Japan’s largest sake event, TOKYO SAKE FESTIVAL 2022, will run from October 4 until October 6 at the Shinjuku Sumitomo Building’s Triangle Square.

The event’s aim is to make sake more mainstream around the world, with the first festival taking place in 2020. Tokyo Sake Festival blends sake with entertainment, showing off the very best of Japanese culture to those who may be new to craft sake. For the third year, former NMB48 member Yui Takano will serve as ambassador. Takano is known for leaving her idol career to manage the sake specialty store Yui Sake Shop. 

Tokyo Sake Festival 2022 is bringing together forty carefully selected sake breweries from around Japan, including Inoue Seikichi, winner of the Champion Sake award at IWC 2022. Tonoike Sake Brewery, winner of Kura Master 2022’s President’s Award, will also be in attendance. The full lineup can be found on the official website.

Popular influencers and artists from Raphael to BOYS AND MEN and Ukon Takafuji will take the stage during the event, so be sure to swing by if you’re a fan of Japanese spirits!

Taisho Pharmaceuticals has announced a new flavor of Vicks Medicated Drops available only in Japan! The Matcha flavor will be available starting October 1, 2022.

VICKS Medicated Drops are lozenges perfect to relieve sore throats, and in an attempt to make a product for everyone’s taste, 14 flavors have been developed so far–five fruit types, three refreshing types, and six sugarless types.

Matcha has become a more popular flavor among both young and old people in recent years, and this Japan-only flavor is sure to be a hit. The active ingredient, CPC, disinfects and sterilizes the mouth, so the next time you feel a cold coming on, try one of these lozenges out.

To celebrate the debut of Dev-c, the new VTuber unit from VEE, a giant ad has appeared in Shinjuku Station! Fans should head to the Promenade connecting Shinjuku Station to Shinjuku 3-come from September 5 until September 11 to catch a glimpse of these new talents!

The ad shows Uriyone, Anew Uparu, Cotonoha, Luminous Sweet, and Aomiya Yozuri strolling down a Tokyo street.

Spread out behind them are images of the members of Dev-a and Dev-b, who previously debuted.

VEE has managed to bring together some incredible talents so far. On the right side, fans will see Dev-c’s key visual and a message from VEE to fans, so if you’re near Shinjuku, be sure to check it out!

From September 1 until October 31, the District Brasserie, Bar, and Lounge at the Kimpton Shinjuku Tokyo will be offering a spooky Halloween-themed afternoon tea set. The tasty treats won’t be the only scary thing on the plate–the event will incorporate AR technology! By holding up your phone, you’ll be able to see monsters moving around on your plate.

The goodies will also be available for take-out, making them perfect for souvenirs or at-home Halloween parties! Nine types of Halloween sweets, six small dishes, and two tea sachets will be included. Why not spend Halloween in a more elegant way in 2022?

Have you ever heard of Pickles the Frog? The adorable plush has become popular enough to inspire his own collaboration cafe in Shinjuku from May 25 until June 6! A special menu will be available at Brilliant Cafe located on the 11th floor of the Odakyu Department Store.

Green Curry Plate

Birthday Cake Plate

Fruit Tea Soda Float

As part of Pickle the Frog’s birthday celebration, the cafe will feature a limited menu of three delectable items. Why not come celebrate Pickle’s special day on June 1? 

A pop-up shop will also be opened soon, so keep an eye out!

Popular on LINE and other texting apps and illustrated by Jyuuno, mofusand is a curious collection of cute and slightly surreal cats. As with most things that go viral in Japan, these adorable characters will be featured in a themed cafe for a limited time! The Tokyo location will open on May 19 and the Osaka location will welcome visitors starting May 26, 2022.

Cafe Visitor Bonus: Sticker (6 varieties)

Drink Order Bonus: Coaster (6 varieties)

Menu

Fried Shrimp Sandwich Plate

Grilled Vegetable Curry

Nyanko Burger

Salmon Mentaiko Cream Pasta

Taiyaki

Nyanko Parfait

Black Cat Pancake

Nyan Lime Nata de Coco

Green Nyanko Float / Yello Nyanko Float / Blue Nyanko Float

Nyanko Cafe Latte / Nyanko Milk Tea

Merchandise

Sticker

Clear Folder

All menu items draw inspiration from the many mofusand characters and are perfect for posting on social media! Special bonuses will be given to those visiting the cafe and making select purchases, and a merchandise corner will be selling limited-edition goods featuring new artwork!

©mofusand

Located in Uji, Kyoto, matcha shop Itohkyuemon was founded in the late Edo period. Three cozy locations have just launched a Hydrangea Parfait, perfect for spring.

Hydrangea Parfait

Hydrangea Coaster

The shop’s main location is headquartered in Uji, which is also home to Mimuroto Temple, known for its hydrangeas. The flowery location attracts thousands of tourists during the rainy season. 

The Hydrangea Parfait has been offered since 2013, now celebrating its 10th year. The popular seasonal treat features matcha hydrangea mashed sweet potatoes, hydrangea-colored jelly, leaf-shaped matcha cookies, and blueberries. Those ordering a parfait will also receive a hydrangea coaster as a gift, so why not enjoy the rainy season with something sweet to lift your spirits?

From April 13 until April 25, fans of Disney Pixar will want to visit the first floor of the Odakyu Department store in Shinjuku! The Pixar Fest Pop-Up Store by Small Planet will be selling a large collection of items featuring popular characters from Toy Story, Monsters, Inc., Cars, and more!

A wide variety of PIXAR goods such as bags, towels, mugs, stationery, and apparel will be available, and the Disney Friend of Nature Pop-Up Store by Small Planet will be held simultaneously, featuring sustainable and eco-friendly Disney items.

