MMN Interview (Part 1): ASIAN KUNG-FU GENERATION discuss how writing ‘Home Town’ was different from their previous records
ASIAN KUNG-FU GENERATION’s (AKFG/Ajikan) upcoming ninth studio album Home Town is their first in three-and-a-half years, and it’s truly a fantastic record. It’s interweaves elements of 90’s power pop and alternative rock―genres which the members have come to be influenced by―while still being firmly in tune with today’s trends. The masterpiece mobilises a musical battalion of distinguished names such as Rivers Cuomo of American rock band Weezer and yet still is in every way a quintessentially AKFG record. The key to understanding this can be found in the changes to their music production environment. We spoke to the four members about the backstory of creating Home Town which they described as having been “so much fun” and about their connection to the rest of the world as having travelled around the world.
Interview & Text: Ato “DA” Daishi
Translation: Joshua Kitosi-Isanga
＜This is part one of the interview. Click here for part two.＞
――You are soon to release ‘Home Town,’ your first studio album in three-and-a-half years. How has it been since then in producing this record?
Goto: Though it’s been three-and-a-half years, we’ve been up to all sorts of of things.
Kita: We had our 20th anniversary concert.
Goto: But if I were to describe the nature of the band in a word right now… Say, when we do a tribute [performance], people really notice, “Hey, so this is the kind of sound Ajikan has.” I feel it’s been a time for us to reflect once again on what we’re good at.
――I see. This album is different from your other records up to now. Was there something that had an influence on the production this time around?
Goto: The biggest influence came from the renovation of our studio. We began renting a basement three years prior and gradually began to update it by taking our equipment in. That’s let us manage our environment for recording and mixing over the past year and experiment with different things without any hesitations. I think being able to build a base where we can focus on our sound has been huge for us.
――Having no time or budget restrictions means you have more time to do as you please.
Goto: That’s right. Especially when recording guitar, it feels pretty good doing it now. We all get excited together testing out different effects, we can hook up to the amps right away, I can set up the mics myself. It’s had a big influence on vocals and guitar in particular.
――Even having been 20 years since you got together, changing your work environment has shown there’s still plenty of new things to be discovered.
Goto: The atmosphere can change depending on which studio we use. If it’s a good studio we’re in high spirits. A change of environment is the biggest influence no matter what you’re doing.
――How do you feel about the changes with this album, Kita?
Kita: Gocchi [Goto] had been doing his solo work and Kiyoshi [Ijichi] was part of his other band PHONO TONES. For the past four years I’ve wondered what we as a band can do. In the end I felt that what we’d been doing was the limit. We carried on feeling half-defiant about it, but making this album was fun because we felt relaxed. I believe we’ve been able to make pop, a genre we’ve always liked.
――The whole album calls to mind 90’s alternative rock. Is that a correct assumption?
Kita: Gocchi brought up those keywords during the songwriting and arrangement process, so half of the time we went back and listened back to that kind of music as reference. It was fun. Truly.
――Why do you think those keywords came out?
Goto: I’ve always really liked that 90’s sound, especially guitars from that time. They were experimental back then, it was an interesting period. We had that kind of spirit in our early days too. So we thought if we took that guitar sound and added a contemporary beat to it we could make a new kind of alternative rock. Rap music is popular worldwide right now. The bass in it is really heavy. It’s hard to produce that kind of sound in rock because we use raw instruments, but our first thought was that it could be interesting to challenge ourselves to do it and create some interesting guitar sounds. We also listened to Pavement, Dinosaur Jr., Beck, and of course Weezer. We thought it would be good if we could harness the interesting parts of music from 90’s America.
――While it feels like new AKFG, that explains the reason why there are parts that feel nostalgic and tug on your heartstrings. Another highlight of the album is just how many guest musicians are on it.
Goto: We’ve done this for 20 years now and have established ourselves to a degree in some form, so we had talked about getting involved with producers from overseas, or doing it with someone new. That’s when we thought, “It’s free to ask, so let’s try.” We spoke with a bunch of people and to our surprise they got on board.
――I see.
Goto: We live in a time of playlists so we initially thought it would be fine to write an album with variety and spread our wings in every direction, but when we worked on the song with Rivers Cuomo (Weezer), we felt that that was the kind of music we wanted to make. That lit our inner fire for the power pop and alternative rock we loved. So there are parts where what we originally wanted to do changed as we pushed forward with writing.
――So that’s how things turned out.
Goto: We had decided relatively early on that we would collaborate with Rivers Cuomo, but there was a time I did think, “I asked him lightheartedly, but we might have just gone and started something huge” (laughs). We thought to ourselves, this is bad―compared to Rivers we have a considerably low number of gloomy songs, and if I start thinking other people’s songs are better my luck in songwriting is over (laughs)―so we psyched ourselves up and starting writing.
――But it’s not just Rivers you have on board either, is it? You have Butch Walker, Grant Nicholas of Feeder and others too.
Goto: You know, Rivers actually remembered about Butch Walker after the fact. He said, “By the way, I made this song with Butch Walker so be sure to credit him,” and we were like, “That’s dangerous! What if he turns us down later? (laughs).”
――That is certainly dangerous (laughs). On the other hand, you have Horie from ‘Straightener’ with whom you are longtime friends with, Shimoryo from ‘the chef cooks me’ who are support musicians for your live shows, and lots of other young musicians. I think you have a good balance of guests.
Goto: Well, they’re all from our neck of the woods so it was fun to do it with such good musicians.
――Despite so many other musicians being involved, you’ve stuck to your principles. It’s full circle, so much so that there would be no doubts if it was said that it was just the four of you who made it.
Goto: That’s true. These past three-and-a-half years that ‘sound’ we analysed ourselves has come out. I feel that fact of us being ‘this kind of sound’ is much more visible. I think it’s an interesting discovery. It’s not that we were aiming for that, but when the four of us get together and cheerfully enjoy ourselves making music, it’s fundamentally us. There’s no running from that anymore. In a sense, it’s a sickness. A sickness called Ajikan. This is what we’ve become.
――Haha! But, your chord progressions are very simple, and each individual sound chips off. I think there’s a lot of elements that weren’t there before.
Ijichi: We’ve lowered the number of kick drums so we can up the low rhythms and better hear each sound. By seeking the quality of each individual sound the number of sounds you have in fact decreases naturally. A lot of music overseas is like that. There’s young Japanese musicians out there who like to have lots of sounds though.
Goto: They can’t control their guitar playing and just go for it.
Kita: It’s worrying.
――It ends up getting buried in the crevices of the music.
Kita: That’s what happens when you’re young.
Goto: It’s like worrying about a shift not coming in for you at your part-time job.
――Haha!
Kita: Even though they’re told, “You can have the day off.”
Goto: “No! I can work today!” And they’ll go ahead and play but the result is you’ll end up losing the other parts of the music.
――What about the bass?
Yamada: Like the other parts, when you up the phrases of the bass your opportunity to play higher notes increases too. But if you go for lower tones like we did this time there’s no need for that. By doing that, the phrases naturally become simple. That’s why in parts we put more consideration into the sound than the arrangement.
――Goto, you mentioned some musicians’ names earlier. I really felt elements of Pavement in Circus. I think it’s cool that this record is littered with fun things that will make 90’s rock listeners smile.
Goto: Circus was originally a dull and plain mix. Our audio engineer Greg Calbi said, “This song is too plain. There aren’t enough highs so I’m going to jazz it up more.”
Kita: It was the plainest song on the album, wasn’t it.
――When I was going through the album I watched the music video for [the title track] ‘Home Town’ and wondered if it was an homage to The Rentals.
Goto: That was something the director did. We’re not really sure, but he’s often in touch with the Matt [Sharp, the vocalist]. During those three-and-a-half years we had a barbecue at Matt’s house and stuff.
――Ooh?
Goto: Matt said “I’m doing a barbecue,” so we went there but there weren’t any ingredients, he just put the charcoal in the barbecue and said, “Help yourselves.” I was like, “So it was a potluck dinner?!” (laughs)
――Tell us that sooner, right? (laughs)
Goto: In the end we went home hungry. He had a mountain of beer but he didn’t have anything to eat. So we’re going to drink beer on empty stomachs? Well, he’s an amusing person in that way.
