MMN Interview (Part 1): ASIAN KUNG-FU GENERATION discuss how writing ‘Home Town’ was different from their previous records
ASIAN KUNG-FU GENERATION’s (AKFG/Ajikan) upcoming ninth studio album Home Town is their first in three-and-a-half years, and it’s truly a fantastic record. It’s interweaves elements of 90’s power pop and alternative rock―genres which the members have come to be influenced by―while still being firmly in tune with today’s trends. The masterpiece mobilises a musical battalion of distinguished names such as Rivers Cuomo of American rock band Weezer and yet still is in every way a quintessentially AKFG record. The key to understanding this can be found in the changes to their music production environment. We spoke to the four members about the backstory of creating Home Town which they described as having been “so much fun” and about their connection to the rest of the world as having travelled around the world.
Interview & Text: Ato “DA” Daishi
Translation: Joshua Kitosi-Isanga
<This is part one of the interview. Click here for part two.>
――You are soon to release ‘Home Town,’ your first studio album in three-and-a-half years. How has it been since then in producing this record?
Goto: Though it’s been three-and-a-half years, we’ve been up to all sorts of of things.
Kita: We had our 20th anniversary concert.
Goto: But if I were to describe the nature of the band in a word right now… Say, when we do a tribute [performance], people really notice, “Hey, so this is the kind of sound Ajikan has.” I feel it’s been a time for us to reflect once again on what we’re good at.
――I see. This album is different from your other records up to now. Was there something that had an influence on the production this time around?
Goto: The biggest influence came from the renovation of our studio. We began renting a basement three years prior and gradually began to update it by taking our equipment in. That’s let us manage our environment for recording and mixing over the past year and experiment with different things without any hesitations. I think being able to build a base where we can focus on our sound has been huge for us.
――Having no time or budget restrictions means you have more time to do as you please.
Goto: That’s right. Especially when recording guitar, it feels pretty good doing it now. We all get excited together testing out different effects, we can hook up to the amps right away, I can set up the mics myself. It’s had a big influence on vocals and guitar in particular.
――Even having been 20 years since you got together, changing your work environment has shown there’s still plenty of new things to be discovered.
Goto: The atmosphere can change depending on which studio we use. If it’s a good studio we’re in high spirits. A change of environment is the biggest influence no matter what you’re doing.
――How do you feel about the changes with this album, Kita?
Kita: Gocchi [Goto] had been doing his solo work and Kiyoshi [Ijichi] was part of his other band PHONO TONES. For the past four years I’ve wondered what we as a band can do. In the end I felt that what we’d been doing was the limit. We carried on feeling half-defiant about it, but making this album was fun because we felt relaxed. I believe we’ve been able to make pop, a genre we’ve always liked.
――The whole album calls to mind 90’s alternative rock. Is that a correct assumption?
Kita: Gocchi brought up those keywords during the songwriting and arrangement process, so half of the time we went back and listened back to that kind of music as reference. It was fun. Truly.
――Why do you think those keywords came out?
Goto: I’ve always really liked that 90’s sound, especially guitars from that time. They were experimental back then, it was an interesting period. We had that kind of spirit in our early days too. So we thought if we took that guitar sound and added a contemporary beat to it we could make a new kind of alternative rock. Rap music is popular worldwide right now. The bass in it is really heavy. It’s hard to produce that kind of sound in rock because we use raw instruments, but our first thought was that it could be interesting to challenge ourselves to do it and create some interesting guitar sounds. We also listened to Pavement, Dinosaur Jr., Beck, and of course Weezer. We thought it would be good if we could harness the interesting parts of music from 90’s America.
――While it feels like new AKFG, that explains the reason why there are parts that feel nostalgic and tug on your heartstrings. Another highlight of the album is just how many guest musicians are on it.
Goto: We’ve done this for 20 years now and have established ourselves to a degree in some form, so we had talked about getting involved with producers from overseas, or doing it with someone new. That’s when we thought, “It’s free to ask, so let’s try.” We spoke with a bunch of people and to our surprise they got on board.
――I see.
Goto: We live in a time of playlists so we initially thought it would be fine to write an album with variety and spread our wings in every direction, but when we worked on the song with Rivers Cuomo (Weezer), we felt that that was the kind of music we wanted to make. That lit our inner fire for the power pop and alternative rock we loved. So there are parts where what we originally wanted to do changed as we pushed forward with writing.
――So that’s how things turned out.
Goto: We had decided relatively early on that we would collaborate with Rivers Cuomo, but there was a time I did think, “I asked him lightheartedly, but we might have just gone and started something huge” (laughs). We thought to ourselves, this is bad―compared to Rivers we have a considerably low number of gloomy songs, and if I start thinking other people’s songs are better my luck in songwriting is over (laughs)―so we psyched ourselves up and starting writing.
――But it’s not just Rivers you have on board either, is it? You have Butch Walker, Grant Nicholas of Feeder and others too.
Goto: You know, Rivers actually remembered about Butch Walker after the fact. He said, “By the way, I made this song with Butch Walker so be sure to credit him,” and we were like, “That’s dangerous! What if he turns us down later? (laughs).”
――That is certainly dangerous (laughs). On the other hand, you have Horie from ‘Straightener’ with whom you are longtime friends with, Shimoryo from ‘the chef cooks me’ who are support musicians for your live shows, and lots of other young musicians. I think you have a good balance of guests.
Goto: Well, they’re all from our neck of the woods so it was fun to do it with such good musicians.
