Yuna Yabe and MIOCHIN are known for their unique fashion sense. The two of them have decided to bring their special YouTube features to MOSHI MOSHI NIPPON in the form of articles.
In this first entry, the two fashion gurus headed to six unique second hand shops both of them are personal fans of.
“3 Biki no Koneko” – Reasonably priced with a diverse line-up
The first spot on today’s list is 3 Biki no Koneko which can be found on the second floor of Harajuku ALTA, a shopping mall located partway down Takeshita Street, making it a very accessible and easy-to-find shop.
The second hand items here are very reasonably priced. The customer ratio is diverse, from middle school children to foreigners, further showing the shop’s affordable line-up. They have so many different things on display, even patterned cloth, character merchandise and a trove of accessories, so you’re sure to find something you like.
Yuna and MIOCHIN take no time at all to find something for themselves. Although it’s still only the first stop on the list, they’re prone to loosening their purse strings!
■Information
3 Biki no Koneko
Address: Harajuku ALTA 2F, 1-16-4 Jingumae, Shibuya, Tokyo
Opening Hours: 10:30am-8:00pm
TEL: 0570-07-5500
Website: http://raghouse-fujita.co.jp/3neko/
“Panama Boy” – A 39 year old second hand shop
The next stop is Panama Boy which is distinguishable by its brick wall. It’s an old shop that has stayed in the same location since 1979. They also operate outside Harajuku, with two branches in Sapporo and one branch each in Nagoya, Kyoto and Sendai.
If you’re someone who finds the hurdle too high when it comes to used clothes shops, then fret not. This shop is stocked with many different selections including plenty of casual designs that are easy to pick up.
There’s also vintage items on the second floor. Pick up one of the headdresses or lace robes for when you’re dressing up for a special day.
And don’t miss the shop’s original remade clothes. Panama Boy truly overflows with originality you won’t find anywhere else.
■Information
Panama Boy
Address: 1-16-6 Jingumae, Shibuya, Tokyo
Opening Hours: 10:30am-8:30pm
TEL: 03-3402-2425
Website: http://www.panamaboy.co.jp
“Kilo Shop” – Unique & Reasonable!
The Kilo Shop flagship store is situated in Paris, France. Their best quality is their unique way of selling items by weight. Standing in the shop can be overwhelming due to the large quantity of items that pack it. Most second hand things in there are from Europe.
MIOCHIN went straight to weighing something out! You press the button on the scale that is the same colour as the tag on the item you pick up and it will weigh it for you.
This one’s just ¥558! MIOCHIN could not contain her excitement at the cheap prices. It’s very possible to find bargains for yourself here.
Kilo Shop is full of clothes you won’t find anywhere else – you’ll have to make the trip there. Try finding some vintage treasures for yourself.
■Information
Kilo Shop Tokyo
Address: Laforet Harajuku B1, 1-11-6 Jingumae, Shibuya, Tokyo
Opening Hours: 11:00am-9:00pm
TEL: 03-6447-0083
Website: http://kilo-shop.jp
“KINJI” – The number of items is irresistible!
The next stop is KINJI. It’s in a favourable location opposite Laforet Harajuku along Meiji-dori. It’s on floor B1F of the building. Once you enter, the spectacle will roll out before you and you’ll gaze around wondering just how long it will take to make a round trip. It’s that big. It wouldn’t be an exaggeration to say that it has the biggest number of items and styles in Harajuku. Of course, they have everyday items too. You’d never get bored of going here even if you went every day.
A particularly popular part of the shop is the retro and fairy corner. This might be a good place to start looking if you’re feeling a little lost.
Yuna and MIOCHIN once again were quick to discover some second hand items they liked, and of course they bought them!
Do you know the origin of the shop’s name “KINJI”? It actually comes from the name of the company president’s grandfather. Knowing a bit of history about somewhere can make you love it even more, right?
■Information
KINJI
Address: YM Square Harajuku B1F, 4-31-10 Jingumae, Shibuya, Tokyo
Opening Hours: 11:00am-8:00pm
TEL: 03-6406-0505
Website: http://www.kinji.jp
“thrift-tokyo” – ½ price when buying 10+ items!
thrift-tokyo is located at the back of Cat Street. They sell both men’s and women’s items. The racks outside the shop are lined with colourful items too. You’ll get excited before even entering.
The thrill of thrift-tokyo is the cheap prices. But other second hand shops have cheap prices too. What’s more surprising about this place is that you can get half the price when buying 10 or more items. This counts if it’s two people buying at the same time too. It also needs to be over ¥1,900.
Our two fashion icons are picking things in a calculated manner. All of the item prices are already reasonable, and you can get them even cheaper with the discount. How about visiting with a friend?
■Information
thrift-tokyo
Address: 3-18-18 Jingumae, Shibuya, Tokyo
Opening Hours: 12:00pm-8:00pm
TEL: 03-3479-7029
Website: https://thrift-tokyo.stores.jp/
“G2?” – Unique girly retro
The last stop of the day is G2?, a second hand shop with a girly-retro vibe. Their line-up is centred around vintage clothing from the 1950s-1970s in Europe and the US. Items here aren’t just cute, they have a spiciness to them too.
The interior displays make it feel as if you’ve been sucked into the room of a very stylish girl. Even just gazing around is fun. The vintage toy corner is apparently popular with foreign customers.
