MMN Interview (Part 1): ASIAN KUNG-FU GENERATION discuss how writing ‘Home Town’ was different from their previous records

29.November.2018 | FEATURES / MUSIC

ASIAN KUNG-FU GENERATION’s (AKFG/Ajikan) upcoming ninth studio album Home Town is their first in three-and-a-half years, and it’s truly a fantastic record. It’s interweaves elements of 90’s power pop and alternative rock―genres which the members have come to be influenced by―while still being firmly in tune with today’s trends. The masterpiece mobilises a musical battalion of distinguished names such as Rivers Cuomo of American rock band Weezer and yet still is in every way a quintessentially AKFG record. The key to understanding this can be found in the changes to their music production environment. We spoke to the four members about the backstory of creating Home Town which they described as having been “so much fun” and about their connection to the rest of the world as having travelled around the world.

 

Interview & Text: Ato “DA” Daishi

Translation: Joshua Kitosi-Isanga

 

<This is part one of the interview. Click here for part two.>

 

――You are soon to release ‘Home Town,’ your first studio album in three-and-a-half years. How has it been since then in producing this record?

 

Goto: Though it’s been three-and-a-half years, we’ve been up to all sorts of of things.

Kita: We had our 20th anniversary concert.

Goto: But if I were to describe the nature of the band in a word right now… Say, when we do a tribute [performance], people really notice, “Hey, so this is the kind of sound Ajikan has.” I feel it’s been a time for us to reflect once again on what we’re good at.

 

――I see. This album is different from your other records up to now. Was there something that had an influence on the production this time around?

 

Goto: The biggest influence came from the renovation of our studio. We began renting a basement three years prior and gradually began to update it by taking our equipment in. That’s let us manage our environment for recording and mixing over the past year and experiment with different things without any hesitations. I think being able to build a base where we can focus on our sound has been huge for us.

 

――Having no time or budget restrictions means you have more time to do as you please.

 

Goto: That’s right. Especially when recording guitar, it feels pretty good doing it now. We all get excited together testing out different effects, we can hook up to the amps right away, I can set up the mics myself. It’s had a big influence on vocals and guitar in particular.

 

――Even having been 20 years since you got together, changing your work environment has shown there’s still plenty of new things to be discovered.

 

Goto: The atmosphere can change depending on which studio we use. If it’s a good studio we’re in high spirits. A change of environment is the biggest influence no matter what you’re doing.

 

――How do you feel about the changes with this album, Kita?

 

Kita: Gocchi [Goto] had been doing his solo work and Kiyoshi [Ijichi] was part of his other band PHONO TONES. For the past four years I’ve wondered what we as a band can do. In the end I felt that what we’d been doing was the limit. We carried on feeling half-defiant about it, but making this album was fun because we felt relaxed. I believe we’ve been able to make pop, a genre we’ve always liked.

 

――The whole album calls to mind 90’s alternative rock. Is that a correct assumption?

 

Kita: Gocchi brought up those keywords during the songwriting and arrangement process, so half of the time we went back and listened back to that kind of music as reference. It was fun. Truly.

 

――Why do you think those keywords came out?

 

Goto: I’ve always really liked that 90’s sound, especially guitars from that time. They were experimental back then, it was an interesting period. We had that kind of spirit in our early days too. So we thought if we took that guitar sound and added a contemporary beat to it we could make a new kind of alternative rock. Rap music is popular worldwide right now. The bass in it is really heavy. It’s hard to produce that kind of sound in rock because we use raw instruments, but our first thought was that it could be interesting to challenge ourselves to do it and create some interesting guitar sounds. We also listened to Pavement, Dinosaur Jr., Beck, and of course Weezer. We thought it would be good if we could harness the interesting parts of music from 90’s America.

 

――While it feels like new AKFG, that explains the reason why there are parts that feel nostalgic and tug on your heartstrings. Another highlight of the album is just how many guest musicians are on it.