――Despite so many other musicians being involved, you’ve stuck to your principles. It’s full circle, so much so that there would be no doubts if it was said that it was just the four of you who made it.
Goto: That’s true. These past three-and-a-half years that ‘sound’ we analysed ourselves has come out. I feel that fact of us being ‘this kind of sound’ is much more visible. I think it’s an interesting discovery. It’s not that we were aiming for that, but when the four of us get together and cheerfully enjoy ourselves making music, it’s fundamentally us. There’s no running from that anymore. In a sense, it’s a sickness. A sickness called Ajikan. This is what we’ve become.
――Haha! But, your chord progressions are very simple, and each individual sound chips off. I think there’s a lot of elements that weren’t there before.
Ijichi: We’ve lowered the number of kick drums so we can up the low rhythms and better hear each sound. By seeking the quality of each individual sound the number of sounds you have in fact decreases naturally. A lot of music overseas is like that. There’s young Japanese musicians out there who like to have lots of sounds though.
Goto: They can’t control their guitar playing and just go for it.
Kita: It’s worrying.
――It ends up getting buried in the crevices of the music.
Kita: That’s what happens when you’re young.
Goto: It’s like worrying about a shift not coming in for you at your part-time job.
――Haha!
Kita: Even though they’re told, “You can have the day off.”
Goto: “No! I can work today!” And they’ll go ahead and play but the result is you’ll end up losing the other parts of the music.
――What about the bass?
Yamada: Like the other parts, when you up the phrases of the bass your opportunity to play higher notes increases too. But if you go for lower tones like we did this time there’s no need for that. By doing that, the phrases naturally become simple. That’s why in parts we put more consideration into the sound than the arrangement.
――Goto, you mentioned some musicians’ names earlier. I really felt elements of Pavement in Circus. I think it’s cool that this record is littered with fun things that will make 90’s rock listeners smile.
Goto: Circus was originally a dull and plain mix. Our audio engineer Greg Calbi said, “This song is too plain. There aren’t enough highs so I’m going to jazz it up more.”
Kita: It was the plainest song on the album, wasn’t it.
――When I was going through the album I watched the music video for [the title track] ‘Home Town’ and wondered if it was an homage to The Rentals.
Goto: That was something the director did. We’re not really sure, but he’s often in touch with the Matt [Sharp, the vocalist]. During those three-and-a-half years we had a barbecue at Matt’s house and stuff.
――Ooh?
Goto: Matt said “I’m doing a barbecue,” so we went there but there weren’t any ingredients, he just put the charcoal in the barbecue and said, “Help yourselves.” I was like, “So it was a potluck dinner?!” (laughs)
――Tell us that sooner, right? (laughs)
Goto: In the end we went home hungry. He had a mountain of beer but he didn’t have anything to eat. So we’re going to drink beer on empty stomachs? Well, he’s an amusing person in that way.
――Something I’ve felt while we’ve been talking up to now is that these three-and-a-half years have been really good for the four of you. Not just in terms of music but mentally as well.
Goto: It’s because we experienced a lot of things. We went on tour in South America, Europe and the US. We hadn’t intended to have a break at all.
――For sure, you don’t imagine going so long between albums. What’s more is that you even coupled the First Press edition of the album with the 5-track Can’t Sleep EP. What made you decide to do this?
Goto: We don’t want people to pay double the amount for separate CDs, and in this day and age I think the ones who would buy our albums are people who really like us, so we thought it would be a nice advantage for those people. There are probably people who listen to us on Spotify too so we wondered if it we’d need to release them separately. But we felt that listening to one whole album for an hour doesn’t really fit with the times. So we split it into 10 songs and 5 songs and thought they would both be easier to listen to if they each hold their own meanings.
――Yamada, you provided the main vocals for the first time on the song Yellow from the Can’t Sleep EP.
Yamada: I’m trying to process if it’s even OK to call it the main vocals (laughs). Gocchi didn’t write this one, it was just us three. Although I think it has a different taste from the rest of the album, I’m glad it was included in the end. I’d be satisfied with that alone, but I never thought I’d be singing on my own (laughs).
The interview is continued in Part 2.