――Something I’ve felt while we’ve been talking up to now is that these three-and-a-half years have been really good for the four of you. Not just in terms of music but mentally as well.
Goto: It’s because we experienced a lot of things. We went on tour in South America, Europe and the US. We hadn’t intended to have a break at all.
――For sure, you don’t imagine going so long between albums. What’s more is that you even coupled the First Press edition of the album with the 5-track Can’t Sleep EP. What made you decide to do this?
Goto: We don’t want people to pay double the amount for separate CDs, and in this day and age I think the ones who would buy our albums are people who really like us, so we thought it would be a nice advantage for those people. There are probably people who listen to us on Spotify too so we wondered if it we’d need to release them separately. But we felt that listening to one whole album for an hour doesn’t really fit with the times. So we split it into 10 songs and 5 songs and thought they would both be easier to listen to if they each hold their own meanings.
――Yamada, you provided the main vocals for the first time on the song Yellow from the Can’t Sleep EP.
Yamada: I’m trying to process if it’s even OK to call it the main vocals (laughs). Gocchi didn’t write this one, it was just us three. Although I think it has a different taste from the rest of the album, I’m glad it was included in the end. I’d be satisfied with that alone, but I never thought I’d be singing on my own (laughs).
The interview is continued in Part 2.
Information
Home Town
Release Date: December 5, 2018
First Press Limited Edition (2 CDs+DVD): ¥4,600 (+Tax) *PlayPASS compatible
Regular Edition (CD-Only): ¥2,913 (+Tax) *First press edition is PlayPASS compatible
*Limited Edition DVD features “ASIAN KUNG-FU GENERATION America Tour Documentary Pt.2 (Latin America)”
ASIAN KUNG-FU GENERATION Official Website: www.asiankung-fu.com
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MMN Interview (Part 2): ASIAN KUNG-FU GENERATION―‘We never imagined our music would reach the other side of the globe’
ASIAN KUNG-FU GENERATION’s (AKFG/Ajikan) upcoming ninth studio album Home Town is their first in three-and-a-half years, and it’s truly a fantastic record. It’s interweaves elements of 90’s power pop and alternative rock―genres which the members have come to be influenced by―while still being firmly in tune with today’s trends. The masterpiece mobilises a musical battalion of distinguished names such as Rivers Cuomo of American rock band Weezer and yet still is in every way a quintessentially AKFG record. The key to understanding this can be found in the changes to their music production environment. We spoke to the four members about the backstory of creating Home Town which they described as having been “so much fun” and about their connection to the rest of the world as having travelled around the world.
Interview & Text: Ato “DA” Daishi
Translation: Joshua Kitosi-Isanga
＜This is part two of the interview. Click here for part one.＞
――The First Press edition of your new album comes with a DVD of your tour in South America. You’re perceived as going to South America a lot.
Kita: And yet we’ve been twice, in 2015 and last year.
――What made you want to tour in South America?
Goto: At the beginning we were invited to events like Japan Expo in Chile, so we decided to continue with that line of things and go on tour. We went to Argentina, Brazil and Mexico. We were surprised at how many fans we have in South America. It was fun, and a really wonderful experience. We want to try going to many more countries.
――How about an Asia tour?
Goto: Certainly, we want to go. Asian pop music seems rife these days. The younger generation [of musicians] especially, they work and interact without borders. A recent example is in one of Hikaru Utada’s songs where she was joined by an Asian rapper. I’m performing together with a songwriter called Phum Viphurit from Thailand in December too. But Asia is a region where bands can come and go easily and I think it will become more interesting in the future, so it’d be nice if us old guys can join in too.
――What are South American fans like? I’ve seen concerts from other [Japanese] artists in Mexico City before, and the fans leave a strong and enthusiastic impression.
Goto: They’re really amazing, just wonderful. They chant like soccer fans and sing all the verses.
Kita: They’re at it even before the concert starts.
――So much so that you’re surprised at how excited they are right from the get-go?
Goto: Exactly. Like, they’ll be singing our songs two hours before the show starts, and again for another whole two hours when we come on (laughs). Japanese people don’t express their emotions in that way very easily so I’d like them to join in too. This is something I thought when we travelled around the world, but I was shocked to find out Japanese people are the quietest. Any country we go to everyone is so energetic, but when we perform at a festival in Japan afterwards, I think, “We’re headlining, and yet are we not popular?” That’s how quiet they are. Japanese people are too shy, so we’ve got to change that.
――Do the songs that people enjoy differ from country to country?
Goto: They do. When we go to Europe it’s songs like Siren which is multilayered and played in minor key. The songs that sounds like British rock are received well, but our less-known songs not so much. Though they’re well-received in South America.
――Is there anything that’s stuck with you from your overseas tours?
Goto: We were really nervous and moved when we first went to South Korea. Asian history is complicated, so we were a little tense at first. I had the silly thought in my head that there were lots of Korean people who hated Japanese people. But it wasn’t like that at all when we stepped on stage. They gave us a huge welcome. Even backstage after the show, Korean bands came up to us excitedly, and we got to exchange CDs with them. We were deeply moved by those exchanges and said to ourselves, “Ah, there’s plenty of things we’re able to do. It will be nice if we can continue connecting and getting along with everyone like this.” The bands we were acquainted with during that time are still our friends today. No matter how busy they are with work they will come to play when we go over there. It’s still a really vivid memory that’s stayed with me.
―Did you ever envision yourselves touring the world when you formed the band?
Goto: We had that mindset surprisingly early on. Our band name ASIAN KUNG-FU GENERATION, for example. We felt we would stand out better when performing around the world if they thought of us as an Asian band. Also, when we debuted, our song Haruta Kanata was used as the opening theme for the anime Naruto. It was a time when there was still a strong air that questioned a rock band performing an anime song. But we all said to each other that by doing it together with a show like Naruto, our song would travel across the ocean and be shared throughout the world. That’s why from then on we purposely incorporated Asian melodies and it’s something we’re still conscious of. And it’s proven true that the people of the world enjoy those kind of melodies.
――You spoke about there being a time when there was a strong air of criticism towards rock bands doing anime songs. The fact that you were genuinely able to have that mindset back then is amazing.
Goto: Since forming the band we’ve wanted to go overseas, so we’re overjoyed by the fact it’s becoming a reality. Saying that though, I’m really shocked because I never thought we would reach the other side of the globe (laughs). Even now I still can’t believe we’ve performed in Peru. Chile too, I was so moved. I was like, “It’s that Chile, the long and narrow country!”
――All things considered, at the end of more than 20 years, it’s a dream to be able to make music with musicians you have looked up to since your early days.
Goto: It really is strange. I’m getting used to this situation and it scares me. But the musicians in the West are all humans just like us. So we won’t stiffen up, we’ll keep calm, and in doing so we’ll be happy if we can continue connecting with bands around the world.
ASIAN KUNG-FU GENERATION 「Memories of the Ruins」 MV
Information
Home Town
Release Date: December 5, 2018
First Press Limited Edition (2 CDs+DVD): ¥4,600 (+Tax) *PlayPASS compatible
Regular Edition (CD-Only): ¥2,913 (+Tax) *First press edition is PlayPASS compatible
*Limited Edition DVD features “ASIAN KUNG-FU GENERATION America Tour Documentary Pt.2 (Latin America)”
ASIAN KUNG-FU GENERATION Official Website: www.asiankung-fu.com -
ASIAN KUNG-FU GENERATION have unveiled the artwork for the cover of their upcoming new album Home Town which is set to hit shelves on December 5. The cover is designed by Japanese illustrator Yusuke Nakamura who has designed covers for books and CDs.
The album tracklist has also been announced. It will include their previously-released single Boys & Girls, the track Kouya wo Aruke which serves as the main theme song for the anime movie Night Is Short, Walk On Girl (2017), Clockwork which was written by Rivers Cuomo of American rock band Weezer, American singer-songwriter Butch Walker and ASIAN KUNG-FU GENERATION’s own Masafumi Goto, Dancing Girlwhich was also written with Cuomo, and more for a total of 10 tracks that can be said to be returning to the band’s music roots of power pop.