 

Goto: We’ve done this for 20 years now and have established ourselves to a degree in some form, so we had talked about getting involved with producers from overseas, or doing it with someone new. That’s when we thought, “It’s free to ask, so let’s try.” We spoke with a bunch of people and to our surprise they got on board.

 

――I see.

 

Goto: We live in a time of playlists so we initially thought it would be fine to write an album with variety and spread our wings in every direction, but when we worked on the song with Rivers Cuomo (Weezer), we felt that that was the kind of music we wanted to make. That lit our inner fire for the power pop and alternative rock we loved. So there are parts where what we originally wanted to do changed as we pushed forward with writing.

 

――So that’s how things turned out.

 

Goto: We had decided relatively early on that we would collaborate with Rivers Cuomo, but there was a time I did think, “I asked him lightheartedly, but we might have just gone and started something huge” (laughs). We thought to ourselves, this is bad―compared to Rivers we have a considerably low number of gloomy songs, and if I start thinking other people’s songs are better my luck in songwriting is over (laughs)―so we psyched ourselves up and starting writing.

 

――But it’s not just Rivers you have on board either, is it? You have Butch Walker, Grant Nicholas of Feeder and others too.

 

Goto: You know, Rivers actually remembered about Butch Walker after the fact. He said, “By the way, I made this song with Butch Walker so be sure to credit him,” and we were like, “That’s dangerous! What if he turns us down later? (laughs).”

 

――That is certainly dangerous (laughs). On the other hand, you have Horie from ‘Straightener’ with whom you are longtime friends with, Shimoryo from ‘the chef cooks me’ who are support musicians for your live shows, and lots of other young musicians. I think you have a good balance of guests.

 

Goto: Well, they’re all from our neck of the woods so it was fun to do it with such good musicians.

 

――Despite so many other musicians being involved, you’ve stuck to your principles. It’s full circle, so much so that there would be no doubts if it was said that it was just the four of you who made it.

 

Goto: That’s true. These past three-and-a-half years that ‘sound’ we analysed ourselves has come out. I feel that fact of us being ‘this kind of sound’ is much more visible. I think it’s an interesting discovery. It’s not that we were aiming for that, but when the four of us get together and cheerfully enjoy ourselves making music, it’s fundamentally us. There’s no running from that anymore. In a sense, it’s a sickness. A sickness called Ajikan. This is what we’ve become.

 

――Haha! But, your chord progressions are very simple, and each individual sound chips off. I think there’s a lot of elements that weren’t there before.

 

Ijichi: We’ve lowered the number of kick drums so we can up the low rhythms and better hear each sound. By seeking the quality of each individual sound the number of sounds you have in fact decreases naturally. A lot of music overseas is like that. There’s young Japanese musicians out there who like to have lots of sounds though.

Goto: They can’t control their guitar playing and just go for it.

Kita: It’s worrying.

 

――It ends up getting buried in the crevices of the music.

 

Kita: That’s what happens when you’re young.

Goto: It’s like worrying about a shift not coming in for you at your part-time job.

 

――Haha!

 

Kita: Even though they’re told, “You can have the day off.”

Goto: “No! I can work today!” And they’ll go ahead and play but the result is you’ll end up losing the other parts of the music.

 

――What about the bass?

 

Yamada: Like the other parts, when you up the phrases of the bass your opportunity to play higher notes increases too. But if you go for lower tones like we did this time there’s no need for that. By doing that, the phrases naturally become simple. That’s why in parts we put more consideration into the sound than the arrangement.

 

――Goto, you mentioned some musicians’ names earlier. I really felt elements of Pavement in Circus. I think it’s cool that this record is littered with fun things that will make 90’s rock listeners smile.

 

Goto: Circus was originally a dull and plain mix. Our audio engineer Greg Calbi said, “This song is too plain. There aren’t enough highs so I’m going to jazz it up more.”

Kita: It was the plainest song on the album, wasn’t it.

 

――When I was going through the album I watched the music video for [the title track] ‘Home Town’ and wondered if it was an homage to The Rentals.