You should definitely check out the record-shape bags. The shop is filled with designs you won’t find anywhere else so you can stand out from the crowd.
■Information
G2?
Address: Jingumae Bldg. 2F, 3-22-7 Jingumae, Shibuya, Tokyo
Opening Hours: Weekdays 12:00pm-8:00pm / Weekends 11:00am-8:00pm
TEL: 03-5786-4188
Website: http://www.g2q.jp
Did you like this list? If you’re in or going to Japan this summer be sure to visit Harajuku and shop to your heart’s content at one of their many second hand stores.
And be sure to check out Yuna Yabe and MIOCHIN’s YouTube channels below.
RECOMMENDED ENTRIES
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VINTAGE QOO TOKYO is a romantic vintage shop that can be likened to a jewel box. It’s located in a place a little beyond Omotesando’s alleyways. You’ll know it by its cute mix of vintage colours: white and pink.
Inside dangles a chandelier which lifts the atmosphere of the shop. Every article of clothing, and each bag, pair of shoes and so on lines the shop beautifully, and all stand out from one another. It’s the kind of dressing room you yearn for as a child – a place that will sweep you off your feet.
The store is particular about its wares, filling shelves with items from the 80s and 90s. Although everything in there is stuffed together side-by-side, you can feel that it’s from another time, with each high brand item donning its own texture and appearance.
At QOO, they don’t just sell clothes. They offer vintage furniture and interior items too. Their appeal comes from their designs and silhouettes which are distinct from the time they came from.
The wallpaper, decorating the shop with its original textile, and the ceiling layered with lattice that was used in gardens in the older days will tickle your heart.
VINTAGE QOO TOKYO celebrates its 6th year since opening this year. The owner, Junna Mori, opened it herself after gaining experience as a buyer with another company. The store began as a wholesaler.
“I plunged myself into visiting vintage shops in Daikanyama with a suitcase packed with items in hand. While I was doing that, I started to want to own my own shop.”
“Because I love second-hand clothes, I thought intensely about how I could keep them something close and familiar to people.”
Junna said this while delicately taking vintage items into her hand that have been picked to flow with the current times.
“For beginners, they find it hard to wipe thoughts about second-hand clothes and vintage like ‘If you’re not well-acquainted, you can’t wear them,’ and ‘It’s not a world I can enter,’ don’t they? It’s because of those people that I want to take in items that can add something your everyday life.”
It certainly is a waste that the culture of second-hand clothing is dying out because it’s a difficult world to get into.
“That’s why I want to carry on the legacy by matching items that flow with the current age and its trends.”
VINTAGE QOO TOKYO is dedicated to seizing the irreplaceable second-hand and vintage culture.
VINTAGE QOO TOKYO doesn’t have a set stock day, and it shows as those who may have visited the store yesterday will come the next day and say, ‘This wasn’t here yesterday!’ The lineup changes bit by bit every day.
“If you have a lot of items in stock because of a set day where goods arrive, and they sell well, then you’ll have a shortage of stock. I don’t like to think that people won’t come across something because they couldn’t make it in time with such timing like that, and so I value a fresh lineup every day.”
This is the kind of vintage lifestyle that VINTAGE QOO TOKYO offers. If it’s the luxurious kind of vintage that’ll strike a chord in your heart you’re looking for, then you will find it here.
Burberrys Trench Coat – ¥42,800 (Tax-Included) / Suede Belt – ¥2,800 (Tax-Included)
GUCCHI Floral T-shirt – ¥23,800 (Tax-Included)
CHANEL Round Double Flap Matelasse Plate Chain Bag – ¥218,800 (Tax-Included)
■Information
VINTAGE QOO TOKYO
Address: Cinnamon Oak 1F, 4-11-15 Jingumae, Shibuya Tokyo
TEL: 03-6804-2017
Opening Hours: 12:00-19:00
Website: https://www.qoo-online.com/Photo：Kayo Sekiguchi
Edit：Namiko Azuma（ASOBISYSTEM)
Text：Miiki Sugita
Design：Yuko Abe（ASOBISYSTEM) -
I assume some of you might have no idea which shop to go to even though you want to buy some second-hand clothes. In this article, I will introduce to you some recommended second-hand clothing stores in Harajuku!
Lots of original/remake products at “Santamonica”
Harajuku – the town that has come to be the Mecca for second-hand clothing for many years. Santa Monica is a store located away from the hustle and bustle of the busy streets that opened as the very first ladies only shop. 37 years on, it’s still the newest place to be so.
The main color of the store and the big signboard is white. It’s a store where you can enjoy second-hand clothing to a whole new level, a place that sells original items, remade items, and more. This store is recommended for the beginners of second-hand clothes
Detailed information：http://www.moshimoshi-nippon.jp/28279
■Information
Santa monica Harajuku store
Address: 〒150-0001, 4-25-5, Jingumae, Shibuyaku, Tokyo
Business hours: 11:00
Holiday: no holiday
TEL：03-5474-1870
URL： http://www.harajuku-santamonica.comA second-hand clothing store which has many trendy items “FUNKTIQUE”
“FUNKTIQUE” is a second-hand clothing store located beside Tonchan Street. They sell trendy, modern items based on the street cultures of 90’s to 00’s. They collect various items from vintage sport brands, artistic small items and new items and the condition of each item is very good.