The album’s First Press Limited Edition comes with an additional CD entitled Can’t Sleep EI which features a total of 5 songs including Sleep written by Goto and Grant Nicholas of Feeder, Haikyo no Kioku which was composed by Atsushi Horie and also features vocals from him, Yellow which is the first song featuring singing from the band’s bassist Takahiro Yamada, and Hajimari no Kisetsu composed by THE CHARM PARK. This edition also features new remixes of Kouya wo Aruke, Boys & Girls and Seija no March.
The First Press Limited Edition is also coupled with a DVD featuring a documentary that follows the band on the South American leg of their US tour last year.
Information
Home Town
Release Date: December 5, 2018
First Press Limited Edition (2 CDs+DVD): ¥4,600 (+Tax) *PlayPASS compatible
Regular Edition (CD-Only): ¥2,913 (+Tax) *First press edition is PlayPASS compatible
*Limited Edition DVD features “ASIAN KUNG-FU GENERATION America Tour Documentary Pt.2 (Latin America)”
ASIAN KUNG-FU GENERATION Official Website: www.asiankung-fu.com -
ASIAN KUNG-FU GENERATION have just released a music video for Home Town taken from their upcoming album of the same name that’s set to drop on December 5.
“Home Town” Music Video
The power pop number features a light-hearted guitar atop a pop melody with lyrics that look towards the future. The video was directed by Masaki Ookita who also directed the band’s music videos Easter, Opera Glasses and Blood Circulator. We see the band from many angles in a completely white world devoid of ups, downs, lefts or rights. In a surreal scene they ride invisible bikes, and in another pose like cactus.
Information
Home Town
Release Date: December 5, 2018
First Press Limited Edition (2 CDs+DVD): ¥4,600 (+Tax) *PlayPASS compatible
Regular Edition (CD-Only): ¥2,913 (+Tax) *First press edition is PlayPASS compatible
*Limited Edition DVD features “ASIAN KUNG-FU GENERATION America Tour Documentary Pt.2 (Latin America)”
ASIAN KUNG-FU GENERATION Official Website: www.asiankung-fu.com
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Chogakusei is a vocalist who has attracted attention for the huge gap between the mysterious atmosphere of his Venetian mask and his aggressive voice. After releasing a single in January, the artist released his first full album Cho on February 15, 2023. We sat down to chat with Chogakusei about his current mental state as he continues to build serious momentum, and about his upcoming first solo concert scheduled for March at the Nippon Seinen-kan Hall.
The Theme of the 1st Album is ‘Diversity’
“The word ‘diversity’ can refer to utilizing elements from different people and cultures, but for the diversity used in this album, I focused more on breaking the rules and thinking outside of the box in a more general sense.”
“Since this is my first major album, I felt like it was the fulfillment of a promise. At the same time, I didn’t want to be bound by that feeling. As you listen to each track, I think you’ll find each of them very colorful. So many different people participated in writing the lyrics–for example, the song Ingel was written by Yu Shinda of BURG HAMBURG BURG, and the Vocaloid producers Surii and PinocchioP also contributed. I hope everyone who listens will take note of the diverse group of creators who worked on the album.”
Ingel – Music Video
Heading Towards his First Solo Concert ‘School Admission Briefing’
−You have to admit, it’s a pretty unique title for a concert, isn’t it?
“Since this is my first live performance period, I wanted it to have the theme of a self-introduction, so ‘School Admission Briefing’ seemed to fit, given my name. It’s an unusual title, for sure. (Laugh) I hope fans who attend will feel what it’s like to be a Chogakusei (Super Student). The details of the show are still a secret, though!”
A Vocal Style Inspired by Fan Comments
–You’re popular for your deep, aggressive voice. How did your vocal style come about?
“Honestly, I decided on this style after reading comments from fans posted around the time I released my cover of the song Darling. That’s when I started posting on YouTube more frequently and I got a ton of feedback. Like, people would point out the parts they liked–the minute and the second. After scrolling through all of that, I decided on my current style. In a way, how I sing was completely created by the fans.”
−Tons of international fans have commented on your vocal style. What’s the secret of your popularity?
“I’d love to know myself! (Laugh) Please tell me! In my head, I know that I have this slightly rough, low voice that leads to a more masculine singing style. I also put a lot of thought into the costumes and makeup for each song, so a lot of comments tend to focus on that too. They like my style.”
“I want to try styles from around the world.”
“I’d like to try a ton of unique styles from around the world in the future, like Chinese and Arabic styles. I’m up for the challenge of representing different countries and cultures! I hope to incorporate ideas from fans around the world too, so leave them in the comments. I don’t care what language you speak, please tell me about your country and what you’d like to see!”
Information
Chogakusei
Born in 2001, Chogakusei posted their first cover song at the age of 11. Ever since, he’s consistently posted videos online, currently posting at a rate of one per week. With over 300 million views on his cover tracks, his aggressive voice and mysterious masked appearance have caused him to gain traction with fans around the world. Chogakusei released his first album Cho on February 15, 2023, and his first solo concert, School Admission Briefing, is to be held at the Nippon Seinen-kan Hall in Tokyo on March 5, 2023.
Official Site: https://chogakusei.com
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FRUITS ZIPPER, an up-and-coming idol group from ASOBISYSTEM’s KAWAII LAB project, has a simple concept: “From Harajuku to the World.” For the past year, the girls have been transmitting what they call ‘NEW KAWAII’ from Harajuku, an area known for fashion and individuality, to their growing fanbase.
Recently, we sat down with the members to chat about their first year as idols since debuting in April 2022.
ーWhat has the past year been like as members of FRUITS ZIPPER?
Manaka Mana
“The past year has been a year of love. I’ve learned so much about myself and see my own weaknesses more than I ever have before!
I’ve been able to encounter emotions I wasn’t even aware that I could, and I’ve even been able to recognize and verbalize a lot of new dreams and goals for the future!
Thank you so much!”
Noel Hayase
“The past year has been the most packed year of my life. There was something to do every single day–it was so hectic and so fun! I could only think about how thankful I was to be part of FRUITS ZIPPER. I’m sure that we’ve all become stronger over the past year, and I want to keep working hard and expanding our activities more in the coming years!”
Amane Tsukiashi
“Every day seemed to fly by. I met and talked with so many people, and I was finally able to do the job I had always dreamed of doing.”
ーYou performed in Thailand this year, highlighting your slogan of ‘From Harajuku to the World.’ Can you tell us any fun stories from that time?
Yui Sakurai
“I was so happy to see how many people knew about FRUITS ZIPPER–it was more than I could have ever imagined! So many fans told me how happy they were to meet me and it made me so thrilled!
There were some fans who came from Japan too, and they joined the Thai fans to become Team Yui! I really felt like we had shared Harajuku with the world at that moment. ♡
I hope that we’ll keep expanding this way and visiting fans around the world.
It was such a warm and special day.”
Luna Nakagawa
“This was my first time performing overseas and I was nervous about how the audience would react. We weren’t well-known in Thailand, after all–but when we started singing Watashino Ichiban Kawaiitokoro, everyone sang along!
The concert was so warm and the fans were so sweet, I immediately forgot that it was my first big overseas performance. I was full of adrenaline and it just turned out to be so much fun.
That concert is still my best memory. I can’t wait to go back to Thailand to perform again.
Since our motto is ‘From Harajuku to the World,’ I hope that we can keep expanding to other countries soon!”
ーDo you have any goals for the next year in terms of overseas activities?
Suzuka Chinzei
“I want to do a European tour!
I’m still studying German, but I’d love to try out my communication skills! 🥺 (I guess I could do that here too, but…)”
Karen Matsumoto
“I want to be friends with more overseas fans! 💖
Honestly, I’d love to become like Kyary, an idol who is now recognized all over the world!”
ーGive a message to your fans both in Japan and abroad!
Manaka Mana
“In 2023, I hope that I can spend more time with fans from around the world in person! I want to become stronger and care for those important to me while growing my natural gifts!
I hope you’re all looking forwards to a powered-up FRUITS ZIPPER!
Let’s make 2023 a great one!” 🤍
Noel Hayase
“Even though we’ve only just debuted, we’ve already been so blessed, invited to perform in Thailand and to spend New Year’s Eve in Taiwan. How have we been abroad so many times already? I want to keep the momentum going, spread my wings and aim for an even bigger stage! To all the international fans, just wait! We’ll keep bringing Harajuku to the rest of the world!”