 

Goto: That was something the director did. We’re not really sure, but he’s often in touch with the Matt [Sharp, the vocalist]. During those three-and-a-half years we had a barbecue at Matt’s house and stuff.

 

――Ooh?

 

Goto: Matt said “I’m doing a barbecue,” so we went there but there weren’t any ingredients, he just put the charcoal in the barbecue and said, “Help yourselves.” I was like, “So it was a potluck dinner?!” (laughs)

 

――Tell us that sooner, right? (laughs)

 

Goto: In the end we went home hungry. He had a mountain of beer but he didn’t have anything to eat. So we’re going to drink beer on empty stomachs? Well, he’s an amusing person in that way.

 

――Something I’ve felt while we’ve been talking up to now is that these three-and-a-half years have been really good for the four of you. Not just in terms of music but mentally as well.

 

Goto: It’s because we experienced a lot of things. We went on tour in South America, Europe and the US. We hadn’t intended to have a break at all.

 

――For sure, you don’t imagine going so long between albums. What’s more is that you even coupled the First Press edition of the album with the 5-track Can’t Sleep EP. What made you decide to do this?

 

Goto: We don’t want people to pay double the amount for separate CDs, and in this day and age I think the ones who would buy our albums are people who really like us, so we thought it would be a nice advantage for those people. There are probably people who listen to us on Spotify too so we wondered if it we’d need to release them separately. But we felt that listening to one whole album for an hour doesn’t really fit with the times. So we split it into 10 songs and 5 songs and thought they would both be easier to listen to if they each hold their own meanings.

 

――Yamada, you provided the main vocals for the first time on the song Yellow from the Can’t Sleep EP.

 

Yamada: I’m trying to process if it’s even OK to call it the main vocals (laughs). Gocchi didn’t write this one, it was just us three. Although I think it has a different taste from the rest of the album, I’m glad it was included in the end. I’d be satisfied with that alone, but I never thought I’d be singing on my own (laughs).

 

The interview is continued in Part 2.

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  • KAWAII LAB. Report #14 ~Makeup Tips from your Favorite Idols!~

    02.December.2022 | FASHION / FEATURES / MUSIC

    FRUITS ZIPPER, a new idol group from ASOBISYSTEM, has a simple concept: “From Harajuku to the World.” Ready to transmit what they call ‘NEW KAWAII’ from Harajuku, an area known for fashion and individuality, to their soon-to-be global fanbase, the group consists of seven members: Amane Tsukiashi, Suzuka Chinzei, Yui Sakurai, Luna Nakagawa, Mana Manaka, Karen Matsumoto, and Noel Hayase.   A while back in Report #12, we chatted with Karen Matsumoto, Yui Sakurai, and Luna Nakagawa about their makeup routine and tips. This time, we’re asking Noel Hayase, Suzuka Chinzei, Mana Manaka, and Amane Tsukiashi to share their thoughts on makeup!  

    Tell us about your favorite lipsticks and what makes them special!

    Noel HayaseWhen I do my own makeup, I use b idol's Glossy Lip No. 08 and then layer PERIPERA's G Tint No. 06 on the inside. I’ve tried so many b idol lipsticks and I finally found one that matches my skin color perfectly. The tinted one was a gift but I love applying it on the inside of my lips–it gives this neat blood-colored look. It also doesn’t fade which is awesome.   Suzuka ChinzeiI like THREE Lyrical Lipstick Bloom 11 RUN FREE. The texture is soft, the color doesn’t fade, and the color is really cute. When I found it, I was so thrilled–it was the exact color I was looking for. Seriously, it’s the best lipstick! It’s honestly all I use in fall and winter♡   -Mana ManakaJill Stuart’s lip oil!We call the people who support us Soragumi, and some of them gave us these gifts along with letters and flowers after our first solo concert. We were so happy☁️I love the colors and the cloth wrapping, but I feel like it would be such a waste if I ran out so I only carry them as good luck charms. (Laugh)   -Amane TsukiashiDIOR ADDICT 524 DIORETTEDIOR ADDICT Maximizer 103 Pure Gold (This one was a gift🙇‍♂️) 04 rom&nd Dewiful Water TintI have so many favorite lipsticks, but lately I've been into layering this shimmery gold maximizer with brown, orange, red, and darker lip shades. It’s really cute!🤍  

    What do you use for your foundation?