Information
Home Town
Release Date: December 5, 2018
First Press Limited Edition (2 CDs+DVD): ¥4,600 (+Tax) *PlayPASS compatible
Regular Edition (CD-Only): ¥2,913 (+Tax) *First press edition is PlayPASS compatible
*Limited Edition DVD features “ASIAN KUNG-FU GENERATION America Tour Documentary Pt.2 (Latin America)”
ASIAN KUNG-FU GENERATION Official Website: www.asiankung-fu.com
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MMN Interview (Part 2): ASIAN KUNG-FU GENERATION―‘We never imagined our music would reach the other side of the globe’
ASIAN KUNG-FU GENERATION’s (AKFG/Ajikan) upcoming ninth studio album Home Town is their first in three-and-a-half years, and it’s truly a fantastic record. It’s interweaves elements of 90’s power pop and alternative rock―genres which the members have come to be influenced by―while still being firmly in tune with today’s trends. The masterpiece mobilises a musical battalion of distinguished names such as Rivers Cuomo of American rock band Weezer and yet still is in every way a quintessentially AKFG record. The key to understanding this can be found in the changes to their music production environment. We spoke to the four members about the backstory of creating Home Town which they described as having been “so much fun” and about their connection to the rest of the world as having travelled around the world. Interview & Text: Ato “DA” Daishi Translation: Joshua Kitosi-Isanga <This is part two of the interview. Click here for part one.> ――The First Press edition of your new album comes with a DVD of your tour in South America. You’re perceived as going to South America a lot. Kita: And yet we’ve been twice, in 2015 and last year. ――What made you want to tour in South America? Goto: At the beginning we were invited to events like Japan Expo in Chile, so we decided to continue with that line of things and go on tour. We went to Argentina, Brazil and Mexico. We were surprised at how many fans we have in South America. It was fun, and a really wonderful experience. We want to try going to many more countries. ――How about an Asia tour? Goto: Certainly, we want to go. Asian pop music seems rife these days. The younger generation [of musicians] especially, they work and interact without borders. A recent example is in one of Hikaru Utada’s songs where she was joined by an Asian rapper. I’m performing together with a songwriter called Phum Viphurit from Thailand in December too. But Asia is a region where bands can come and go easily and I think it will become more interesting in the future, so it’d be nice if us old guys can join in too. ――What are South American fans like? I’ve seen concerts from other [Japanese] artists in Mexico City before, and the fans leave a strong and enthusiastic impression. Goto: They’re really amazing, just wonderful. They chant like soccer fans and sing all the verses. Kita: They’re at it even before the concert starts. ――So much so that you’re surprised at how excited they are right from the get-go? Goto: Exactly. Like, they’ll be singing our songs two hours before the show starts, and again for another whole two hours when we come on (laughs). Japanese people don’t express their emotions in that way very easily so I’d like them to join in too. This is something I thought when we travelled around the world, but I was shocked to find out Japanese people are the quietest. Any country we go to everyone is so energetic, but when we perform at a festival in Japan afterwards, I think, “We’re headlining, and yet are we not popular?” That’s how quiet they are. Japanese people are too shy, so we’ve got to change that. ――Do the songs that people enjoy differ from country to country? Goto: They do. When we go to Europe it’s songs like Siren which is multilayered and played in minor key. The songs that sounds like British rock are received well, but our less-known songs not so much. Though they’re well-received in South America. ――Is there anything that’s stuck with you from your overseas tours? Goto: We were really nervous and moved when we first went to South Korea. Asian history is complicated, so we were a little tense at first. I had the silly thought in my head that there were lots of Korean people who hated Japanese people. But it wasn’t like that at all when we stepped on stage. They gave us a huge welcome. Even backstage after the show, Korean bands came up to us excitedly, and we got to exchange CDs with them. We were deeply moved by those exchanges and said to ourselves, “Ah, there’s plenty of things we’re able to do. It will be nice if we can continue connecting and getting along with everyone like this.” The bands we were acquainted with during that time are still our friends today. No matter how busy they are with work they will come to play when we go over there. It’s still a really vivid memory that’s stayed with me. ―Did you ever envision yourselves touring the world when you formed the band? Goto: We had that mindset surprisingly early on. Our band name ASIAN KUNG-FU GENERATION, for example. We felt we would stand out better when performing around the world if they thought of us as an Asian band. Also, when we debuted, our song Haruta Kanata was used as the opening theme for the anime Naruto. It was a time when there was still a strong air that questioned a rock band performing an anime song. But we all said to each other that by doing it together with a show like Naruto, our song would travel across the ocean and be shared throughout the world. That’s why from then on we purposely incorporated Asian melodies and it’s something we’re still conscious of. And it’s proven true that the people of the world enjoy those kind of melodies. ――You spoke about there being a time when there was a strong air of criticism towards rock bands doing anime songs. The fact that you were genuinely able to have that mindset back then is amazing. Goto: Since forming the band we’ve wanted to go overseas, so we’re overjoyed by the fact it’s becoming a reality. Saying that though, I’m really shocked because I never thought we would reach the other side of the globe (laughs). Even now I still can’t believe we’ve performed in Peru. Chile too, I was so moved. I was like, “It’s that Chile, the long and narrow country!” ――All things considered, at the end of more than 20 years, it’s a dream to be able to make music with musicians you have looked up to since your early days. Goto: It really is strange. I’m getting used to this situation and it scares me. But the musicians in the West are all humans just like us. So we won’t stiffen up, we’ll keep calm, and in doing so we’ll be happy if we can continue connecting with bands around the world. ASIAN KUNG-FU GENERATION 「Memories of the Ruins」 MVInformation
Home Town
Release Date: December 5, 2018
First Press Limited Edition (2 CDs+DVD): ¥4,600 (+Tax) *PlayPASS compatible
Regular Edition (CD-Only): ¥2,913 (+Tax) *First press edition is PlayPASS compatible
*Limited Edition DVD features “ASIAN KUNG-FU GENERATION America Tour Documentary Pt.2 (Latin America)”
ASIAN KUNG-FU GENERATION Official Website: www.asiankung-fu.com -
ASIAN KUNG-FU GENERATION have unveiled the artwork for the cover of their upcoming new album Home Town which is set to hit shelves on December 5. The cover is designed by Japanese illustrator Yusuke Nakamura who has designed covers for books and CDs.