Information
FRUITS ZIPPER
Twitter: https://twitter.com/fruits_zipper
Instagram: https://instagram.com/fruits_zipper
YouTube: https://youtube.com/channel/UCW8Q9LBGGBgK6a-u0C0h95A
TikTok: https://vt.tiktok.com/ZSen7dJAT/
Facebook: https://www.facebook.com/FRUITSZIPPER
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Many visiting Tokyo in the future will want to find the most kawaii spots imaginable, and we know just the girl to serve as a guide! In today’s special interview, we chatted with MIOCHIN to share her recommendations. If you haven’t seen her colorful pop pics on TikTok and Instagram, you’ll want to jump into the MIONOSEKAI!
Q. MIOCHIN, what store is a must-visit in Harajuku?
“That would be SUGAR HIGH at Harajuku Alta! You can find colorful sweets and cute goods from all over the world. I always stop by when I have time because they have popular snacks I’ve seen on TikTok, tons of jewelry, and things I can use every day♪
It’s also a really good spot for buying small souvenirs and gifts for people!★”
Q. What store in Tokyo really embodies your personal worldview?
“The minacute CONCEPT STORE at Ikebukuro Sunshine City. I’m actually the store’s producer!★
Not only did I design this shop, but I’m also selling cute accessories in collaboration with minacute!!”
“The store feels like a big toy box and it’s filled with so many items that kids would love. Not only that–you can find popular brands from around the world and tons of sparkle too★
We also hold workshops and events on weekends, so please come visit!♪★”
Q. What’s your go-to Kawaii Spot?
(The HARAJUKU Room)
“If you’re looking to surround yourself with everything cute, it’s all about MOSHI MOSHI ROOMS! Each room is perfect for snapping photos–I’ve visited so many times for parties and photo shoots★
There are four rooms: DOSKOI, HARAJUKU, ORIGAMI, and SAKURA, and each has a uniquely cute interior♪ If you’re planning on staying the night in Harajuku, be sure to check it out!”
Q. Where can the readers find cute clothes like the ones found in your wardrobe?
(Skirt, Jacket: grapefruitmoon)
“Check out grapefruitmoon, a vintage clothing store. They have so many neat items from the 60s to the 80s, and the designs and shapes are so unique. I’d recommend browsing their retro dresses and funky bottoms★Whether you’re into more monotone fashion or something more flashy and bright, you’ll find it!♪”
Q. Where do you buy your makeup?
“ANNA SUI. I just can’t get enough of the brand’s vision, and the cosmetics are really one-of-a-kind. Honestly, I buy most of them–I especially love the perfumes. I love the scents and the designs are just too damn cute! It’s my favorite collection.”
Q. To wrap things up, do you have a message to readers coming to Japan in the future?
“I’m so glad that so many people are interested in Japan. I post so many colorful things on social media and always want to share Japanese culture with the world!♪
There are so many interesting places that you can only find here, and fascinating activities that you have to visit to enjoy!
I hope you’ll come enjoy our food, fashion, and sightseeing spots. And don’t forget to shop for some kawaii goods!★
And I hope that once you do, you’ll love Japan even more!”
PROFILE: MIOCHIN
Active as an illustrator, TikToker, and streamer, MIOCHIN is known for her colorful pop world MIONOSEKAI. She has fans young and old from around the world and often broadcasts on YouTube and TikTok, recently attracting attention for her duet videos on the latter. Her original videos focus on everything from makeup and art to impressions.
Instagram: https://www.instagram.com/dtdq2828/
TikTok: https://www.tiktok.com/@mionosekai
YouTube: https://www.youtube.com/channel/UCnyOak5Hd4WG0oLECz6L0Og
Twitter: https://twitter.com/dtdq2828
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FRUITS ZIPPER, a new idol group from ASOBISYSTEM, has a simple concept: “From Harajuku to the World.” Ready to transmit what they call ‘NEW KAWAII’ from Harajuku, an area known for fashion and individuality, to their soon-to-be global fanbase, the group consists of seven members: Amane Tsukiashi, Suzuka Chinzei, Yui Sakurai, Luna Nakagawa, Mana Manaka, Karen Matsumoto, and Noel Hayase.
A while back in Report #12, we chatted with Karen Matsumoto, Yui Sakurai, and Luna Nakagawa about their makeup routine and tips. This time, we’re asking Noel Hayase, Suzuka Chinzei, Mana Manaka, and Amane Tsukiashi to share their thoughts on makeup!
Tell us about your favorite lipsticks and what makes them special!
－Noel Hayase
When I do my own makeup, I use b idol’s Glossy Lip No. 08 and then layer PERIPERA’s G Tint No. 06 on the inside. I’ve tried so many b idol lipsticks and I finally found one that matches my skin color perfectly. The tinted one was a gift but I love applying it on the inside of my lips–it gives this neat blood-colored look. It also doesn’t fade which is awesome.
－Suzuka Chinzei
I like THREE Lyrical Lipstick Bloom 11 RUN FREE.
The texture is soft, the color doesn’t fade, and the color is really cute. When I found it, I was so thrilled–it was the exact color I was looking for. Seriously, it’s the best lipstick! It’s honestly all I use in fall and winter♡
－Mana Manaka
Jill Stuart’s lip oil!
We call the people who support us Soragumi, and some of them gave us these gifts along with letters and flowers after our first solo concert. We were so happy☁️
I love the colors and the cloth wrapping, but I feel like it would be such a waste if I ran out so I only carry them as good luck charms. (Laugh)
－Amane Tsukiashi
DIOR ADDICT 524 DIORETTE
DIOR ADDICT Maximizer 103 Pure Gold (This one was a gift🙇♂️)
04 rom&nd Dewiful Water Tint
I have so many favorite lipsticks, but lately I’ve been into layering this shimmery gold maximizer with brown, orange, red, and darker lip shades. It’s really cute!🤍
What do you use for your foundation?
－Noel Hayase
I don’t put a lot on my skin, but I do apply a makeup primer called UV Idea XL Protection Tone-Up by La Roche-Posay first. After that, I use Dior Skin Forever Skin Correct Concealer to hide dark circles and redness. That’s all!
－Suzuka Chinzei
I moisturize with VT’s CICA cream. Depending on the weather, I’ll apply Chant a Charm sunscreen followed by The Skin Minimalist by Decorte. I put on powder last. I use CANMAKE’s Secret Beauty Powder or Elegance’s La Poudre Haute Nuance. No foundation for me!
－Mana Manaka
These were also gifts, but I use Lunasol sunscreen, Dior primer, and foundation!
The bottle is really beautiful, with the engraving…❤️
I ran out of powder when I was in Thailand recently, so I’m just using what I bought locally!
I don’t know if it’s because it’s makeup from a really hot country, but it goes on so smoothly that it doesn’t feel sticky at all, even with a mask on. I’ve been using it even after I got back to Japan!
－Amane Tsukiashi
CHANEL Base Hydra Luminere
(I might upgrade.)
CHANEL Fluid Foundation de CHANEL B10
Dior Forever Skin Correct Concealer 0N
SUQQU Oil Rich Glow Loose Powder
clé de peau BEAUTÉ LE REHAUSSEUR D’ÉCLAT 105 (This was a gift! 🙇♂️)
What do you typically do when it comes to skincare?
－Noel Hayase
First, I use &honey cleansing balm to remove my makeup. When I heard that you could cleanse and wash your face at the same time, I gave it a try and it was amazing, so I’m never going back. After my bath and before putting on my makeup, I use a complete skin care set like La Roche-Posay’s skincare set, which includes mist lotion, toner, and skin cream. It’s not cheap, but since I started using it my skin feels so incredible. Remember to always buy products depending on what kind of skin you have!
－Suzuka Chinzei
Before makeup in the morning, I always cleanse with Bioderma. If I don’t feel moisturized enough, I apply a lotion emulsion. After cleansing at night, I use Bioderma again and then a toner emulsion. Sometimes I like doing face masks, and when I do, I use Mediplorer’s CO2 Sheet Mask. It was recommended to me by someone with really beautiful skin and it’s amazing. I also use a Cell Cure. It’s crazy after how much dirt it removes. (Laugh)
－Mana Manaka
I use lotion, then a face mask, then a serum!
