Since its start in 2007, the Snoopy tea brand SNOOTEA has remained popular with Peanuts fans and tea fans alike. Typically, the brand has sold black tea in cute tins featuring Snoopy and his friends.

Starting November 7, fans can purchase a special Chocola tea made by tea blender Shuntarou Kumazaki. Blended to suit Japanese water and inspired by the world of Peanuts, it promises to be the perfect flavor for the holidays.

Made with cacao nibs, the flavor of standard black tea is punctuated with a chocolate aroma. The tea leaves themselves come from India, Sri Lanka, and Kenya, and are blended together in a balanced way to create an appealing taste that will have tea lovers coming back again and again. This blend is also perfect for making milk tea, and fans can even add whipped cream and marshmallows. This tea also goes well with strawberries, oranges, bananas, and other fruits, as well as nuts!

Snoopy and his friends dressed in winter attire will appear on each tin, adding to the festive holiday spirit. On the online store, customers can also find Darjeeling, Earl Grey, Apple Tea, and other varieties.

© 2022 Peanuts Worldwide LLC

The limited-time Christmas event ‘SNOOPY Merry Colorful Christmas’ will be held at the Grandberry Park shopping mall from November 12 until December 25, 2022. The complex is directly connected to Manami-Machida Grandberry Park Station on the Den-en-toshi Line. 

This year’s event is the most colorful one yet, focusing on diversity and individuality. Fans of Snoopy and friends are in for a treat, as the area around Grandberry Park will be illuminated in beautiful colors and decorated with unique Christmas decorations that will excite the whole family. 

Colorful Sculpture

Colorful Illuminations

Snoopy Ice Rink

Snoopy Happiness Float 2022

During the event period, a giant 8-meter-tall Christmas tree decorated with Peanuts-inspired ornaments will be set up for guests to enjoy. A huge and very colorful sculpture measuring 6 meters across and over 2 meters tall will also welcome visitors to this Christmas wonderland. In addition, colorful lights will be scattered around the entirety of Grandberry Park, and a special Christmas menu filled with cakes and hors d’oeuvres is sure to delight.

On December 10, the Snoopy Ice Rink will open at Oasis Plaza, and the Snoopy Happiness Float 2022, a giant Snoopy that has traveled across Japan, will return for another year of fun.

Come have a fun time this holiday season with Snoopy and friends! A series of events will be held over the next year to market the Colors of Peanuts marketing campaign throughout the country, so keep an eye out for more news!

*Sample images only.

Starting October 10, the popular ice cream sandwich Biscuit Sandwich will begin a collaboration with the popular anime and manga series Spy x Family. The second season began on October 1.

The collaboration will introduce limited-edition packaging in three styles featuring close-ups of the three main characters–Loid, Yor, and Anya. Two of the designs were newly drawn for this collaboration.

While the main characters are featured on the front, the back shows Franky, Becky, and Henry Henderson. Customers will also want to search for a hidden Anya somewhere on the packaging.

Along with this special packaging, three different campaigns will be underway featuring an original QUO card, a USB featuring original voice recordings, and a cooler bag shaped like the penguin that appears in the series. For those snagging the USB, you’ll be able to hear Anya begging for ice cream and some other cute lines. This USB will be delivered in a case made to look like an ice cream sandwich, and fans won’t want to miss out on their chance to add it to their collection!

Peanuts Cafe Nakameguro and six other locations have begun selling love-themed desserts and drinks for a limited time! Be sure to stop in by March 14 to try these tasty treats based on your favorite characters.

Lucy’s Ruby Chocolate Mousse / Sally’s Pink Dress Hot Chocolate

Love Each Other Special Donut

Love Each Other Latte Art

USHIO CHOCOLATL Collaboration Chocolate

Love Each Other Chocolate Brownie

Join Snoopy, Lucy, Sally, and other Peanuts characters as they express love for their family and friends. Guests ordering one of these love-themed desserts or drinks will receive a special paper lunch mat perfect for posting on social media!