The album tracklist has also been announced. It will include their previously-released single Boys & Girls, the track Kouya wo Aruke which serves as the main theme song for the anime movie Night Is Short, Walk On Girl (2017), Clockwork which was written by Rivers Cuomo of American rock band Weezer, American singer-songwriter Butch Walker and ASIAN KUNG-FU GENERATION's own Masafumi Goto, DancingGirlwhich was also written with Cuomo, and more for a total of 10 tracks that can be said to be returning to the band's music roots of power pop. The album's First Press Limited Edition comes with an additional CD entitled Can't Sleep EI which features a total of 5 songs including Sleep written by Goto and Grant Nicholas of Feeder, Haikyo no Kioku which was composed by Atsushi Horie and also features vocals from him, Yellow which is the first song featuring singing from the band's bassist Takahiro Yamada, and Hajimari no Kisetsu composed by THE CHARM PARK. This edition also features new remixes of Kouya wo Aruke, Boys & Girls and Seija no March. The First Press Limited Edition is also coupled with a DVD featuring a documentary that follows the band on the South American leg of their US tour last year. Information
Home Town
Release Date: December 5, 2018
First Press Limited Edition (2 CDs+DVD): ¥4,600 (+Tax) *PlayPASS compatible
Regular Edition (CD-Only): ¥2,913 (+Tax) *First press edition is PlayPASS compatible
*Limited Edition DVD features “ASIAN KUNG-FU GENERATION America Tour Documentary Pt.2 (Latin America)”
ASIAN KUNG-FU GENERATION Official Website: www.asiankung-fu.com -
ASIAN KUNG-FU GENERATION have just released a music video for Home Town taken from their upcoming album of the same name that's set to drop on December 5. "Home Town" Music Video
The power pop number features a light-hearted guitar atop a pop melody with lyrics that look towards the future. The video was directed by Masaki Ookita who also directed the band's music videos Easter, Opera Glasses and Blood Circulator. We see the band from many angles in a completely white world devoid of ups, downs, lefts or rights. In a surreal scene they ride invisible bikes, and in another pose like cactus. Information
Home Town
Release Date: December 5, 2018
First Press Limited Edition (2 CDs+DVD): ¥4,600 (+Tax) *PlayPASS compatible
Regular Edition (CD-Only): ¥2,913 (+Tax) *First press edition is PlayPASS compatible
*Limited Edition DVD features “ASIAN KUNG-FU GENERATION America Tour Documentary Pt.2 (Latin America)”
ASIAN KUNG-FU GENERATION Official Website: www.asiankung-fu.com
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Chogakusei is a vocalist who has attracted attention for the huge gap between the mysterious atmosphere of his Venetian mask and his aggressive voice. After releasing a single in January, the artist released his first full album Cho on February 15, 2023. We sat down to chat with Chogakusei about his current mental state as he continues to build serious momentum, and about his upcoming first solo concert scheduled for March at the Nippon Seinen-kan Hall.
The Theme of the 1st Album is ‘Diversity’
“The word ‘diversity’ can refer to utilizing elements from different people and cultures, but for the diversity used in this album, I focused more on breaking the rules and thinking outside of the box in a more general sense.”
“Since this is my first major album, I felt like it was the fulfillment of a promise. At the same time, I didn’t want to be bound by that feeling. As you listen to each track, I think you’ll find each of them very colorful. So many different people participated in writing the lyrics–for example, the song Ingel was written by Yu Shinda of BURG HAMBURG BURG, and the Vocaloid producers Surii and PinocchioP also contributed. I hope everyone who listens will take note of the diverse group of creators who worked on the album.”
Ingel - Music VideoHeading Towards his First Solo Concert ‘School Admission Briefing’
−You have to admit, it’s a pretty unique title for a concert, isn’t it?
“Since this is my first live performance period, I wanted it to have the theme of a self-introduction, so ‘School Admission Briefing’ seemed to fit, given my name. It’s an unusual title, for sure. (Laugh) I hope fans who attend will feel what it’s like to be a Chogakusei (Super Student). The details of the show are still a secret, though!”
A Vocal Style Inspired by Fan Comments
–You’re popular for your deep, aggressive voice. How did your vocal style come about?
“Honestly, I decided on this style after reading comments from fans posted around the time I released my cover of the song Darling. That’s when I started posting on YouTube more frequently and I got a ton of feedback. Like, people would point out the parts they liked–the minute and the second. After scrolling through all of that, I decided on my current style. In a way, how I sing was completely created by the fans.”
−Tons of international fans have commented on your vocal style. What’s the secret of your popularity?
“I’d love to know myself! (Laugh) Please tell me! In my head, I know that I have this slightly rough, low voice that leads to a more masculine singing style. I also put a lot of thought into the costumes and makeup for each song, so a lot of comments tend to focus on that too. They like my style.”
“I want to try styles from around the world.”
“I’d like to try a ton of unique styles from around the world in the future, like Chinese and Arabic styles. I’m up for the challenge of representing different countries and cultures! I hope to incorporate ideas from fans around the world too, so leave them in the comments. I don’t care what language you speak, please tell me about your country and what you’d like to see!”
Information
Chogakusei
Born in 2001, Chogakusei posted their first cover song at the age of 11. Ever since, he’s consistently posted videos online, currently posting at a rate of one per week. With over 300 million views on his cover tracks, his aggressive voice and mysterious masked appearance have caused him to gain traction with fans around the world. Chogakusei released his first album Cho on February 15, 2023, and his first solo concert, School Admission Briefing, is to be held at the Nippon Seinen-kan Hall in Tokyo on March 5, 2023.