Many models and stylists visit this store and therefore I am sure that you can become the expert in fashion.
Detailed information：http://www.moshimoshi-nippon.jp/42681
■Information
FUNKTIQUE
住所：東京都渋谷区神宮前3-21-22 フィールドビル3F
営業時間：12:00～20:00
定休日：年中無休（年末・年始を除く）
“flower” where many “girly” items can be found
flower’s Harajuku store reached its 17th anniversary this year. The store has been offering selected-items that cannot be purchased at other stores and supporting girls who want to buy “girly” items. The clean and white/wood brown colored store has a comfy atmosphere which makes you want to stay for a long period of time! The space inside the store is wide and the clothes are not racked messily so you can find your favorite item easily.
The motto of the store is to sell simple/elegant and unique clothes. They also sell orthodox items such as denims and race blouses.
■Information
flower Harajuku Store
Address: 4-26-30
Business hours: 11:30 to 20:00
TEL：03-5414-3626
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【Tokyo Stroll】Strolling in Harajuku which has a lot of great vintage clothing stores that are loved by fashionistas.
Harajuku is the origin of kawaii culture which is broadly known all over the world nowadays. This city is also one of the most popular sightseeing spots that you can get any items from unique young fashion to trendy fashion. Today, I went to visit some places, mainly the vintage clothing stores that certainly have the latest Harajuku culture with Fashionista Yabe Yuna who is active in Japanese fashion magazines etc.
Starting from “Aloha Amigo”
“Aloha Amigo” is a new style mixed culture café and dining located in the commercial facility called “Six Harajuku Terrace.” Since this building located in back street of Cat Street, you can spend a relaxing time staying away from the hustle and bustle in this place.
First of all, I ordered “Amigo Taco Rice (994yen include tax）” and “Home-made lemonade. (518yen include tax）” This healthy taco rice has spicy taco meat and fresh vegetables on the top of ten-grain rice. It might look plenty, but even the girls can eat this up easily!
I took a picture with the friendly owner at last! All the staff are friendly, nice, and it has a great atmosphere. This place is really comfortable to me. You don’t have to hesitate to talk to them when you visited here.
▼Information
Aloha Amigo
Address：5-16-13 Six Halajuk terrace ,Jingumae, Shibuya-ku, Tokyo
Hours：11:30AM to 11:00PM
Holiday：Open 7 days a week（Except for the year-end and New Year holidays）
Official site：http://harajuku.aloha-amigo.com/
To “thrift-tokyo”
The next one that we visited was “thrift-tokyo” where you can purchase a variety of generations’ fashion items and miscellaneous good for a reasonable price. It is also located in the back street of Cat Street. They carry a variety of merchandise from men’s to ladies’.
One of the features of this “thrift-tokyo” is that you can get great vintage clothing for a very cheap price. They often do the sales like “50% off buying more than 10 items” or “buy 2 get 1 free.”
Why don’t you find the good one like going treasure hunting?
▼Information
thrift-tokyo
Address：3-18-18 1F Jingumae, Shibuya-ku, Tokyo
Hours：12:00AM to 8:00PM
Holiday：Open 7 days a week（Except for the year-end and New Year holidays）
Official site：https://thrift-tokyo.stores.jp/
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RELATED ENTRIES
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Harajuku-based Brand KAWAII MONSTER CAFE Opens a Traveling Shop, Halloween Pop-Up Shop Opens in Harajuku
The Harajuku-based brand KAWAII MONSTER CAFE has announced a traveling store, KAWAII MONSTER SHOP. As the project’s first event, a Halloween pop-up shop named ‘KAWAII MONSTER SHOP – Colorful Halloween’ will open for 10 days starting October 19 in the birthplace of the brand, Harajuku.
KAWAII MONSTER CAFE is an entertainment restaurant that embodies the vibe of Harajuku in Tokyo, a town that swallows fashion and culture from places around the world and reimagines them into unrestrained originality. Originally opened in 2015 and produced by artist Sebastian Masuda, the colorful and crazy space offered photogenic food and drinks, and guests were served by the iconic Monster Girls clad in future Harajuku fashion. It became a ‘new Tokyo landmark,’ attracting over 700,000 visitors from both Japan and abroad. Even after the restaurant closed in January 2021, its one-of-a-kind concept has lived on in pop-up shops, events, and collaborations with various brands and creators.
The pop-up shop, open in Harajuku for a limited time starting October 19, offers food and drinks, merchandise, special experiences, and photo spots themed around the spooky Halloween season. Additionally, a collaboration with the popular Harajuku accessory store 6%DOKIDOKI will be held from October 19-22. Colorful hair accessories will be on sale, and shop girls with Monster Girls makeup experience will be giving seasonal makeovers to visitors.
■FOOD & DRINK
During the first half of the event, the pop-up shop will be serving food made in collaboration with the hot dog specialty restaurant HOTDOG CAFE STAND STATION TOKYO. The limited-edition menu includes the crazy Monster Dog, consisting of a monster holding a sausage in its mouth, and the monstrous Philly Cheesesteak, made with juicy tenderloin and tons of cheese.
The second half of the event will feature the Colorful Pop Burger Blue Monster (Teriyaki Chicken) from KAWAII MONSTER CAFE’s popular menu, along with French Fries with Monster Dip served with five different colorful sauces. Visitors are welcome to get into the Halloween spirit by enjoying the Monster Float during the pop-up event.