    -Noel HayaseI don’t put a lot on my skin, but I do apply a makeup primer called UV Idea XL Protection Tone-Up by La Roche-Posay first. After that, I use Dior Skin Forever Skin Correct Concealer to hide dark circles and redness. That’s all!   -Suzuka ChinzeiI moisturize with VT's CICA cream. Depending on the weather, I’ll apply Chant a Charm sunscreen followed by The Skin Minimalist by Decorte. I put on powder last. I use CANMAKE's Secret Beauty Powder or Elegance's La Poudre Haute Nuance. No foundation for me!   -Mana ManakaThese were also gifts, but I use Lunasol sunscreen, Dior primer, and foundation!The bottle is really beautiful, with the engraving…❤️I ran out of powder when I was in Thailand recently, so I'm just using what I bought locally!I don't know if it's because it's makeup from a really hot country, but it goes on so smoothly that it doesn't feel sticky at all, even with a mask on. I've been using it even after I got back to Japan!   -Amane TsukiashiCHANEL Base Hydra Luminere(I might upgrade.) CHANEL Fluid Foundation de CHANEL B10 Dior Forever Skin Correct Concealer 0N SUQQU Oil Rich Glow Loose Powder clé de peau BEAUTÉ LE REHAUSSEUR D’ÉCLAT 105 (This was a gift! 🙇‍♂️)  

    What do you typically do when it comes to skincare?

    -Noel HayaseFirst, I use &honey cleansing balm to remove my makeup. When I heard that you could cleanse and wash your face at the same time, I gave it a try and it was amazing, so I’m never going back. After my bath and before putting on my makeup, I use a complete skin care set like La Roche-Posay's skincare set, which includes mist lotion, toner, and skin cream. It’s not cheap, but since I started using it my skin feels so incredible. Remember to always buy products depending on what kind of skin you have!   -Suzuka ChinzeiBefore makeup in the morning, I always cleanse with Bioderma. If I don’t feel moisturized enough, I apply a lotion emulsion. After cleansing at night, I use Bioderma again and then a toner emulsion. Sometimes I like doing face masks, and when I do, I use Mediplorer's CO2 Sheet Mask. It was recommended to me by someone with really beautiful skin and it’s amazing. I also use a Cell Cure. It’s crazy after how much dirt it removes. (Laugh)   -Mana ManakaI use lotion, then a face mask, then a serum!When I used the MediHeal mask that Luna recommended, I was so surprised at how good it was that I started buying and trying tons of different masks.I'm trying different things to see what fits and what doesn't, and lately I've been buying a lot of Korean masks.   Amane TsukiashiI haven’t been doing much skincare, but I have been moisturizing a lot lately since my skin gets super dry. On some days I’ll do a face mask and use steam. On the day before an important photo shoot, I use my favorite CellCure 4t Plus.  

    Oh no! You're running late! You only have time to apply one product! What part of your face will you focus on and why?

    -Noel HayaseI’d only do eye makeup. In this day and age, everyone wears masks, so when you meet someone, you always make eye contact, right? Besides, if it's just eye makeup, I can get by without base makeup, and I can do the rest of my makeup whenever. (Laugh)   -Suzuka ChinzeiI just need sunscreen!Sunscreen is life. It’s so important!Starting when I was in junior high, my parents told me to wear sunscreen, so I can’t imagine not doing it now. No matter how busy I am, I put on sunscreen, even while walking to the station.I was on the track team in junior high and I’d put some on every 30 minutes. At the time I thought it was so annoying, but now I’m so glad my mom told me to do it. (Strangely enough, my mom doesn’t wear sunscreen at all.)   -Mana ManakaOn days when I actually have a whole day off or if I’m just at rehearsal, I don't wear makeup. I hide behind a mask and a hat! (Laugh)If I use anything at all, it's sunscreen or foundation with sunscreen in it.It covers my eyebrows and eyes so much that I can't see at all, but I do want to prevent spots!!! (Laugh)   -Amane TsukiashiEyes!I always think that wearing eye makeup makes a huge difference. I’d want to do my eyebrows too, but at least I can hide them with my bangs. Eyes it is!  
  • Interview Series Vol.3: What Does ‘Kawaii’ Mean to You?