Official Site: https://chogakusei.com
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FRUITS ZIPPER, an up-and-coming idol group from ASOBISYSTEM’s KAWAII LAB project, has a simple concept: “From Harajuku to the World.” For the past year, the girls have been transmitting what they call ‘NEW KAWAII’ from Harajuku, an area known for fashion and individuality, to their growing fanbase. Recently, we sat down with the members to chat about their first year as idols since debuting in April 2022. ーWhat has the past year been like as members of FRUITS ZIPPER? Manaka Mana“The past year has been a year of love. I’ve learned so much about myself and see my own weaknesses more than I ever have before!I've been able to encounter emotions I wasn't even aware that I could, and I've even been able to recognize and verbalize a lot of new dreams and goals for the future!Thank you so much!”
Noel Hayase“The past year has been the most packed year of my life. There was something to do every single day–it was so hectic and so fun! I could only think about how thankful I was to be part of FRUITS ZIPPER. I’m sure that we’ve all become stronger over the past year, and I want to keep working hard and expanding our activities more in the coming years!” Amane Tsukiashi“Every day seemed to fly by. I met and talked with so many people, and I was finally able to do the job I had always dreamed of doing.” ーYou performed in Thailand this year, highlighting your slogan of 'From Harajuku to the World.' Can you tell us any fun stories from that time? Yui Sakurai“I was so happy to see how many people knew about FRUITS ZIPPER–it was more than I could have ever imagined! So many fans told me how happy they were to meet me and it made me so thrilled!There were some fans who came from Japan too, and they joined the Thai fans to become Team Yui! I really felt like we had shared Harajuku with the world at that moment. ♡I hope that we’ll keep expanding this way and visiting fans around the world. It was such a warm and special day.” Luna Nakagawa“This was my first time performing overseas and I was nervous about how the audience would react. We weren’t well-known in Thailand, after all–but when we started singing Watashino Ichiban Kawaiitokoro, everyone sang along!The concert was so warm and the fans were so sweet, I immediately forgot that it was my first big overseas performance. I was full of adrenaline and it just turned out to be so much fun.That concert is still my best memory. I can't wait to go back to Thailand to perform again.Since our motto is ‘From Harajuku to the World,’ I hope that we can keep expanding to other countries soon!” ーDo you have any goals for the next year in terms of overseas activities? Suzuka Chinzei“I want to do a European tour!I’m still studying German, but I’d love to try out my communication skills! 🥺 (I guess I could do that here too, but…)” Karen Matsumoto“I want to be friends with more overseas fans! 💖Honestly, I’d love to become like Kyary, an idol who is now recognized all over the world!” ーGive a message to your fans both in Japan and abroad! Manaka Mana“In 2023, I hope that I can spend more time with fans from around the world in person! I want to become stronger and care for those important to me while growing my natural gifts!I hope you’re all looking forwards to a powered-up FRUITS ZIPPER!Let’s make 2023 a great one!" 🤍 Noel Hayase“Even though we’ve only just debuted, we’ve already been so blessed, invited to perform in Thailand and to spend New Year’s Eve in Taiwan. How have we been abroad so many times already? I want to keep the momentum going, spread my wings and aim for an even bigger stage! To all the international fans, just wait! We’ll keep bringing Harajuku to the rest of the world!” Information
FRUITS ZIPPER
Twitter: https://twitter.com/fruits_zipper
Instagram: https://instagram.com/fruits_zipper
YouTube: https://youtube.com/channel/UCW8Q9LBGGBgK6a-u0C0h95A
TikTok: https://vt.tiktok.com/ZSen7dJAT/
Facebook: https://www.facebook.com/FRUITSZIPPER
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Many visiting Tokyo in the future will want to find the most kawaii spots imaginable, and we know just the girl to serve as a guide! In today’s special interview, we chatted with MIOCHIN to share her recommendations. If you haven’t seen her colorful pop pics on TikTok and Instagram, you’ll want to jump into the MIONOSEKAI! Q. MIOCHIN, what store is a must-visit in Harajuku?“That would be SUGAR HIGH at Harajuku Alta! You can find colorful sweets and cute goods from all over the world. I always stop by when I have time because they have popular snacks I’ve seen on TikTok, tons of jewelry, and things I can use every day♪It’s also a really good spot for buying small souvenirs and gifts for people!★” Q. What store in Tokyo really embodies your personal worldview?