<10/19~10/22 Exclusive Menu>
Monster Dog: ¥880 (Tax Included) *In collaboration with HOTDOG CAFE STAND STATION TOKYO
Philly Cheesesteak: ¥1,350 (Tax Included) *In collaboration with HOTDOG CAFE STAND STATION TOKYO<10/26~10/31 Exclusive Menu>
Colorful Pop Burger Blue Monster (Teriyaki Chicken): ¥1,200 (Tax Included)
French Fries with Monster Dip: ¥700 (Tax Included)Monster Float: ¥800 [Rose/Passionfruit/Kyoho Grape]
■GOODS
New KAWAII MONSTER CAFE goods will make their first appearance at this pop-up shop! Guests can visit the Sweets Factory to create their own candy assortment by filling their favorite containers with chocolates, gummies, and other goodies. Harajuku Icing Cookies will also be available in collaboration with SHONPY, a popular cake shop. Be sure to grab some incredible souvenirs!
In addition, popular KAWAII MONSTER CAFE collaboration items from years past will be available, along with adorable plushies from the globally beloved brand Ty. Visitors can also snag some unique zipit pouches and flexible PLUS PLUS blocks starting October 26.
■EXPERIENCE
During the event, KAWAII MONSTER CAFE’s iconic Monster Girls and the character Choppy will greet guests and take photos, as well as shoot cute Halloween-inspired videos together. Visitors wishing to be transformed into Monster Girls themselves can speak to the store girls, clad in Decora fashion and rocking accessories from 6%DOKIDOKI. These ladies will provide POP Harajuku Monster makeovers featuring original tattoo stickers and unique hair accessories to get you ready for Halloween.
■PHOTO SPOT
At the event, guests will find the 3-meter tall Sweets Cake Balloon inspired by the Sweets-Go-Round Cake, the symbol of KAWAII MONSTER CAFE. Surrounded by colorful decorations and captivating monsters, visitors are sure to leave with plenty of special memories.
Guests of all ages are invited to spend the Halloween season surrounded by the unique wonders of Harajuku!
Information
KAWAII MONSTER SHOP – Colorful Halloween
Running: October 19, 2023 – October 22, 2023/ October 26, 2023 – October 31,2023
Open: 12:00〜19:00
Venue: ASOBIFACTORY（3-21-8, Jingumae, Shibuya, Tokyo)
Access: 7 minutes walk from JR Harajuku Station, 5 minutes walk from Tokyo Metro Meiji-jingumae StationBe sure to follow where the pop-up shop will appear in the future!
Interested companies are welcome to contact us.
Learn more about KAWAII MONSTER CAFE here
https://asobisystem.com/brand/kawaiimonstercafe/ -
HARAJUKU COLLECTIVE, a Collaboration Between Hot Topic & Studio Ghibli, Gets Pop-Up Store at Shinsaibashi PARCO
Last year, the HARAJUKU COLLECTIVE collaboration appeared at AF Gallery in Harajuku from August 10 until August 28, garnering massive acclaim from fans. The collection is now being sold at Shinsaibashi PARCO until March 12, 2023.
HARAJUKU COLLECTIVE is a Studio Ghibli-inspired apparel collection by the popular American counterculture chain Hot Topic. Bringing more Japanese culture to the ongoing Studio Ghibli collaboration launched in 2014, Hot Topic stores began selling original items produced by nine Japanese creators and brands, as well as some original American items produced by Hot Topic’s executive designers.
The lineup of Japan-original items includes T-shirts, tote bags, and other items featuring exclusive artwork by up-and-coming creators. These items depict beloved characters from Studio Ghibli’s works, as well as logos created for the collaboration. Fans won’t want to miss grabbing these unique items!
Details on the Previous HARAJUKU COLLECTIVE Pop-Up Store: https://www.moshimoshi-nippon.jp/ja/625747
Information
HARAJUKU COLLECTIVE
Running: February 23 – March 12, 2023
Hours: 10:00-20:00
Venue: Shinsaibashi PARCO B1F Pop-Up Space (1-8-3 Shinsaibashisuji, Chuo-ku, Osaka)
Official Site: https://ghibli-harajukucollective-ec.com
Online Store (Open until March 31, 2023): https://ec.ghibli-harajukucollective-ec.com
HARAJUKU COLLECTIVE Official SNS:
Instagram: @harajuku_collective
(https://www.instagram.com/harajuku_collective）
Twitter: @harajuku_collect (https://twitter.com/harajukucollect)
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Laforet Harajuku will host a pop-up shop inspired by the up-and-coming idol group FRUITS ZIPPER from February 1 until February 14! The FRUITS ZIPPER Valentine Pop-Up Shop will be found on the 5th floor MAKE THE STAGE area.
FRUITS ZIPPER debuted in April 2022 and embodies a simple concept: “From Harajuku to the World.” The group’s second single Watashino Ichiban Kawaiitokoro exploded in popularity on TikTok, pulling in over 600 million views. In February, the girls will embark on their first solo concert tour in Tokyo, Nagoya, and Osaka. This is the first FRUITS ZIPPER-inspired limited-time shop, and during the event, visuals of the group’s members will be displayed in the show windows found on the first floor of Laforet Harajuku.