(C) 2022 Peanuts Worldwide LLC　(短縮形 (C) 2022 Peanuts)

Six Peanuts Cafe and Peanuts Diner locations across Japan are currently offering a special Christmas menu inspired by the world of Snoopy until December 25, 2021. 

Christmas Stew Set with Bonuses: ¥3,520 (Tax Included) 

Participating Locations: Peanuts Cafe Nakameguro, Snoopy Museum, Nagoya, Sunny Side Kitchen

Nagameguro：https://www.peanutscafe.jp/product_nakameguro_xmas2021/
Snoopy Museum：https://www.peanutscafe.jp/product_smt_xmas2021/
Nagoya：https://www.peanutscafe.jp/product_nagoya_xmas2021/
Sunny Side Kitchen：https://www.peanutscafe.jp/product_sunnysidekitchen_xmas2021/

Christmas Hamburger Set with Bonuses: ¥3,960 (Tax Included) 

Participating Location：Peanuts Diner Yokohama

Reserve：http://www.peanutsdiner.jp/product_yokohama_xmas2021/

Woodstock’s Merry Christmas Plan: ¥4,950 per person (Tax Included)

Participating Location： Peanuts Cafe Nakameguro

Reserve：

https://www.peanutscafe.jp/product_nakameguro_sproom_xmas2021/
*Price per person based on two-person reservation. 

*Reservations can be made up to two days in advance.

Snoopy’s I CAN’T WAIT Christmas Parfait: ¥1,430 (Tax Included)

Snowy Christmas Latte ~Cheesecake Flavor~: ¥880 (Tax Included) 

Those who order a special food set will receive a tote bag with an adorable Snoopy and Woodstock design. 

(C) 2021 Peanuts Worldwide LLC　(短縮形 (C) 2021 Peanuts)

The LOVE LOVE Snoopy Exhibition ~Take Care with Peanuts~ has come to Japan for the first time, and will be open at the Seibu Ikebukuro main store until December 29, 2021. 

Heartfelt Market (Selected Merchandise)

Acrylic Keychain / Acrylic Character Charm

Memo Pad (A6-size) 

Clear Folder (A4-size)

Cushion

Fabric Posters

Candle

Crackers

Sprout Pencil

Fair-trade Cotton Tote Bag

The first 200 customers on each day who spend ¥5,000 or more (including tax) will receive a cotton gift bag (4 varieties) which changes daily. 

This Snoopy exhibition puts an emphasis on loving one’s friends but also loving the environment. The event space brings together three themes: Loving yourself, loving each other, and loving the Earth. At the end of the exhibition, a ‘tree of kindness’ will be created from messages left by visitors. Visitors can also pick up some cute merchandise at the Heartfelt Market, which will feature over 1,000 items including special event goods. 

© 2021 Peanuts Worldwide LLC

From December 11, 2021 until February 27, 2022, visitors to Minami-machida’s Grandberry Park in Tokyo can enjoy ‘Snoopy’s Ice Arena,’ a special crossover event with beloved Peanuts characters.

Ice Arena Dancing & Skating

Collaboration Project Image (Top left: Ice Arena / Top right: PEANUTS Tokyu Line One-Day Pass with Original Design / Bottom: SNOOPY HAPPINESS FLOAT 2021)

The third installment of the Grandberry Park Winter Harmony event is the ‘Ice Arena Dancing & Skating’ collaboration with Peanuts! Snoopy’s Ice Arena is back at Oasis Plaza for another year. 

Ice Arena (Top left: Reception Desk / Top right: Photo Spot (1) / Bottom: Photo Spot (2)

The skating rink is decorated with Snoopy and his friends having a good time, and photo spots are set up around the perimeter of the ice. 