When I used the MediHeal mask that Luna recommended, I was so surprised at how good it was that I started buying and trying tons of different masks.
I’m trying different things to see what fits and what doesn’t, and lately I’ve been buying a lot of Korean masks.
－Amane Tsukiashi
I haven’t been doing much skincare, but I have been moisturizing a lot lately since my skin gets super dry. On some days I’ll do a face mask and use steam. On the day before an important photo shoot, I use my favorite CellCure 4t Plus.
Oh no! You’re running late! You only have time to apply one product! What part of your face will you focus on and why?
－Noel Hayase
I’d only do eye makeup. In this day and age, everyone wears masks, so when you meet someone, you always make eye contact, right? Besides, if it’s just eye makeup, I can get by without base makeup, and I can do the rest of my makeup whenever. (Laugh)
－Suzuka Chinzei
I just need sunscreen!
Sunscreen is life. It’s so important!
Starting when I was in junior high, my parents told me to wear sunscreen, so I can’t imagine not doing it now. No matter how busy I am, I put on sunscreen, even while walking to the station.
I was on the track team in junior high and I’d put some on every 30 minutes.
At the time I thought it was so annoying, but now I’m so glad my mom told me to do it.
(Strangely enough, my mom doesn’t wear sunscreen at all.)
－Mana Manaka
On days when I actually have a whole day off or if I’m just at rehearsal, I don’t wear makeup. I hide behind a mask and a hat! (Laugh)
If I use anything at all, it’s sunscreen or foundation with sunscreen in it.
It covers my eyebrows and eyes so much that I can’t see at all, but I do want to prevent spots!!! (Laugh)
－Amane Tsukiashi
Eyes!
I always think that wearing eye makeup makes a huge difference.
I’d want to do my eyebrows too, but at least I can hide them with my bangs. Eyes it is!
Information
FRUITS ZIPPER
Twitter: https://twitter.com/fruits_zipper
Instagram: https://instagram.com/fruits_zipper
YouTube: https://youtube.com/channel/UCW8Q9LBGGBgK6a-u0C0h95A
TikTok: https://vt.tiktok.com/ZSen7dJAT/
Facebook: https://www.facebook.com/FRUITSZIPPER
Amane Tsukiashi
Twitter
https://twitter.com/amane_fz1026
Instagram
https://www.instagram.com/am1026_official/
TikTok
https://www.tiktok.com/@am1026_official
Youtube
https://www.youtube.com/channel/UCYH_GZdDHYrrh_8iQOi4P0g
Suzuka Chinzei
Twitter
https://twitter.com/suzuka_fz1124
Instagram
https://www.instagram.com/tarasuzuka24/
TikTok
https://www.tiktok.com/@oooooossssss24
Youtube
https://www.youtube.com/channel/UC0XgLUbhD1Wdj_hgknrDo7A
Mana Manaka
Twitter
https://twitter.com/manafy_fz0422
Instagram
https://www.instagram.com/manafy_baby/
TikTok
https://www.tiktok.com/@manafy_fz0422
Noel Hayase
Twitter
https://twitter.com/noel_fz1229
Instagram
https://www.instagram.com/noel_hayase/
TikTok
https://www.tiktok.com/@hysnl1229
Youtube
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“Japan is such an interesting country, where so many cultures blend and evolve.”
Moshi Moshi Nippon is dedicated to sharing Japanese pop culture with audiences around the world. Recently, we launched a new interview series with foreign influencers active in Japan, and for the third edition, we’re chatting with Zhu Zhu! A popular influencer with over 2 million followers on Weibo, Zhu Zhu claims that since coming to Japan, her fashion has become ‘softer.’ We sat down to ask her what kind of Kawaii she’s found in Japan.
Q. Why did you first come to Japan?
“In 2013, I moved to Japan with my family because Beijing’s air pollution had become really bad. It’s already been nine years!”
Zhu Zhu when she first came to Japan
Q. When you first arrived in Japan, what surprised you?
“When I first came to Japan, what really surprised me was the wide use of the word ‘kawaii.’ It’s so interesting that literally anything can be called kawaii. Sure, it makes sense to call girls, animals, or clothes cute, but in Japan, people call things cute that people in other countries would never refer to in that way. I mean, I think calling things ‘cute’ when you mean ‘good’ is something really commonplace here. (laugh)”
Q. Tell us what you find the most Kawaii in Japan!
“There are so many cute things in Japan, but I think that the sweets take the cake. I was surprised by how small they are unlike in other countries. And there are so many kinds! Cakes, baked goods, wagashi, they’re all so incredibly kawaii!”
Q. How did your encounter with Kawaii culture in Japan change you?
“Since I first came into contact with the Japanese version of kawaii, I think my style has become softer. When I was overseas, I typically just worse really simple outfits and makeup, but now, I’m always conscious of looking girly and cute.”
Q.In Japan, what are you interested in right now? Where do you want to visit in the future?
“I recently read an article about Yufuin Floral Village, which is England-inspired. It looks so cute and I really want to go!”
Q. Do you have anything to say to our readers who want to visit Japan in the future?
“Japan is such an interesting country, where so many cultures blend and evolve. No matter how many times you visit, you can always find something new. Please visit!”
Zhu Zhu Profile
An influencer from China with 2 million followers on Weibo. Nicknamed “Big Cousin” on social media, she has been a favorite of many Japanese brands for years. Since moving to Japan, Zhu Zhu has actively shared fashion, beauty, travel, and food posts on social media. In addition to appearing on TV and in magazines, she has collaborated with a number of major Japanese apparel and cosmetics companies.
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FRUITS ZIPPER, a new idol group from ASOBISYSTEM’s KAWAII LAB project, has a simple concept: “From Harajuku to the World.”
This summer, the group’s track Watashino Ichiban Kawaiitokoro took off on TikTok with the music video racking up over 500 million plays, propelling the girls into the idol spotlight. Along with regular monthly performances, tickets for the girl’s first solo concert in September and their second solo concert in November were sold out immediately. FRUITS ZIPPER is scheduled to go on tour in Tokyo, Nagoya, and Osaka in February 2023, and even the fashion industry has become obsessed, with the group serving as the seasonal ambassadors for Samantha Vega starting in August 2022.
Only six months after its debut, the members of FRUITS ZIPPER are already taking their first steps outside of Harajuku. Their first overseas trip was to Thailand, called the land of smiles.
FRUITS ZIPPER performed as one of more than 50 artists representing Thailand and Japan at the THAI-JAPAN ICONIC MUSIC FEST 2022 from October 21 to October 23. The music festival was held to commemorate the 135th anniversary of diplomatic relations between Thailand and Japan.
Four different stages were set up during the event, and FRUITS ZIPPER managed to attract fans not only from Japan, but from Thailand, Malaysia, Hong Kong, Myanmar, the Philippines, and other Asian countries. Many guests even knew the choreography to a number of FRUITS ZIPPER songs, including, of course, Watashino Ichiban Kawaiitokoro. The audience was thrilled when the members addressed them in Thai, and a collaboration interview video shot with local idols was also taken. It’s now available on FRUITS ZIPPER’s TikTok channel, so check it out!
We sat down with the seven members of FRUITS ZIPPER to hear about their best memories from Thailand!
-How did you feel about your first overseas trip to Thailand?
Noel Hayase
“It was our first time performing in Thailand. Not many people knew who we were and we were far away from home, but people welcomed us with open arms. So many people came to watch us, and I was happy to see the audience dancing along to the songs!”
Yui Sakurai
“When I became an idol two years ago, Thai fans really supported me. Back then, I told them I’d love to come to see them, but I never got the chance.
I’m happy that I was about to finally achieve that goal, or my dream, I guess, of going to Thailand to meet all of those fans. There were so many more people waiting for me than I could have imagined, and even though we couldn’t communicate very well with the language barrier, we could easily communicate through music. I was so happy.”Karen Matsumoto
“So many non-Japanese fans came out to support us! Even though they didn’t speak Japanese, they did their best to tell us they were rooting for us, and that they loved us. I was so happy, I can’t wait to go back!”