◆About the FRUITS ZIPPER Valentine Pop-Up Shop
When entering the venue, fans will be greeted by a 5-meter-wide board where visitors can write and attach their messages to the FRUITS ZIPPER members on heart-shaped cards. Costumes that the members have worn on stage will also be on display, allowing fans to see each stitch up close.
Exclusive items featuring new photos of the members will be on sale at the pop-up shop. Fans can enjoy seeing the girls in their own personal style, and these items will only be available during the event! Starting February 4, tour merch for the group’s upcoming solo concert series will also be available for purchase.
◆Collaboration with Fruit Sandwich Specialty Store ‘Fruits Box Daikanyama’
Last year’s popular collaboration with Fruit Box Daikanyama, a well-known fruit sandwich shop, is happening again in 2023! Fans can find the Collaboration Gift Box for sale, including seven baked meringue goods each featuring one of the member’s colors. The box also comes with snapshots of the members, and for a few lucky fans, these snaps might be signed! The idol group and sandwich shop have also teamed up to create the Collaborative Lucky Grab Bag Lottery, including popular FRUITS ZIPPER goods and original items from Fruits Box Daikanyama. The lucky first-prize winner will receive a special set of all available February tour merchandise in all sizes.
◆Member Appearance Planned on Valentine’s Day
On February 14, the final day of the pop-up shop, the members of FRUITS ZIPPER will make an appearance! Guests will be able to participate in the first-ever hands-on event with the members, so keep an eye out for more details!
Stay up to date with the latest FRUITS ZIPPER news at the official Twitter page (@FRUITS_ZIPPER).
FRUITS ZIPPER Pop-Up Shop Exclusive Goods
Random Photo – Valentine pop-up ver. (21 varieties): ¥330 (Tax Included)
Random Pin – Valentine pop-up ver. (7 varieties): ¥500 (Tax Included)
Random Purikura Stickers – Valentine pop-up ver. (14 varieties): ¥600 (Tax Included)Information
FRUITS ZIPPER Valentine POP-UP SHOP
Running: February 1 – February 14, 2023
Venue: Laforet Harajuku 5F MAKE THE STAGE
*Closed on February 7 and February 8[Fruits Box Daikanyama Collaboration Goods]
Collaboration Gift Box: ¥3,500 (Tax Included)
Collaborative Lucky Grab Bag Lottery: ¥1,500 per try (Tax Included)Check out more details about the pop-up below!
https://www.laforet.ne.jp/pop_up_shop/fruitszipper_2301/Stay up to date:
FRUITS ZIPPER Official Twitter
https://twitter.com/FRUITS_ZIPPER/<Tour Information>
FRUITS ZIPPER 1st LIVE TOUR 2023 WINTERDate: February 3, 2023
Venue: ReNY limited
Time: Doors open 17:30 / Show starts 18:30
Contact: Sunday Folk Promotion (052-320-9100) *Open daily 12:00-18:00Date: February 5, 2023
Venue: Nanba Hatch
Time: Doors open 16:30 / Show starts 17:30
Contact: Kyodo Information (0570-200-888)FRUITS ZIPPER 1st LIVE TOUR 2023 WINTER 〜FRUITS DAY〜
Date: February 9, 2023
Venue: Shibuya WWW X
Time: Doors open 18:00 / Show starts 19:00
Contact: HOT STUFF PROMOTION (03-5720-9999) *Open weekdays 11:00-19:00FRUITS ZIPPER 1st LIVE TOUR 2023 WINTER 〜ZIPPER DAY〜
Date: February 10, 2023
Venue: Shibuya WWW X
Time: Doors open 17:30 / Show starts 18:30
Contact: HOT STUFF PROMOTION (03-5720-9999) *Open weekdays 11:00-19:00FRUITS ZIPPER 1st LIVE TOUR 2023 WINTER -TOUR FINAL –
Date: February 12, 2023
Venue: LINE CUBE SHIBUYA
Time: Doors open 17:00 / Show starts 18:00
Contact: Sunrise Promotion Tokyo (0570-00-3777) *Open weekdays 12:00-15:00Buy tickets for all shows here: https://l-tike.com/artist/000000000899959/
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The Winter 2022-2023 issue of the revived fashion creator magazine Zipper went on sale on December 23.
This issue focuses on this winter’s must-know trends and is packed with coordination tips, outfit plans through spring, snapshots, hair and makeup tips, and much more.
Zipper ended its 24-year history in December 2017. In March 2022, ASOBISYSTEM teamed up with DONUTS Inc. to revive the magazine as a quarterly release. The fashion magazine, popular with Gen Z, is known for sharing details aspects of Harajuku culture and will continue to share more from the creative center of Tokyo for years to come.
Standard Edition (Cover: Nagisa Saito)
Another Edition (Cover: FRUITS ZIPPER）
Information
Zipper 2022-2023 Winter Issue
Release Date: December 23, 2022
Price: ¥700
Publisher: DONUTS
Publishing Company: ShodenshaAvailable at bookstores nationwide and online
Amazon
・通常版
・anotehr editionOfficial Site
https://www.zipper.jp/ -
The global online fashion brand SHEIN has become wildly popular, shipping goods to over 150 countries. The world’s first permanent brick-and-mortar SHEIN store will open in Harajuku, Tokyo on November 13, 2022, displaying popular styles and items perfect for the Japanese market. All items on display will be available for purchase on the official SHEIN app simply by scanning the QR code on the tag. While items won’t be available to purchase in-store, the location will be a place where curious customers can try things on and explore new trends. The store has two floors and carries women’s and men’s wear, as well as kids’ wear, pet goods, and accessories. In addition to standard fitting rooms, there will also be a photo booth and SHEIN gacha machine!