Running: December 11, 2021 – February 27, 2022 *Closed on January 1, 2, 15

Hours: 13:00-20:00 (Weekdays), 11:00-20:00 (Weekends & Holidays) 

*Reception desk closes at 19:30 

*11:00-20:00 from December 27, 2021 until January 7, 2022

*11:00-18:00 on December 31

*Times and details may be changed or canceled at the discretion of the organizer in consideration of visitor safety.

Location: Oasis Plaza

Single-origin Sencha speciality store Senchado Tokyo will be collaborating with PEANUTS for the PEANUTS ~Look To Tomorrow~ limited event, held between August 11 and 24, 2021.

“We’re All Friends” Theme

“We’re All friends” is the theme of the PEANUTS ~Look to Tomorrow~ collab, with PEANUTS & Friends themed goods available to purchase. Senchado Tokyo offers “teatime with friends” and “a solo teatime.”

The collaboration has been produced and designed to offer a fun teatime at home, with joy in every option.

The collaboration item designs feature Snoopy reading while drinking tea, Snoopy relaxing in an empty cup, and Charlie Brown enjoying some tea while listening to records.

PEANUTS Collaboration Single-Origin Sencha Can: ¥1,977 (Tax Included)

PEANUTS Collaboration Hojicha Can: ¥1,836 (Tax Included)

PEANUTS Collaboration Genmaicha: ¥1,944 (Tax Included)

The Sencha is made using single-origin blend Uji Midori from Kyoto, while the Hojicha is made with stems shallowly roasted in far-infrared to bring out a dazzling fragrance. The Genmaicha blend uses single-origin Saemidori and brown rice.

Whether you’re relaxing with a cup of tea or enjoying a toast with somebody precious, why not invite Snoopy to join your teatime?

。

Lifestyle brand UNDERSON UNDERSON is teaming up with loungewear brand gelato pique and Peanuts to release a triple collaboration Snoopy plushie. The item will officially go on sale August 18. 

SNOOPY Triple Collaboration Plushie: ¥3,960 (Tax Included)

This adorable Snoopy plushie has a unique texture combining gelato pique’s signature ‘mini gelato’ fabric with UNDERSON UNDERSON’s WASHIFABRIC®, made from 99.9% Japanese washi paper. 

A perennial plant called ‘abaca’ is used to make UNDERSON UNDERSON’s unique ‘washi velvet’ fabric. Taking only three short years to grow, this makes the fabric creation process sustainable with very little impact on the environment. 

Believe it or not, Snoopy’s ears, collar, and spots are actually made from leftover cloth from UNDERSON UNDERSON Washi insoles! 

With soft grey coloring, this is one item sure to blend into any interior space!

© 2021 Peanuts Worldwide LLC（ © 2021 Peanuts ）

Beginning at Seibu Ikebukuro in December 2019, the “Snoopy Time Capsule Exhibition” is celebrating the 70th Anniversary of the Peanuts comic strip all over Japan. Sapporo is the sixth stop on this final tour, and the event will be open until August 23, 2021. 

The immersive space is divided into time periods, displaying various Peanuts works from the 1950s until the 2000s. Guests can enjoy photo ops featuring beloved characters, and browse limited-time merchandise made especially for the exhibition. 

The story behind the event is fitting: Snoopy finds a time capsule, and upon opening it, the contents fly out! Together with the Peanuts gang, it’s up to visitors to help find each memory made over the past 70 years. 

© 2021 Peanuts Worldwide LLC　　www.snoopy.co.jp

Special Exhibition Events

The Exhibition

The entire Peanuts gang awaits visitors at the entrance, each with their own key.

The history of author Charles M. Schulz and the Peanuts characters are presented in a vividly-colored timeline. 

One exhibit from the 1950s focuses on the unrequited love between Lucy and Schroder. 

Another from the 1960s takes a look at the many occupations Snoopy has attempted. 

Learn more about Charles M. Schulz while browsing past Peanuts goods, books, and more. 