Mana Manaka
“This was my first visit to Thailand, and part of me felt a little uneasy since everything felt so different when compared to live shows in Japan. I was allowed to take pictures and to really use my voice, and the stage configuration was really confusing. But everyone in Thailand was super welcoming and kind, and I was so happy to see them trying to learn Japanese. They’d listen to me talk and nod, looking me in the eyes, even if they didn’t understand what I was saying. It was a wonderful trip that reminded me how excited I am to travel abroad. I hope I can see everyone in Thailand again, thank you so much!”
Luna Nakagawa
“Even though I’ve been an idol for a while, this was my first trip overseas. Going to Thailand had always been a dream of mine, but at the same time, I was nervous. I didn’t know what kind of fans I’d find there, or if there would be any fans at all. But the Thai people were so unbelievably kind.
During our performance, a girl held up a board that said ‘Lunapi’ and waved a purple penlight. She shouted that she was looking so forward to meeting me, and it made me so happy.We started to share information with the Thai people after our performance was decided, but it seemed that they had known about us before that. I felt that so many people had been excited about coming to see us, and now I just want to go to Thailand again to see everyone a second time. Kob kun kaa!”
Amane Tsukiashi
“This was the first time I had visited Thailand, and I thought it was so beautiful. Seeing ICONSIAM was unbelievable–the biggest building I’d ever seen! I was so happy to see the fans, and so many told me that they had been waiting to meet us. Thank you so much.”
Suzuka Chinzei
“Before going to Thailand, I wondered how many local people knew about FRUITS ZIPPER and how many would actually come to see us. When we actually took the stage on the first day, there were so many Thai people, and Japanese people too! Since I was able to use my voice to the fullest in Thailand, I was thrilled when the audience could sing along with the ‘Ne, ne, ne’ part in Watashino Ichiban Kawaiitokoro! This live show was so unique to Thailand, and it felt so much freer than live shows are in Japan right now with all the restrictions. Since there was a language barrier, I wanted to put all of my feelings and emotions into my performance. I felt like I could communicate with the audience with my eyes, and those three days of performances were so unforgettable. We’ll be back and we’ll be even stronger, so wait for us until then! Kob kun kaa!”
FRUITS ZIPPER is on course to become a smash hit not only in Japan, but around the world.
Information
FRUITS ZIPPER
Twitter: @fruits_zipper
Instagram: @fruits_zipper
YouTube: FRUITS ZIPPER
TikTok: @fruits_zipper
Facebook: FRUITS ZIPPERKAWAII LAB.
Twitter: @kawaii__lab
YouTube: KAWAII LAB. -
Interview: Shakuhachi Player Yoshimi Tsujimoto Discusses Her Craft and the Upcoming Concert at Kumano-Nachi Taisha
Each year, an incredible event is held at Kumano-Nachi Taisha, a Shinto shrine and World Heritage Site located in the Kii Mountain Range of Wakayama Prefecture.
To kick off the ‘diamond celebration,’ a special concert will mark the 1,250th anniversary of the birth of Kobo Daishi, the Japanese Buddhist monk who founded the Shingon school of Buddhism. Yoshimi Tsujimoto, a shakuhachi player from Hashimoto, will perform in the concert scheduled to begin on October 22 at 13:30.
Moshi Moshi Nippon sat down with Yoshimi Tsujimoto to discuss her music and, most importantly, her interest in sharing the sound of the shakuhachi with the world.
−How did you become interested in the shakuhachi?
My father loved the shakuhachi, and because of that, I grew up surrounded by the sound of it. That’s how it all began!
−What attracts you to playing the shakuhachi?
I love the timbre of the shakuhachi.
Those who play the shakuhachi often say that a single note has the power to bring someone to enlightenment.
Curiously, individual differences in tone are more easily discernible with the shakuhachi than with other instruments. That means that a person can express themselves in more unique ways.
−You’ve performed in many different countries. Do you get different reactions to the shakuhachi in other countries when compared to Japanese audiences?
I have a vivid memory of a time I performed a classical shakuhachi piece solo. This particular type of classical music is called ‘wabi-sabi,’ and it isn’t very loud or lively.
In Japan, when I finish a performance, people usually clap. But when I performed in South America, as soon as the piece concluded, there was a standing ovation with people shouting “Bravo!” That would never happen in Japan, and it left such a lasting impression on me.
−Are there any countries that have left a lasting impression on you, or that you would like to visit in the future?
I have good memories of every country I’ve visited, but I think that Cuba left the biggest impression. I just made me think about how incredible music can be.
I’d love to visit Bulgaria, Morocco, Armenia, Uganda…it’s tough, because I want to visit every country I haven’t been to yet. (laughs)
−You’re from Hashimoto City, near Mount Koya. How did you feel when you heard that this concert would be held so close to your hometown?
What I felt was pure joy.
Personally, I’ve always loved Mount Koya, and I went there many times as a child. It’s such a pleasure to be able to perform there.
−Tell us some of your favorite memories involving Mount Koya.
I go to Mount Koya at least three or four times a year. It’s not a particular memory per se, but every time I go, I love to eat vegetarian food, explore, and buy wheat buns and sesame tofu as gifts to take home.
−Are there any local foods or places that you’d recommend?
The fruit is delicious in Wakayama, and my hometown is famous for persimmons.They are so yummy, and I just want everyone to try them!
Mount Koya and Kumano Kodo are both World Heritage sites, and they are both absolutely breathtaking. Other than those, I’d recommend Adventure World! It has adorable pandas roaming around freely and the most wonderful dolphin shows. Everyone from around the country should visit!
−Finally, do you have a message for Moshi Moshi Nippon readers?
Japan is filled with incredible places and culture. The shakuhachi, a beloved traditional Japanese instrument, is one piece of that culture.
I want audiences around the world to hear the sound of the shakuhachi and to make it more familiar. If you have a chance to hear it, I hope you will.
Be sure to follow Yoshimi Tsujimoto’s activities going forward as she shares the beauty and culture of shakuhachi with the world.
Information
Concert at World Heritage Site Kumano-Nachi Taisha (Wakayama)
Date: October 22, 2022 at 13:30
Venue: Danjo-garan Buddhist Temple
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“Kawaii is marshmallow-flavored medicine for the soul.”
Moshi Moshi Nippon is dedicated to sharing Japanese pop culture with audiences around the world, and today, we’re featuring a foreign influencer living and working in Japan! This time, we interviewed Etsuna, a popular influencer from China, discussing how Yume Kawaii fashion brings her comfort and the many types of ‘kawaii’ she’s found during her time in Japan.
Q. What brought you to Japan?
“After graduating with a major in animation, I was working at a university in Shanghai as a teacher, but I decided to enroll in Tama Art University’s graduate program to study for my master’s degree. That’s when I came to Japan, and I’ve been here for 15 years!”
Q. When you first came to Japan, what surprised you? Was anything different than what you had imagined?
“Everyone wore such bold makeup, and that really surprised me! When I first came to Japan 15 years ago, I think the gyaru trend was still big, and a lot of girls had that strong Harajuku style and big personalities. Heavy eye makeup and blush was the big thing. I thought everyone was getting ready to film for a TV show.”
Q. What do you think of when you heard the word ‘kawaii’ in Japan?
“MOSHI MOSHI ROOMS, character cafes, and Yume Kawaii fashion…they are all so unique and so adorable! Those things are what I think of when I hear the word ‘kawaii.’”
Q. Did finding Japanese kawaii culture change you in any way?
“Before I experienced kawaii culture, I was a teacher, so I wore a lot of black, white, and gray every day. But after encountering kawaii style for the first time, I started experimenting with different kawaii subcultures, like the Mori Girl trend back in the mid-2000s. Eventually, I fell in love with Yume Kawaii (Dreamy Kawaii) fashion, which is filled with pastels and a fantasy-like aesthetic. I’ve been dressing in that particular style for about ten years now. To me, kawaii is like marshmallow-flavored medicine for the soul. It’s very healing.”
Q. When it comes to Japan, what interests you now? Where would you like to visit in the future?
“Today, it feels like Japanese fashion is becoming more and more simple, and the Harajuku kawaii trend is starting to disappear. Is that because people don’t like standing out in that over-the-top way? Do they feel embarrassed if they dress differently than most people? I’ve met a lot of people who love Yume Kawaii fashion, but they might not have the courage to wear it themselves. That’s why I’m currently researching how to bring Yume Kawaii to AR. If I can bring it to the virtual world in a way that blends with the real world, I can create a brand-new experience for everyone. Using mobile AR technology, people will be able to transform their everyday clothes into something with more Yume Kawaii style!”