    14.November.2022 | FASHION / FEATURES

    “Japan is such an interesting country, where so many cultures blend and evolve.”   Moshi Moshi Nippon is dedicated to sharing Japanese pop culture with audiences around the world. Recently, we launched a new interview series with foreign influencers active in Japan, and for the third edition, we’re chatting with Zhu Zhu! A popular influencer with over 2 million followers on Weibo, Zhu Zhu claims that since coming to Japan, her fashion has become ‘softer.’ We sat down to ask her what kind of Kawaii she’s found in Japan.

    Q. Why did you first come to Japan?

    "In 2013, I moved to Japan with my family because Beijing’s air pollution had become really bad. It’s already been nine years!"  

    Zhu Zhu when she first came to Japan

     

    Q. When you first arrived in Japan, what surprised you?

    “When I first came to Japan, what really surprised me was the wide use of the word ‘kawaii.’ It’s so interesting that literally anything can be called kawaii. Sure, it makes sense to call girls, animals, or clothes cute, but in Japan, people call things cute that people in other countries would never refer to in that way. I mean, I think calling things ‘cute’ when you mean ‘good’ is something really commonplace here. (laugh)”   

    Q. Tell us what you find the most Kawaii in Japan!

    "There are so many cute things in Japan, but I think that the sweets take the cake. I was surprised by how small they are unlike in other countries. And there are so many kinds! Cakes, baked goods, wagashi, they’re all so incredibly kawaii!"  

    Q. How did your encounter with Kawaii culture in Japan change you?

    “Since I first came into contact with the Japanese version of kawaii, I think my style has become softer. When I was overseas, I typically just worse really simple outfits and makeup, but now, I’m always conscious of looking girly and cute.”  

    Q.In Japan, what are you interested in right now? Where do you want to visit in the future?

    “I recently read an article about Yufuin Floral Village, which is England-inspired. It looks so cute and I really want to go!”  

    Q. Do you have anything to say to our readers who want to visit Japan in the future?

    “Japan is such an interesting country, where so many cultures blend and evolve. No matter how many times you visit, you can always find something new. Please visit!”   Zhu Zhu ProfileAn influencer from China with 2 million followers on Weibo. Nicknamed “Big Cousin” on social media, she has been a favorite of many Japanese brands for years. Since moving to Japan, Zhu Zhu has actively shared fashion, beauty, travel, and food posts on social media. In addition to appearing on TV and in magazines, she has collaborated with a number of major Japanese apparel and cosmetics companies. 
  • KAWAII LAB. Report #13: FRUITS ZIPPER ~From Harajuku to Thailand~

