahashi: Kimagure Caramelize (Dry Ginger Ale and Blue Syrup)
• Leo Saionji: Momoiro Kukukuru Lollipop (Peach Soda)
• Yu Suzuno: Jewel Spin Zeus (Orange Juice and Grape Juice)
• Louis Kisaragi: Aurora Rising (Peach Juice and White Water)
• Kouji Mihama: Jewel Spin Cross (Grape Juice)
• Hiro Hayami: Starlight Express (Orange Juice and Blue Syrup)
• Joji Takadanobaba: Never Ending Love Shower (Pineapple Juice)

*Guests may not only order a single drink. 

*These drinks are non-alcoholic.

*The above images are samples only. The actual beverages may differ.

Drink Order Bonus: 1 Special Card (9 varieties)

Afternoon Set

Original Collaboration Goods

Guests can enjoy a special course made up of savory and sweet King of Prism-inspired dishes, as well as a selection of drinks. The afternoon set is a cake and drink set only available on weekdays from 14:00 until 17:00.

Those ordering a menu item will be given a waterproof placemat as a gift, while those ordering a drink will be given a special card. Original reproductions can only be viewed in the VIP room, so why not make a reservation while you can?

©CREST Inc.
©Ｔ－ＡＲＴＳ / syn Sophia / エイベックス・ピクチャーズ / タツノコプロ / キングオブプリズムAS製作委員会

The 13th iteration of the BT21 Cafe will open at six venues in five cities around Japan. Fans in Tokyo, Yokohama, Nagoya, Osaka, and Sapporo will want to visit this exclusive event titled ~MAGICAL TIME~. The first cafe opens in Shibuya on November 3. In celebration of BT21’s 5th anniversary, this special cafe is filled with joy and excitement and aims to give fans the best possible experience.

Cafe Menu

Magical Tea Time Set

Food Plate

Food Plate (7 varieties)

Dessert Plate

Dessert Plate (7 varieties)

Drinks

Magical Milk Tea

Black Tea

Iced Coffee / Hot Coffee

Original Goods

Acrylic Keychain (7 varieties, Random)

Acrylic Clip (7 varieties, Random)

Satin Sticker (7 varieties)

Clear Folder (2 varieties)

Handkerchief (7 varieties)

Tote Bag

Mug

Masking Tape / Balloon on a Stick

Dolomite Coaster (2 varieties) / Mirror (2 varieties)

[Online Store Exclusive] Acrylic Keychain (7 varieties, Random)

The cafe’s new menu includes afternoon tea, perfect for warming the body and soul during the cold winter months. The colorful food items and desserts are sure to be a hit on social media, and fans will enjoy the Magical Milk Tea and other dishes inspired by the popular BT21 characters.

In addition to new merchandise and bonuses featuring newly-drawn art, a photo spot will welcome guests to the cafe and invite them to celebrate this five-year milestone. 

Why not take a break from everyday life to enjoy a magical time with these cute characters?

©BT21