“The minacute CONCEPT STORE at Ikebukuro Sunshine City. I’m actually the store’s producer!★Not only did I design this shop, but I’m also selling cute accessories in collaboration with minacute!!” “The store feels like a big toy box and it’s filled with so many items that kids would love. Not only that–you can find popular brands from around the world and tons of sparkle too★We also hold workshops and events on weekends, so please come visit!♪★” Q. What's your go-to Kawaii Spot? (The HARAJUKU Room)“If you’re looking to surround yourself with everything cute, it’s all about MOSHI MOSHI ROOMS! Each room is perfect for snapping photos–I’ve visited so many times for parties and photo shoots★There are four rooms: DOSKOI, HARAJUKU, ORIGAMI, and SAKURA, and each has a uniquely cute interior♪ If you’re planning on staying the night in Harajuku, be sure to check it out!” Q. Where can the readers find cute clothes like the ones found in your wardrobe? (Skirt, Jacket: grapefruitmoon)“Check out grapefruitmoon, a vintage clothing store. They have so many neat items from the 60s to the 80s, and the designs and shapes are so unique. I’d recommend browsing their retro dresses and funky bottoms★Whether you’re into more monotone fashion or something more flashy and bright, you’ll find it!♪” Q. Where do you buy your makeup? “ANNA SUI. I just can’t get enough of the brand’s vision, and the cosmetics are really one-of-a-kind. Honestly, I buy most of them–I especially love the perfumes. I love the scents and the designs are just too damn cute! It's my favorite collection.” Q. To wrap things up, do you have a message to readers coming to Japan in the future?“I’m so glad that so many people are interested in Japan. I post so many colorful things on social media and always want to share Japanese culture with the world!♪There are so many interesting places that you can only find here, and fascinating activities that you have to visit to enjoy!I hope you’ll come enjoy our food, fashion, and sightseeing spots. And don’t forget to shop for some kawaii goods!★And I hope that once you do, you’ll love Japan even more!” PROFILE: MIOCHIN
Active as an illustrator, TikToker, and streamer, MIOCHIN is known for her colorful pop world MIONOSEKAI. She has fans young and old from around the world and often broadcasts on YouTube and TikTok, recently attracting attention for her duet videos on the latter. Her original videos focus on everything from makeup and art to impressions. Instagram: https://www.instagram.com/dtdq2828/TikTok: https://www.tiktok.com/@mionosekaiYouTube: https://www.youtube.com/channel/UCnyOak5Hd4WG0oLECz6L0OgTwitter: https://twitter.com/dtdq2828 -
FRUITS ZIPPER, a new idol group from ASOBISYSTEM, has a simple concept: “From Harajuku to the World.” Ready to transmit what they call ‘NEW KAWAII’ from Harajuku, an area known for fashion and individuality, to their soon-to-be global fanbase, the group consists of seven members: Amane Tsukiashi, Suzuka Chinzei, Yui Sakurai, Luna Nakagawa, Mana Manaka, Karen Matsumoto, and Noel Hayase. A while back in Report #12, we chatted with Karen Matsumoto, Yui Sakurai, and Luna Nakagawa about their makeup routine and tips. This time, we’re asking Noel Hayase, Suzuka Chinzei, Mana Manaka, and Amane Tsukiashi to share their thoughts on makeup!
Tell us about your favorite lipsticks and what makes them special!
-Noel HayaseWhen I do my own makeup, I use b idol's Glossy Lip No. 08 and then layer PERIPERA's G Tint No. 06 on the inside. I’ve tried so many b idol lipsticks and I finally found one that matches my skin color perfectly. The tinted one was a gift but I love applying it on the inside of my lips–it gives this neat blood-colored look. It also doesn’t fade which is awesome.-Suzuka ChinzeiI like THREE Lyrical Lipstick Bloom 11 RUN FREE. The texture is soft, the color doesn’t fade, and the color is really cute. When I found it, I was so thrilled–it was the exact color I was looking for. Seriously, it’s the best lipstick! It’s honestly all I use in fall and winter♡ -Mana ManakaJill Stuart’s lip oil!We call the people who support us Soragumi, and some of them gave us these gifts along with letters and flowers after our first solo concert. We were so happy☁️I love the colors and the cloth wrapping, but I feel like it would be such a waste if I ran out so I only carry them as good luck charms. (Laugh) -Amane Tsukiashi DIOR ADDICT 524 DIORETTEDIOR ADDICT Maximizer 103 Pure Gold (This one was a gift🙇♂️) 04 rom&nd Dewiful Water TintI have so many favorite lipsticks, but lately I've been into layering this shimmery gold maximizer with brown, orange, red, and darker lip shades. It’s really cute!🤍 What do you use for your foundation?
-Noel HayaseI don’t put a lot on my skin, but I do apply a makeup primer called UV Idea XL Protection Tone-Up by La Roche-Posay first. After that, I use Dior Skin Forever Skin Correct Concealer to hide dark circles and redness. That’s all!-Suzuka ChinzeiI moisturize with VT's CICA cream. Depending on the weather, I’ll apply Chant a Charm sunscreen followed by The Skin Minimalist by Decorte. I put on powder last. I use CANMAKE's Secret Beauty Powder or Elegance's La Poudre Haute Nuance. No foundation for me! -Mana ManakaThese were also gifts, but I use Lunasol sunscreen, Dior primer, and foundation!The bottle is really beautiful, with the engraving…❤️I ran out of powder when I was in Thailand recently, so I'm just using what I bought locally!I don't know if it's because it's makeup from a really hot country, but it goes on so smoothly that it doesn't feel sticky at all, even with a mask on. I've been using it even after I got back to Japan! -Amane Tsukiashi CHANEL Base Hydra Luminere(I might upgrade.) CHANEL Fluid Foundation de CHANEL B10 Dior Forever Skin Correct Concealer 0N SUQQU Oil Rich Glow Loose Powder clé de peau BEAUTÉ LE REHAUSSEUR D’ÉCLAT 105 (This was a gift! 🙇♂️) What do you typically do when it comes to skincare?