Etsuna’s Original Yume Kawaii AR Filter
Q. Please give a few words to those living abroad who are interested in visiting Japan!
If you really want to experience Japanese kawaii culture, stay at MOSHI MOSHI ROOMS in Harajuku! There are so many fashionable people in Tokyo too, and if you hang out near Harajuku Laforet on the weekend, you’ll see people taking plenty of pictures. Come have a special trip to Japan and surround yourself with all things kawaii! Have fun!”
Information
PROFILE
Etsuna
Born in China, Etsuna is a graduate of Tama Art University in Tokyo. In addition to sharing kawaii culture on her social media accounts, she founded her independent brand ‘Etsuna otsukA’ in 2011, which has been featured in a number of magazines. Her Weibo video channel TokyoGoGo, featuring uploads edited by Etsuna herself, has become incredibly popular. She is currently active as a designer and TV personality, mainly in Japan and China.
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In a new interview posted to YouTube, Yuichiro Hayashi, the director of Attack on Titan The Final Season, and Yusuke Tannawa, the CG Producer and Screen Designer for the show, are discussing the series’ incredible success. Both creators also chat about the struggles they’ve faced during production, their relationship with the original manga creator Hajime Isayama, and much more.
Attack on Titan The Final Season Part 2 – Yuichiro Hayashi (Director) × Yusuke Tannawa (CG Producer, Screen Design) Special Interview
Attack on Titan Final Season Part 2 is currently airing on NHK General each Sunday at 24:05. It is also available to stream on dTV, d Anime Store, GYAO!, Netflix, TELASA, Hikari TV, and Amazon Prime Video.
©諫山創・講談社／「進撃の巨人」The Final Season製作委員会
Information
Attack on Titan The Final Season Part 2
Now Airing
Airing on NHK General Sundays at 24:05
Streaming on dTV, d Anime Store, GYAO!, Netflix, TELASA, Hikari TV, and Amazon Prime Video
Official Site: https://shingeki.tv/final/
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Cosmetics brand KOSE has announced that popular girl group NiziU will act as brand ambassadors for a new collection of Visée eyeshadow, Glossy Rich Eyes N.
Visée Glossy Rich Eyes N – Available in 8 shades + 2 limited edition shades
Photo Shoot
「Visée AVANT」Limited Edition Seasonal Visual with MAYUKA＆NINA
The theme for this year’s campaign was ‘Find the Color Just for You.’ By trying all possible shades, even those which seem out of the consumers comfort zone, they will absolutely find the perfect color. For this photo shoot, NiziU applied makeup inspired by their respective member colors, showing off their individuality.
A special web movie and visual for Glossy Eyes Rich N featuring the NiziU girls is available on the special product website and through the official social media channels. The eyeshadows will be available at drugstores and other retailers, as well as online, beginning September 16. Members Mayuka and Nina will also appear in limited season ads for Visée AVANT.
An original movie featuring all members is also available to view on the official TikTok brand account and the Glossy Rich Eyes N special product website.
Interview with NiziU
Q1. Visée has partnered with a number of women before, each symbolizing the current era. What are your thoughts on being chosen as brand ambassadors for Visée now?
Mako: I’m turning 20 this year, and I’ve really wanted to show a different side of myself now that I won’t be a teenager anymore. I was so happy when I was chosen for this project, since it gave me the perfect chance to do just that!
Maya: We’re so incredibly honored to be chosen as ambassadors for Visée! I use their products regularly, but there are so many different colors of product available. I think this will inspire people to make use of colors they may not use often, and to try new things!
Q2. How did you feel after shooting wrapped?
Ayaka: It felt like something totally different than what NiziU has tackled in the past. I typically wear more cutesy makeup, but this time I tried to show something more mature. It was refreshing. It was a blast getting close-up shots taken of my eye makeup!
Q3. The theme for this year’s campaign is ‘Find the Color Just for You.’ It calls on people to find a color that best matches their personality. After the first ad shoot, what were your impressions of your fellow members’ new makeup looks?
Riku: Maya was the one getting her pictures taken first, and she looked so gorgeous that Ayaka and I couldn’t stop staring at her! Honestly, we were staring at her so much that when she finally looked over at us, she did that typical Maya smile, and it was like we fell in love with her. (laugh)
Q4. This year’s visuals are impressive, with the NiziU members showing off very different expressions than usual. Is there anything you refer to or try to do personally, to find new facial expressions?
Mayuka: It can be really difficult, but I find it useful to look at photos of some of the more senior members and practice copying their expressions.
Q5. Again, this year’s theme is ‘Find the Color Just for You.’ Each of the nine members of NiziU have their own distinct personalities, so with that in mind, what do you think makes you stand out as an individual?Rima: For me, it’s my different worldview. It allows me to converse in a very unique way, and to really adjust how I carry myself depending on the location. My member color is red, which also has many meanings: it can be powerful, or mature, or energetic, or mischievous. I’m like a chameleon. I hold many different personalities that I can switch to at the drop of a hat.
Q6. As a member of NiziU, you’ve had many different and unique experiences. Have you found any unexpected sides of yourself during your time as a member?Rio: I used to think I was one of the cool girls, but during this photo shoot, I was given a makeup look and outfit that was more cutesy. That’s a side of myself I haven’t explored, and this is something that happens frequently during the many events and challenges we take on as a unit.
Q7. During the makeup shooting sessions, we were able to see very different sides of the NiziU members. Is there anything new you’ve learned about the other members recently?Miihi: Compared to how we all were when we all joined, everyone is really starting to show their true selves! We’ve so close, there’s nothing that we don’t know about each other at this point!
Q8. The Glossy Rich Eyes N products that you used this time come in a wide variety of colors, making it possible for anyone to meet their perfect shade. Speaking of ‘meetings,’ what do the members of NiziU want to meet more than anything right now?Nina: I want to meet with WithU (the name for NiziU fans). We haven’t been able to meet them face to face yet, and I hope we’re able to soon.
Information
Visée Glossy Rich Eyes N
Release Date: September 16, 2021
Features 8 shades + 2 limited edition shades
Details: https://www.kose.co.jp/visee/glossyricheyes_special/
Visée AVANT: https://www.kose.co.jp/visee/avant/
Official Site: https://www.kose.co.jp/visee/
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Bourbon’s five-episode audiobook no doubt created for its Noukou Choco Brownie snack was released as an animated TV commercial last week. The video features Japanese pop rock band Macaroni Enpitsu’s new song Tomason which was written for the commercial.
The audiobook no doubt becomes a TV commercial
The no doubt audiobook was written by the popular Japanese author Yoru Sumino who is perhaps best known for writing I Want to Eat Your Pancreas. It tells the story of two boys who are in high school. They aren’t part of an afterschool club, and they don’t have part time jobs. They come to realise that this time will be what they look back on when they grow up. The characters were designed by Itsuka, an illustrator popular online.
The commercial features the song Tomason by Macaroni Enpitsu.
“no doubt” Animated TV Commercial
“no doubt” Recording Behind The Scenes
Japanese voice actors Hiro Shimono (Attack on Titan; Demon Slayer: Kimetsu no Yaiba) and Yuki Kaji (Attack on Titan; My Hero Academia) voiced the characters in the commercial. Below is an interview with both of them on the commercial, part of which we have translated.
Hiro Shimono x Yuki Kaji Interview
A snippet of the interview, translated
Q1: How did your performances go? Tell me about your shoot.
Hiro Shimono: “The commercial portrays two boys who are neither adults nor children, so going through puberty I suppose. Their dialogue is elaborate, it was super interesting.”
Yuki Kaji: “Right up to wrapping up, the entire shoot was a lot of fun, including the intervals during our breaks.”
Q2: You both play the roles of high school boys. Tell me about a time from your youths.