    04.November.2022 | FEATURES / MUSIC / SPOT

    FRUITS ZIPPER, a new idol group from ASOBISYSTEM’s KAWAII LAB project, has a simple concept: “From Harajuku to the World.”   This summer, the group’s track Watashino Ichiban Kawaiitokoro took off on TikTok with the music video racking up over 500 million plays, propelling the girls into the idol spotlight. Along with regular monthly performances, tickets for the girl’s first solo concert in September and their second solo concert in November were sold out immediately. FRUITS ZIPPER is scheduled to go on tour in Tokyo, Nagoya, and Osaka in February 2023, and even the fashion industry has become obsessed, with the group serving as the seasonal ambassadors for Samantha Vega starting in August 2022.   Only six months after its debut, the members of FRUITS ZIPPER are already taking their first steps outside of Harajuku. Their first overseas trip was to Thailand, called the land of smiles.    FRUITS ZIPPER performed as one of more than 50 artists representing Thailand and Japan at the THAI-JAPAN ICONIC MUSIC FEST 2022 from October 21 to October 23. The music festival was held to commemorate the 135th anniversary of diplomatic relations between Thailand and Japan.   Four different stages were set up during the event, and FRUITS ZIPPER managed to attract fans not only from Japan, but from Thailand, Malaysia, Hong Kong, Myanmar, the Philippines, and other Asian countries. Many guests even knew the choreography to a number of FRUITS ZIPPER songs, including, of course, Watashino Ichiban Kawaiitokoro. The audience was thrilled when the members addressed them in Thai, and a collaboration interview video shot with local idols was also taken. It’s now available on FRUITS ZIPPER’s TikTok channel, so check it out!   We sat down with the seven members of FRUITS ZIPPER to hear about their best memories from Thailand!    

    -How did you feel about your first overseas trip to Thailand?

      Noel Hayase“It was our first time performing in Thailand. Not many people knew who we were and we were far away from home, but people welcomed us with open arms. So many people came to watch us, and I was happy to see the audience dancing along to the songs!”   Yui Sakurai“When I became an idol two years ago, Thai fans really supported me. Back then, I told them I’d love to come to see them, but I never got the chance. I’m happy that I was about to finally achieve that goal, or my dream, I guess, of going to Thailand to meet all of those fans. There were so many more people waiting for me than I could have imagined, and even though we couldn’t communicate very well with the language barrier, we could easily communicate through music. I was so happy.”   Karen Matsumoto“So many non-Japanese fans came out to support us! Even though they didn’t speak Japanese, they did their best to tell us they were rooting for us, and that they loved us. I was so happy, I can’t wait to go back!”   Mana Manaka“This was my first visit to Thailand, and part of me felt a little uneasy since everything felt so different when compared to live shows in Japan. I was allowed to take pictures and to really use my voice, and the stage configuration was really confusing. But everyone in Thailand was super welcoming and kind, and I was so happy to see them trying to learn Japanese. They’d listen to me talk and nod, looking me in the eyes, even if they didn’t understand what I was saying. It was a wonderful trip that reminded me how excited I am to travel abroad. I hope I can see everyone in Thailand again, thank you so much!”   Luna Nakagawa“Even though I’ve been an idol for a while, this was my first trip overseas. Going to Thailand had always been a dream of mine, but at the same time, I was nervous. I didn’t know what kind of fans I’d find there, or if there would be any fans at all. But the Thai people were so unbelievably kind. During our performance, a girl held up a board that said ‘Lunapi’ and waved a purple penlight. She shouted that she was looking so forward to meeting me, and it made me so happy.We started to share information with the Thai people after our performance was decided, but it seemed that they had known about us before that. I felt that so many people had been excited about coming to see us, and now I just want to go to Thailand again to see everyone a second time. Kob kun kaa!   Amane Tsukiashi“This was the first time I had visited Thailand, and I thought it was so beautiful. Seeing ICONSIAM was unbelievable–the biggest building I’d ever seen! I was so happy to see the fans, and so many told me that they had been waiting to meet us. Thank you so much.”   Suzuka Chinzei“Before going to Thailand, I wondered how many local people knew about FRUITS ZIPPER and how many would actually come to see us. When we actually took the stage on the first day, there were so many Thai people, and Japanese people too! Since I was able to use my voice to the fullest in Thailand, I was thrilled when the audience could sing along with the ‘Ne, ne, ne’ part in Watashino Ichiban Kawaiitokoro! This live show was so unique to Thailand, and it felt so much freer than live shows are in Japan right now with all the restrictions. Since there was a language barrier, I wanted to put all of my feelings and emotions into my performance. I felt like I could communicate with the audience with my eyes, and those three days of performances were so unforgettable. We’ll be back and we’ll be even stronger, so wait for us until then! Kob kun kaa!   FRUITS ZIPPER is on course to become a smash hit not only in Japan, but around the world.