-Noel HayaseFirst, I use &honey cleansing balm to remove my makeup. When I heard that you could cleanse and wash your face at the same time, I gave it a try and it was amazing, so I’m never going back. After my bath and before putting on my makeup, I use a complete skin care set like La Roche-Posay's skincare set, which includes mist lotion, toner, and skin cream. It’s not cheap, but since I started using it my skin feels so incredible. Remember to always buy products depending on what kind of skin you have!-Suzuka ChinzeiBefore makeup in the morning, I always cleanse with Bioderma. If I don’t feel moisturized enough, I apply a lotion emulsion. After cleansing at night, I use Bioderma again and then a toner emulsion. Sometimes I like doing face masks, and when I do, I use Mediplorer's CO2 Sheet Mask. It was recommended to me by someone with really beautiful skin and it’s amazing. I also use a Cell Cure. It’s crazy after how much dirt it removes. (Laugh) -Mana ManakaI use lotion, then a face mask, then a serum!When I used the MediHeal mask that Luna recommended, I was so surprised at how good it was that I started buying and trying tons of different masks.I'm trying different things to see what fits and what doesn't, and lately I've been buying a lot of Korean masks. -Amane TsukiashiI haven’t been doing much skincare, but I have been moisturizing a lot lately since my skin gets super dry. On some days I’ll do a face mask and use steam. On the day before an important photo shoot, I use my favorite CellCure 4t Plus. Oh no! You're running late! You only have time to apply one product! What part of your face will you focus on and why?
-Noel HayaseI’d only do eye makeup. In this day and age, everyone wears masks, so when you meet someone, you always make eye contact, right? Besides, if it's just eye makeup, I can get by without base makeup, and I can do the rest of my makeup whenever. (Laugh)-Suzuka ChinzeiI just need sunscreen!Sunscreen is life. It’s so important!Starting when I was in junior high, my parents told me to wear sunscreen, so I can’t imagine not doing it now. No matter how busy I am, I put on sunscreen, even while walking to the station.I was on the track team in junior high and I’d put some on every 30 minutes. At the time I thought it was so annoying, but now I’m so glad my mom told me to do it. (Strangely enough, my mom doesn’t wear sunscreen at all.) -Mana ManakaOn days when I actually have a whole day off or if I’m just at rehearsal, I don't wear makeup. I hide behind a mask and a hat! (Laugh)If I use anything at all, it's sunscreen or foundation with sunscreen in it.It covers my eyebrows and eyes so much that I can't see at all, but I do want to prevent spots!!! (Laugh) -Amane TsukiashiEyes!I always think that wearing eye makeup makes a huge difference. I’d want to do my eyebrows too, but at least I can hide them with my bangs. Eyes it is! Information
FRUITS ZIPPER
Twitter: https://twitter.com/fruits_zipper
Instagram: https://instagram.com/fruits_zipper
YouTube: https://youtube.com/channel/UCW8Q9LBGGBgK6a-u0C0h95A
TikTok: https://vt.tiktok.com/ZSen7dJAT/
Facebook: https://www.facebook.com/FRUITSZIPPER
Amane Tsukiashi
Twitter
https://twitter.com/amane_fz1026
Instagram
https://www.instagram.com/am1026_official/
TikTok
https://www.tiktok.com/@am1026_official
Youtube
https://www.youtube.com/channel/UCYH_GZdDHYrrh_8iQOi4P0g
Suzuka Chinzei
Twitter
https://twitter.com/suzuka_fz1124
Instagram
https://www.instagram.com/tarasuzuka24/
TikTok
https://www.tiktok.com/@oooooossssss24
Youtube
https://www.youtube.com/channel/UC0XgLUbhD1Wdj_hgknrDo7A
Mana Manaka
Twitter
https://twitter.com/manafy_fz0422
Instagram
https://www.instagram.com/manafy_baby/
TikTok
https://www.tiktok.com/@manafy_fz0422
Noel Hayase
Twitter
https://twitter.com/noel_fz1229
Instagram
https://www.instagram.com/noel_hayase/
TikTok
https://www.tiktok.com/@hysnl1229
Youtube
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“Japan is such an interesting country, where so many cultures blend and evolve.” Moshi Moshi Nippon is dedicated to sharing Japanese pop culture with audiences around the world. Recently, we launched a new interview series with foreign influencers active in Japan, and for the third edition, we’re chatting with Zhu Zhu! A popular influencer with over 2 million followers on Weibo, Zhu Zhu claims that since coming to Japan, her fashion has become ‘softer.’ We sat down to ask her what kind of Kawaii she’s found in Japan.
Q. Why did you first come to Japan?
"In 2013, I moved to Japan with my family because Beijing’s air pollution had become really bad. It’s already been nine years!"Zhu Zhu when she first came to Japan
Q. When you first arrived in Japan, what surprised you?
“When I first came to Japan, what really surprised me was the wide use of the word ‘kawaii.’ It’s so interesting that literally anything can be called kawaii. Sure, it makes sense to call girls, animals, or clothes cute, but in Japan, people call things cute that people in other countries would never refer to in that way. I mean, I think calling things ‘cute’ when you mean ‘good’ is something really commonplace here. (laugh)”Q. Tell us what you find the most Kawaii in Japan!
"There are so many cute things in Japan, but I think that the sweets take the cake. I was surprised by how small they are unlike in other countries. And there are so many kinds! Cakes, baked goods, wagashi, they’re all so incredibly kawaii!"Q. How did your encounter with Kawaii culture in Japan change you?
“Since I first came into contact with the Japanese version of kawaii, I think my style has become softer. When I was overseas, I typically just worse really simple outfits and makeup, but now, I’m always conscious of looking girly and cute.”Q.In Japan, what are you interested in right now? Where do you want to visit in the future?
“I recently read an article about Yufuin Floral Village, which is England-inspired. It looks so cute and I really want to go!”Q. Do you have anything to say to our readers who want to visit Japan in the future?