PIXAR FEST POP UP STORE by Small Planet Goods at a Glance

[Exclusive Event Item] IC Card Case: ¥2,310 

[Event Exclusive Item] Drawstring Bag: ¥660 *On sale April 16

[Event Exclusive Item] Random Pin Collection (12 varieties): ¥440 each

Purchase Bonus: Tote Bag

Purchase Bonus: Acrylic Coaster

Starting April 13, guests spending ¥6,600 (including tax) or more at the venue will receive one special tote bag while supplies last! Starting April 23, guests spending ¥2,750 (including tax) will receive a Toy Story acrylic coaster.

Disney FRIEND OF NATURE POP UP STORE by Small Planet Goods at a Glance

[Event Exclusive Item] Mug Made from Recycled Goods “Green Vibes Only!”: ¥2,310

[Event Exclusive Item] Eco Bag “Green Vibes Only!”: ¥3,190 *On sale April 15

Be sure to visit the pop-up shop to grab some exclusive merch while you can!

©Disney/Pixar
©Disney

Hibiya Hayashiya Shinbei in Tokyo Midtown Hibiya is now offering a scrumptious Strawberry Matcha Parfait until April 24, 2022! If that’s not up your alley, four Kyo Hayashiya locations in Shinjuku, Omiya, Yokohama, and Ikebukuro will begin offering a Matcha and Berry Mascarpone Parfait from April 1 until May 8, 2022. 

Strawberry Matcha Parfait

The Strawberry Matcha Parfait is an eye-catching mix of green and pink, reminiscent of cherry blossoms and bright green grass. Green tea blends with rose jelly and lychee sorbet, offering a refreshing taste with a hint of bitterness. The sweet accent of crunchy chocolate feuillantine gives each bite a little kick.

Matcha and Berry Mascarpone Parfait

The Matcha and Berry Mascarpone Parfait mixes the deep, bitter taste of Uji matcha, the sweet and sour taste of berries, and the gentle sweetness of mascarpone cream. The berry sauce is blended with crunchy chocolate feuillantine, a layer of whipped cream, green tea jelly, green tea ice cream, and milk panna cotta. To finish, it’s garnished with refreshing raspberry sorbet, bittersweet matcha ice cream, and fresh strawberries.

McDonald’s Japan locations with ‘McCafe by Barista’ areas will begin selling special spring treats for a limited time starting April 6, 2022. Customers will be able to grab the ‘Strawberry Uji Matcha Frappe’ and the ‘Uji Matcha Mont Blanc Tart.’

McCafe by Barista invites guests to enjoy high-quality frappes and smoothies. The Uji Matcha Frappe was added to the regular product lineup in June 2021, and features a mellow matcha flavor. The Strawberry variant is coming back for the first time in three years. The Mont Blanc Tart is a new addition, and is a perfect treat to enjoy with this popular frappe! 

Strawberry Uji Matcha Frappe: ¥490

The Strawberry Matcha Frappe mixes together the full-bodied flavor of matcha together with sweet and sour strawberries. It includes both a strawberry paste made from whole strawberries and a strawberry whipped cream at the bottom. The drink is topped with more strawberry whipped cream and a sprinkling of matcha powder. The refreshing taste of the strawberry sauce coupled with the whipped cream serves to elevate the great flavor of the Uji Matcha even more.

Uji Matcha Mont Blanc Tart: ¥390

The Uji Matcha Mont Blanc Tart is made with Uji Matcha batter, Uji Matcha whipped cream, white bean paste, and green tea cream. The refined sweetness is complemented by the mellow aroma and slight bitterness of Uji Matcha.

How would you like to enjoy these treats beneath the cherry trees?

From March 30 until April 12, fans of Moomin will want to visit the Odakyu Department Store in Shinjuku for a special pop-up store!

Lineup

Odakyu Preorder Items　

Toto Bag

Synthetic Leather Coaster

Masking Tape

Event Exclusives

T-Shirt

Acrylic Keychain

Stainless Steel Tumbler

Purchase Bonuses

(March 30 ~) Bonus for purchases of ¥6,600 or more

Pocket Thermos Bottle, Joxter Cloud Design (Not for Sale)

(April 2 ~) Bonus for purchases of ¥3,300 or more

Sea Orchestra Acrylic Keychain (Not for Sale)

(April 9 ~) Bonus for purchases of ¥5,500 or more

Snufkin & Joxter Acrylic Stand Set (Not for Sale)

The pop-up store, which was very well-received last year, focuses on Snufkin, one of the most popular Moomin characters. This year, Snufkin’s father, Joxter, will also be making an appearance. The venue will be decorated with original artwork, and a wide variety of Moomin merch will be available, including plush toys, sundries, apparel, and much more.

From April 1 until April 27, Eggs ‘n Things and Eggs ‘n Things Coffee locations across Japan will be offering limited-time seasonal food and beverages! These include the Uji Green Tea Fondant Pancakes and Eggs Benedict with Prosciutto, Cream Cheese, and Avocado.

Uji Green Tea Fondant Pancakes

Eggs Benedict with Prosciutto, Cream Cheese, and Avocado

Uji Green Tea Latte with Whipped Cream (Hot/Iced)

The Uji Green Tea Fondant Pancakes are covered in rich matcha ganache and topped with smooth mascarpone cream. Served with sweet and sour strawberries and matcha ice cream, this elegant dish can be enjoyed either in-store or at home.

The Eggs Benedict includes the perfect combination of creamy and slightly sweet cream cheese with fresh avocado and the pleasing texture of Italian prosciutto. Grab these delectable dishes before they’re gone!