Anniversary Market

Snoopy Plushie: ¥3,850 (Tax Included, limit one per customer)

70th Anniversary Pin Set: ¥7,700 (Tax Included)

Acrylic Key Holder: ¥715 Each (Tax Included)

A4 Clear File (2 designs): ¥440 Each (Tax Included)

Snoopy Plush Badge (2 designs): ¥880 Each (Tax Included)

A6 Notepad (2 designs): ¥660 Each (Tax Included)

Mascot Keychain: ¥1,980 Each (Tax Included, limit one per customer)

Each ticket purchased for the exhibition includes a special key. By finding 5 pieces of art hidden throughout the venue and using this key, guests will receive a special comic illustration as a gift to take home. 

The Final Tour is coming to an end soon, so don’t miss it!

© 2021 Peanuts Worldwide LLC（短縮形 © 2021 Peanuts）

Put on your party hat and get ready to celebrate! PEANUTS Cafe Nakameguro and other participating stores are selling special Snoopy-themed goods and snacks to commemorate Snoopy’s birthday on August 10, 2021!

Snoopy’s HAPPY BIRTHDAY Sundae: ¥1,210 (Tax Included)

Snoopy’s BIRTHDAY Set: ¥2,860 (Tax Included)

Happy Birthday!!! Mini Goblet Glass 2021 / Happy Birthday! Socks Glass: ¥1,320 each (Tax Included)

Happy Birthday!!! 2021 Sticker Set: ¥1,320 (Tax Included)

August 10 is Snoopy’s special day, and a special treat is in order! For a limited-time, Snoopy’s HAPPY BIRTHDAY Sundae will be available, filled with the adorable dog’s favorite donuts, marshmallows, and chocolate ice cream. The rim of the glass is bright red, made to mimic the character’s iconic red collar. Continuing to chow down on this decadent dessert, the refreshing tastes of orange and passion jelly will come through in this over-the-top soft-serve sundae. 

Snoopy’s BIRTHDAY Set is a filling special including a sandwich packed full of chicken and colorful veggies covered in creamy peanut butter. Together with such a fabulous dessert, visitors will find their stomachs and hearts completely full of Snoopy goodness!

This year’s commemorative glasses feature one of Snoopy’s most popular altar-egos, Joe Blackjack. Lavishly designed with Snoopy’s birthday date ‘0810’ in gold, these would make a lovely display piece. 

The Happy Birthday!!! Sticker Set is filled with holographic and retro-style decals, perfect for decorating your phone case or computer! 

Even though our favorite beagle is turning 71, he doesn’t look a day over 7.

Don’t miss out on Snoopy’s adorable birthday treats and merch! 

(C) 2021 Peanuts Worldwide LLC 

The Snoopy Museum in Tokyo will be opening its museum shop ‘BROWNS STORE’ at the Umeda Snoopy Festival 2021 in Osaka! The pop-up shop will be located at the event venue, the Hankyu Department Store Umeda starting on August 11.

Snoopy Museum’s Popular Plushie Workshop

Snoopy Museum Limited-Time LOGOS Outdoor Goods

Along with a collection of original Snoopy Museum items like tableware, stationary, plushies and outdoor goods, there will also be some limited-time merch from the first exhibition titled ‘The Beagle Scouts are Here!’ This is the perfect place to pick up some goodies for the Snoopy fan in your life, so why not pay a visit to the Hankyu Department Store to see the festivities?

The Snoopy Museum’s popular Plushie Workshop will also be open, requiring reservations in advance. All parts, materials and clothing racks will be moved from the Tokyo Snoopy Museum and installed in the Hankyu Department Store for a limited time! Guests can enjoy the unique experience of creating a one-of-a-kind work of art, filling a fluffy Snoopy plushie with cotton and choosing their favorite outfit for him to wear. This is one of the best parts of the Snoopy Museum experience, sure to put a smile on your face!

PEANUTS (C) Peanuts Worldwide LLC