This summer, the brand held its first pop-up event in Japan, traveling to five cities over two days. In October 2022, the three-month-long SHEIN POPUP OSAKA event invited customers could try on clothes and discover new styles.
“SHEIN TOKYO is planning to hold a number of events to make the SHEIN brand more familiar to new customers. Please visit us and enjoy perusing our reasonably priced but high-quality items,” an official comment reads.
Information
SHEIN TOKYO
Open: November 13, 2022
Address: b-town Building C, 1, 2F (4-25-9 Jingumae, Shibuya-ku, Tokyo)
Hours: 11:00-19:00 (Closed during New Year’s holiday)
Official Website: https://jp.shein.com
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Momoko Sakura’s popular series Chibi Maruko-chan is filled with beloved characters, and Coji-Coji has remained a fan favorite for decades. Starting in October 2022, fans will be able to grab goods from the new COJI-COJI BABY brand.
The made-for-babies merchandise line will feature new artwork. The first theme is ‘outer space,’ and little ones will love the pastel colors and playful illustrations. A promo video has also been posted to the official Coji-Coji YouTube channel.
About COJI-COJI BABY
“A snooze on the moon…
From childhood to the faraway future,
Coji-Coji is always cozy-cozy.
Such a valuable life.
Grow together with your baby.
Snuggle up with your family.
Be there to relax with those you love.
Spend irreplaceable time together.
After all of these desires and thoughts came together,
COJI-COJI BABY was born.”
Product Release Information
Sales of COJI-COJI BABY products began on October 12, 2022 on the official Eightex Japan online store.
Coji-Coji Costume Romper: ¥9,900
COJI-COJI BABY Fair Now Open!
Starting on October 15, the COJI-COJI BABY Fair is being held at Kiddy Land Harajuku and Kiddy Land Osaka Umeda.
During the event period, those who purchase over ¥4,000 (including tax) on COJI-COJI BABY products will receive an original mini shikishi. This is a perfect frame for your baby’s handprint or footprint!
Information
COJI-COJI BABY
Official Online Store: https://eightex.com/pages/cojicoji
COJI-COJI BABY Fair
Running: October 15, 2022 ~
Venue: Kiddy Land Harajuku, Kiddy Land Osaka Umeda
*Bonus goods are only available while supplies last
*COJI-COJI BABY products will be available starting October 15.
COJI-COJI BABY Promo Video: https://youtu.be/QyGTaz8geT0
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LDFS Co. Ltd., which operates six cafes and brands in Tokyo, has opened a new location! The company currently operates THE GREAT BURGER, a gourmet burger shop in Harajuku, The Little BAKERY Tokyo, and GOOD TOWN DONUTS. Now, they’ve brought the old-school burger store Jennifer Seven to Harajuku!
Jennifer Seven is a combination general store and burger store that sells apparel, kitchen items, and groceries. While it may seem like a general store with a coffee stand at first glance, the back door opens to reveal a secret burger shop! The innovative location will serve simple burgers, not the hearty and massive gourmet burgers available next door at THE GREAT BURGER.
General stores are found in rural America and carry a wide range of daily necessities, much like a yorozu-ya in Japan. Jennifer Seven sells original apparel, sundries, and goods with a vintage flare, as well as tableware and other items from the U.S. In addition, guests can find unique food items like handmade jellies and jams, fresh fruits and local veggies, natural wines, small gifts, and plenty more.
The drive-thru coffee stand attached to the store sells GOOD TOWN COFFEE, and Chinese-American steamed buns are also available at the Harajuku location!
Each classic burger will come with simple and tasty ingredients, including the beef patty, ketchup, mustard, original burger sauce, pickles, and onions. The restaurant’s simple interior features white and vintage wood with blue-grayish green accents and was designed by the owner himself, inspired by diners and school cafeterias in rural America.
Come enjoy a classic burger at this secret burger joint!
Information
Jennifer Seven
Location: Jennifer Seven
J-cube C Building 1F (6-12-6 Jingumae, Shibuya-ku, Tokyo)
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HARAJUKU COLLECTION, a Studio Ghibli-inspired apparel collection by popular American counterculture chain Hot Topic, is offering licensed Ghibli goods for fans in the U.S. and Canada. The collection opened its online store for those in Japan on August 10, and a limited time pop-up store has been opened in Harajuku to celebrate the release of this incredible apparel!
Japan Original Items
American Original Items
The store has a colorful exterior that shows Totoro and the Susuwatari playing together. Once inside, guests will be greeted by a massive rainbow Totoro! The shop blends the world of Ghibli with the style of Harajuku.
“If there were colorful and kawaii mushrooms in Totoro’s forest, and if it rained acorns one day, maybe he’d need a mushroom umbrella!” This colorful Totoro was inspired by this adorable thought.
The walls are decorated with artwork drawn by the creators of the original Japanese items, and guests are able to see and purchase the products in this special space. Why not visit?