Yuki Kaji: “One memory I have from school being young, which is like something out of a painting, was my time a the theatre club. You need real physical strength when it comes to acting, so before dress rehearsal, I’d run around the school building. That’s a memory that’s stuck with me. I’d change into my jersey, and go die– I mean, run to the nearby river embankment too. Being reminded of that now it’s too much like a youth film or something, it’s making me laugh <laughs>. “
Hiro Shimono: “I have a story from my youth too. It was on the day of the Culture Festival [at school]. After the festival finished, I was on my way home with some people, and there was a park with a water fountain in it. I said, ‘Well, it’s already raining, so why the hell not!’ Of course it wasn’t the thing to do, but we jumped into the water fountain and splashed about. That’s what being young is all about, right!?”
Q3: What’s your favourite Noukou Choco Brownie flavour, the regular or the rich milk?
Hiro Shimono: “Noukou Choco Brownie.”*
*Translator’s Note: Implying all of them
Yuki Kaji: “Me too! <laughs>”
Q4: Please give a message to fans.
Yuki Kaji: “I was lucky to have the opportunity to performance Yoru Sumino’s novel no doubt. I’m over the moon about it. The script was of course wonderful, and me and Shimono have known each other for a long time, so I think that comes across in the video with a pleasant atmosphere. The commercial is a youthful drama about two high school boys, and it’s linked to the bittersweetness of Noukou Choco Brownie. Be sure to tuck into one yourself while you listen to the story.”
Hiro Shimono: “[The commercial’s characters] Igarashi and Imai have a great conversation, and getting to do it with Kaji was a lot of fun. It made me think we’ve always had that kind of vibe with each other. Noukou Choco Brownie is the keyword, so please be sure to check out the audiobook to see how it plays its part.”
no doubt Synopsis
One day, high schooler Imai skips school by feigning illness. He is at home in his room, when all of a sudden another boy from his class, Igarashi, comes to visit him. He has the handouts to give to Imai from class, but the high school they go to doesn’t have that custom where a classmate has to give handouts to someone who’s off ill. And the two of them aren’t that class where Igarashi would suddenly pop to see Imai like that. Imai finds it suspicious. Igarashi is interested in the clay work Imai has in his room. Both of them have some free time, so begin to make a town together out of clay.
Information
Noukou Choco Brownie TV Commercial
Initial Broadcast: April 13, 2021 (Japan)
Bourbon Official YouTube Channel: https://www.youtube.com/channel/UC8UW0OHgo_FtkF4orKd2S4Q
Bourbon Official Website: https://www.bourbon.co.jp/chocobrownie/
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Ohashi Trio released a music video on his YouTube channel on Tuesday (February 16) for Milk and Sugar duet with Mone Kamishiraishi. The song is taken from his upcoming new album NEW WORLD which is set to drop on March 3, 2021.
Ohashi Trio – “Milk and Sugar duet with Mone Kamishiraishi” Official Music Video
Ohashi Trio – “NEW WORLD”
Ohashi Trio and Mone Kamishiraishi in the recording booth
The music video features the actual footage of Ohashi and Kamishiraishi recording their respective vocal sections for the duet. We get to see the two artists’ faces in a more relaxed and natural environment. It’s also layered with cute animated illustrations and artwork which express the content of the lyrics. The song is a refreshing, up-tempo number that captures the beauty of both singers’ voices. It’s also available to listen to right now worldwide on all major music streaming and download services.
Stream & Download Here
An official interview with Ohashi Trio and Mone Kamishiraishi was also released where they talk about Kamishiraishi’s involvement on the song, both of their thoughts about it, and more. It’s a must-read for fans, and MMN Has translated it into English for our readers.
Ohashi Trio and Mone Kamishiraishi Interview
“I’d go as far as to say that breaking something down can lead to great things” (Ohashi)
──I had the opportunity to peek into your recording session not long ago, it seemed like a very positive, harmonious atmosphere.
Ohashi: Because she’s great <looks towards Kamishiraishi>. I’m usually not like this.
Kamishiraishi: <Laughs>
──I interviewed you last year where the two of you were talking about performing together, and here we are already. Could you talk again about what originally led you to working together?
Ohashi: “My first time being involved with Mone was on her album ‘note.’”
Kamishiraishi: “I was already a huge fan of his, so I thought, I’ll give it a shot, and asked him to come on board.”
Ohashi: “You make it sound like you never stood a chance <laughs>. I wrote the song ‘Little Birds’ [for the album], and at the recording session, she was really kind and said, ‘I’m a huge fan.’ I remember thinking how great of a singer she was. After that, I thought about what we could do together if I invited her on my own album. Since it was the actual writing of a song that I did for her, I made sure to respect her style, but I was inviting her to my side, so I’d go as far to say that I decided to break all of that down. I thought by doing that, it could lead to great things. So I sent her the offer. She was super busy with shooting a drama series and other stuff but she was kind enough to make time each day.”
Kamishiraishi: “Not at all. It was very kind of you.”
I thought, “Aw yeah, a challenge!” (Kamishiraishi)
──So things were broken down this time, Kamishiraishi.
Kamishiraishi: That’s what happened <laughs>. When I heard the instrumental, I thought, “Aw yeah, a challenge!” It had a kind of melody that I’d never had the chance to sing over before, same with its overall feel. It felt like a step up, like I was discovering a new way of singing, which really excited me, so I really sang my heart out prior to the recording.”
Ohashi: “You were so involved, you prepared so much despite being so busy. You’re great. Hard-working.”
Kamishiraishi: “I’m a fan, so when you release a new song, I memorise it straight away. This felt like the same thing. LIke I’m the first to hear it and learn it. So it didn’t feel like work needing to learn it, but when I first heard it, I thought, ‘He’s been kind enough to drawn attention to my new parts.’”
Ohashi: “It makes me happy hearing that.”
“I don’t think I’ve seen someone like this girl before” (Ohashi)
──What do you like about Kamishiraishi’s voice, Ohashi?
Kamishiraishi: “Thank you for asking that <said quietly to the interviewer>.”
Ohashi: “<laughs> I thought, this character is someone who puts 100% of herself into the songs she sings. And that image I had held true when I met her, plus she has real talent. Her songs are great. I thought, I don’t think I’ve seen someone like this girl before.”
Kamishiraishi: “Wow… <speechless>”
Ohashi: “It was the same during ‘Little Birds.’ She’s so busy, and yet I really got from her that she’s going all out to put her all into it. She was so quick to respond to the request too. She has real physical strength as a vocalist. There are people out there whose songs are good, but rarely do I meet someone who can adapt as well.”
Kamishiraishi: “You’re too kind. I don’t really have things said like this about me while having the opportunity to sing, so I’ll lap up everything that’s said here today and take it home with me. It will be engraved in my heart.”
Oashi: “No, no, I should be saything lots of wrong things anyway.”
“You won’t find someone like Ohashi out there even if you looked” (Kamishiraishi)
──What do you like about Ohashi’s music, Kamishiraishi?
Kamishiraishi: “First of all, I love his voice. I really like his melodies and how the instruments sound in his music too. You won’t find someone like Ohashi out there even if you looked for them.”
Ohashi: “Wow, that makes me happy.”
Kamishiraishi: “He has a warmth, sense of style, and coolness about him that you won’t find in other people. I get the feeling that you’ll find all of those things in every one of his albums, and I love that about him. He invited me to one of his shows recently. It was the first time seeing him live, and, well, he was just super cool! The show title said “Ohashi Trio Live,” but every single one of the band members there felt like one of the main cast. There were too many amazing things to see and point out, but unfortunately I don’t have enough eyes for them all <laughs>. I wanted cameras to be recording each one of their parts! It made me realise how amazing music is. It was testament to the fact that your ears can forever be happy as long as you’re listening.”
──What a great comment!
Ohashi: “You’ve conveyed everything I’ve always thought I wanted to have. I’m super happy.”
Interview/Original Text: Hiroshi Takaoka
English Translation: Joshua Kitosi-Isanga
Be sure to check out the music video for Ohashi Trio and Mone Kamishiraishi’s duet on Milk to Sugar (“Milk and Sugar”).
Information
Milk to Sugar duet with Mone Kamishiraishi
Japanese Song Title: ミルクとシュガー duet with 上白石萌音
Released: February 17, 2021 (Digitally)
Ohashi Trio Official Website: http://ohashi-trio.com/