“Japan is such an interesting country, where so many cultures blend and evolve. No matter how many times you visit, you can always find something new. Please visit!”Zhu Zhu ProfileAn influencer from China with 2 million followers on Weibo. Nicknamed “Big Cousin” on social media, she has been a favorite of many Japanese brands for years. Since moving to Japan, Zhu Zhu has actively shared fashion, beauty, travel, and food posts on social media. In addition to appearing on TV and in magazines, she has collaborated with a number of major Japanese apparel and cosmetics companies. -
FRUITS ZIPPER, a new idol group from ASOBISYSTEM’s KAWAII LAB project, has a simple concept: “From Harajuku to the World.” This summer, the group’s track Watashino Ichiban Kawaiitokoro took off on TikTok with the music video racking up over 500 million plays, propelling the girls into the idol spotlight. Along with regular monthly performances, tickets for the girl’s first solo concert in September and their second solo concert in November were sold out immediately. FRUITS ZIPPER is scheduled to go on tour in Tokyo, Nagoya, and Osaka in February 2023, and even the fashion industry has become obsessed, with the group serving as the seasonal ambassadors for Samantha Vega starting in August 2022. Only six months after its debut, the members of FRUITS ZIPPER are already taking their first steps outside of Harajuku. Their first overseas trip was to Thailand, called the land of smiles. FRUITS ZIPPER performed as one of more than 50 artists representing Thailand and Japan at the THAI-JAPAN ICONIC MUSIC FEST 2022 from October 21 to October 23. The music festival was held to commemorate the 135th anniversary of diplomatic relations between Thailand and Japan. Four different stages were set up during the event, and FRUITS ZIPPER managed to attract fans not only from Japan, but from Thailand, Malaysia, Hong Kong, Myanmar, the Philippines, and other Asian countries. Many guests even knew the choreography to a number of FRUITS ZIPPER songs, including, of course, Watashino Ichiban Kawaiitokoro. The audience was thrilled when the members addressed them in Thai, and a collaboration interview video shot with local idols was also taken. It’s now available on FRUITS ZIPPER’s TikTok channel, so check it out! We sat down with the seven members of FRUITS ZIPPER to hear about their best memories from Thailand!
-How did you feel about your first overseas trip to Thailand?
Noel Hayase“It was our first time performing in Thailand. Not many people knew who we were and we were far away from home, but people welcomed us with open arms. So many people came to watch us, and I was happy to see the audience dancing along to the songs!” Yui Sakurai“When I became an idol two years ago, Thai fans really supported me. Back then, I told them I’d love to come to see them, but I never got the chance. I’m happy that I was about to finally achieve that goal, or my dream, I guess, of going to Thailand to meet all of those fans. There were so many more people waiting for me than I could have imagined, and even though we couldn’t communicate very well with the language barrier, we could easily communicate through music. I was so happy.” Karen Matsumoto“So many non-Japanese fans came out to support us! Even though they didn’t speak Japanese, they did their best to tell us they were rooting for us, and that they loved us. I was so happy, I can’t wait to go back!” Mana Manaka“This was my first visit to Thailand, and part of me felt a little uneasy since everything felt so different when compared to live shows in Japan. I was allowed to take pictures and to really use my voice, and the stage configuration was really confusing. But everyone in Thailand was super welcoming and kind, and I was so happy to see them trying to learn Japanese. They’d listen to me talk and nod, looking me in the eyes, even if they didn’t understand what I was saying. It was a wonderful trip that reminded me how excited I am to travel abroad. I hope I can see everyone in Thailand again, thank you so much!” Luna Nakagawa“Even though I’ve been an idol for a while, this was my first trip overseas. Going to Thailand had always been a dream of mine, but at the same time, I was nervous. I didn’t know what kind of fans I’d find there, or if there would be any fans at all. But the Thai people were so unbelievably kind. During our performance, a girl held up a board that said ‘Lunapi’ and waved a purple penlight. She shouted that she was looking so forward to meeting me, and it made me so happy.We started to share information with the Thai people after our performance was decided, but it seemed that they had known about us before that. I felt that so many people had been excited about coming to see us, and now I just want to go to Thailand again to see everyone a second time. Kob kun kaa!” Amane Tsukiashi“This was the first time I had visited Thailand, and I thought it was so beautiful. Seeing ICONSIAM was unbelievable–the biggest building I’d ever seen! I was so happy to see the fans, and so many told me that they had been waiting to meet us. Thank you so much.” Suzuka Chinzei“Before going to Thailand, I wondered how many local people knew about FRUITS ZIPPER and how many would actually come to see us. When we actually took the stage on the first day, there were so many Thai people, and Japanese people too! Since I was able to use my voice to the fullest in Thailand, I was thrilled when the audience could sing along with the ‘Ne, ne, ne’ part in Watashino Ichiban Kawaiitokoro! This live show was so unique to Thailand, and it felt so much freer than live shows are in Japan right now with all the restrictions. Since there was a language barrier, I wanted to put all of my feelings and emotions into my performance. I felt like I could communicate with the audience with my eyes, and those three days of performances were so unforgettable. We’ll be back and we’ll be even stronger, so wait for us until then! Kob kun kaa!” FRUITS ZIPPER is on course to become a smash hit not only in Japan, but around the world.Information
FRUITS ZIPPER
Twitter: @fruits_zipper
Instagram: @fruits_zipper
YouTube: FRUITS ZIPPER
TikTok: @fruits_zipper
Facebook: FRUITS ZIPPERKAWAII LAB.
Twitter: @kawaii__lab
YouTube: KAWAII LAB.