© 1988 Studio Ghibli
© 1989 Eiko Kadono – Studio Ghibli – N
© 1997 Studio Ghibli – ND
© 2001 Studio Ghibli – NDDTM
© 2004 Studio Ghibli – NDDMTInformation
HARAJUKU COLLECTIVE Pop-Up Store
Running: August 10 – August 28, 2022
Hours: 11:00-19:00
Venue: AF GALLERY (3-21-8 Jingumae, Shibuya-ku, Tokyo) 1F
Online Store (Japanese)
Order Period: August 10 – December 31, 2022
http://ec.ghibli-harajukucollective-ec.com/*Items available while supplies last.
Special Site (Japanese): https://ghibli-harajukucollective-ec.com/ -
Last year, Chiikawa Land, the first official Chiikawa shop, opened at the Harajuku and Osaka Umeda branches of KIDDYLAND. Both locations will celebrate the 1st anniversary of the shop’s opening with a special fair on August 5, 2022.
Chiikawa is a popular character first revealed by Japanese illustrator Nagano on Twitter. In December 2020, the official online store Chiikawa Market opened, and Nagano released a book compiling the manga panels they drew and posted on Twitter. The characters have become massively popular, with the artist’s social media accounts racking up over 1.1 million followers. From collaboration cafes and exhibitions to a recent anime series, the sky’s the limit for these adorable characters!
Purchase Bonus
「Holographic Sticker (Not for Sale) *Designs will differ between the Harajuku and Osaka Umeda locations.
Holographic Pin (Not for Sale) / For guests spending ¥3,300 or more (including tax)
Picnic Blanket (Not for Sale) / For guests spending ¥5,500 or more (including tax)
Mug (Not for Sale) / For guests spending ¥8,800 or more (including tax)
Limited Edition Chiikawa Land Harajuku x Marion Crepes Collab
Limited Edition Chiikawa Land Harajuku x Marion Crepes Goods
Chiikawa Land Osaka Umeda Limited Edition Goods
Both the Harajuku and Osaka Chiikawa Land locations are visited by fans each day, and each store has developed unique products to celebrate the first anniversary.The Chiikawa Land Harajuku location will offer products in collaboration with Marion Crepes, while the Osaka Umeda location will sell limited edition products featuring the characters in cute traditional costumes. Special bonuses will also be handed out to guests spending particular amounts, so why not come out and grab some new goods?
©nagano / chiikawa committee
Information
Chiikawa Land Harajuku / Osaka Umeda – 1st Anniversary Celebration
Date: August 5, 2022
KIDDYLAND Harajuku:
https://chiikawa-info.jp/chiikawaland/harajuku/KIDDYLAND Osaka Umeda:
https://chiikawa-info.jp/chiikawaland/osaka/ -
Reebok has appointed a number of popular artists in Japan and abroad to take part in their new campaign titled ‘Life is Not a Spectator Sport -Move, Move!-’ This collaboration started in March 2022.
As a part of this collaboration, Reebok is teaming up with the manga series Eren the Southpaw. Kappa’s popular ensemble drama highlights a number of creators, and has a very poignant tagline: “To all those who couldn’t become geniuses.” Reebok’s brand message matches this and is meant to be a manifesto for life, telling people to never give up, act on their own convictions, and find their own path.
Reebok Classic Store – Harajuku Interior
Stickers / Pins
Original Scene from Eren the Southpaw
To commemorate the release of Reebok’s flagship model INSTAPUMP FURY 95 in Sax Blue, a huge piece of window art was redrawn by Kappi. The artist also provided an original manga featuring an entirely new story. Fans can find this at the Reebok Classic Store Harajuku and on the official Reebok Twitter page. The Reebok stores in Harajuku and Shibuya have also been completely taken over by Eren the Southpaw, completely decorated from top to bottom in images from the series.
Information
[GY7178] SLATE/CBLACK/TINGRE
Release Date: July 22
https://reebok.jp/products/GY1589/
Original Manga Available:
Reebok Official Twitter: https://twitter.com/Reebokjp
Reebok Classic Store Harajuku
Reebok Store Shibuya
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KAWAII LAB. is a project spearheaded by ASOBISYSTEM with the aim of introducing the world to popular Japanese idol culture. The idol group IDOLATER was born from this idea, and in April, the girls welcomed two new members, transforming it into a fresh new 5-member group. Announced at the group’s solo concert ‘New IDOLATER’ on April 24, Fuuka Oishi and Ririka Satsuki joined the lineup consisting of Ayu Okuda, Kurumi Tsukishiro, and Yukino Fushiki.
A typical idol group is peppy and filled with energy, but IDOLATER is doing things a little differently. What is their appeal? How do they want to shake things up?
A Group Formed by Finalists from ASOBISYSTEM’s First National Audition
IDOLATER debuted in April 2019. In the spring of 2018, ASOBISYSTEM, the management company behind Kyary Pamyu Pamyu and a number of other popular talents, announced its first large-scale nationwide audition, ASOBISYSTEM THE AUDITION 2018. IDOLATER’s history began with five audition finalists–Fushiki, Okuda, Tsukishiro, and two others. The catchphrase for the audition was fitting for the group: “Seeking the next generation of talents to shape Japanese pop culture and share it with the world.”
IDOLATER Welcomes Solo Singer Ririka Satsuki & Model Fuuka Oishi
Following the departure of two members and intense restrictions imposed on the group’s activities due to the pandemic, IDOLATER continued to operate with only three members. Although they didn’t manage to get a ton of media coverage or appeal in large-scale events, the group continued to pull in new fans and gain recognition in the idol community. After a while, Fuuka Oishi and Ririka Satsuki joined the group, giving a much-needed boost to IDOLATER’s activities and energy.
Ririka Satsuki is a solo artist based in Fukuoka with an incredible husky voice. Fuuka Oishi has previously worked as a model and is popular with creators for her sweet yet listless atmosphere. Despite their incredible confidence, this is the first time either has worked as an idol!
IDOLATER and the Concept of ‘Idols’
The word ‘idol’ can conjure plenty of images to mind, but what does the word mean to the members of IDOLATER?
The group’s music blends together elements of city pop, future funk, and house, while still keeping true to traditional J-pop roots. The familiarity of their music makes it easy to approach, and Yukino Fushiki’s powerful voice alongside Ririka Satsuki’s melodies shower fans with some of the best vocals in the idol world.
The group’s choreography is provided by YU-KA, formerly of TEMPURA KIDZ. Her experience as both a dancer and an idol makes her an asset, and her refreshing moves are a highlight of each IDOLATER show.
A former pattern maker for a Japanese fashion brand designed the group’s costumes.
If this sounds like the idol group for you, come and check out an IDOLATER event to see the girl’s incredible appeal for yourself.
On June 19, IDOLATER will hold their second regular performance, ‘Camel,’ at Ebisu CreATO. (The title of the show was chosen because it sounded fun, not for any other specific reason.)
Stay tuned for the next report, where we’ll delve a little deeper into the life of each member of IDOLATER!
Information
KAWAII LAB.
Twitter: @kawaii__lab
YouTube: KAWAII LAB.
IDOLATER
Official Site: https://note.com/idolater
Twitter: @Official_IDLT
Instagram: @idolater_official
YouTube: IDOLATER
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FRUITS ZIPPER is a group quickly rising to stardom, debuted from “KAWAII LAB.” KAWAII LAB is a new project to introduce Japanese idol culture from “Harajuku”, a fashion town where various cultures and personalities gather, to the world. Members of the group include Amane Tsukihashi, Suzuka Chinzei, Yui Sakurai, Runa Nakagawa, Manaka Mana, Karen Matsumoto, and Noel Hayase.
Even before their debut, the group garnered attention for their breathtaking visuals. Their performances are so powerful, you would never expect such refined skill from such an adorable aesthetic, which is known to captivate the hearts of their fans. The group is produced by Misa Kimura, a model and TV personality who is also the general producer of “KAWAII LAB. She will utilize her experience and creativity as the leader of the idol group “Musubizm” to introduce idol culture to the world.
Expressing FRUITS ZIPPER’s world through collaborations with creators
Furthermore, even before their debut, the group drew a lot of attention because of their collaborations with many different renowned creators. Among the collaborations includes the artist photos created by video director/art director/3DCG artist YUKARI. She uses a cutting-edge trend of CG-moving techniques, in addition to still-images. The mysterious colors of bright light that embraces the girls are definitely eye-catching.
Catchy and cute choreography of FRUITS ZIPPER
@fruits_zipper ハートハート #わたしの一番かわいいところ ♬ わたしの一番かわいいところ – FRUITS ZIPPER Followed by the debut song “Kimino Akaruimiraiwo Oikakete,” a song with a positive message for the future, “Watashino Ichiban Kawaiitokoro,” with its cute choreography and lyrics, won the hearts of people and was selected as one of the “TikTok Hot Songs in Japan” and charted on the Billboard. More than 13,000 videos using ”Watashino Ichiban Kawaiitokoro” have been posted on TikTok with the hashtag “#わたしの一番かわいいところ (Watashino Ichiban Kawaiitokoro).” The long-awaited third single “Kanpeki Syugide☆”, which was released on May 20, is an energetic tune created by music producer Manaka Suzuki.
Performances that reach into people’s hearts and minds
A pop-culture event presented by Asobisystem “ASOBE!!,” was held at Spotify O-EAST on May 26th. In addition to FRUITS ZIPPER, fellow Asobisystem members Atarashii Gakko! and IDOLATER, who is also a member of “KAWAII LAB.”, performed at the event. Many other remarkable idol groups also took part in the event, enlivening the venue.
Alongside their regular performances, they are scheduled to participate in a number of events, including the “LEADING PALETTE! and “HYPE IDOL! vol. 20” at Nihonbashi Mitsui Hall both June 12th. Make sure to come and see their live performance, it’s sure to steal your heart!
Additionally, KAWAII LAB. will be serialized on “Moshi Moshi Nippon,” a website that provides the latest news of Japan to the world. The articles will be published in hopes of sharing the charm of IDOLATER and FRUITS ZIPPER with people not only in Japan, but also around the world. Details will be announced soon. Stay tuned for more from KAWAII LAB.!
Information
KAWAII LAB.
Twitter: @kawaii__lab
YouTube: KAWAII LAB.FRUITS ZIPPER
Twitter: @fruits_zipper
Instagram: @fruits_zipper
YouTube: FRUITS ZIPPER
TikTok: @fruits_zipperIDOLATER
Official HP: https://note.com/idolater
Twitter: @Official_IDLT
Instagram: @idolater_official
YouTube: IDOLATERMisa Kimura
Twitter: @misaxmas_
Instagram: @misaxmas
